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tv   Digital History  CSPAN  April 22, 2022 6:17pm-7:27pm EDT

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next feature session, it's called making history accessible through technology. this so, far next featured session it's called making history accessible through technology. this panel will explore how presidential sites, libraries, and historical organizations can incorporate innovative technology into their educational, digital resources to reach a broader audience.
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while creating better research, better experiences, visitors, and learners. this conversation features presenters who represent technology companies and museum spaces as well as individuals with insights to new trends in educational technology. now i have the great pleasure with introducing our moderator and dear friend teresa carlson, president and chief rhodes officer of splunk and chairperson for border directors for the white house historical association. [applause] >> thank. you >> joining teresa, our panelist ed o'keefe, chief executive of the theodore resident -- foundation. jean-claude brizard, president and chief executive officer of digital promise. doctor jamila, assistant pro
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wrestler history manatees and new media history and california state university, fullerton. and gary sandling vice president of strategy and chief content officer of the thomas jefferson foundation in monticello. enjoy the discussion of history in technology as well as different digital platforms we used to make our past more accessible and readily available to you all. thank you. [applause] >> good morning everyone already in exciting day, love the panels, how many got here early? did you go last night to the panel of, oh my gosh wasn't unbelievable? so inspiring. [applause] i just went home last night back to the room with my head spinning on what these individuals had done and then we got to look across 40 years of presidential
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information from the chiefs of staff. it was unbelievable. so, i hope you enjoy our panel today it's about making history accessible through technology, which is near and dear to my heart. being a technology executive for the last 23 years. in this session we're gonna explore innovative ways that presidential sites, libraries can incorporate having to cutting edge technology. if you think about what happened during covid, it's even more important that we allow accessibility virtually through history. and it's one of the big things we've been trying to do more and more at the white house historical association. so, i'm excited you've already met all our panelist we have amazing individuals today with such a great and breadth of experience. before we get started i just wanted to share one quick thing about myself, i am from a really teeny, tiny, town called nancy -- and i was sharing with someone
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i can't read, my parents for both teachers, my mother was the first female administrator in the county that we lived in. i guess i can't remember a day in my life that we were not involved in the political process, my parents -- whether it was a board of elections for the school board or the local county attorney, or the governor, or the president i was dialing numbers at age six that my parents were republicans and we were dialing, we go and dial and call people. knock on doors, the groundbreaking feet on the street kind of thing. i never dreamed i would get together with the white house -- and when i actually got to go i couldn't believe i was there with. one of the things, one of the goals of the white house historical figure is making the white house accessible to every individual. because the white house is the people's house, it's great that
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presidents get to live there, it's their home the time they're there but it belongs to everyone, that's really one of our goals and i just wanted to share i have a great privilege, my dad passed away 11 years ago. and he never got to go to the white house but i had the great privilege of like three years ago before covid going my 90 year old mother on a private tour to the white house. it was one of the most amazing things i've ever done and to watch her, she, she was in good health but she would not get in a wheelchair. she walked every step, we took her up to the presidential elevator and i just tend to share that because i think the libraries and all these other sites are so important to the states, with individuals where the presidents were born, where they had a history and i think that's what you're gonna hear about coming to life here. with that i'll jump in. all right, so let's talk about what kind of happened during the pandemic. many of the sites they weren't open to the public, they were
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restricted hours, they limited children, if you got there you have to wear a mask. even the students and historians really couldn't show up to do their work every day. what i'd like to ask you is how did you use technology, or in this case the digital promise because i'm gonna go to jean claude, how did you use that to promote technology, and i asked jean-claude, as he started on how digital promise got started and what they're about, why they're there? >> thank you, a bit of a history we actually organized by congress in 2008 as part of the higher education act under george w. bush. we launched in 2011 under president obama. as you can see and you can look at my board, my board has been approved by congress so very nonpartisan, or bipartisan organization. we a global nonprofit we do a ton of work in the u.s., both 40 plus states and about 15 countries around the world.
