Report On Mileage And Money Savings is a short film promoting the money-saving tires of General Truck Tire and the Kraft System Recapping. It probably dates from between 1946 and 1952.
A man drives a truck on a highway (00:30). A dump truck pulls away from a gravel pit. The film shows various shots of trucks hauling different loads (gravel, livestock, oil). A truck pulls up to a highway toll booth (02:07). A chart shows the various costs of owning and operating a truck (03:32). Close-up footage shows the tires on trucks as the trucks drive on various types of roads, hitting potholes or other uneven road surfaces. A man peels back the rubber layers of a General Truck tire (04:21). A close-up shows the shock-absorbing squeegee rubber layers of the tire. Slow-motion footage shows a tire hitting a pothole and absorbing the shock. Trucks drive on highways and some trucks feature company names, including “Grand Bed” and “Norwalk.” A truck drives down a rural road. Footage from the point-of-view of a truck driver shows viewers a General Tire shop (Interstate General Tire) as the truck pulls up to the garage (08:12). A man starts the Kraft System Recapping process as he examines a truck tire. The tire is buffed, rebalanced, and has cold rubber camelback applied to the tire. Two men open the curing mold and remove a reconditioned tire. The film closes with various trucks driving on highways, in forests hauling logs, and driving on a dirt road in what appears to be a mine.
Founded in 1915 by William O'Neil and his partner, Winfred Fouse, General Tire and Rubber Company was an outgrowth of Western Tire & Rubber Company. At the time, General Tire entered a market with over 300 competitors, but was determined to get a market share of replacement tire sales. The first tire that General Tire mass-produced was the General Jumbo, a pneumatic truck tire that was first in its class of tire. In the mid-1920's, General invented the General Balloon Jumbos, the first tire to only need 12 pounds of air pressure revolutionizing all tire manufacturing concepts. By 1955, General finally entered the passenger car replacement tire market. General Tire and Rubber Company changed their name in 1984 to GenCorp, Inc, before getting purchased by Continental AG of Hannover, Germany in 1987. Presently, General Tire is wholly owned subsidiary of Continental Tire North America, Inc and leads the pack in development, production, and marketing of quality tires for automobile applications.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com