we just expect to do fine, balanced journalism. >> fox news. >> rupert murdoch sees an audience that has been hungering for something just like this. >> it reflected murdoch and roger's political views. >> and fox becomes a rocket ship. >> there's a lot of natural speculation about succession. all three murdoch children are kind of coming into their own as executives. that's when this question really begins about who is it going to be? multimillionaire rupert murdoch is clearly in the united states to stay in the center of a journalistic empire. >> rupert murdoch is emerging as the biggest newspaper baron the world has ever known. >> if i didn't know what

sensationalism was, i would soon find out. >> more journalists should be in television. >> nobody was thinking as big as rupert murdoch. >> the largest single broadcast station transaction in history. >> 20th century fox. >> rupert has laid out he wants one of his children to succeed him but he doesn't say when, who, or how. it will have to be fought out between them. two minutes to the official start of the race. there are the boats. >> the sydney race in australia is a big deal. it is kind of their super bowl. lockland had done a lot of sailing and he eagerly signed up for the 98 race. he sailed on board the boat

sianara. it was a beautiful day. there are wind gusts close to 100 miles per hour. and the waves were enormous. >> is there anything you fear in life? >> you always worry. i think. about the unexpected that could happen. what could bring all this tumbling down. >> boats would head into the waves. and they would sort of climb up and then they would go.

>> you worry about what could go wrong and try to be ready for it. >> freak hurricane force winds capsizing helpless boats. more crew men are confirmed dead while a massive rescue operation has been called off for two more yachts men missing since sunday. >> in the end, siyanara won the race. they didn't know what it meant in a race that turned into more than anything a tragedy. >> you can imagine any sort of movie or anything you have seen before, you double or triple it, that's how bad it was. >> rupert was tracking the race, of course. and he said what's the latest? and he was told that siyanara had experienced some really

challenging conditions. and he said good. sounds like it was character building. welcome back. we are talking with anna murdoch and we are comeing to you from the hotel in beverly hills. welcome, anna. it is nice to be with youment for anyone who doesn't recognize you or your name, your husband is rupert murdoch. he has certainly become newspaper baron in america. >> i do know the business. i know a lot more about it than i ever thought i would. probably too much. and i wanted to capture those memories. while i still had them.

>> anna murdoch writes a novel called family business. and, the plot is that there is a media mogul who dies without naming a successor for his empire. he doesn't name any of his children. this book is closely modeled obviously on her own family. >> in the development of the story, i wanted to show the breakup within the family that i think. >> and anna murdoch's own fear that rupert is not going to protect his children. anna has always been concerned about what the family business is going to do to her beloved children. >> your sons, are they planing to go into the newspaper business? >> i think so. and so is my daughter. i can see a lot of arkments along the way. and who know whats will happen.

>> anna certainly felt the competition and a constant emphasis on who was going to take over and win, and there would be a winner was really bad for the family. she didn't like it. >> but the children as they grow, they are driven by one thing. they want to show dad that they can succeed. and the way to show him that they can succeed is by excelling in his world. >> how ambitious are you? >> ambition has an ugly tint. i like to say i'm a naturally competitive person. >> in 1992, elizabeth is sent out to work as a lowly researcher on a tabloid tv program called a current affair in australia. she is doing all the jobs. working incredibly job. people really like her and get

on with her. >> she realizes that she is a bit of a dark horse in the succession fight as the daughter. and so, she need to prove herself to her father. >> it would seem to me that she has decided to get rupert's attention. >> i think he gave all of us a sense of if you work hard and you take risks, you are actually okay. >> she was always very curious and wanted to know a lot about a lot of things. she jumped into the pool in terms of having her own business. >> she is clearly messaging to her father i can do this and i can do this really well. >> the very first thing she said is i'm not going to make

any changes and we knew right away she was going to make changes. >> i think liz didn't accept the way it was being done is the only way to do it. she wanted to do it on her own. >> the sad part was the changes that she made. she started firing people. people who had been in this community for a number of years. >> not everybody loved what she did. but she was able to turn a profit from these stations in relatively short order. murdoch seems in some ways ultimately happy and amused. and appoints her to be a deputy to sky. his satellite television business growing in britain and ultimately in europe. >> i think you can say of his children, you are the one who is the most lucky. >> really? possibly. >> rupert's affection, rupert's approval was the center of the

way everyone judged themselves. they were either trying to get that approval or they were rejecting that approval. >> james is described in some ways as acting out. he drops out of harvard to follow the grateful dead. >> he's got reportedly an earring. >> he hasn't washed his hair for days. he looks like the rebel who has dropped out. >> james forms his own record label. a hip hop label called raucous records. >> and he produces mos def. hip pop is not where his dad is at. his father would never understand that stuff. >> the idea was that james was independent. he enjoyed the fact that he took control of james.

