tv The 2000s CNN August 19, 2018 9:00pm-10:01pm PDT
am i off? the happen's entitle td. who is? yes. so who gets it? absolutely. sometimes the wife comes down and collects it. who's wife? yes. so i pick up the ball i throw it to first base, then who gets it? naturally. video killed the radio star. now has the internet killed the record industry? >> napster is stealing from us. straight up. and i'm going to fight them to the death. >> ladies and gentlemen, the strokes! >> wishing the president of the united states -- >> the dixie chicks, they can say what she wathey want to say. >> billboard's top ten all by black artists. and i don't please everybody with who i am as a person. >> i love beyonce. >> that's not a working telephone, is it? >> empty shelves are all you'll find here at tower records. it's now out of business.
>> this is a very special moment. it's the first performance at the mtv studios in the new millennium. please welcome no doubt! ♪ that's great it starts with an earthquake, birds and snakes and aeroplanes ♪ ♪ lenny bruce is not afraid >> i'll always remember new year's eve 1999 going into y2k seeing no doubt on mtv playing "it's the end of the world as we know it" by r.e.m. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ i feel fine it was a very appropriately apocalyptic song for what turned out to be a very apocalyptic decade. >> happy new year! >> so we wake up, it's 2000, we're all alive, and we're still in the middle of teen pop mania. ♪ don't want to hear you ♪ ain't nothing but a
heartache ♪ >> boy bands were selling so many albums. ♪ every little thing you do ♪ never seems enough for you >> this is the biggest year in pop music history in terms of sales. britney spears selling 1.3 million copies of "oops i did it again." in the first week. ♪ oops i did it again ♪ i played with your heart ♪ got lost in the game ♪ oh baby baby >> everybody's falling in love with boy bands and girl groups. but then justin timberlake leaves in sync. ♪ ♪ i want to rock your body >> with his debut album j.t. established what his sound would be and it's instantly appealing to a pop audience and also an r&b audience. ♪ ♪ cry me a river ♪ cry me a river >> you know, justin timberlake
leaving 'n sync becomes the model for what can be done. ♪ yes ♪ it's your girl >> you talk about people who are always going to be bigger than their group, that was beyonce. >> you ready? >> she puts out a soul album in 2003. first single is "crazy in love." it's got this incredible sample. that catches your ear. beyonce hasn't opened her mouth yet and you're into that song. ♪ >> i remember being asked once what do you think, christina or britney? he i said beyonce. ♪ got me looking so crazy right now ♪ >> "crazy in love." that's how it begins. >> it seemed like almost overnight she game a kind of icon. she became a deeply respected figure. >> beyonce! >> in the early 2000s the industry was so dominated by pop sensations and booming cd sales that they were totally oblivious to the new generation that didn't think music was something you had to pay for.