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as you can imagine given who we are, but who were creating as a national center on advance information and digital technologies and research. we have a massive team of people who are learning scientists, technologists, former educators, working with schools across the u.s. and around the world. so, as you can imagine when the pandemic hit we leverage a lot of what we knew, when were created to do to support teachers and principals, and school superintendents. we have this amazing construct called the lead of innovative schools, a membership of 125 school districts around the country we just last week in cincinnati. looking at the wall of technology enabling will be called powerful learning. so, we get things like hosting a tub of webinars, to really understand how to leverage technology, how to leverage what we know about technology and in the homes. for example, we saw that management system, lms becoming
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more or less ubiquitous around the u.s.. the promise was how do we help school districts leverage that kind of full of understanding, to how do we support kids who are sitting at home. but the important thing was to look at what it did for parents. parents how out of you that they never had before. so the question is how do you support parents, to understand with the kids are learning, there's so much more we can talk about. we have an amazing structure called the verizon innervate school program, -- it's a partnership with verizon going back five years. they spent nearly $400 million in a direct donation to support about 550 schools across the u.s.. and demonstrate what it's like to be devices, ipads to, the classrooms what content goes into these devices more importantly how do you train teachers on this technology. the schools had a seamless transition, into vibrant
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learning back into in-person learning, so that leverage quite quite a bit what this looks like in practice. and this is the example of what could happen. >> that's great, i love that program. i was embarrassed that i did know about and i was like why don't i know about this. dr. p will, you all pivoted from onsite gallery space digital spaces can you talk about how you use digital during this time. >> yes, so i teach students a lot of graduate students in public history how to interview technology into public history. so, for me it's a natural outreach to extend that two historic sites and organizations that are also looking to develop their online -- to develop and bring their collections to a wider population using population. at the time in the pandemic it
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was actually -- so bridge for connecticut and we were building the backhand, repository a digital repository. because the huge part of the capacity building was owning their narrative, and owning their story and they have things spread across multiple laptops, hard drives. and so, that's what we are working on, once the pandemic had based his season desist we need an online presidents and their website needs routinely crash with 50 visitors. so, we have middle east which to creating a website that was kind of in the future for them but we created right at that moment. a key part of what i emphasize was, similar to what john paul noticed is that teachers, parents were looking for materials to enhance student engagement but also to familiarize themselves with low vocal history and stories.
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so, we ended up creating the first phase of the website by building, really making the primary documents available and having a place to store them. putting some of those images out, we had it out on a brick and mortar as they call it and it's been on display, for literacy programs and local initiatives to train students -- and so we weren't able to move but we are able to get images and behind that exhibit on the web. >> that's really exciting. , you know it's so interesting to hear you all talk about the digital pivot that i think so many people actually get to make. but can i ask you what types of materials that your finding that's working bust for a digital audience and where do you see the digital audience evolving, i'm in a start with
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gary -- how many of you have been to monticello before? so, it exhausts me when i go and see what president jefferson did. i'm always so tired. so, really excited to hear what's -- digital asset? >> yeah, i think like everyone else we've pivoted and scrap muddled to think about how we kept relevant content. and at first it was just let's get something online. we built a website in 1997, it was the first year we had an online presence. and as many you've been this field probably know for a long time there was probably for a decade there was a lot of back and forth in the museum about will this building a website for people visiting that kind of argument went on for a long. well it didn't seem to be a lot of evidence to that the facts and now, digital is so ubiquitous that it's an engagement tool. it went from being at the -- end primary and we think about
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who these audiences are, the audience is always doing such thing as a general audience. it just isn't. we have constituents, and there are some that make up the bulk of the people who are engaged with us and others. we're trying to find credible sources for kids, and families and to do live slim so we just started, doing weekly live streams twice a week at first and support from the any age, parents finding to do that so we got a grad and we built that into a sustainable long term strategy. ? so what we can still do it i've stream. it gives us a much wider opportunity to talk about the variety of the topics that are hard to do, perhaps, in an onsite experience or exhibitions that brings fresh voices. so we bring to people to a table that otherwise you might not hear about. and last year we had about 1 million views in 2021 of those
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live streams. so what we are trying to figure out now is how do you take that did data and those emails and all those things that you leverage out of that and then given that engagement? >> yeah. >> that's a, i think, trust the kind of next question we are wrangling with. now but that's, really what we did was create more short form, short form. and i think as all of you know, that's tough in our field, right? being concise. short form content. videos, podcasts, and live streams. >> gary, what platform are you using for your livestream? >> we stream yard for our -- >> okay -- >> for our live streams. and okay, again, we talk to colleagues. we call folks at other institutions. how we learn, what we thought would learn baddest, you know, how to deal with some trial and error that everyone was undergoing at that point. the other thing on mention quickly is that the first day of the pandemic, we've already been experimenting with zoom. we know what zoom was before march.