james controlled james. for a few seconds. >> there's a lot of pressure on james to drop this and come into the family business. rupert can't stand it. rupert never wants his kids straying. he wants them close because he loves them and he wants them close because he wants them to be like him. they are extensions of him. >> the rebellion is snuffed out because dad come ins with a checkbook. >> rupert buys rawkus record. >> he buys et to get james back in the fold. >> no sooner does james come back into the business, the beard is gone, the hair is gone. instead, he has a brooks brothers suit and a tie and the steel rim glasses and short hair and he looks very much the

corporate guy. >> james can't escape the family business. the business is the family. the family is the business. >> and as a family, there was never that, we were never allowed to think we are different. >> that all happened later on. >> straight out of university. he is sent to brisbane to be in charge of queensland newspaper. rupert took over the remains of the empire when he was 22. he thought maybe my kids can do it at that age too. >> i'll work as hard as i can to do as much as i can. and, i take one challenge at a

time. >> he's not a patch on his father. he is not rolling up his sleeves and ripping the paper apart and telling everyone what to do. but when he goes out, he's a rock star. >> he became a celebrity in australia. he is known for his outback boots. his kawasaki motorcycle. his tattoo. >> he is young, he is rich. he is incredibly good looking. lucky his nickname was. he is the nearest thing to royalty here. >> the rupert's eyes, any murdoch kids should be in his world. >> and you see him pushing his kids into great power with no experience whatsoever. >> and rupert putts young lockland in charge of a

venture. it is a huge charge and it is an opportunity to prove himself. >> ladies and gentlemen, obviously, we are disappointed. >> it's a disaster.

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the rugby league in australia. in australia, rugby is a very popular sport with a passionate, devoted fan base. >> lachlan was involved. writing the checks to the star players. >> he starts to poach players from the rival dominant league. >> which of course sets off all this rage among the fans who suddenly are angry that their favorite players are switching league leagues. >> and this was hugely controversial in australia. >> rupert, you can never buy a rugby league. >> this guy didn't want to be australian. >> basically, it becomes a

gigantic embarrassing flop. $500million flop. it's a major loss. >> i think it has been good for his education. >> painful, hasn't it been? >> you have to have some knocks on the way. it's good. i've taken plenty of knocks and i'm still alive. >> you might think that a disaster like this would cause rupert to lose faith in lachlan. in fact, he promotes him. putting him in charge of all of their australian assets at the age of just 25. so rupert now has all of his children in the fold. and, he wants one of them to actually run this business some

day. meanwhile n1996, the murdoch empire is about to reach another peak. >> i would like to say, we have reached the moment we can firmly announce the starts of a fox news channel. >> he is announcing a 24-hour news cable network. >> to the outside world it is initially unclear how rupert will differentiate. there is already a cnn. what on earth could he do that would be different? he keeps it very close to the vest. but there is one give away. >> we will be very lucky to obtain the services. >> that was the presence of a man named roger. >> i would like to thank mr. murdoch for the kind words. thank you all for coming. it was exciting to join what i think is the most dynamic

television company in the world today. >> what is the spin? >> i don't believe anyone will ever be elect today a major public office again without the skillful use of television. >> it was the famous story of ailes. it is a hell of a thing to use a gimmick like television to get elected president. >> the things he has said, many of us agree with. >> nixon had contempt for television and ailes says you cannot have contempt. it is not a gimmick and if you think it is, you will just lose again. and nixon says hire this guy.

