This research discusses the developments of South Korean idol worship and its effect on the psychological state
of fans. Specifically, this research will target how an idol’s use of Instagram influences these particular behaviors and
whether location and time play a significant role. It will discuss what types of Instagram posts lead to what type of fan
and sasaeng behavior. The research will conclude a breakdown of the positive and negative behaviors that came about
through the most interactive and followed Instagram accounts of idols from the three biggest labels in South Korea; SM
Entertainment, YG Entertainment and JYP Entertainment.
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