In this episode of Richfield’s Success Story, a television series that profiles successful businesses with a connection to Richfield oil products, viewers see the Portland, OR production plant of Sawyer’s, Inc., where the popular View-Masters are manufactured. The film opens with a child looking through a View-Master. Footage shows one of the reels that features a fairytale scene with Pinocchio, Captain Hook, and Santa Claus. The show’s host, Bill Nielson, shows a shelf lined with models of Disney and fairytale characters. There is an aerial view of Sawyer’s plant in Portland (01:50). A woman examines plastic parts for viewing devices. A hand turns an injected-plastic view lens (03:08). The film shows a machine where powdered plastic is melted and pressed into molds. A hand shows the two viewer parts produced at the assembly plant. Company President Robert Brost is interviewed by Nielson (04:22) about what Sawyers, Inc. produces (04:22). Women in the assembly department assemble the plastic molds of the View-Master (05:45). A woman examines a plastic lens. The film shows various projectors and slides. A View-Master stereoscope is produced on an assembly line by women. A person fastens the 3D film reel to a View-Master case (07:33). Nielson then talks to two employees, assembly man Bill Horn and a young woman named Barbara Day. The film shows the various View-Master models, including the Superslide model with its remote control. Viewers see the assembly line and the quality control line (09:20). A closeup shot shows a film strip made on Kodachrome film (10:25). There is a shot of a Donald Duck Tru-Vue View-Master product with its film prints. A man reproduces films (11:22); another man reproduces wide-screen slides for panoramic projectors. A woman works in a processing room (12:54), monitoring control panels that processes Kodachrome film. People work on printing pictures for the various View-Master models. View-Master reel blanks are pressed in a machine. The company’s VP of Manufacturing speaks to Nielson about the production of machine parts. A View-Master reel machine produces reels for a View-Master (15:55). Two women inspect Tru-Vue cards before packing them for shipping (17:00). Viewers then see a collating machine for 3D reels. There is a shot of the creative art department (17:00), where models of a fairytale stories are placed and photographed. Florence Thomas shows a scene of models from the story The Shoemaker and the Elves (19:55). Another creative artist shows a tiger model with fabric fur, a rubber body, and a removable head. The film shows a storyboard that marks the beginning of the creative process of creating a film print (21:25). Nielson interviews the company’s Art Director about the process of creating a story. Another employee shows Nielson and the camera some educational products the company produces (24:23), including a View-Master reel of human anatomy. Viewers see packaged products waiting for shipping. A man puts boxes into mail bags. A map shows production subsidiaries all over the world. Bob Brost and William B. Gruber, inventor of the View-Master 3D system, speak with Nielson about developing 3D film (26:55). Nielson addresses the camera to sign off, concluding the episode.
View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven stereoscopic 3-D pairs of small transparent color photographs on film. It was manufactured and sold by Sawyer's. The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small high-quality photographic color images practical.
Sawyer's, Inc. was an American manufacturer and retailer of slide projectors, scenic slides, View-Master reels and viewers, postcards, and related products, based in Portland, Oregon. Founded in 1914 as a photo-finishing company, Sawyer's began producing and selling View-Masters in 1939, and that soon became its primary product. It later diversified into other photographic products, mostly related to film transparencies, and established manufacturing plants in Europe, Japan and India. By the early 1960s, Sawyer's was the nation's second-largest manufacturer of slide projectors, and by 1965 slide projectors had surpassed View-Master reels and equipment as a percentage of the company's annual sales. In 1951, the company moved from Portland proper to the unincorporated Progress area in Portland's southwestern suburbs.
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com