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[laughter] >> yeah, i think we all do, right? >> yeah. we all do know. but before march 2020, we all knew woodson was. we've been putting a virtual school tour for school groups in february, sort of out doors wi-fi connections with great. but we did build a modern structure for wi-fi six or seven years ago. and so from day one we can offer live virtual tours, and we were able to pivot the first day we closed. >> yeah. >> which was great. and we learned a lot. >> yeah, that makes sense. and you know, now there's so many during covid, like [inaudible] i, twitter, instagram. there are so many things you could try mental things. i like that you did, because we don't really know exactly what's going to work. and i think in a digital world, you're going to want to hit multiple audiences. so you can't almost really have one thing you. have to try multiple things. ed, let's go to you. you're in a big project, right now. [inaudible] this morning, again, president roosevelt is another one. as i think we should have a
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contest, like who got around more places that did more roosevelt or jefferson? i think that would be a really great thing to do. i would have that [inaudible] around the washington nationals, we have to have. >> something only one give his speech after getting shot. [laughter] >> appreciate that! >> so talk a little bit about your plan, how you are going to use the digital assets in your planning process. >> what do we say, thanks a. want to begin with gratitude to students do it i don't need. i need to, i know you've been planning this for two years and now we are all here in person. so thank you. it's such a pleasure to be with. you [applause] but the whha has been a tremendous supporter of the theodore roosevelt presidential library project, which owes a debt of gratitude, dr. stacey cordery is in the audience from dickinson state university. thank you to doctor cordery and dsu who got this idea started about ten years ago. and the last you two years, remarkably, during the pandemic, probably due to digital, we have really rocketed to where
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we are now on the cusp of acquiring the land on which the future set will be situated in the badlands of western north dakota. that happens next month. we'll have a groundbreaking in june of 2023. and we will open -- this is a perfect segue into lodge -- on july 4th, 2026. >> oh! >> and what was interesting about the pandemic -- you know, we're not pivoting to digital, weapon in digital. we're here digital natives museum. and so from the start, i think, one, in association with dsu and the theodore roosevelt center, they have done a remarkable job of digitizing 70,000 records from the archives of theodore roosevelt. and we helped facilitate a grant through the rob and melanie walton foundation of $10 million to the theodore roosevelt center to continue that tremendous work and work in partnership with them. and then for the museum itself, i mean, it just a us an incredible opportunity to think
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about the digital natives experience from the start. i mean, our platform is the leadership, senatorship, and conservation. and our goal is to citizenship, and composition. our goal is to bring people from western north dakota to get out in nature and to experience theodore roosevelt national park. to go to the [inaudible] branch, the cradle of conservation. maybe we get several hundred thousand to several million to visit. there's 3 million in front mount rushmore, it's 4 million in yellowstone. so there's an audience we can reach their. but there's seven billion people on the planet. so we think of this as a pilgrimage and a platform. the platform is where we think we can take leadership at citizenship and conservation to a much wider and greater argue the audience. and with one specific example. you know, we think of this as a conservation library, sort of what reagan's to defense, theodore roosevelt's to conservation. what is the one signature issue of the many great accomplishments? and that lends itself to getting outside, getting
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outdoors, getting in nature. and that might be the opposite of. . , say, digital. but we are working with some really interesting augmented reality company to know that life is going to live with a device and your side or in your pocket. and so, how can you actually use theodore roosevelt at the presidential side to come as a way to give to you are, let your be an avatar. look at the national parched and look at all the areas of a state parts. we are really thinking of this is the distributed digital site at first. >> this is the metaphor. it's better for us right? realtime polling, if you could do a digital -- just you, didn't have to go there in person -- that you could do a digital realtime walk through at this museum, would you go? would you do that digitally? would you be, like, open to do that? >> yeah. >> so i'd love that. because i think, you know,
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stewart's going to kill me, but i have this idea of doing a passport for every student for them to get to every library. and you get something from the white house historical association have you reach these peaks, right? because if we could get all of our students, when we, i would love to go through, and you can do them in person or you can do them digitally. that would give you a great way to do that. >> just want to add to that. there are two programs, one in particular, [inaudible] very specific to the ar or vr technology. we have a partnership with the un called my world 360. so we actually have young people around the world submitting videos of their work, their life, where they live. that gives a level of empathy that you could naturally, you can't buy. >> yeah. >> so the idea of leaving the state to the people versus just coming to the pipe, i think it's an amazing thing to do. how you curate that with the social studies are the other subject areas in integrating into the curriculum for teachers and four principles, i think it's a fundamental part
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of this. one last pitch, finally, i would love to push you, is that we can't force school administrators or teachers to be a general contractor. they have to accurate all these false and pieces and weak sense of it. the last panel talked about partnerships. the more we can do that and providing [inaudible] tools for teachers to actually use, the easier it is for them to make use of it. i'd just give you an example of that. i was working with a civics network right now, pulling, facing history, gill vermin, i civics. when you think of it breaks like play book that you can use [inaudible] on the back and there's a learning site engine that tells people this is part of the [inaudible] this is part [inaudible] you actually want to consider in putting this lesson or you need to study. that kind of stuff is invaluable for education. >> i think that if, i can break and one thing that we're thinking about not only putting
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those tours in the hands of teachers but students, children, our creators now. they're editing live on their devices and they like to put together pieces of visual puzzles for visual a move visual medium, you know. and so we are thinking about inside the museum experience, learning from all of the wonderful presidential sites that exist, but how can they learn from doing? >> yes. >> theodore roosevelt's a wonderful example. but let's face it, if they come out and cite facts and figures from theodore roosevelt's life, and that doesn't really in putin with the spirit of ùtr. we want them to learn from theodore roosevelt example. and take them out into the digital world where they give them pieces of the great stories so they can put together their version. that would create, tell their story through this example. >> yeah. i love that idea, because if you think about learning today i do think students, even for me, i'm a visual learner.