>> using a pc to download music is one of the hottest of today's computer trends. that has the recording companies up in arms and heading to court. at the center of their dispute is a music sharing internet service known as napster. >> in the late '90s and early 2000s the music industry grew complacent. people had come to them and said you have to start investing in the technology that comes after the compact disc. and they just refused to do it. >> some of rock and roll's bad boys are picking a fight this morning with the internet site napster.com. >> the lawsuits began when metallica heard on the radio a song that they hadn't released yet. >> metallica was like, what? ♪ >> april 14th metallica filed a lawsuit against napster for basically encouraging people to steal and trade our music illegally. >> we started this thing called
xmetallicafans.org. we're asking the community to completely ban and boycott metallica. >> i'm glad you're an e ex-metallica fan because i don't want you to be a fan of ours if that's your attitude. and i can't speak to the other bands but i embraced file sharing. >> if you have napster, please. >> our band was plucked out of obscurity and given a career because of napster. ♪ ♪ if anyone >> so suddenly i had a platform for sharing my music, to the frustration of a label i was on. >> napster has built a multimillion-dollar business based on people copying files to millions and millions of people they don't know. >> there's a way the technology can be adapted to the benefit of all of the parties involved, the artists, the industry, and the users. >> napster should have been an early version of itunes. it's kind of a tranld gedy it dt
happen back then. >> today the u.s. court of appeals ruled napster is infringing on copyrighted music, in essence letting its users steal songs. >> music label executives absolutely didn't want any kind of itunes-style zrishs infrastructure that would fit with the internet because they were terrified of unbundling the single from the album. so for a long time they've been able to take one hit song like "complicated." ♪ tell me why did you have to go and make things so complicated ♪ >> if that song comes out in the late '90s it's going to move 20 million albums at 10ds each. five or six years later it's no longer going to move 20 million albums. it's going to move 20 million songs at 99 cents each. so you've just lost 90% of your revenue. >> cd sales have dropped almost 1/4 in three years. >> labels absolutely did not want this to happen but ultimately they were powerless to stop it. so you just walk around telling people geico
could help them save money on car insurance? yea,that and homeowners, renters, motorcycle and boat insurance. huh.that's nice. what happens when you catch a fish? gecko: whoa. geico. more than just car insurance. see how much you could save at geico.com. i'm ok! it'experience a rare form to of craftsmanship. before a single grain is finished. before a single shape is forged. before a single stitch is sewn by hand, that hand must first be deemed a master. because you can't achieve a higher standard craftsmanship... without a higher standard of craftsman.
discover the feeling for yourself at the lexus golden opportunity sales event. experience amazing at your lexus dealer. where we're changing withs? contemporary make-overs. then, use the ultimate power handshake, the upper hander with a double palm grab. who has the upper hand now? start winning today. book now at lq.com. but it's tough to gete enough of their nutrients. new one a day with nature's medley is the only complete multivitamin with antioxidants from one total serving of fruits and veggies try new one a day with nature's medley. something important. it's not going to be easy. quicksilver earns you unlimited 1.5% cash back on every purchase, everywhere. actually, that's super easy. my bad.
try new viactiv digestive health. the only probiotic derived chocolatey chew to help balance gut bacteria. available at rite aid and amazon. just about the time i am becoming aware of hip-hop culture it is literally coming of age. hip-hop has been around, i discover, for some 25 years now. and during that time it has not only established itself as america's most popular popular music, it has altered our language. >> the oscar goes to -- ♪ it's hard out here for a pimp ♪ >> you know what?
i think it just got a little easier out here for a pimp. >> hip-hop seeps into everything. it's in commercials. then it's in soundtracks. it's being used as bumper music in sports. and fashion and shoes and everything. >> i've never done it with a machine. >> it was easy. >> we in the hood. we like -- >> in that moment a lot of rappers were celebrating what they had accomplished. rappers like jermaine dupri, jay-z and ja rule were saying to the world can you believe this? this is about survival and surviving racism in america and we're going to share this with the world. ♪ uh-oh another episode ♪ to everybody that's living it up we say ♪ >> hip-hop is sort of no longer the bratty kid on the block . it's the predominant music. and then what really takes it over the top is a young rapper from detroit. ♪ you act like you never seen a
white person before ♪ >> in 2000 eminem puts out the marshall mathers lp, marshall mathers being his real name. and suddenly eminem is the biggest star in hip-hop bar none. ♪ all you other slim shadies are just imitating ♪ >> eminem came from a white working-class background and those are the stories he told. it just put him on a different level because he brought his own authenticity to the game. >> dj. >> i saw "8 mile" in times square opening night and had to sit in front of the theater. it was one of the most satisfying movie experiences i've ever had. i mean, listen, on "lose yourself" when that thing comes through your speakers in a giant movie theater that's a big moment. >> the oscar goes to eminem for "lose yourself." ♪ the music the moment ♪ you better never let it go >> it's not quite purple rain but it was pretty damn good. ♪ this opportunity comes once in a lifetime ♪
♪ you better lose yourself >> in the 2000s rappers weren't content to be musicians. they had to be actors and producers and labor bosses themselves. ♪ >> so in the video for "in the club" the producers dr. dre and eminem have set up a laboratory. we see 50 cent doing thinks exercise routine and then it pans into this nightclub environment where he's chatting with models and drinking expensive champagne. >> so what they're really doing is perfecting the science of the club banger. ♪ you can find me in the club, bottle full of bub ♪ >> if you have kids now, you know, it's probably rap they're using to drive you up the wall. and the big star in rap now is 50 cent, or fitty cent. however you want to say it. >> your grandmother is absolutely getting down to "in da club." she's calling it in the club but she's getting down to it. i mean, that was everywhere. it was in a commercial.
