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tv   World Business Report  BBC News  August 23, 2017 5:30am-5:46am BST

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this is bbc world news. the headlines: there have been tensions in the city of unix, arizona following a speech by president trump in the city. a bbc reporter said police tried to disperse demonstrators using tear gas. bbc reporting from inside yemen has shown the levels of starvation being suffered by large parts of the population. more than seven million people are facing famine because of a blockade imposed by the saudi—led coalition. terror charges including murder have been filed against two of the suspected islamists captured after last week's attacks in and around barcelona. a third suspect is being held for a further 72 hours for questioning. a fourth was freed. the us secretary of state has said the us may not win a military victory over the taliban in afghanistan, but asserted that the taliban can't win either. he repeated president trump's assertion that pakistan was part of the problem.
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now, it's time for world business report. the world's biggest advertising agency is about to unveil its latest numbers in an industry seen as a bell weather for the global economy. hundreds of flights cancelled and the stock market suspended, typhoon hato causes havoc in hong kong. welcome to world business report. i'm rachel horne. also in the programme, we'll be looking at the gender pay gap in the movie industry. wpp, the world's largest advertising group, is due to report its latest numbers in the next couple of hours. the advertiser is seen as a bellwetherfor an industry
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that's changes dramatically in recent years. while the total spent by brands globally on advertising in 2016 was up at $493 billion, where it's being spent is shifting significantly. while traditional advertising sales were effectively flat, global digital ad sales grew by 17% to 178 billion. that number will, of course, keep growing, and by 2021, it's estimated it will account for 50% of all adverts. with me is theo izzard brown, head of strategy at the advertising firm mccann london. let's talk about this digital side of advertising, a growing side. what challenges that ring to the industry? there is a couple of ways to answer that question. the first one is the transparency in question. we are seeing lots of media agencies or
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stop pressure to make sure that the accounting is very clear, so businesses know where their money is going and they can see what they are spending. that is one aspect. make creative standpoint, it is incredibly exciting because the way we can see film and then gained with stories, that is changing. some of the issues are the invalid traffic, about $16 billion a year in when they have viewing ads rather than humans. what your clients say about those issues? understandably, they are very concerned. there is a huge amount of pressure on facebook to get on top of it more quickly to address those things sooner rather than later. what about issues or content is displayed alongside for example extremist context? what do they say to you and what you do to prevent that from happening? you cannot truly prevent that from happening. critically on facebook, these things are shared wildly. ——
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widely. the idea has may well be placed next to someone else‘s story. what you can do is ensure you put media responsibly and work with your partners to do so. people have to accept there may be a proportion of advertising you pay in which there might not be happy. they certainly shouldn't expect that and they certainly shouldn't deal with that because that is not their responsibility, but yes, where your content appears and how consumers respond is increasingly an area focused on. traditionally, it was all about tv ads and that is where the focus was. when a client comes to you and says, we have a heritage idea about the advertising, but i wa nt to idea about the advertising, but i want to track more people. what focus is best? it is never a one size fits all. it is absolutely through the audience the brand is not —— after an a combination to
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create a consistent universe. there may be a role for film and tv, but yes, the other channels contribute equally. we are seeing more spend in non—traditional areas. it is not just digital and tv, it might actually be physical installations, some of the most exciting work this year has actually been interrupting the physical space, the fearless girl statue in new york which was placed opposite the charging bull. that was really in it to have use of media. what was it advertising? it was promoting a unique fund which invests in companies that are female ceos on the board. thank you very much for your time. in hong kong, the city's stock market has been shut down and flights have been cancelled by typhoon hato, which has been battering the financial hub. rico hizon is in singapore. what impact it is typhoon having on
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business? massive. the city is in a standstill, it has created havoc on trade and business. the weather bureau raised a storm warning to the maximum, typhoon number ten signal, meaning hurricane in force wind is expected. it was the first such alert in five years and only the third time the typhoon number ten warning has been issued since 1997 when the former british colony was handed over to china. the morning session on the stock exchange has been suspended and officials say the stock market will be shut for the rest of the day if a typhoon signal eight or higher is still in place by the lunchtime break. so we will know in about half an hour of if indeed the stock market will resume trading more will be shut for the remainder of the day. hundreds of flights and other transport services are being
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cancelled, schools and most businesses in the financial hub are still closed as the city is swept by the typhoon. i lived in hong kong many years ago and i have experienced these strong waves crashing into the coastline, very —— ferry services suspended and the usually crowded streets empty. it is indeed a very quiet day in the business and straight front —— and trade front in hong kong. thank you for that. this week, we look at the business of death. euthanasia is legal in the netherlands and optus for those with terminal illnesses. anyone who's experiencing unbearable suffering with no chance of recovery can submit a request. but as anna holligan reports, plans to relax the law further are attracting opposition and accusations that insurers just want to cut pay—outs. how all some of you to check out my