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to be able to create something where they can put that into their world, how does it relate to who they are at every level? and i love that you do. that there inability, if you could let them find a student in every classroom that can be the leader and walk the classroom through, and have that dialogue. and i think in a digital world, it's much more available. so, doctor pewu, a new world, you have ideas about how to bring most turns it into it visually? >> [inaudible] this is what i think about every day. yes. so, one of the things that, you know, this conversation brings out is the issue that we all face oh where we engage in digital tools and technologies, which is building digital literacy skills. and so that's one of the areas that i emphasize both in my teaching and my outreach, is that, you know, the technology is there. and that he said, the metaverse is here.
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so what we need to do is take a step back and really hone digital literacy skills, media literacy, information literacy, but we can't do that [noise] -- excuse -- me using that technology at the same time. so again, it's that idea of thinking and doing simultaneously. one of the ways that i'm actively trying to bring more people into the space is i'm serving as co-co-pi on andrew melon grant is called the digital [inaudible] concession. and the purpose of this grant is to support the work of faculty librarians and students who want to engage, engage the intersections of ethnic studies and what we call the digital humanities. but that would very much be digital school teller ship brought it. >> yes. >> so my emphasis in that
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really to create intentional pathways into the digital public humanities, so not just assuming that students may take one or two courses and then be equipped to go out and to work at one of your sites. but to really allow them the opportunity to hone that through both career killer and cocurricular experiences, including one that i'm politicking now, which is taking students from a minoritized community within the university, and bringing them on into this creative technology collaborative in which they are actively working in one of our ongoing digital public humanities projects, which is creating a data storytelling and mapping of black-owned businesses throughout orange county, california. >> i love that. >> yeah. so creating projects like that. because i think you're right. students, also, are going to become the practitioners
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tomorrow. and the more they can see themselves reflected in the practice, i think the better this practice. >> yes. and in the last panel, one of the things i thought they talked about, i am, you know, a huge fan of icivics. i just, you know, love that program and teaching civics to all of us [inaudible] great curriculum. but if you consider that taking that kind of curriculum and making sure everybody understands their ability to participate in the democratic process and why that matters to each and every individual it, changes the world. >> i think it's also a matter of equity representation. and doctor pewu, your work is clearly advancing this and what we can what's -- been interesting about tackling zeroes about 100 years after the president is gone from earth is we have a philosophy that we will humanize, not lionized, tr. a building in western north dakota where there are the five tribal nations of north dakota, and allowing us to engage in an
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intentional dialogue of whose story is being told and how is it being told? because often, i think, these institutions are seen as places where a story or a version of the story is being told and not the whole complicated story. and the story was alluded to in the previous tunnel is hard, history is complicated. museums are supposed to do hard things. and i think what's been refreshing and really encouraging about our effort is that we then with a historic figure, can engage in really complicated dialogues with communities who haven't been [inaudible] and allow them through our to tell their stories. >> yes. >> hours. >> and we have complicated topics throughout our history that we have to take on. slavery, the things that we -- like we have to take these topics. on and things tend change overtime and we have to address them head on in each and every one of these sites and i want to to talk and jump into something that kind of for a moment what can be the dark side of the technology word
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when you're trying to put these things up. so we have to worry about cybersecurity, we have to worry about protecting our data, we have to make sure that we are responding. and one of the questions that came from the audience that i thought was about how did you, with the former chief of staff, how did you deal with the press and the media? well over this period of time, technology changed, right? you went from not really having to whip or, even grace [inaudible] definitely was in the white house for president i boma got a, he was the first to actually bring technology in, which changed the, even the thinking the way the white house operated. i remember them fishing out or the computers and pinion i've tags, which was like crazy, which was alike like crazy to do that. but for a year, you have to think about that idiosyncrasies in the what you are living. how are you addressing, one, security of your data and information and making sure your sites stay up? and to, i'll say, how do you respond when there could be
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negative press? which is things you have to do, are you repaying that all. start with your doctor [inaudible] . >> pliant with all the laws rwe built out tools even online first students, was also to make sure complying with all the laws regarding one information you can or cannot -- exactly with ferpa. it was that layer of consideration protecting the information and data of people. we also have ticketing database that has 150,000 transactions in an annual, has to be secure as well as the educational assets. so, we were hacked in 2017. so, we have to deal with this problem firsthand, and so how did we do it, we don't want to put all your eggs in one basket, hosting service is different have different purposes. the appropriate degrees of