♪ >> sounds like he's integrated his hit "in da club." extraordinary. >> one of the biggest differences between the '90s and 2000s in terms of hip-hop is this idea of business. >> 33-year-old jay-z is the reigning king of rap. he owns his own record label, clothing line, and movie production company, generating almost half a billion dollars a year in sales. ♪ allow me to reintroduce myself ♪ ♪ my name is hove ♪ h to the-o-v ♪ i used to move slow plates -- >> with jay-z you're watching a hip-hop artist grow up from street tales to someone who has money, who has fame, who's traveling in very different circles now. ♪ piece of paper bearing my name ♪ ♪ got the hottest chick in the game wearing my chain ♪ ♪ that's right, hove >> even if he was rapping about some of the same things everybody else was rapping about, street life, moving drugs, it was in such a unique way that he was almost inventing
a new language. >> i really loved the "black album." for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i figured maybe we'd art a capella with if you're having girl problems i feel bad four son i got 99 problems but a bitch ain't one. hit me. ♪ fools that want to make sure my casket's closed ♪ >> yeah, that's money. >> rick rubin created so many classic records. the beastie boys and run-dmc taking a break beat and mixing it with an ac/dc guitar stab. that's rick rubin 101. ♪ i pull over to the side of the road ♪ ♪ i heard son, do you know what i'm stopping you for ♪ ♪ because i'm young and i'm black and my hat's real low ♪ ♪ do i look like a mind reader sir i don't know ♪ >> jay-z represented you you can have real longevity in hip-hop.
for the longest time new york had been the center of the world in hip-hop. the south for the most part hadn't made itself heard. that started to change in the 2000s. and you're getting outkast. and outkast is amazing. ♪ >> outkast became rap's beatles in the 2000s because we found both but particularly andre becoming more obsessed with a kind of adventurous landscape of music. ♪ >> hip-hop knew about outkast. but then they come out with an album "speakerboxx" and the love below. and they have this song called "hey ya." ♪ it's barely a hip-hop song really. i'm not sure what it is.
but it's got this kind of frothy '60s vibe. it sounds like something motown might have put out when they were doing their "sound of young america." ♪ hey ya ♪ hey ya next thing you know everyone is singing this one line "shake it like a polaroid picture ♪ ♪ shake it ♪ shake it polaroid was the instant camera, and the picture came out, and for some strange reason as the image was forming people would do this. they would shake it. as if that was going to make it happen faster. sew says that line in the song and suddenly everyone's doing that. you had this cultural moment that everybody feels they node to be part of. now you know you've really tapped into something and that's what outkast is. >> if you're going to do anything, do it 100%. don't pull the thing out unless you're planning to bang. (vo) this is not a video game.
this is not a screensaver. this is the destruction of a cancer cell by the body's own immune system, thanks to medicine that didn't exist until now. and today can save your life. ♪ ♪ whenshe was pregnant,ter failed, in-laws were coming, a little bit of water, it really- it rocked our world. i had no idea the amount of damage
that water could do. we called usaa. and they greeted me as they always do. sergeant baker, how are you? they were on it. it was unbelievable. having insurance is something everyone needs, but having usaa- now that's a privilege. we're the baker's and we're usaa members for life. usaa. get your insurance quote today. ♪ i feel most times we're high and low ♪ ♪ high and low ♪ if i had my way enhance your moments. san pellegrino. tastefully italian.
