This video is produced by the Sales Training Department of Anheuser-Busch, demonstrating to businesses how to correctly store and serve beer. Series of short shots of beer being poured, producing a large head. Two shots of cans being opened. (:08-:35) Title plate; “It’s How It’s Handled” (:36-:44). Several exterior shots of the Anheuser-Busch brewery (:45-1:12). Montage of shots from brewery interior; bottles on a conveyer belt, a room of fermenters (1:13-1:36). A delivery truck leaves premises (1:37-1:46). A server takes two beers with glasses on a tray from the bar. A stylised shot of a bottle of Budweiser and Busch being poured with good technique follows (1:47-2:21). Shots of two different storerooms in ideal condition (2:22-3:36). A worker removes a box of beer. A shot of canned beer in storage (3:37-4:01). The worker lifts box of Budweiser effected by dampness. Worker runs finger along the bottle crown to show rust, repeats this with a can (4:02-4:28). More shots of storerooms in ideal and poor condition (4:29-5:10). A worker demonstrates stock rotation, bringing boxes at rear to the front, and vice versa. Makes a notation of progress (5:11-5:47). We see the same process repeated in bar coolers, on a grocery shelf and a supermarket refrigerator. Places a sign on the cans; “use oldest stock first” (5:48-6:23). Worker continues to notate his progress. Bar cooler stock continue to be rotated (6:24-6:52). A single bottle of Budweiser is poured into three flutes (6:53-7:24). A single glass of Michelob is poured into a tulip glass, zoom out to reveal a stylised temperature recommendation in shape of glass, reading at 40 degrees. (7:25-7:35). Two stylised shots of Budweiser being poured into flutes (7:36-8:02). Shot of a full fridge of bottled beer being stocked, then a bar cooler being restocked (8:03-8:32). Stylised demonstration of pouring beer down side of pint glass, then into the centre, the latter yielding a better amount of head (8:33-8:57). A beer glass is flushed, brushed, rinsed then placed on a drying rack (8:58-9:24). A slanted extreme close-up of a can of Budweiser being poured into a tulip glass (9:25-9:42). Two pints of beer are placed side by side. A black plate is slid behind them to reveal one is very cloudy (9:43-10:02). More shots of storeroom, with a cautionary message on the wall reminding staff to rotate stock (10:03-10:34). A formally dressed man sniffs a glass of beer (10:35-10:43). Shots of storeroom and storage fridge, shown in different light conditions (10:44-11:02). A flat glass of beer is seen on a table, then another glass is poured down the side, resulting in a flat pint. A dirty glass is filled, with a close-up revealing the head rapidly dissolving (11:03-11:45). Close up on bottle of beer being opened with a wall opener. Shots of bottles next to visual aid showing ideal and dangerous temperatures to store beer at. Crown of bottle tested by pair of fingers checking if seal intact. Bottle inverted. (11:46-12:24). Another bottle inverted to show flakes appearing. Bottle poured to show flakes in the glass (12:25-12:42). Extreme close up on a chipped bottle neck. A bottle opened on a wall opener then brought to camera to show a crack in neck (12:43-13:05). Various shots of bottles of Budweiser being opened, and foaming violently (13:06-13:46). A can of Bursch is removed from the fridge, dropped, then replaced (13:47-13:59). A bottle of Budweiser and of Bursch are brought to a table on a serving tray. The bottles are tapped together then poured to demonstrate how the bottle performs under pressure. The two same beers are brought to the table, pre-opened, having foamed over (14:00-14:34). A bottle of Budweiser is rolled and tapped with force, then opened, with no foaming over. It is tapped slightly once open and it begins to foam over violently (14:35-15:00). A series of short shots, closing with three flutes being filled from a single bottle of Budweiser (15:01-16:14). Closing plate (16:15-16:21) We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: "01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference." This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com
