Produced by A. Shrader's Son, part of the Scovill Manufacturing Company, this industrial film promotes the use of free air services for automobile service stations, to increase customer loyalty and sales of tires, valve caps, and other equipment. The company, which held the patent on the automobile tire valve, also produced affiliated equipment including air valves, pumps, and automatic pneumatic equipment. Shrader's "certified air service" as presented in the film, was a huge cash cow for the company and its affiliates.
Founded in 1844 by German immigrant August Schrader, the company’s humble roots began in a small machine shop in Manhattan, New York. Eventually A. Schrader’s Son had a huge factory at 791 Atlantic Avenue, Brooklyn. The growing popularity and improved technology of the bicycle had led to pneumatic tires on bikes. A. Schrader’s Son developed and patented the first pneumatic tire valve, the same valve that is used on every bicycle and automobile tire today. It’s still called a Schrader valve.
The start of the film shows part of Los Angeles including Black's Indian Store (:37) located on East Adams Street.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com