just like that. like everything... the answer is simple. i'll do what i've always done... dream more, dream faster, and above all... now, i'll dream gig. now more businesses, in more places, can afford to dream gig. comcast, building america's largest gig-speed network. ♪ american girls ♪ and american guys ♪ we'll always stand up and salute ♪ ♪ we'll always recognize after september 11th we saw this resurgence of patriotism. you know, real reembrace of the american flag from country music and the mainstream nashville community. ♪ you'll be sorry that you messed with the u.s. of a. ♪
[ cheers and applause ] >> toby keith was the ultimate example of all of that. ♪ because we'll put a boot in your eyes ♪ ♪ it's the american way >> with all the genres reacting to 9/11, the war, country was probably the most literal and the most outspoken about it. ♪ i pledge allegiance to the flag ♪ ♪ and if that bothers you well that's too bad ♪ ♪ and you say we shouldn't worry about bin laden ♪ ♪ have you forgotten >> in music there was no opposition to that message but when the quote unquote war on terror began they were talking about invading countries. well, then music had a lot took the in opposition to. >> the dixie chicks are the top country touring act of the year despite the firestorm unleashed by their words during the first days of the war in iraq. >> we're ashamed that the president of the united states is from texas.
>> when natalie maines said we're ashamed the president of the suts our president their career took a beating. >> they used a tractor and their feet to smash their cds. >> look no further than the uproar over the dixie chicks. >> for you to say i'm ashamed the president's from texas? come on, man. >> say it. >> they were questioning something that you were just supposed to accept. and it was women doing it no less. >> i think they are the dixie twits. these are the dumbest bimbos with all due respect -- >> these are callow foolish women who deserve to be slapped around. >> if you don't stop playing it. >> ma'am, that was the last one you're going to hear. >> country radio overnight turns its back on the dixie chicks. >> as a result of statements made by members of the dixie chicks at a concert two radio networks banneded the dixie chicks from their play lists at a chain level. >> in a way they were more daring than any punk band.
>> shepherd's bush. >> we'll return to the scene of the crime. >> they took on the establishment that wanted to own them. and they refused to knuckle under. >> i thought i'd say something brand new and just say just so you know we're ashamed the president of the united states is from texas. [ cheers and applause ] >> we've asked artists for decades to be barometers of culture and be voices of dissent. and in the wake of 9/11 it was just seen as a bridge too far. ♪ i waited till i saw the sun >> people wanted escapism at the time because there was a lot to escape. so we were listening to norah jones and jack johnson. ♪ ♪ da, da, da, da, da ♪ la, da, da, da, da, da and coldplay. ♪ >> when "yellow" came out a lot
of the hipster alternate v alternative kids were like i love this, and i was one of them. ♪ your skin ♪ ♪ turns to something beautiful >> it felt great. it's like here's radiohead and u2 put together in a pop-friendly package that's catchy rock music. ♪ i want to run through the halls of my high school ♪ ♪ i want to scream at the top of my lungs ♪ >> john mayer was this virtue woesic guitar player that wrote these love songs. ♪ if you want love we'll make it ♪ ♪ swim in a deep sea of blankets ♪ ♪ your body's a wonderland ♪ i use my hands >> in the 2000s rock itself becomes known and weirdly apolitical for a time when the country was at war.
