tv Bloomberg Technology Bloomberg October 3, 2017 11:00pm-12:00am EDT
♪ alisa: i'm alisa parenti. you are watching "bloomberg technology." president donald trump visited storm ravaged puerto rico today, shook hands with the san juan mayor he insulted on twitter, relief costs could strain the and remarked relief costs could strain the federal budget. his visit was to show his commitment to rebuild the island that remains short on food, water, medicine, and other supplies nearly two weeks after hurricane maria. defense secretary jim mattis told lawmakers that it is in the u.s.'s strategic interest to remain in the iran nuclear deal that president trump has said he would like to scrap. mr. trump called the agreement
"an embarrassment to the u.s." in mexico city, three more people have been confirmed dead, bringing the death toll of last month's magnitude 7.1 quake to 366. nearly 2/3 of the deaths were in the capital city. the quake occurred september 19. the first lawsuits have been filed against the trump administration's new travel ban. it is filed by a coalition of advocates that argue that restricting travel or citizens of predominantly muslim countries violates the u.s. constitution. global news 24 hours a day, powered by more than 2700 journalists and analysts in more than 120 countries. i'm alisa parenti. this is bloomberg. ♪
emily: this is "bloomberg technology." i'm emily chang. we are live from the vanity fair new establishment summit in los angeles with a fantastic lineup of guests, including mark cuban, walter isaacson, and the discovery ceo. but first to our lead uber's , board room holds a crucial meeting after months of internal battles of the company with former uber ceo travis kalanick grasping to any power he has left on the board. here with the latest details on what exactly went down and what it means for the world's biggest startup, we are joined by eric and max chaska -- of "bloombergn businessweek." what do we know so far about what happened? >> i'm sure they would much rather be at the conference with you. they are fighting over what governance looks like and
whether they can pass this softbank deal start moving forward with that. the goal is to put the two together in a single vote, reform governance and expand the board, and start moving on this eventually $10 billion share purchase from softbank and others. it looks like something is likely to pass. i think the actual terms are being negotiated. the movement to one share, one vote and other reforms seem likely at this point. it is a matter of the exact terminology and provisions. emily: the vanity fair summit is a reminder of how power can change hands so quickly. ax, just a year ago theis kalanick was big guest on stage. the balance of power had shifted so dramatically, and yet we still have the same question. just how much power will travis kalanick hold onto? >> uber is trying to clean up the mess that travis kalanick made, tidying up a
loose ends elsewhere. we are seeing this in the case with waymo, google's driverless car division, of course a big reason that he steps down. new disclosures suggest things were pretty bad, that the case that uber has been trying to make doesn't look super compelling. in london, uber is trying to get its license back. all over the world company is trying to deal with the fallout of the past year. emily: let's hang on to this waymo dispute. eric, new details have come out of a confidential report that uber commissioned into what happened with the acquisition of auto. from what i understand, there are some really fascinating to see details about how much cover up was involved, among the travis kalanick himself. founders of auto from what is among the how much --
founders of auto from travis kalanick himself. >> if you are looking for the founder of auto destroying things he obtained from google while uber was looking into it, soliciting google employees to work for his project, this new report has a lot of evidence of that. unfortunately for waymo, they are going after uber the company, not anthony levandowski the person in a civil suit. the question is whether uber used the information that levandowski may have had, and whether it ever came over to uber and used in any of its trade secrets. that is really the question. if you want evidence that levandowski did some questionable stuff, this report has it. there is also in the report that travis may have said, do what you need to do with that material. there is this question of whether uber conveyed the right message about the handling of
potentially stolen material from google. emily: let's talk about the situation in london. the new ceo is there. no deal as of yet, though they have struck a very contrite tone. the head of uber's u.k. division has gone. max, is this a sign that this might be a tougher fight then uber anticipated? max: a couple of years ago, the conventional wisdom was that uber had gone on this campaign managed in part by the former campaign manager for the obama campaign, and that they had basically legalized themselves in a whole bunch of cities. i think a lot of us thought that phase of the company was over. what we are seeing is that all of this political blowback against uber is having repercussions in the individual markets in which it plays. the regulators in london are reacting basically to news that
was happening in the u.s. around this program that uber had used allegedly to evade police and regulators. it is basically a political issue where uber has to say, no we are nice. , we are not like that. we are turning a page. tos is another way for them signal to mayors and governors all over the world that uber has changed and that uber is not the steamrolling company that maybe you think of them as. emily: eric, you have maintained that you think uber and london will be able to work it out. do you still believe that after today? eric: i think so. both sides seemed to indicate there was a productive meeting. i just think the political backlash against london if they banned uber, both for the drivers and the riders, would be enormous. we saw this with bill de blasio in new york. it is one thing to signal you are the type of leader willing to stand up to uber optically. it is another to kick them out.
