tv Charlie Rose Bloomberg March 3, 2016 7:00pm-8:01pm EST
>> this "charlie rose." charlie: we begin with politics, donald trump and hillary clinton came close tore securing their party nomination. super tuesday. saw both candidates win victories in seven -- contenders look towards november. >> we know we got work to do. but that work is not to make america great again. never stopped being great.
have to make america whole. we have to fill in. >> we will make america great again. watched hillary speech, she's talking about wages have been poor and everything is poor. make it.ng to she's been there for so long. hasn't straightened out by now, she will not straighten thefection fur years. she wants to make america whole again. figure out what that's all about. charlie: cruz managed to beat trump in texas, oklahoma and alaska. won in minnesota fueling doubts about his candidate as he marchs to florida last night lindsey graham discussed the dilemma facing the republican party. there's no way you seem to be suggesting that stop donald trump from being the nominee?
major scandal probably not. if marco doesn't win florida, i how he goes forward. ted cruz is not my favorite. him ill.ish we may be in a position where we have to rally around ted cruz. only way to stop donald trump. recommendut you'd that in order to stop donald trump. i would staylieve .es charlie: i'm pleased to have all them on this program. let me begin with you in washington. where the republican party after tuesday? now.'s in total disarray it is driven by -- the establishment is desperate to try to find way to stop donald trump. they don't have an agreed upon
strategy. agreed uponave an candidate to do it. their clearly running out of time. two wins to begin to put a stop trump operation thinklace and i don't there's any single person or small group that can do it. marketplace of democracy and it's hard to corral that if you're the now.lishment the new york times said the democrats are falling republicans are falling apart. >> i don't think it's just the establishment. i don't know what the at this point.s 65% of on average republican primary and caucus voters on average are voting for someone other than donald trump. is true that donald trump is winning. but there seems to be major theseance in many of states against trump. if there was any other candidate, we would ignore that and say he's winning, and he's going to be the nominee.
it's only because there's so much resistence. it exist at the grassroots and among conservative elites and people trying to find an alternative. if trump continues, and can't get a more upward trajectory, i think he's going to have a real long slot to the convention and we could have a messy convention this summer. trump will be there. can't tell you with confidence he'll be the nominee. charlie: do we know that all of againstters vote another candidate might not not in part go to donald trump? >> they might. unlikely.'s i think it's likely you can see ted cruz get out and have his camps.plit into various or to donald trump. knowargument that you go.e somebody vet -- votes there were a couple of points
last night. there's no question he had a strong night. there's no question that itings be a slog.s going to counting on john kasich winning ohio and marco rubio winning florida. if you looked at oklahoma and something the is club for growth made a thing about last night. two states where they spent money on ads against donald trump. states he camewo in below 35%. charlie: late deciders in virginia went to rubio. >> republican primary voters ones who voted for trump know very little about university, very little about trump mortgage, know very he said abouthat kk and david duke. millions of tens of dollars will be spent educating keyrepublican electorate in states about these issues.
it would be interesting to see he'srump holds out when getting under attacks that he's not been subjective to yet. he's the only republican in modern history who's gotten this far who has not gone through tens of millions of dollars of attackeedattack ads. spending money on his .wn message charlie: democrats are looking and hillary clinton already turned to a national campaign in terms of the way she's reacting. what can you say about from your perspective, would be a tougher candidate to face donald trump or some of the other republicans? >> i think that donald trump probably energize the huge for mrs. clinton. i think we shouldn't under of her win.act the whole rumor about she could appeals certain including young voters, was put
to rest. won young black voters. she won turnout in the black community, latino community. i think the media got carried that sandersing had all of this with young voters. didn't happen in states of color. he's only won where there's been almost all white states. i like a lot of what sanders is saying. it has not resonated across the board. you have to give hillary a both souththat in carolina and nevada. what trump does is drive the vote more. turnout among democrats has been lower than the republicans. of what rump represents and the fact that is so of theve to many interest that many of us believe think would bring obama like numbers out to the polls. you endorseddidn't her?