>> post-9/11 some believe familiar music will sell well this holiday. ♪ i've been down to the bottom of every bottle ♪ >> nickelback, they had bigger hits than everybody. >> everybody's welcome in the nickelback club. we've got a big club. ♪ yeah, yeah >> a lot of rock is not really doing what it used to do, and it's almost like it lost its will to fight. unless you're talking about green day. ♪ ♪ don't want to be an american idiot ♪ >> you can't undersell how shocking it was that the definitive statement on george bush's america came from green day. ♪ ♪ all across the alien nation ♪ everything's meant to be okay ♪ >> it was kind of like a rock opera. you had to listen to it from front to back because it told the entire story of what was going on in the decade. ♪ wake me up ♪ when september ends
>> the fear of terrorism. the media. the wars. people being sent off to fight. ♪ here comes the rain again rock wasn't all that surprising in the 2000s. so when you got something like "american idiot" it was wow, this is unexpected. this is shaking things up a little bit. ♪ wake me up when september ends ♪ now t-mobile has unlimited for the rest of us. unlimited ways to be you. unlimited ways share with others. unlimited ways to live for the moment. all for as low as 30 bucks a line. unlimited for you. for them. for all.
get unlimited for as low at 30 bucks per line for four lines at t-mobile. but he has plans today.ain. hey dad. so he took aleve. if he'd taken tylenol, he'd be stopping for more pills right now. only aleve has the strength to stop tough pain for up to 12 hours with just one pill. aleve. all day strong. aaaahhh life...
why let it keep you from enjoying... life! stella artois. joie de biere. introducing elvive protein recharge leave-in conditioner. in just one use, elvive's breakthrough heat-protecting formula leaves your hair with 97% less breakage and 15 times stronger. ♪ elvive revives damaged hair. because you're worth it. we have one to two fires a day and when you respond together and you put your lives on the line,
you do have to surround yourself with experts. and for us the expert in gas and electric is pg&e. we run about 2,500/2,800 fire calls a year and on almost every one of those calls pg&e is responding to that call as well. and so when we show up to a fire and pg&e shows up with us it makes a tremendous team during a moment of crisis. i rely on them, the firefighters in this department rely on them, and so we have to practice safety everyday. utilizing pg&e's talent and expertise in that area trains our firefighters on the gas or electric aspect of a fire and when we have an emergency situation we are going to be much more skilled and prepared to mitigate that emergency for all concerned. the things we do every single day that puts ourselves in harm's way, and to have a partner that is so skilled at what they do is indispensable, and i couldn't ask for a better partner.
it's coming up. ♪ >> in the early 2000s we come to roth idea of producers as artists. they're no longer relegated to the background. >> one miff favorite timbaland moments is watching him play jay-z "dirt off your shoulder" for the first time. >> that's the best. >> you got that? >> timbaland really pushed the enfloe envelope. it's like futuristic music. ♪ is it worth it let me work it ♪ ♪ >> a lot of that music, it was space age driven. ♪ i'm bringing sexy back
♪ them other don't know how to act ♪ >> sounds that reflect his own inner ear vision ♪ ♪ it's too late to apologize ♪ it's too late >> timbaland was a little more technologically dense and ethereal, whereas pharrell wasn't as out there. he did like dance tracks. ♪ it's gotting hot igetting ho♪ ♪ so take off all your clothes it was a little more gritty. it was very intricate but very rhythmically driven. ♪ ♪ all the girls got to be like this ♪ >> pop stars figure out you need hip-hop cred and you need a hip-hop producer. ♪ i ain't no hollaback girl >> what's interesting about the 2000s su had a group of hip-hop producers who were crossing over and topping the pop charts.
>> kanye is another one. you know, he's producing and working with jay-z and aqulais keys and luz kris and janet jackson. but you know, in there he wants to be his own star. sew releases his own album, "the college dropout." >> the first single for "college dropout" was a song called "through the wire." ♪ i spit it through the wire >> kanye west gets into a car accident in los angeles and in the hospital with his jaw wired shut he records the song. ♪ >> it's essentially him rapping about how badly he wants to be a rapper. >> god saved my life. so he has me here for a reason. >> "college dropout" was a cool first album. ♪ drop over in your new whip there are some great singles on there. but "late registration" to me is
when it all came together. that's an incredible record. ♪ i've got to testify ♪ come up in the spot looking extra fly ♪ >> he did what the rock star used to, do which was to indulge his narcissistic fantasies through the medium of music. ♪ before the day you die you gonna touch the sky ♪ >> rappers weren't really doing it. musically it was brilliant. what is the narrative of the 2000s? well, it's the backpack-wearing dork like mark zuckerberg who becomes a billionaire. and kanye west is the music industry version of that. ♪ my greatest pain in life is i will never be able to see me perform ♪ ♪ so you are welcome to know a pleasure i will never have ♪ >> kanye was a rock star. but he also makes it safe for rappers to be vulnerable. >> it's positive rap. he's not cussing every other sentence and not talking about shooting people up.