>> tonight, the nixon answer. >> ailes became nixon's media adviser and he produced a show. a town hall television production. >> mr. nixon, what would you do as president to bring law and order back to america? >> by law and order, i mean law and order for everybody. >> ailes is yelling stop shifting your eyes back and forth. when you do this, you look shifty. he is responsible for the new nixon. the for the more relaxed statesman who makes the greatest political comeback in american history. >> we will go forward and i hope to lead in that charge. >> and he became the go to guy for campaign advice. he was a master image maker. some would say the master of dark arts. during the 1988 presidential

election, there is a lot of debate about how involved he was in the infamous willy horton add. >> dukakis allowed first degree murders to have weekend passes from prison. one was wilie horton. he fled, kidnapped a young couple, stabbing the man and repeatedly raping his girlfriend. >> ailes said he didn't do it but it was hard to believe he wasn't involved. >> do you think it is racist? >> i don't think it is racist. >> you mean you have a foreboding looking black man out there. that wasn't put up by whoever did this to scare the dickens out of white people? >> i can't talk to you about the motives. i suspect whoever did that ad did it for money. >> ailes had an ability to zero in on people's greatest fears and to elevate those fears into something of a political force. >> so we just expect to do fine

balanced journalism. >> roger ailes and murdoch view the world the same way. they are conservative. they believe in punching people in the nose. rather than being polite about it. and so, they were kindred spirits. >> this was the perfect opportunity for these two men to create what had always been a dream. a new tv news network that reflected their political views. bold and brilliant. diamonds by pandora. exquisitely beautiful, lab-created diamonds. meet jeff. in his life, he's been to the bottom of the ocean. the tops of mountains. the er... twice. and all the places this guy runs off to. like jeff's, a life well lived should continue at home. home instead offers customized services

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as the world is clearly changing faster and faster. and the appetite for news, i really believe is expanding enormously. >> fox news channel studios. here in midtown manhattan. the debut of the fox news channel. >> i'm bill o'reilly. thank you for watching on our very first day. how did television news become so predictable and in some cases so boring? >> rupert murdoch understood people don't turn on the news just to get the news. they turn it on because they like the person behind the anchor desk. because they are scared, mad, an emotional connection is key

to keeping people coming back. >> i think we are beginning to see the tide of resentment coming to fruition. >> by the early 90s , a seismic shift has taken place in broadcast media. >> we will see a major political change. >> there is an explosion of right wing radio stars. >> people like rush limbaugh. he gets invited to the white house. he's the star of the 1992 republican national convention. and, rupert murdoch wants a piece of that. >> and so. cooing from talk radio was this aggressive right wing pundent named sean hannity and they are televising it. >> does the government have a right to distribute birth control to children without their parents? >> rupert murdoch sees an

audience that has been hungering for something like this. conservatives have a real appetite for political talk and political entertainment. >> is there a religious agenda at work here? >> at the same time, roger ailes was smart enough to know you can't come out of the gate as right wing news network. >> one of his great geniuses was launching fox with the tag line fair and balanced. >> fox news channel. fair and balanced. >> the way we report, the way we cover it. >> sometimes we would be in meetings and the producers would say okay, well make that more f and b. fair and balanced had a particular meaning inside the walls which was basically

it has to be roger's vision. i remember one story that i did. it was about gay marriage rights in massachusetts before it became law. and, i found two women who were a couple who had children and wanted to get married. my bureau chief gets a phone call from new york that says we pulled the story. we are killing the story. allison refers to them as a family and roger vent berserk. i said what other word is there? i was told many, many times it is all about the audience. think about what the viewers want. and that was when i started to figure out what roger ailes's

agenda was. roger has his own personal fifedom in the way he sees fox and manages the place. rupert would warn other executives to leave roger alonement he know whats he is doing. >> ailes had an eye for what worked on tv. and eye for what he liked to see on tv. >> all these sex seminars. good to know. >> a panel of porn stars. >> roger was very interested in showing the audience what he thought they wanted and it was attractive women. >> busty, blond. >> roger hated orange. we were never allowed to wear orange on the air ever. >> the wardrobe. oh yeah. >> roger didn't want to see his anchors in pants. we didn't wear pants. >> they wanted us to be more of a kind of cocktail party for