>> i haven't endorsed her. was advocate to do on issues rather than be a surrogate for a candidate. at some point, i may choose to that. charlie: would you urge bernie out?rs to drom -- drop out? told me in 2004 nobody to drop out. i would say he has a longer road now. give himhat you got to credit. if he had not been in the race, we would not be discussing a lot things we're discussing. i think he's made an impact in the whole american political process. he's not going negative. personal andg petty. i would give in politics. wise he and mrs. clinton 'sve given a lesson to dan party. charlie: he said, people in civil rights movement didn't know him. hadn't seen him at meetings.
generation of john lewis. i'm from new york. the south. i have not seen him in new york. him inhad breakfast with if you what i said is, march dr. king, that's great. when nine years old then he did what he did with reverend jackson's campaign. ago.was 30 years let's talk about some this century. issuesalk all of the that we have fought from police in new york all of these issues where have you been? john lewis.g with let's talk about this century. i think that he's been right on can't say that i've seen him out there marching or doing the things that we're last 15 orut in the 20 years. charlie: how much pressure is there from whatever corridor to line to support? to say to your fellow
republicans, it's over? cannot stop donald trump. appeal.strated >> none. very little. pressurere seeing is on other candidates to get out so there will be a consolidation of the anti-trump vote. is the chris christie exception. i'm supporting rubio. people pressuring kasich to get out. see people telling cruz he should get out. cruz supporters telling rubio he should get out. there's a sense we consolidate behind one candidate and have a one on one race. the majority of that 65% can get behind one person. i think the key point that's in these discussions is on principle, republican be against trump. he would be a disaster. charlie: are there things that reporters know-- that have not been made public?
>> there's a lot of history have notald trump that .een written about recently because the volume of time we would spend in terms of he has an enormous business record. he has an enormous record in life. "new york times" done a pretty good looking at his history. of other people are starting to as well. see think you're going to his opponents talking about that more. there's a difference between the media has been doing reporting terms of his background. voters have not cared. a difference between what the what has been going and other cuts are -- other doing?tes have been charlie: why has he been successful? >> there's a dissatisfaction and thenation among the part of
electorate. some of it is grounded in the realities of our time. and the degree to which there who --the do of people are a lot of people who have been left behind. he has struck a chord on that whether it's in immigration and trade. the country hasn't done what it ought to have done for a long period of time. or republican. gets the samee kinds of e-mails i get from people supporting trump. about howdie how dissatisfied are. that's what he's been able to tap into. your question, dan is right. to your question about the impact of our looking at his reviewing his business record and so forth. believe his supporters that every institution is corrupt including the media. the e-mails i get are you're lying, that's not true. whatever you're saying is
dishonest. his supporters are, many of them disaffected.y there's an a tremendous psychic break within the country. voters on both sides. you're seeing a lot in the republican base who feel that crisis, after a number of sort of erosions of trust with your government, with your elected officials with politicians, that is reflected a supporters.'s there's no sort of unifying one --al which is ideology. are unifying themes of anxiety. being an outsider against all the establish institutions. >> defense of the trump voterrers, not for trump. i been on the receiving end when i said i wouldn't vote for trump. intensity some of -- most of i'mvoters, when he says going to keep muslims out, i
don't think majority of the supporters really want to keep muslims out. i think it's a vessel for saying, i'm scared. do something about security. we're worried about the security of home atlantic. -- homeland. it's like, we want confidence in and institutions. he becomes a vessel to address broadersues that are than specific anecdotes to these problems that he's proposing. with creative leaders, creative making, you can win over a lot of his voters. they will be more open to that getting educated about some of the things in his history i think people will learning about. >> i think that what the republicans should not have done and the democrats should not do to turnall is to try his voters around. they should be going to the saying, this is what this man is saying what it will
your you and bring out voters. i don't think you will turn around a lot of the trump voters. yournk you bring out crowd. rather than unde under estimate, address the issue that he was touching upon. ing.h were resonat i think if they had run that way, they may have been well successful. bestsonally think the thing for many of us that believe that government has a responsibility to protect people is to run against trump. contrastve a greater america.vern charlie: you know that drill about american establishment yourself. defines the who establishment. according to trump, barack obama buthe establishment according to many of us that supported him, he was able to the establishment and establish something different.