he's talking about real things 37. >> what kanye does is sort of bring in a new generation of hip-hop figures and you can see the difference going forward. ♪ i said ♪ i said baby ♪ we could do it real big, bigger than you ever done it ♪ >> drake took the kanye west blueprint. i'm going to bare my soul and my feelings on a record. ♪ best that i ever had ♪ best i ever had ♪ best i ever had >> it wasn't just hip-hop. r&b had been doing this for a long time in a really kind of personal way. ♪ these are my confessions >> usher's "confessions" was deeply personal and relatable. he just laid it all out there. ♪ >> he has the moves and the style, and i think that he is a big hope for people at that time, that like here's a brother that's really doing it.
>> we had trey songz and chris brown, usher. but the superstars of r&b are the women. absolutely. ♪ i keep on falling ♪ in and out of love with you >> alicia keys, uber talent. sings, composes, and plays. she's the total package. ♪ no one, no one ♪ can get in the way of what i'm feeling ♪ ♪ later r&b becomes much more rhythmic than that flowing as the traditional r&b song ♪ ♪ all the single ladies >> and beyonce understood better than anybody how to make r&b for the hip-hop generation. ♪ up in the club >> when they first saw the
single ladies video it was like, oh, my god, i can't learn it fast enough. >> pop it a little bit. >> pop it. okay. >> like stick it. ♪ if you like it then you should have put a ring on it ♪ >> she was a woman speaking for other women. and that was so welcome. ♪ one by one even two by two ♪ everybody in the club let me show you how we do ♪ >> rihanna comes along and she's much more r&b than she is pop. she's got the sort of caribbean feel in her music. and there's something really fresh about her. ♪ >> rihanna had this incredibly ambitious idea of what pop music was. ♪ and kept redefining herself as the edgiest, nastiest, most sophisticated pop star out there. ♪
♪ have each other ♪ you can stand under my umbrella ♪ >> "umbrella." i don't think there's probably a person in the whole world that doesn't know that song and wasn't walking around going eh, eh, eh, for like months at a time. ♪ stand under my umbrella, ella, ella ♪ ♪ eh, eh, eh >> toward the end of the decade with artists like rihanna, the danceable riffs of hip-hop led into r&b and pop. and hip-hop became bigger and big sxwrer bigger and bigger. it became the top. ♪ [ cheers and applause ] introducing the all-new volkswagen jetta
with app-connect and available beats audio. but allstate actually helps you drive safely... with drivewise. it lets you know when you go too fast... ...and brake too hard. with feedback to help you drive safer. giving you the power to actually lower your cost. unfortunately, it can't do anything about that. now that you know the truth... are you in good hands? but it's tough to gete enough of their nutrients. new one a day with nature's medley is the only complete multivitamin with antioxidants from one total serving of fruits and veggies try new one a day with nature's medley.
a hotel can make or break a trip. and at expedia, we don't think you should be rushed into booking one. that's why we created expedia's add-on advantage. now after booking your flight, you unlock discounts on select hotels right until the day you leave. ♪ add-on advantage. discounted hotel rates when you add on to your trip. only when you book with expedia.