we haven't really seen that moved. of course austin did it at one , point before the service got very serious. but with london, it is one of uber's top markets. the idea it is going to disappear would be a shock to people who live there and depend on it for their livelihood or to get to their jobs or get around. max: we are talking about a huge number of cars. i think it is 40,000. that would be hugely disruptive for uber's drivers. that is certainly going to help the company politically. just to disagree with eric a little bit, i think the politics have shifted sense that de blasio battle. but eric is absolutely right that it is hard to imagine this ending with a blanket ban. uber will probably have to give a little bit, they will kiss and makeup, and it will go back to normal. emily: more negotiations to come. eric newcomer, max, thank you so much to both of you for joining us. coming up, we bring you coverage
from the vanity fair new establishment summit. i sat down with investor mark cuban. we covered everything, politics and what is on his agenda. bitcoin, trump. "bloomberg technology" is live that is coming up. "bloomberg technology" is live streaming on twitter. 5:00 p.m.ut weekdays new york, 2:00 san francisco. this is bloomberg. ♪
emily: larry fink, ceo of black rock, is weighing in on cryptocurrencies. take a listen. >> it is identifying how much money laundering there is being done in the world, how much people are moving currencies from one place to another. emily: bitcoin was on the top minds of another banker, goldman sachs ceo lloyd blankfein, who tweeted "still thinking about bitcoin. no conclusion. not endorsing/rejecting. no that folks also were skeptical when paper money replaced gold." bloomberg reported monday that the bank was exploring a bitcoin trading venture. here at the vanity fair new establishment summit in l.a., i sat down with outspoken owner of the dallas mavericks and asx ceo mark cuban. i asked him about the recent uproar over the protests in the
nfl. take a listen. mark i am fine with it. : the nba and nfl are considerably different. think any football team and you might recognize three players. the rest have no platform, no social media following for some part. their only chance to make a statement about what is important to them is when the cameras are rolling. in basketball, lebron calls him a bomb and he has a bigger platform. it is completely different. what i said to our team is if you have a message you want to convey to our fans and the media, let's just say it. we will put you on videotape and say what is on your mind. these protests the nfl tried, you lose control of the narrative. it is not the right way to do it. emily: so you don't think they should have protested in that way? mark i'm not saying that at all. : i am all for civil disobedience. i think for the nfl it worked because it was their only opportunity to do that. the nba is completely different. we have much stronger platforms. we have a far better way to communicate a message. emily: is this a battle president trump should be picking? mark: no. [laughter]
it is not about sports and politics because sports is part of politics. athletes endorse candidates, give money, whatever, but come on. that is who he is. to me there's three donald trumps. the one trying to be the president, the one that is the salesperson and the one that is , a twitter troll. when he trolls on twitter, he is fair game. when he is in campaign mode, you ignore him. when he is trying to do his job as president, hopefully you help the people around him to help. i've worked with probably four agencies and done things that the president has no idea, because that is what patriotic americans do. you let him pretend to be president and do his thing, and hopefully the best happens. emily: you made your political views very clear. what are your biggest concerns about this administration? guest: i don't know. they just have to know what's going on. it is not in him to make an effort to understand or learn.