work. >> short skirt. long legs. that was very important. >> roger had a vision, albeit an antiquated one about how women were supposed to look. so we became the manifestations of that image. >> he was in total command. people were afraid of him. it was a place he ruled with an iron hand. and it becomes clear to rupert that fox news is roger ailes. . >> you start to see fox gaining a toe hold with conservative audiences. >> and, basically, fox becomes

a rocket ship. he owns 132 newspapers. the fox network. fox news. 12 local tv stations. an a variety of book publishers. by that time, his personal fortune stands at $3.9 billion. >> as his empire grows, there's a lot of natural speculation about succession. all the murdoch children are coming into their own as executives so they are all viable options to take over the company. but that's when this question really begins about who is it going to be? one wash, stains . [daughter] slurping don't pay for water. pay for clean. it's got to be tide. new astepro allergy. now available without a prescription.

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it was in the mid 1990s when i decided to write a book about the corporate history of sky television. focusing on personalities

involved. i drove him to the fox lot in central city. for the first time, sat down with the man himself. we marched into the interview. and i have to say, he didn't hold back at all during the entire conversation. murdoch was in his 60s so there was already talk about what kind of succession plans might be in place. i think rupert wanted to set the record straight. >> have your had ever had this conversation with you, some day you will run this country. >> no. no. my father is focused on the day- to-day. >> a lot of people concern themselves. >> and that's their business. >> i have always and will always strive to be qualify and considered for that position. it is not my decision. >> elizabeth at this point is a rising executive at b sky b. murdoch's satellite network in

the u.k. she is incredibly well thought of. perhaps the most competent of the three adult children vying for the throne. >> it has been said he has never been particularly comfortable with women. >> you have a quote on that? i don't think he ever said that. >> this is only completely hearsay. >> i don't know if that is true. i can think of a number of senior women he has come to count on. and rely on in very important positions. i think that is traditional in many ways. >> rupert is a man of his generation with very traditional views about women. that has always rubbed up against his feelings about elizabeth and her abilities. >> our two sons are very

interested in having major careers. and i will do what i can to train them. give them opportunities and see what mistakes they make. what triumphs they have. >> james is one of the hardest in the family to understand. he is artistic, independent, a rebel of sorts. >> james is in this new media sphere so he is trying to be about the future. the internet explodes in the mid 9 0z. james could help his father translate that. but the thing about james, he takes on a demeanor. >> we have a board that is ultimately going to decide. >> he becomes this incredibly corporate guy who sounds like he swallowed a business dictionary. >> i'm focusing on executing the strategy going forward. >> and yet, he starts to operate in ways that impress some of his colleagues. he seems competent which i

think surprised some people. >> our speaker comes with an impressive list of responsibilities. >> lachlan had the personality of a politician. >> i know i have a baby face, but i'm actually 28 years old. my birthday last week. so. >> lachlan was much more a hugging type. james was more stand offish. >> it is a very traditional sort of corporate structure for people to have a competition among different executives. it is less normal for that to be the way a father pits his children against one another. but, that's exactly what rupert set out, the very public competition between his children for who was going to succeed him. >> in the course of this interview, i was curious to see

what rupert murdoch's view was of his own children. so in the context of all of that, rupert said a few interesting things. he said among the three of them, he was very likely that lachlan would be the first among equals. that was the phrase he used. but lachlan murdoch was the appointed successor to rupert. and he said the other siblings agree that was the case. so when i heard this, i have to say i had not been expecting this at all and it was like a great boulder had been thrown into a placid pond. i was pretty sure it would not go down very well with all the other children. the innovative new hisense kitchen suite

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when rupert first named lachlan as first among equals it was the very first time he had given any indication about where he sees his different children in the pecking order. >> and all the ripple effects came from there. and there were lots of ripple

effects. >> james is furious. when he reads this quotation, he actually rumples up the paper. >> he crumbles up the piece of paper. >> scrunching it up and stamping on it. james says it's [bleep] not true. >> rupert in the same sequence of comments went onto say a bit gratuitously liz had to work some things out. she wanted to work out how many children she want today have and what she want today do with her family life. that was a pretty sexist approach. right? lachlan was first among equals and liz had to work out whether she wanted to have more kid. >> this enrages elizabeth. she wants her father to actually take it back to publicly retract something he has said. >> rupert said i did say those things so i can't retract them. >> it is a first moment in james and elizabeth see how their father sees this thing