through the '90s if you were a band from new york you could count on getting laughed out of the room pretty much anywhere else in the country. new york was just a place where rock and roll was thought of as dead. >> in the 2000s the predominant music generally is hip-hop. and that's the case in new york. no one's thinking about new york as a center for interesting rock music anymore. but after 9/11 you had all these bands who were kind of bubbling beneath the surface who start popping up and it really starts with the strokes. ♪
♪ she said ♪ i've never been so down >> after 9/11 the city was burning. it was smoldering. ♪ sunlight >> vulnerability, anxiety. all this became how the country felt. it needed that sense of defiance, that hubristic sense of promise that young bands can deliver. >> abandoning the rules for what they may inspire other people to do. >> literally the same way that nirvana was the spearhead for grunge in the '90s, the strokes really helped usher in a lot of other acts. ♪ ♪ she can wait ♪ >> the first ones to break after the the strokes in terms of new york artists is interpol and yeah yeah yeahs. these are strange people. they're countercultural by
nature. karen oh, she's this violent, swaggering rock boy. and this heartbroken teary rock girl. ♪ and "maps" is one of those tracks that launched a thousand young female singers in their bedroom somewhere. ♪ ♪ where are you ♪ >> so you have this resurgence of rock but you also have this resurgence of brooklyn and indie music. >> please welcome tv on the radio. ♪ >> tv on the radio, they were a multiethnic, multiracial band coming out of the brooklyn rock scene. you know, they were scholars of music. ♪
>> they made very progy but also very punky rock that sounded like nothing else that had ever been done. ♪ ♪ daft punk is playing at my house, my house ♪ >> lcd sound system is maybe the most brooklyn band that has ever emerged from brooklyn. ♪ i'll shoep yw you the ropes ♪ >> they were a huge success of james murphy's ability to make pristine electronic music that still had a soul in it. ♪ ♪ we're all friends tonight what you start to see is not a genre of music or a trend. it's a scene. >> and although they were not a new york band arcade fire connected spiritually to that moment. ♪ wake up
♪ hold your mistake up >> arcade fire was this big anthemic rock band that made these songs you just wanted to holler along with. ♪ and to me it felt like the moment indie rock crossed over into something bigger. ♪ holiday, oh holiday ♪ and the best time of the year ♪ it's the first time you had indie bands soundtracking commercials for mainstream national products. in part because everyone is trying to figure out how do i make money now that no one will pay for my albums. ♪ one two three take my hand and count to p because you look so fine i really want to make you mine ♪ >> historically there had been some wariness about selling your music to advertisers. it was seen as selling out. in the 2000s that totally disappeared. ♪ rock with me ♪ rock with me
>> there's all these songs that became iconic primarily through their use in ipod commercials. ♪ one, two, three, four ♪ tell me what you're looking for ♪ >> now indie culture was cool and you could market yourself as part of this new indie global community. ♪ indie rock and roll is what i want ♪ >> you've got the killers or you got kings of leon. ♪ and of course the white stripes. ♪ they all step into the role of capital r rock star. ♪ ♪ a seven nation army couldn't hold me back ♪ >> people thought the strokes were going to save rock. you felt there was going to be a movement forward. and for a while it worked. but ultimately it didn't really change the musical landscape.
white stripes or arcade fire are the last really big rock band in the classical sense. ♪ >> so what happened? in the early 2000s the electric guitar started to be replaced by the song sequencing software and you started to see the future is not rock music. the groundbreaking artist who's going to completely change what we think good music sounds like is not going to be playing an electric guitar. ♪ you wouldn't accept an incomplete job from any one else. so why accept it from your allergy pills? most pills don't finish the job because they don't relieve nasal congestion. flonase allergy relief is different.
flonase relieves sneezing, itchy, watery eyes and a runny nose, plus nasal congestion, which pills don't. flonase helps block 6 key inflammatory substances. most pills only block one. and 6 is greater than 1. start your day with flonase for more complete allergy relief. flonase. this changes everything. no, what?? i just switched to geico and got more. more? got a company i can trust. that's a heck of a lot more. over 75 years of great savings and service. you can't argue with more. why would ya? geico. expect great savings and a whole lot more. thea better time to try oureen sprint network. because now, we have our new unlimited plus plan. it has hulu and all the tv and movies you love, tidal music streaming, 15 gb mobile hotspot and full hd.
