This black and white film, Fashion Means Business, was released February 21, 1947. A woman wearing a cheetah fur coat window shops at Martin’s in Brooklyn, followed by inside shots. A woman holds a floral print dress up to herself as a saleswoman watches. Two women see a window display and purchase the new longer length dresses (:35-1:30). The Paris fashion scene is at the Rond Point des Champs Elysees. Christian Dior fits a model. A fashion show of his “new look of 1947” designs is presented (1:32-2:20). Jacques Fath fits a model’s blouse. He wraps floral fabric around his own waist to make a skirt (2:21-2:48). Pierre Balmain adds to a pencil sketch before adding the same to the model’s version (2:50-3:30). Lucien Lelong examines a model wearing a design he draped over a dressform (3:32-3:52). Jeanne Lanvin works with a model wearing a strapless evening gown (3:54-4:27). Seamstresses in a crowded room room sew fashions on machines and by hand. Paris fashion labels are shown (4:28-4:55). New York fashion sellers shown are Bergdorf Goodman and Jay Thorpe. At Bonwit Teller, Fira Benenson fits a model. Hattie Carnegie views fabric designs. Valentina fits an opera singer in an elaborate gown (4:56-5:53). A hand sews on a Charles James label. He fits a model in a evening gown, using giant calipers to take her measurements (5:54-6:15). A Vogue article “What to wear with what”, transitions to accessories. A long table of scarf material is by designer Brooke Cadwallader. The silkscreen process is followed by the finished scarf (6:16-6:45). Leather and skins handbags are displayed (6:46-7:00). Jewelry artist Jean Schlumberger showcases a starfish pin. John Frederics shows how to fit a hat design onto a mannequin head. The hat is then shown being photographed in a Vogue shoot, where the model also wears the scarf, pin, and purse. The magazine page is laid out (7:02-8:37). 1940s cars drive past the 7th Avenue garment district. Male picketers pass racks of clothing outside Lombardy. Male workers cut patterns and steam; the women sew. Union bosses find a labor abuse. The International Ladies’ Garment Workers Union sign is outside the busy offices of ILGWU President David Dubinsky. A film camera records a woman sewing with a Willcox & Gibbs sewing machine. A “Collective Bargaining” manual is shown, followed by vice-president Julius Hoffman showcasing 1939-1946 charts (8:51-12:19). The press arrive at the New York Dress Institute’s Spring 1947 show. Collections shown are Clare Potter and Nettie Rosenstein. Smiling reporters talk on the phone and send Western Union messages. Newspapers and magazines show the resulting photos. A woman in rural America opens a large mailbox and looks through her magazine (12:21-14:25). Small town dress shops sell inexpensive versions. High fashion is modeled in a New York salon. A seamstress fits an everyday dress in a modest home. An elaborately dressed woman descends a mansion’s staircase (14:26-15:15).
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com