This twelve-minute sales film was produced for Chevrolet in 1954 by the Jam Handy Organization to show the changes in car purchasing since WWII. It features William " Bill " Frawley from the I Love Lucy TV show. Your Chevrolet dealer presents, “Shopping Around”. The movie opens with words rolling up the screen: “Successful selling today is largely a matter of point of view. Salesmen can learn points of selling techniques and memorize ways to overcome objections. But without the understanding that a selling situation is primarily a human situation, sales techniques lose much of their effectiveness. Too often a sale is lost today because this matter of human relationship is forgotten or overlooked. It is to remind all of us that successful selling is always done on the human level of mutual interest and understanding that this picture has been developed.” The purpose of this movie is to show how shopping trends have changed and that the consumer is in greater control of his purchasing power than in times past. Another purpose is to demonstrate the bad selling habits of immoral or poorly trained salespersons and then juxtapose them against the selling habits of those working at Chevrolet – salespeople who put the customer first. The movie opens in a bus station with two women sitting on a bench 1:05. A woman is taking a survey and approaches a man and they talk 1:33. The man proceeds to answer the lady’s questions about shopping habits. He recalls a time when he tried to purchase a water softener and the movie flashes back 2:27. The movie comes back to the woman taking the survey 3:24. The story continues and the man tells a story about buying a lawnmower. The movie flashes back 3:32. The man talks to a lazy lawnmower salesman 4:00. The movie flashes back again to the survey lady 4:18. The movie flashes again to the man buying a refrigerator in the past – the salesman tries to get him to bid higher than the refrigerator is worth 4:25. The movie flashes back to the survey lady 4:51 and then again to the man trying to buy a television in the past. It should be noted; the actor in this film is famously, William Frawley, star of I Love Lucy. There is a tongue and cheek joke here where he points to himself and Vivian Vance on one of the TV screens. The TV salesman doesn’t recognize him 5:15. The movie flashes back to the man and woman in the bus station 6:13. The movie flashes back to the man trying to buy some power tools 6:50. The man is unhappy again and we flashback to the station where he again speaks to the survey lady, 7:41. The man walks down the street looking at storefronts 8:15. The man and the woman are back in the train station talking 8:47. The movie flashes back to the man trying to buy a car 9:15. The man is dealing with a caring salesperson who has taken the time to drive a car over to the man’s house and discuss his needs for purchasing a car 9:30. Flashback to the train station in the man and woman 10:19. The man and woman agreed by a second woman, 11:13. All 3 people smile and the movie ends, 11:35. We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example like: "01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference." This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit http://www.PeriscopeFilm.com