possibly because he is not capable. possibly because he is not willing. i don't think he has it in him. emily: does he make it through four years? guest: i say there's a 25%, maybe 30% chance he doesn't. i would be willing to bet against it not because he is going to do some been crazily wrong, even though sometimes it seems like it but because he is , oblivious to the institution and government and the laws and rules. he will do something and won't recognize that it is an impeachable offense. emily: you recently bought a stake in twitter. is that correct? mark: i bought some shares. emily: why? mark: i've a big fan of artificial intelligence. i think they are making some good moves. you are seeing the evolution of the interface, and i think they are going any right direction. emily: should they get trump off the platform? mark: no, can't do that. we are in a situation right now where politics are so tribal
that in that realm of people who really focus on politics, when you try to make a dramatic move, you increase the amount of tribalism. if you take him off, all the trump fans are going to go bananas. reporter: -- going to go bananas. that doesn't do any good for anybody. that he just goes to facebook or a website and does the same thing. there's a thousand ways to post digitally. twitter happens to be the only one he knows how to use, but i'm sure even he can learn to use facebook or something else. emily: twitter, facebook, now google in the crosshairs of this russian investigation, the spread of fake news and misinformation. what is their responsibility? mark: it is interesting because for broadcast television, if you thiscast and ad that says will cure every illness, you would not be able to broadcast. there are rules that prevent you from doing that. i think the same rules should apply to marketing and digital ads.
you should not knowingly accept, take money from, or broadcast false advertising. the same should apply to facebook and twitter. emily: what about content? mark it is not content if you : are trying to promote a specific agenda. it is marketing. there is a big difference. content can be bad, content can be opinion, but states it is opinion. state it is reporting and have a reporter assigned to it. when they are using targeting, that is advertising. in this case they are posting it through the ad platform. if you are posting it through the ad platform, it can't be fake news. it is a misleading advertisement. it is the responsibility of facebook and twitter to recognize that this is an advertising platform. we cannot allow fake ads to be hosted on the platform. emily: you told bloomberg you're considering getting into bitcoin. have you done so yet? what do you think about people like jamie dimon saying it is fraud? mark it is interesting.
: i think there's a lot of assets that their values are based on supply and demand. there is no intrinsic value. there's no true ownership rights. you just have the ability to buy and sell those stocks. they are like baseball cards. i think bitcoin is the same thing. it values as a function of supply and demand. i have bought some based on a swedish exchange because they gave me liquidity. pure bitcoin. i am also involved with ipo's token sales because i think block chain is a great platform for future applications. just like the net and streaming created multiple great companies, i think block chain will as well. i'm involved in something called mercury protocol that i think is going to change the messaging using block chain. emily: how big is your stake in bitcoin? mark: relatively small. emily: we will have to leave it up to the imagination as far as
what small means to mark cuban. dallas mavericks owner mark cuban there. always great to have him here on the show. coming up, we are going to be talking about google and the tech giants now under a microscope as part of a wide-ranging investigation into how russia used social media and the internet leading up to the 2016 u.s. presidential election. new details on the investigation into google via gmail and youtube, next. news, like bloomberg check us out on the radio. you can listen on the bloomberg radio app, on the web, and on sirius xm. this is bloomberg. ♪
harnessed social media during the 2016 u.s. election, lawmakers are focusing on google services including youtube and gmail. the senate has called google to testify on november 1 with executives from facebook and twitter. e-house panel is focusing on any materials in russian ad buying, fake news, and the potential uses of youtube and gmail. mark, who now is covers everything google. what do we know about what has been discovered so far and what action google has taken? reporter: we know very little about both of those things. google clearly has a lot more channels. youtube is a really big place for fake news and propaganda. it is not talked about as often as facebook. search, gmail hacking. at this point we don't know if google has found any evidence. after facebook disclosed 3000 election related ads, google
said we probed our system and didn't find any similar ad buying during the election on our properties. emily: talk to us about the russia today situation. they have removed that from the premium youtube ad package. reporter: right. they didn't take down russia today's channels, which are the second-biggest on google preferred, their package of premium and high-end youtube videos where advertisers pay more to get their ads. this is a tough issue for google. it is a state-sponsored station, but so is al jazeera and bbc. people say that russia today actually produces pretty quality stuff, but the international intelligence agencies have called them effectively a kremlin backed organization. i think congress is looking in particular at russia today, and there are probably other channels and outlets they are eyeing as well. emily: what about gmail?