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security and it's an important part of that i'm beefed up our i.t. team to make sure that we have we do penetration test regularly, and things like that to look for potential vulnerabilities. but how to handle media and press, were no stranger to controversy in terms of our interpretation of jefferson and of monticello, before social media it was one way you could do that, since social media there's very different ways. you need to respond much faster, and you to be prepared to engage directly on the platforms when necessary to do that. i know everybody has that issue, how much we put out a statement this week about ukraine, and we made the point that our investment community and board of trust fees had adopted a motion to have outsourced investment firm, that manages
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our portfolio and assets of russia. >> i'll clap to that, good job. >> we don't usually make statements about what our investment will be what the board of trustees decide but we did in this case, and immediately on twitter when it went up one, two. >> one 1000, to win. thousand >> clearly and of course you have to decide what you engage in, often you don't but really need to work out in advance when you're prepared to say and i think that and just maintaining the media relations in the digital, that's always the idea but in a digital way i think it's really incumbent and these platforms give us of course, we might not always otherize have talked to, even if we don't necessarily agree with what's -- >> freedom of speech we have it in our platforms now, but i'm
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really very impressed with what you're doing because you do need to respond in nanoseconds like if you have these things it's when technology thing that most folks mess and in the present media you need to engage or not. and then you need to have your response ready to go. you need seen 24/7 to be doing this and as technology has changed the world. who else wants to reply? >> let me be the first to say thank goodness twitter didn't exist during theodore roosevelt. age [laughs] we would not be building a presidential site. i would say two quick things, on fundraising since we're a presidential site that is not yet been existence, we have had to think about a lot of security relative to the very many ways that people want to donate now from venmo to paypal
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to crypto. -- and maybe in general i think you need to be sort of prepared like a presidential campaign. if you have bundlers who are probably working in the bulk of your actual fundraising. if you don't have popular support, you're not a popular -- and so, the means by which people can donate and the east by which they can. and that has to be secure. that's the data, that's their financial information, that's the trust that your building with them as an organization. and i think in terms of the publicity side of it, again, 100 years after the president has left the earth you have an opportunity i think to intentionally engage in a dialogue. the theodore roosevelt, presidential winery foundation was asked by the roosevelt family and the american museum of natural history to accept on a long term loan the equestrian
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statue that stood outside of -- 80 years. controversial, not exactly the thing you want to do as you're raising funds for a future presidential site. but the reason that we did it is because one, we could help facilitate a difficult conversation and remove it from a contentious place of public view. the composition is problematic, the context where it was is basically nonexistent, and there was no consent on central park west in public view for people to decide whether they wanted the statue or not. we said we can intercede here, one removed from that location which was a decision of the city and of the am h and then go engage in intentional dialogue with the five tribal nations, with black america areas, to talk about re-contextualization of uncontroversial object. if you're gonna go there, then be prepared to go the distance. >> yes. >> do the hard work, have the
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dialogue and the discussion that needs to be done. >> the spectrum of individuals you need to communicate with has changed. and that's what y'all are talking about. you're not just talking to a board of trustees, or the individuals, you're now talking to not just your nation but the world who has opinions on this. and we all need to think on almost a global scale, so, let me ask you going back to the topic of securing your data and making sure. one of things had the privilege to do was starting a non for profit business, one of the reasons we did this is for that fundamental reason we saw a lot of non for profits did not use technology to advance their mission, i'm so proud i see so many of them using this. but when it comes to talent, one of the things i always heard is that we can get caught talent, it's so hard, that's everywhere now. but you talk a little bit about how you are approaching the tech talent to be able to keep that, so who would like to
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start? >> i'm happy to. >> with verizon,. >> doesn't pay the salaries of these tech expenses. even though they're in -- high salaries being paid through tech. as you can imagine we hired a ton of phds, in science and accent rug, how to keep it. we couldn't match their salaries of google or facebook, how to become engineers the few things we found so far to be helpful one because we're national, folks that live in almost anywhere in the country in the u.s. survey that allows us to keep people. say if you live in texas, kansas, wherever you want to live that doesn't mean you need to come to d.c. twice a year. that seems -- the other one is i find really helpful as the social mission of the organization. a lot of young people want to help, they want to do social good, and there's a filter for that is work.