we first would have to define define what the establishment is. in his mind the establishment who he saysbama here. born we have to wrestle with the power of definition. his idea of establishment and mine is two different things. i marched on that gold plated building on fifth avenue. charlie: you never been on that yacht? invited.never [laughter]., i bet you won't be in the future either. go in the afraid to water at this point. charlie: there's a big piece in your paper how the clinton is with a lot of negative stuff on him. said, thatomeone bill and hillary think it's
theg to go right down to battle with trump if he's the nominee. >> i think that they are things, there's two they are both, particularly bill clinton are mindful, he is tapping into a lot of number one organic anger. he has enormous support among white working class voters. forhave been a problem democrats recently. number two, he's totally unpredictable. he will say anything. remember, when she was attacking him and using him as a punch one point, late last year, donald trump started that republicans sort of stayed away for years behavior,clinton about sexgate and monica lewinski. she stopped talking about donald trump after that. of ary clinton is sort color within the line player as
a politician. that is not what donald trump is. an xnk that's factor. charlie: hillary's campaign be about confidence and experience? not speaking for them. i also think it's going to be about some series policies and about the role of government. i think that -- i agree with all of the panel tonight. that trump has tapped into a real anger. i think what hillary clinton, is people that will be afraid that government will be taken out of my life to me and to really make sure that my kids are educated. because of what trump is saying, imagine people of color, imagine people that are poor that need their social security and other facing the are reality. wait a minute this guy can be in the white house and really build ae or really wall, or really take these
things from me. and anger will be just as real as what trump is tapping into. charlie: do you think the republican party could come out split in a significant way so that like it did after the republican convention in san francisco in 1964? it's a very different party? that's potential, charlie. there are a enough elements out there that has to be something that people consider. we thought that this was going be a war between what cruz represent and rubio represents. views.y different donald trump's candidacy has scrambled that in ways that very few people would have anticipated. as you look at it, it creates an thatbility within coalition that it's going to last beyond the convention. it could last beyond the election depending on how it
tonight a conversation with tim cook, the ceo about new products including the apple watch. watch.apple >> yes. charlie: is that your baby? >> is it my baby? of know, there were lots people that had a lot to do with. product.ely love the i'm all in on it. think -- i talked to a kid a few weeks ago. in high school, that got a watch wearing it during football practice, noticed that his heart was elevated. heartver us don't wear monitors, you put a strap across your chest, nobody wants to do that. he happen to see that his was a high, 140. he mentioned to to the trainer. doctor.him to a
he tells him he would have died the following day on the field.l yes. it hasn't been discovered. see the power of -- chile thisomething is not one person that i know this.ound it's now many. that and the motivation of tapping every hour so that become more active measuring of exercise or whether you're achieving active calories. these things are incredibly motivating. you don't really wasn't to let yourself down, so to speak and close those rings. i love to health and fitness portion. game changer. game changer for people's health. the idea of you taking own responsibility for your
health, so many of us when we get sick, we go to the doctor. writes some prescription, you go take a pill hopefully you get better. this cycle is not a great cycle. we're all going to be better off owne take our responsibility for our health. do that by helps you doing some of the thing that are most critical of getting you to more active.ecome easy.e: it's not spoiled byardware complicatedded software. >> i think the health and piece is really simple. hopefully you're using it yourself. i think it's really simple. think paying with the watch is so simple. see myo clicks, you can credit card there. if i were near a register now, i would do this and i pay for something. you can imagine going through a
transit -- charlie: depending on whether that store is -- that setave to have up. do,ver, increasingly people we just announced starbucks the other day, huge company with people going there many times a week, including me. announced some other companies along with starbucks. walgreens and cvs and our deeply into many of the online fronts as well. out tomuch you can go eat. you can go get your pharmaceuticals at the pharmacy. go to the grocery store. in the short period of time, you will wind up using this everyday. i don't know the day that i don't use mine.