how might gmail in particular have been used here? reporter: we don't have any information on that right now. there certainly are some high-profile attacks, the john podesta hacking. he was using a gmail account and fell for a phishing scam. we reported last week that google was preparing to put out some new security tools that they say will be much more impenetrable to hacking and phishing. they are marketing that directly to journalists and political operatives, saying things like the podesta hack wouldn't happen if you had this toolkit. it has certainly been a popular tactic for hackers in the past to do gmail phishing, something that has been a cat and mouse game for years. emily: google is now going to be testifying before congress, as are facebook and twitter. do we know yet if google is handing over any information? what kind of information has
been requested, the same way facebook handed over all the political ads? reporter: we don't know at this point. we know that facebook has shared information with google. we know that the development of fake news and propaganda, facebook and google kind of playoff each other. the stories that do really well on facebook tend to do really well on google search. the tweets that google has an agreement to index certain tweets, so there are a lot of viral tweets that may appear top of search results. congress may be looking at the interchange there. we don't know if they will plumb the depths of google's fairly expansive online advertising network. we don't have a lot of information right now. emily: we know that in the aftermath of the las vegas shooting that fake news and misinformation ricocheted across the internet. google especially apologized for it, blamed it on the algorithm. are you aware of any internal initiatives underway to make sure things like that don't happen in the future?
reporter: they have put in some protocols. that was a really fascinating issue because the search term was around a particular name whose name was not in any news prior to that. what you saw was a very proactive campaign based on 4cha n and some of these corners of the web to spread lies about the guy with this name. google's algorithm has this weigh, this is timely relating to the shooting, and shoot something up to the top. they shot of a website that clearly was not an established news place. i think they put of a lot of attention on this. it is hard because what google has historically said, we want to get that relevant and timely information in front of people. bergen, whoht, mark covers google for us thanks so , much for that update. coming up, much more from the
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emily: it is 11:29 a.m. in hong kong. i'm debra mao. president trump's advisers have given him a finalist of said chair candidates. we are told janet yellen remains under consideration, although few if any of trump's inner circle are advocating her reappointment. senior officials also say he is considering economic council director gary cohn, former fed governor.
speaking from the vanity fair -- u.s.n los angeles automakers saw their best month of 2017 and september as sales rose for the first time this year. sales rose almost 12% year on year, while toyota delivery jumped nearly 15%. both companies and the auto industry seem to be selling at the fastest pace since december. global news 24 hours a day, powered by more than 2700 journalists and analysts in more than 120 countries. bloomberg. >> think alike equities -- take a look at equities. we continue to see losses down
8/10 of 1%. hong kong continues between the two holidays of national day and midautumn festival. indonesia stocks key to watch, continue to rally on record highs of one third of 1%. thai stocks continuing at 24 year highs. plenty of optimism at their -- optimism out there. still, we are coming back here, rallying about 1/4 of 1%. still a lot of reason for this to continue despite the yen strength given the fact that the fundamentals remain quite strong. take a look at movers in japan. nissan want to watch. the carmaker allegedly falsified inspection documents to make it seem as if it's authorized inspectors had checked their new
vehicles. continue to see more in this crisis. mixedst is pretty much for carmakers after we saw a pretty solid u.s. auto sales report for september. ♪ emily: welcome back to "bloomberg technology." i'm emily chang. we are live at the vanity fair new establishment summit in l.a., talking about massive changes underway in this industry. one company, discovery, which launched more than 30 years ago, but is working to stay current with major deals and new programming. , ceo of discovery communications, here with us. you but scripps, you brought group nine. why is bigger better? guest: the way people are consuming content is changing.