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a lot of what we do is live at standard, mit, including graduate students were coming out and sometimes the first great job they have is with us. they, they come with us 3 to 4 years will take it. they go on and make a ton of money. oftentimes will come back when it comes to digital farmers because of that social sort of construct calls them back to -- finding young people, we have a ton of them to begin much pgas all technologies who want to do social good. >> i love that, dr. pewu? >> actually just to piggyback off of that i think my approach is because i'm in the setting where we're training people to go and find these jobs, it's really been for humanity students those are already and interested in looking up these humanistic questions that are historical sites provide. with tech skills. which is an oxymoron because,
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whoa, whoa why are we learning python and i kind of you don't have to learn in an outlook at data scientist way but you gotta learn enough to work with the data scientist in the future and that's where i'm coming in, i think we can do better and this institution of higher learning creating really multi disciplinary opportunities for students in the humanities to connect with students in the stem field. programsand in computer science, engineering. so that when they come out of these programs, that guy matters who are already thinking how can i use technology in new and exciting ways to advance a particular mission. and then the stem students are thinking at the same time how can i apply my skills towards
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these types of programs like digital promise, or even working on a project on, your site i think i was just having a meeting earlier this week with one of our computer science faculty. he and i were trying to put our heads together to think of how we can create a course and maybe a data camp, but he was saying this exact thing. i can drain students on the technology, but you have the stories that make it matter. and if we can put those together, then we can really do something amazing and so, that has been the approach and if i can take one little tangent i will say, i think tapping into regional comprehensive university's not just because i work at one. [laughs] , they the majority of college students in the united states attend regional comprehensive university. >> right. >> and they're not necessarily getting the same access to
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whether it's digital humanities, opportunities to engage in digital scholarship, and that's one of the reasons why we are pushing this digital ethics cuter consortium because we're missing an entire potential talent pool and we really need to create opportunities and pathways through which they can develop skills. and also use those once they leave. >> i love what you said, something i really haven't heard before which is time together is to important things. one is the digital skills, and tying it to mission. doing it at the same time, doing it in realtime. because they're learning the skills, learning the technical skills it can be shorter along depending on what you're doing, but they tied into real solutions. i do find today that they want me i didn't want to just -- i wanted to know your coding for purpose. so, you're actually teaching a
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purpose. gary, what do you do air you say earlier that you hired more people and you beefed up your security, what about your talent pool? >> in some ways about question a talent is true for burgeoning professionals in the museum field, they want your mission on your vision, and your values to really align with something important. i think for us, more generally were in the process now looking at how we articulate these better. how do we talk about wet are not just our mission, everyone has a mission statement, they have a vision as well but values. what are our core values? and i think the better we align those to say this history is, its history inclusive history is worth knowing because it helps us understand not just who it were, but who it need to be, and what we can become, and we aspire to be together. and so, that it's a conceptual
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idea and i think for us honestly in terms of talent we try to bag, burrow, -- >> steele is okay. to >> university -- 's digital project their center their digital scholars lab is a tremendous resource for things like 3d spatial analysis, scanning, creating 3d objects. one of the most compelling objects personally from me in monticello, has nothing to do with jefferson actually it's a piece of chunking that came, as archeological-y escalated long ago. so, clay between logs and a house to seal it up, you can see the fingerprints of the person who put it there. >> wow. >> and that's been exhibited but we have 3d objects, and we made three all models of this
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to use an exhibition so that the original doesn't have to be. and you wouldn't know it, and less you could compare by touching the objects. so, for certain things like that having partners, particular in and academia is really helpful but also for us we're still pretty small scale. ital learning atthis is a quest, thinking beyond [inaudible] parties, we had to develop a lot of it in-house. and so i greeted the first manager of digital learning for monticello in the peace region in 2014, and that took a while, and that was from someone who had worked within the museum for a lot of time, who had some relevant background. but the idea of teaching everybody python, you know, or being conversant, it's kind of like, you know, if you've ever done any work building house, i don't know if you have ever done any work remodeling, is a lot easier to have a conversation with the contract even if you know a little about, it even [inaudible] and so i love that idea,