now.that frequent live in the valley, that's a help. more people will add in the u.s., because people -- theuse requirement on merchant putting chip in pin. for having to change the anyway.s charlie: is this what you thought about when i began to develop this? >> we always thought that pain was a big deal. eliminating the wallet appealed to us. there's something else you have to carry with you. eliminate your key, your wallet so that the only have to carry are isr -- only really carry your smartphone and hopefully you're wearing your apple watch. wallet. no no keys. >> why would you have? in the old days, we would have pictures of our family in our wallet. phone.y're on the now your credit card is on the watch. we have to give the driver's
license. yet on thisnished road. it's a journey. my point.kay, that's has the initial reaction in your home run?been a mixed?it been >> i wouldn't describe it mixed. where i thought we would be. when you're dealing with millions of merchants. they will not change their terminals overnight. there's a journey to displace everything. applee: disconnect the pay. >> disconnect apple pay. product. another great service. as well.the u.k. we'll be rolling it out to other countries in the next several months. charlie: how long did it take to develop this? we got itou decide right? >> it took years. iphone is over here. up know about touch i.d.
touch i.d. -- it was the foundation of apple pay. witheeded to authenticate a fingerprint. we now going in it was not a great experience. to make it simple. if you want to pay with your phone you just use the and touch i.d. and boom, you're done. simpler watch, it gets than that. you joust hold your hand out it. this and you pay for we started working on this back several years before we launched it. do.akes years to charlie: could that capitalize iphone? >> you thought about it. great thing about -- we don't worry about
cannibalization. we put out -- when came out ipad, everybody was in everybody said it would cannibalize the mac. the iphone, people said it would cannibalize the ipod. with everything we do, people automatically worry. our view is it somebody is going to cannibalize, i want it to be as. charlie: it's ok as long as you do it. mr. cook: exactly. we are all about that. you can and i do. voice.my messages i use
i take phone calls from here. people increasingly will do that, even more, over time. charlie: this opens up a major goal -- a major area, the medical world. a connection between patient and information and testing. you look at how much of the american budget is spent on health care. this is your key. us gettinghis is into the wellness piece of this. we pulled thes string, it is leading us to other places. i know you are talking about research later in the week. it was a matter of getting into health and pulled the strings and understand what is missing in this and honestly we found
that field to be interesting because it is all closed up. it is perfect for a company like apple to try to make things simple and elegant. we will see where it takes us. as apple looks to the future, it looks at places where simplicity and elegance can make a difference. that is one of the things you believe you bring to the table better than anybody else. mr. cook: yes. it is simple and elegant. charlie: as long as the technology undergirding it -- mr. cook: yes, in many cases we develop the technology. we designed the engine. we don't get somebody else to do it. we have thousands of engineers working on advanced silicon. about theou talked
iphone getting better. how is the watch getting better? mr. cook: i will keep it to myself. listen, here is a great idea, you don't want to tell anybody else about my idea. keep it secret. nobody can doay it like we can do it. you don't have to keep it secret. they can't compete. in your own words. mr. cook: yeah. people try to get as close as possible. you can draw your own conclusions. i'm making a point. if i give you the right map for the watch, and what we have planned, it fire is the starting gun for everybody else earlier than if i keep it a secret.
i have a longer lead time and i would like to protect that. [laughter] you're trying to get me on every turn. [laughter] i love you, charlie. i paid money for this watch. i want to know what i can expect. mr. cook: just last month, we that enablesnew os so they run from your wrist. they don't depend on your phone. unleash significant innovation in the developer community. that was one of the key drivers .f the ecosystem we think that is huge. charlie: you still program it from your iphone.
mr. cook: yes. will run on the watch. it is taking advantage of the system that we designed. does it have the potential, in your judgment, to be as significant to apple as the iphone? mr. cook: it has the potential to be huge. i'm not going to forecast -- it's of that dimension. if not 60% of revenue -- mr. cook: it has the potential to be huge. charlie: a big bet this can deliver. because when we place our emphasis on something, we not only decide what we are working on, it means we did not work on something else.