-- the typepeople of content people are consuming is different. we see it really as we are acquiring 200,000 hours of ip and great brands that have really saturated the u.s. in a great way. travel, cooking, diy. it really has it proliferated around the world. we launched a some food and home channels around the world and were very successful. we think we could take it around the world, but more importantly, as people start to consume content on all devices, we can take a lot of that content and the content we own -- we are the largest ip media company in the world. we have more global brands than anyone else. discovery, animal planet, tlc, own, science. scripts, -- if we s, travel, food,
hd tv -- hg tv. now we have a load of ip we can take direct to consumers on their phones. ultimately if you are interested in italian cooking or if you love discovery or science, we can deliver it right to you on your phone because we own all the content. emily: when it comes to group nine, are you seeing traction with a younger audience? guest: we are seeing huge traction in terms of the scale of consumption of the content on group nine. it is over 6 billion views a month. we are the largest provider of short form news on facebook. those that we see nowadays, that is us. it is growing rapidly. it is not making money yet, but we are one of the largest
providers on facebook. it is usually one or two minute stories. we are also one of the largest providers on a snap, and that is almost a full millennial audience. we have our traditional business where we are taking content hour orhe world, an half hour on channels, and we will now be able to take that directly to consumers or individually. this number one or where we are the number two player in the world in short form content. we were able to get a lot of those series because we are already a top provider to facebook. the challenge is it is not making money at. we have huge scale and great name recognition and brand awareness, but now we have to take it. we are working with facebook and
snap on how we really monetize that. emily: there's some speculation about job cuts coming with the scripps acquisition. guest: we really look at it as two things. yes there is going to be significant synergy. about $350 million. we have two great companies that you quality content. we will have more than 20% of viewership on cable. we have five of the top six or seven women's networks. and tlc and hg tv and food. where they are going to invest more is content and go directly to the consumer. we see it as breaking in half. the right side is growth, owning content providing that in different ways on different
devices in all languages all around the world, and getting more viewership, more scale, more people spending more time with us. the left side is cost. we have to attack that. we think we can really do a good job of attacking that. we would have needed to do that even if we didn't do scripps because the industry is changing. we have said that we think scripps is a very good deal for us, but one of the attractions is we pick up more ip, more quality brands, but 18 months after we close, we will be more -- we will be less than three larger, with as bigger balance sheet so we can buy more stuff to be more successful in the future. emily: we have seen amazon and facebook, nontraditional players pay up for sports rights. what is next that they could get? guest: they are in the marketplace, and we are working with both of them, amazon in particular. we have a direct to consumer product already.
we have been added for about a year and a half, almost two years in europe. we are the leader in sports in where we have the traditional yes the entire business, with eurosport. our model in europe is a little bit different than the sports model in most countries around the world. one, we have a dominant position on a linear. we are the only european player. at all the sports we have acquired bastia liv-ex 24 -- the olympics through 2024, cycling, football we own , all that ip for all those platforms. byt of sports platforms fo the rights for just the linear or the channel. they are selling rights to see the french open or olympics or two or difference -- or tour de france from us.
we think over the next couple of years, we will be able to sell to the super fans of tennis and cycling and the olympics and olympic sports, and we will be able to go direct to consumer in a much more scalable fashion. emily: how many sports free free tv packages will there be? guest: in most markets right now, it is just us. we got a great jump on it. i think more and more, if somebody loves squash, we have all of the squash. if somebody loves speedskating or tennis. that will be a very attractive model. the way you would buy a magazine if you love golf or tennis or cycling, across europe, 750 million people, all the people that love a particular sport will be able to buy that from us and get all of it. ceo ofdavid zaslav,
discovery, always good to have you here. thank you so much. the former ceo of intel has died at the age of 66. he joined intel in 1974 and served as the chief executive from 2005 until he retired in 2013. he made his name overseeing the introduction of the pentium processor. current intel ceo says he was " the relentless voice of the customer in a sea of engineers, and he taught us that we only win when we put the customer first."
global impact fund. the fund is also co-led by the likes of musician turned investor bono. earlier in a bloomberg with tbg, i caught up and how to make sure you're not diminishing financial returns. >> we are actively looking for investments in the key sectors where we are pursuing opportunities that generates buzz financial return an impact. both priorities. these are businesses where the inherent nature of the business is that which generates the impact. these are co-linear priorities across impact the return. emily: how do you measure impact, and in measuring impact make sure you're not decreasing , your financial return? guest: that is a great question. we spent a year and a half when
we started this fund. worked to understand if we could actually measure impact, and after a lot of work we had a underwritingy of impact tracking it through our , investment, and ultimately reporting on it. in each case each company we go , into, we look for ways to measure the monetary value of the social or environmental impact the company is providing. we do that in parallel with the underwriting we would traditionally do. at the end of the day we are , first and foremost making sure these are good investments. that thesensuring companies are going to deliver a real measurable outcome. emily: tell me a bit of the story, what attracted someone like bono to this or just goal jeff just scroll -- or
koll of ebay. >> jeff has been a long-term leader in this field. his work inll africa, began investing just about a decade ago. he said if you are really serious about developing, you need to invest. jobs are about 50 million created this year in africa, and needed this million year and after. there's no solving these problems unless we develop sustainable capital to achieve it. tpg growth is the investing firm driving this.