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channel right now. i am a stand—up comedian and motivational speaker. she was a performer who adore the spotlight, but in 25th team, she decided to end her life with you than asia. -- euthanasia. she was so young, 25. she had a lot of pain in her body, physically and mentally, she couldn't deal with it. her doctor granted her request on the fourth time of asking. she said, mum, mum,i fourth time of asking. she said, mum, mum, igot fourth time of asking. she said, mum, mum, i got news. fourth time of asking. she said, mum, mum, igot news. i fourth time of asking. she said, mum, mum, i got news. i can go. it's my liberation day. and she was such a happy child. 6300 patients were given the night —— life ending treatment in 2016, and 500 of them used this independent foundation. the end of life clinic is a private company. they employ 55 teams
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consisting of a doctor and nurse who travel to people both at home to administer the lethal injection or a handover the lethal cocktail of drugs. ina handover the lethal cocktail of drugs. in a country where medical insurance is mandatory, its insurance is mandatory, its insurance companies, not individuals that pay the bill. given easier retix around the world are concerned about insurers focusing on their own profits —— euthanasia. it is relatively cheap. as little as $400 compared to the cost of treating a long—term terminal illness. the director at the end of life clinic finds these accusations frustrating. it is not about cost. what is driving us is to help these people who are in a situation that they say, please help me die and there is no other option. that is the reason. we are not cost driven, we are not profit organisation. insurance companies deny these claims, saying, we never play a part in decisions made between doctor and
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patient. and that such allegations are ridiculous and ill informed. although 85% of dutch people broadly support the current law, advocates of euthanasia want to relax legislation even further to allow anyone over the age of 75 to choose death when they feel they have had enough of life. these proposals have horrified the netherlands's small but lyrically powerful christian lobby will stop debate continues. for many thousands of people across the netherlands, how it ends will truly be a matter of life or death. in other news, the size of the gender pay gap in the movie industry has been led by forbes. it estimates the top ten actors earn $480 million last year, three times more than theirfemale last year, three times more than their female counterparts who took home $172 million. . that is it from
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us. home $172 million. . that is it from us. you can get in touch with me on twitter. the number of complaints about bin collections which were upheld by the local government watchdog rose sharply this year. to 81% of investigations. the local government and social care 0mbusman has warned that outsourcing of rubbish collections to private companies was at the root of many issues. john maguire reports. in birmingham, the backlog caused by the recent thing strikes being cleared away, a stark example of how rubbish piles of when the system brea ks rubbish piles of when the system breaks down. for many of us, waste collections are the most obvious
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servers that local authorities supply and complaints, although a fraction of the hundreds of millions of collections that take base, are on the increase. now, the local government ombudsman receives around 500 enquiries and complaints about waste collections each year. two yea rs waste collections each year. two years ago, they upheld in 59% of cases, but last year, that figure had risen as high as 81%. the ombudsman can be contacted when someone's dissatisfied at how their complaint is being handled. problems start when councils fail to listen and learn about complaint. we have seen cases where and learn about complaint. we have seen cases where people have waited three months to have their bins collected, it will have to phone every two weeks to get their bins lifted. 0ne every two weeks to get their bins lifted. one man waited ten months to have his spin returned. the body that represents councils, local government association, says around of residents are happy with their service. cuts by the government to
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local authorities adds pressure. it can bea local authorities adds pressure. it can be a dirtyjob, but someone has got to do it, and do it fully. and that someone is your local council. coming up at 6am on breakfast: naga munchetty and dan walker will have the day's news, the business and sport. they'll also have more on how the government it intends to take back control of uk laws after brexit. this is bbc news. the latest headlines: there have been clashes between protesters and police in the city of phoenix, arizona, following a speech by president trump. a bbc reporter at the scene said the police tried to disperse demonstrators using tear gas. a bbc investigation has revealed the scale of suffering in yemen's war. around 17 million people are hungry and seven million are starving. leaked documents from the united nations suggest both
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sides are violating international law, killing and maiming children, and that the saudi—led coalition is blocking delivery of food and medicine. charges including murder have been filed against two of the suspected islamists captured after last week's attacks in and around barcelona. a third suspect is being held for a further 72 hours for questioning, while another has been released while investigations continue. the american secretary of state has played down president trump's assertions on monday that the united states will win the war in afghanistan. mr tillerson told reporters in washington that the us might not win a military victory over the taliban, but the militants couldn't win either. now it is time for our news review. we begin with the independent, which carries a picture
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of barcelona's famous sagrada famillia. according to spanish police, one of the suspects under arrest for last week's attack said the terror cell had planned to target the cathedral as well as other landmarks. the arab news leads with saudi arabia's crown prince mohammed bin salman who has met with senior us officials including us president donald trump's son—in—lanared kushner. the paper says they discussed efforts to bring peace between the israelis and palestinians. the ft says the trump administration has raised the pressure on moscow and beijing to isolate the north korean regime by imposing sanctions on an array of chinese and russian companies accused of helping pyongyang develop nuclear weapons. meanwhile, south of the border, south korea has rejected a us


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