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something that we have to explore more. >> [inaudible] every individual in new york, i had 10, 000, people and let them all take the first cloud computing course and pass it, even my executive assistant had to do it. and so many of them came back to be said, oh, gosh, i'm so glad i did this. because even with the basic course your job, you can move up the skull at $20,000 in salary, just the first basic course of cloud computing tech. so tell me what you're doing in a net news site. >> i think this is the single biggest opportunity for presidential sites. tech talent, digital future. you've all said it so eloquently i won't repeat it. the, i mean, learn the past, no the future. so we're living through the great resignation. people have voluntarily leaving their jobs to go to more fulfilling fields. that is obviously an advantage for these organizations. but we also have a philosophy at tr library that nonprofit is a tax status, not a business
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plan. >> here, here are! >> [applause] >> so we are developing a content studio which i think is highly unusual for a presidential library and it's out. at the content studio is working with partners in augmented reality and virtual reality. talking about doing film and television, looking at digital platforms and different ways of bringing in revenue to the organization, spreading the message of the organization. and not always requiring everybody to visit the actual site. >> right, right. >> to be part of the tr library and building those in from the beginning, and it's not too late if they already exist, does give us, i think, and advantage. because, you know, really, i said earlier, you know, maybe what the reagan library's two defense, the tr library bogey to conservation and sustainability. one of the aspirations of our library is to be the most sustainable museum in north america, and potentially one of
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the most sustainable and the world. we're in western north dakota. we're second only to the state we are in is the world's leading energy production. and that gives us a really interesting opportunity to have a conversation with the energy industry about the transition that we're all in. theodore roosevelt, who would have had one foot in the president and one eye in the future, would have certainly then been a part of that kind of discussion. and so, i -- there are issues beyond the history, or what the history represents, and that i think each president each presidential side and each organization can think about and say, where can we reach a larger audience for that current discussion? it's probably going to be through technology, tech talent partnerships and digital. >> and you really do have the unique opportunity from the ground up to create the most innovative, because [inaudible] you can create something that's a very fungible and very easy to manage, with new tooling
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that you can bring. on i think one of the things that i love that you pretty much all said is you can use that local talent. you have built-in talent with your universities that you can go use. and with that i'm going to jump, going to make a connection to partnership. because we started talking earlier about partnerships. you know, i'd love to know how you all think with each of your sites about partnerships and how do you, how do you manage them and go get more? so gary, let's start with you again. >> yeah, we've had over the years partnerships with several institutions and nonprofits. and again, one of the first very fruitful once in 2012 was with the century set for history and new media george mason university. in terms of building a website for teachers, actually, that contained -- it was based on an exhibition that we had at monticello. and how they could utilize those primary source documents, both as texts but as objects.
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>> right. >> so, you know, those kind of partnerships comes through the networking that happens, you know, in the field. partnerships with -- there are, you know, i'd say partnerships with for-profit entities always are a little more -- they're a little more difficult sometimes. and there's been cases where, you know, we have found, you know, things that work well through, you know, networks of our trustees, actually, are very good, kind of sorts for those ideas. partnerships with -- there are also partners -- there are also people who are going to pitch one lot of things. it's kind of [inaudible] regretfully. but i think partnerships through networking have been really helpful to us in terms of advancing our scale or focus or particular tech. you know, particular technology. and the other thing i'd say is we've done a lot of -- so we built an app in 2015 about
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slavery at monticello. and that app, we actually had funding that allowed us to go to developers and make small pets, because they say, oh, this is, here's this feature that's going to be great. and we say, well, if we gave you this much, you know, not a lot of money, can we pointed out that and test it? first? can we see and work on site, and if it doesn't work, well -- we went through three developers before we found the one we wanted. so things like that, that is on technical partnerships, but they [inaudible] think about how to test ended right before we adopted. >> do you have a -- do you all, do find one or the other model, or do you have one person that manages all your partnerships? do you have multiple -- gear like, parts it out? >> so, we've, we've attempted over the last year, my role in the organization, changed in 20 to -- the one i have now in part to help do that -- to try and help centralized some of those partnerships. but there's still distributed. i mean, i've research