we need to shout this deal from the rooftops. yeahhh. best deal ever! and it's all on the network built for unlimited. (avo) the new unlimited plus plan. and for a limited time, get a samsung galaxy s9 lease for just $9 a month. for people with hearing loss, (atlas vo) best deal ever! visit sprintrelay.com.
of disco, student of the drag balls, and she was someone who wanted to combine all those elements into really aggressive, hard-hitting pop music. ♪ >> suddenly it was no longer enough where a pretty gown on the red carpet, you had to make art. you had to make a statement. >> you asked me if my music was distracted by my sexuality. if i was a guy, and i was sitting here with a cigarette in my hand grabbing my crotch and talking about how i make music because i like fast cars and girls, you'd call me a rock star. >> lady gaga is a female empowerment role model. this is just the beginning of girls running the world. ♪ baby you're a fire work >> we have katy perry, shaquila,
nikki minaj, taylor swift just coming into her own. ♪ walking the streets with you and your worn out jeans ♪ >> taylor swift is a song writer. at an impossibly early age she comes up with what might be the single of the decade, "you belong with me." ♪ if you could see that i'm the one who understands you ♪ >> that straps her to a career rocket. ♪ you belong with me, you belong with me ♪ >> we saw someone like taylor swift become a huge sensation because of her myspace page, poster her music on her page and now it's become incredible. >> by the end of that decade, artists would make their own music and put it up on my space and all the sudden you could have a career. >> the internet age is a do it yourself operation, hang your star on youtube and see how
brightly it shines. ♪ >> justin bieber was the first of the youtube kids. he was using the new tools of the internet to really do an end run around the traditional industry. ♪ and i was like baby baby baby oh ♪ ♪ like baby baby baby no >> the 2000s, the music industry was undergoing a massive shift with the technological change and the fact that the price of music had effectively been ground down to zero. >> i'm standing outside where i used to buy cds, a store shut down as you can tell. >> by the end of the decade, the music business was falling off a cliff. it seemed like all of it was gone, reduced to rubble. >> the shuttering this week of virgin's last two stores in manhattan and hollywood marks
the death of a once booming chain, and another nail in the coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, my space and file sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act and you charge $130 to see it. this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and coachella. >> so you came here from england for this. >> for the festival, man. why not? coachella. >> the same generation wants to be somewhere in a field with that peer enjoying the live music experience. >> i see about 40 different bands, any type of music you can imagine.
>> music festivals would also be at this dj tent, over the years that tent kept getting bigger and bigger. >> the super star djs, diplo, david guetta, cascade, these guys are pulling in millions as headliners. ♪ >> hip hop stars are becoming rock stars. djs are becoming rock stars. the only people who aren't becoming rock stars are rock stars. >> pop. >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> come on. >> clap your hands. clap your hands. clap your hands. >> in the 2000s, we saw an
industry that seemed like it would never change. we saw it be forced to change. ♪ i've got a feeling >> online distribution of music broke down the barriers of taste and suddenly everyone was listening to everything. ♪ that tonight's gonna be a good good night ♪ >> with the help of a computer, the past is just cool stuff you could discover. and that's what a whole generation of music makers do. the 2000s are the age of the machine, but that doesn't mean there's not a search for the soul inside the machine. ♪ turn it up turn it up ♪ i got my money ♪ i don't know where -- let it go ♪ ♪ way out paced out losing control ♪
♪ here we go here we go ♪ easy come, easy go now we're on top ♪ anybody can say something that can get a laugh. but say something clean and get a laugh, that requires a comedian. >> i have enough kids, even mormons are like, you should settle down. >> they don't like the title clean comedian. it really comes down to whether someone is funny or not. >> you've ever been running to an elevator, they see you running, they just stand there. >> it's not that clean comedians are more clever or thoughtful, it's a different approach. >> what are you in for?