India has a rich heritage of textile crafts. Indian textile craft is appreciated globally for its intricate craftsmanship. Also, it plays an important role in employment generation and rural economic development of the country. India has a variety of textile crafts in saris as per state. Paithani sari is one of the oldest art forms of textile weaving art. It flourished in the Paithan town which is located in the state of Maharashtra under the ruler of The Satavahana era in 200BCE. It is a pride of each Maharashtrian woman to have one Paithani in her life. The situation after 2000 years is worst compared to history. Now there are only thousands of original Paithani art weavers working on the handloom. The market is flooded with duplicate Paithani which are manufactured on the machine. It is devastating to the ancient art of Paithani weaving. The data is collected through the Google form questionnaire circulated among sixty women to understand the reason behind the flooded market with duplicate Paithani sari. The analysis shows the lack of knowledge and awareness in buyers. The study concludes that weaver is seeking help for his art to preserve for the generations to come. And if we did not support this art it will be history.

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