a incrementaldd group of talent necessary to do the work around impact and drive the sector, and we went into it people who wanted to cofound us when bono and jeff and the other , richardboard members branson and the others that are a part of it, who wanted to create a new model that could ultimately shape the way investing is done in the impact space. interviewexclusive with bill mcglashan there. we bring you more coverage from the vanity fair new establishment summit. walter isaacson will be joining us to talk about apple, facebook, twitter on the heels of all this news coming out of washington. this is bloomberg. ♪
emily: i'm emily chang live from the vanity fair new establishment summit. i sat down with walter isaacson , ceo of the aspen institute, author of the best-selling book about steve jobs. we start our conversation asking about snapchat. he was just onstage speaking with evan spiegel, the ceo of snapchat. we talked about snapchat, facebook, google, all of it. take a listen. guest: nowadays, facebook, amazon, and google in particular are so big and creative and powerful that they could stymie competition and it is always , difficult to know how to deal with that. jeff bezos has a wonderful line that steve jobs said as well is that you should not be access
-- you shouldn't be obsessed with your competitors, you should be obsessed with your customers and the rest will follow. i think that is what snap will do. follow the lead of the customers. i want to tell stories, or i want this new feature. as long as they keep innovating they will stay ahead of facebook. emily: do you see a young mark zuckerberg in evan spiegel, or are they not on the same plane? guest: real feel for what users they both have a want. i found evan spiegel to be smart, andosophical, have a great sense of leadership, which is to me the hardest thing. public company, that is even more difficult than creating a product. steve jobs had trouble with at one point. he had great products, but in
1985 was having trouble leading a public company and apple. i think evan spiegel is getting over that hump. i am deeply impressed with evan spiegel. are infacebook, google the crosshairs of the russia probe, going before congress now. how serious is this? guest: it is very serious. people have a responsibility in this world. when i first went online, it was many years ago. there was a service called the well, and the first word that came up was "you own your own words." you had to take responsibility for what you said. in the world now of twitter and many other places, people can be anonymous they can create fake .ews -- anonymous they can create fake news without any sense of
responsibility. we saw that again happening in las vegas. i think the time has come where you can no longer say it is not our responsibility. we are just a platform. emily: how do they rise to that? what do they do? guest: it is easy. we have done it for 500 years, since gutenberg invented the printing press which is people , take responsibility for what they accomplished. that involves having humans in the mix. algorithms cannot do it perfectly. you need to say, here are values. people say, what is the difference between fake news and real news? if you have to ask that question, get out of the business. emily: youtube and gmail are at the center of this. google has just recently pulled russia today from their premium ad packages. we talk less about google, but what about them? guest: i think what of the interesting things is you want to balance the ability to have search where you can have someone can do a search and it is neutral. you don't bias this that or the
other. but you also have to stop people who are putting up in the newsfeeds that will be searched by google things that you know are incorrect and done intentionally incorrectly. certainly as a journalist, i know that we published things that were incorrect, sometimes things that were biased. but it wasn't done for some old. or -- -- some old tear he some ulterior secret motive. you have to make that distinction with google. you have to say all right, this thing about the las vegas shooter was just put up at your fakery. we have to find ways to get rid of that. emily: if indeed facebook, twitter suede the election in one way or another, what are the consequences? guest: i think you have to look forward. you have to say i'm a in this new environment, we are lucky.
we used to have gatekeepers. walter cronkite would say, that's the way it is, and most of the nation would say, he is our gatekeeper. we are in a better world now i can go wherever i want, including russian or palestinian were syrian sources. but you can't say -- but you have to say, you can't use our platform to intentionally mislead people. as mark zuckerberg has said, we get it now. i suspect people at google also have good values and are smart enough to figure out going forward we have to do it better. emily: regulators are stepping in, especially in europe. do you think there is a reckoning coming? guest: i am not somebody as deeply in favor of on the spot regulations, government agencies trying to regulate information. i think that is a really bad idea to which is why i think it
is a really good idea for google and facebook to step up and do it themselves. self policing? guest: when you have government laws telling you what information can tell you, which is why people do get involved in the industry of the flow of , have to have certain values so we don't have people saying we need to government to regulate the flow of information. i have against the government regulating flow of information. emily: it certainly requires a lot of trust in these companies. guest: it does, and have lost that trust. when they lose that trust it is bad for them, so they should be trying to regain the trust, and they are trying to regain the trust. emily: authorize etc. ceo of the , aspen institute. that does it for this edition of "bloomberg technology." on wednesday we will be hearing from the ceo of soda on how the company is dealing with cup edition with apple and google,