so there is an opportunity cost to doing that. if so we are a believer in wearable technology and the wrist in particular. apple watch in particular. fail, i'm notyou sure this is a failure, apple maps, how do you look at a failure? was a learning experience. we did fail. it was a failure. we put out a product that did not meet our own expectations and standards. it was a mistake. i'm not going to come up with an excuse. there is no good ones. it was a mistake. charlie: did it cause you to question the process? mr. cook: it causes you to be introspective about why.
you to ask those questions and make sure it never happens again. it is not the first time we failed. it won't be the last. i'm not naive enough to think we won't screw up again. charlie: if you don't fail, you're not growing. mr. cook: the world did not end. but we disappointed our customers and we don't like that. we disappointed ourselves immensely. it was not up to our standards. since then, the product has gotten great and i'm really proud of it. ♪
mr. cook: we did shoot off a leg. suggested they use other products. we suggested it ourselves honest, we are intellectually honest. we can say we screwed up. let's do the right thing by our customers and helps them. charlie: i bet this was a big topic one monday morning. mr. cook: it was more than one monday. it lasted for a while. [laughter] there is apple
music, which is also something new. itunes changed the face of music. apple music can't do that. you party got spotify -- you already have spotify. all you can do is find a place, or not. mr. cook: no. apple's deep in history. you changed it. you had a founder who love to music. mr. cook: we have many people here who love music. music has moved culture. it has pushed culture. we would like it to push it again. charlie: pushes politics and revolutions. mr. cook: and inspires us into action or to work out, whatever our thing may be. music does a lot of things and what we saw was people's purchasing going down.
people are, some people are getting music free. things wille probably continue. there is also people that want a variety of music. a broad range and a want curat ion, not by zeros and ones. this was something we saw in beats. idea, and they were putting it into practice, that ration wastion -- cu important. in terms of how you feel. the sequencing. there are things computers can do.nd things humans can this requires both. if you only do it with machines, you wind up not with a feeling you do if it is human curated.
djs have known this a long time. that is their thinking. and they get paid money to do it. you feel different. you should feel great when someone is really curating it. we are doing that on a broad basis. charlie: will it have the same impact as itunes? mr. cook: i think all have a broader impact. what you are doing is bringing it together. mr. cook: we are. artists can interact with their fans and release things that are not in the formal sense of a song. things. listen to those they can listen to music, they can get these incredible playlists.
you should listen to it. they are really great. you can get all of the music in the world, essentially. people beingeing satisfied with it. we've had, we started at the end of june. we gave people 90 days for a free trial. we are seeing the first people coming off the free trial into the paid service and feel great. charlie: so the returns are good. mr. cook: they are exceptional right now. charlie: the test is commitment. mr. cook: exactly. problems withe music today. it's very hard to discover new artists. itunes, we were driving around in our cars and we were listening to the same five cds
over and over again. you would never replace a cd. none of us did, hardly. you listened to the same song. before that it was the walkman. now, over time, what occurred with itunes and purchased music is most people begin to listen to the same music over and over again. it's sort of like in your industry like watching the same news and participating in the echo chamber of things you think instead of listening to some of your interviews and getting challenged. music is like that. go to a musict to service, apple is the best, that gets you to broaden what you are listening to. artists tot the new do fantastic. charlie: turning to video and
apple tv, there are those who is the neweo battleground. about television as being locked in the 1970's. you made an announcement about tole tv, giving new power the setting. a little bit. people raise interesting questions as to when is apple going to create more content? they worry about getting the networks online. apple sees you and the future of television and your role in it? mr. cook: the future of television is apps. specifically we think people want to watch their content when
they want to, on the device they ,ant to, and where they want to not be a slave to the tv guide. and so we think linear tv will erode. watch aple want to charlie rose interview, they will ask siri. several may come up. pbs, you may have something on 60, bloomberg. cbs. all of those might pop up and it will select -- i will selected the one i want. i may have been told that work about a great charlie rose interview. i don't know where it is. i don't know which one. you are on all four. sometimes the same one is on. sometimes they are unique. to show mee it those. and so search has to be incredibly easy and at a
different level of detail than what is thought of today. today i might need to know the show name. i might not know. i might know it by you in stead the show. we have made discovery on apple tv easily. we have made input go from moving around really crazy on letters in thet, alphabet to be by voice and we are down in the mated data -- metadata. to watch films about my favorite actress. i might want to watch a comedy. show me the latest comedies. today we have an enormous amount of content. we have 700 channels. we don't have anything to watch because we don't have the time to go through 700 channels to find it. charlie: sounds like a bruce springsteen song.