and they could just turn their back on the business and wave the white flag or they can try to double down and prove themselves to their father. and they choose the latter. >> it has always been a battle in the family. and anna, his wife of 30 years, watched that struggle happen. and, hated it. but, she held the family together while he cruised around the world. >> i think there is really a big gap between the public person and the private person of rupert murdoch. there are many qualities that are not understood or known. i find rupert a very gentleman. very compatible. a generous man. he is also highly idealistic which is something i think most people don't understand. >> from the outside, anna and

rupert had what most felt was a great marriage. >> i think she thought it was the perfect marriage. i think the children thought it was the perfect marriage. >> rupert is approaching retirement age. and anna is thinking that it is time for rupert to stop this obsessive quest of building his empire. >> i think she was looking forward to being done with that. >> anna wanted the man she married to be with her occasionally and rupert didn't want that. >> it was really on this announcement in the new york post that there was going to be

a separation. that the public became aware that there was something seriously amiss. but to describe what happened as amicable was a fiction. >> we decided to go our own ways. retirement was something that was just not on my radar screen and still isn't. >> she felt rupert had foisted a fiction on the world about what had happened. she had decided she was going to correct the record. and, speak out. i went to see anna murdoch in the hamptons at her home. even though i had flown from sydney to new york to interview her, i still wasn't sure that she was actually going to talk

about rupert until i got there. and she did. she had not wanted a divorce. she wanted to try and keep the marriage together. and rupert made it unambiguously clear that wasn't going to fly and he wanted a divorce. one of the most touching moments i had with anna is when she talked about rupert in the following fashion. she said i began to think the rupert murdoch that i loved died a long time ago. perhaps i was in love with the idea of still being in love with him but the rupert i fell in love with could not have behaved this way. during the ho.

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it is not a problem for rupert to get rid of people. when it comes to the crunch, nothing else counts. that happened to the marriage. it lasted 31 years but it broke up because rupert wanted something different. he wanted to keep on charging

on. >> july, 1997, there was a cocktail party with a staff. and rupert was in town, of course. and we were doing some introductions. simply, rupert, wendy. wendy, rupert. so, i turned around to move onto the next person. i could see that he was engaged in deep conversation with wendy for some minutes before i could actually move him on. as far as we all knew he was happily married to anna. there was no indication that anything else was happening. >> wendi is this mysterious beautiful woman who had come to america at 18. she gets an internship at one of rupert's company. >> she came to work with me in china. wendi was very bright, energy, full of life and desperate to

do well. she always sword of sort of said she was looking for an older richer man. she was somebody who was going to do well. we just didn't realize how well. and a late later, we heard that rupert would be uncontactable this weekend because he was going walking in wales. and he wasn't taking his telephone. rupert without a fell tone is like an alcoholic without a drink. and the same day i got an email from wendi asking if she could take five days off. she need today go to new york to a wedding. intrigued at what was going on.

i fell in love with her and i asked her and she said no. it took a long time to persuade her. >> i am talking days after the divorce is finalized between rupert and anna, he marries wendi deng on their huge yacht. >> what we learned in our reporting was his children were dead set against this union. >> i just thought. >> what are you like? and we knew how old she was. >> prudence, murdoch's oldest child, had seen this movie before. when he left anna for wendi deng, it echoed what rupert did

do her own mother. anna called it an affair. rupert denies this. he claims he and wendi only started dating when he was fully separated from anna. >> is it difficult to hear the media discuss this? >> yes. >> lachlan, james, and elizabeth felt some fort of betrayal and they also saw somebody who could be a competitor. the idea of a much younger wife with training in business, interested in influencing the shape, fate, and fortunes of their family's corporate holdings, it was deeply distressing for them. this was the last thing they wanted to have happen.

lachlan, elizabeth, and james all have their own places in the murdoch empire. >> elizabeth has rupert murdoch's own eye for the new and the fresh. >> people were very impressed by her abilities. >> james prove add real rival to his brother. >> in most families this would be a happy occasion. in the murdoch family it completely up ends the dynamic. hello, welcome to our viewers joining us here in the united states and all around the world. you are watching cnn news room. i'm rosemary church. ian's death