takeook: we are trying to all of that clutter away and make it simple. gothe beginning, we've netflix, hulu, showtime, hbo, when wel be searchable start shipping. they will be on there. others will rapidly come. if we can do something to be a catalyst for that, we will do it. if we can see a way to get the world to move in this by playing ater role, we will do it. in particular, charlie, think about the presidential debate tomorrow night. it would be great instead of having a focus group of 100
people, in a room somewhere, telling us what they thought, it would be great to source the american people on it. if you have a convergence of tv you can do that instantly. the 20 million people watching. if i am watching mlb -- charlie: you can tell what the american people saw. while it's happening. i will be sitting watching and i will have my ipad in my lap monitoring different social networks to see what is going on. i'm not really participating. i might want to vote on something. or if i am watching a baseball game, i would like to see the stats. i don't just want to see the game, i want to know the stats.
mlb has done a good job overlaying content because they know their customer. the point is tv will become not a one-way communication, but it will become much more social. there will be more information wrapped around the content people are participating with it, not just listening one way. so take a kid's show. "sesame street." the truth is i would love my nephew to watch that as long as , learningicipating something. today those environments are different things. there is a tv and the app. they should come together. charlie: people have been expecting something big. is what you have described something big? mr. cook: it changes your living
room experience totally. so if we are looking change television, the primacy of apps. mr. cook: this lays the foundation. raise the foundation. when the walls are put in and the art is hung, it will be like when we created the ecosystem for the iphone. people did not have a clear view of what the app store was and all is said and everybody -- all of a sudden everyone was saying there is an app for that. this is happening. this will happen to your tv. going to yourof dvr, having to know you want to it,h this show, you record and the game lasted longer and so you lost to the most important two minutes. all of that is gone.
everything is on-demand. it is interactive. this is a change in the way -- charlie: it is the notion watchers ofhe apple the world, they have their own everything, you know. that's how you learn about the rumors. mr. cook: great to have people who care. asking, they thought there was something coming out at the most recent meeting in september. they thought it was just a little bit. a sampling of what is to come. is there something big in the laboratory? mr. cook: there is always something next. this is the foundation. charlie: what is next? mr. cook: that part i'm not going to answer. charlie: but you know.
mr. cook: i do. a group of drunken sailors would not have invented this tv experience. you have to know what you're going to watch, or you are a slave to the time. i don't want my tv to be my boss. i don't want to know because what i want to watch, if you tell me the next day you saw something really cool, i want to go watch it. i'm paying that bill. i want to see the show. today i've got to go record it and then, by the way, because there are so many ads, some people are fast forwarding through it. you think about all of this heavy infrastructure built around making the experience better. we are developing technology to change the process instead of
looking at the whole thing. it's actually a sea change. i don't think your living room has changed in a decade. i think it is a sea change. absolutely. charlie: every apple product can be bought at a retail store. profitability per square foot, i'm told, then anybody. $4,700 per square foot. that may be wrong. point is, what is the magic of that? i know you labored over the design of the store. the feeling of the store. purchasertion between and seller. mr. cook: the key is
profitability is not our goal. our goal is customer experience. the profitability is the end result. it is a side benefit. the important thing is to put the customer front and center and to make the apple store a place to explore and discover new products, a place to get .elp when you need help the genius bar came out of that. a place to maybe want to sit through a seminar. maybe want to know how a movie is made. maybe want to learn how to write an app. it's a place to learn. charlie: you can do that in the store? mr. cook: angela is making it a big piece of the community it resides in. the store is not the right word for them. there is some business that takes place, but that is
mark: i am mark halperin. john: i am john heilemann. you can criticize donald trump for a lot of things, but the hat? it is really not that bad. rock city, sports fans, we are here at the fabulous fillmore in downtown detroit. a block away from the fox theater where candidates will take the debate stage. rawl in preview that baw just a