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colleagues and archeology, especially who do all kinds of technical work through the digital archeological archive comparative slavery. so they've built the data protocols the, beckons [inaudible] for allowing sites across the southeast and the caribbean, actually, to do this. some of which are also presidential sides. so, they're not all in one place at all. we have a lot. they distributed, based [inaudible] . >> so, jean-claude, let me ask you, how do you think about partnerships and management? >> yeah, we do a lot of work with partners. because [inaudible] over the weekend, [inaudible] but there are two things that we look. when is actually solving can fundamental challenge. it could be, regional, local or national. we are going to focus on that and see how we bring what we call a value network of partners together, and you solve that problem for you, coaches superintendents or something that has been developed, workforce, as an example. right now we are doing work in
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dallas around regional [inaudible] . we're looking at the educator pathways from early learning to school principal. had we work with the industry, the community partnership in dallas here, in school systems etc? we create a pathway for young people to go all the way. and so that kind of value proposition we look for. the other is what we call mutual-ism, which is that for a partnership to work, you both have to benefit. if they don't, is not going to sustain. so, [inaudible] so, the impact is primary. the second thing we are making sure that all parties are benefiting from the partnership, otherwise it's not sustainable. >> i'll ask dr. pewu, do you have partnerships in particular that you try to described. i know that [inaudible] can be hard to work with and you take advantage of. >> that yeah, when you said partnerships, right away, i was thinking, oh my goodness! so thankfully, with this, due to digital ethnic futures, i
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was able to create a position -- part-time, but it's still a position -- for someone to help manage the partnerships, because before it was all me and i was getting, like, very excited, but overwhelmed. and so one of them that we did is a partnership with actually is didn't run nonprofit called bit project. and they are students who are pursuing degrees or recently completed degrees in computer science and software engineering. and they are looking to teach non tech folks those same skills. so we partnered in 2020 to design a curriculum that actually integrated narratives, or actually existing projects like the save of wages projects, the freedom on the move project, into data science curriculum for humanities or non tech folks. >> yeah, that's good.
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>> yeah. so, i was just going to say, though, to [inaudible] jean-claude's statement, is that what i've seen is, we do a lot of community engaged but digital public humanities work. and so managing partnerships where we have, like, funders and foundations that partner with us. but then we also just have community members and their local, like, libraries, or their local, kind of, organizations that are just cultivating and retain the local history. and so we recently did one with a performing arts center in costa mesa but if they're all varied and what i think you pointed out is knowing, kind of, that mutual, mutual-ism, is important. and then also knowing that you're going to have different partners for very different reasons but partnership is definitely the path to go on. it can lead to, you know,
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grant. it could lead to new initiatives. it could lead to recruitment. and so -- >> right -- >> yeah, so i just tried emphasize the necessity of -- >> all of that. [inaudible] . >> i know we want to get to the q&a but i want [inaudible] to say. first, raise your hand if you work for the tr library in -- okay. so there's four of them here. and they have been instructed they are not to leave dallas with a single [inaudible] card. >> [noise] it scares -- me sorry! >> >> they can't get on the plane if they have a busy talk. meantime, talk to them, they have business partnerships,. there's a guy associated with the tr library over there, joe wiegand you. should get to know him to. >> i love that. by the way, i have allergies. a promise, it's not covered. [inaudible] this is the speed. round. [inaudible] but after talking to at this morning, i had an idea for each one of them in. can you tell me a book that you would recommend to the audience
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to read about your area, something that you get super excited about? and i'm going to start with it because i know he has the answer because he gave me to this morning. >> i mean, this is the challenge with theodore roosevelt. there's so many great books. obviously the edmund morris trilogy is fantastic, beginning with the right of terrorists involved. if you want a good beach read, you can do better than candice millard's we are of doubt. we can go on and on and out. none tr subject beach truths by jill lepore. >> jennifer. >> there's a book called think again, i forgot the authors, name just finished it. and he teaches people how to sit back and rethink. he uses library as a great example of what we need to. as sometimes. >> i love. >> that the the digital black atlantic came out last year. i have one essay in it, so i am liking it. but i think it gives an overview of how, also, these discussions are being had
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specifically within african, african studies, black studies. >> oh, that's awesome. >> so i guess, for thinking about a deficit biography, i would have to go with meacham's book. john meacham's thomas jefferson -- out of power, very good book, talking about chauvin hughes, as john said, the medium office age effectively to communicate ideas and ideals to effect change. and i think that's a. >> that's a good one. >> that's true. cal newport's deep work, because i feel overwhelmed by emails. i refused to let the anti-people put the chat -- like, for a long time i wouldn't let them put microsoft teams on my computer because i didn't want that blank the blank function working. so [inaudible] i found a spot to be [inaudible] i don't know that i practice enough to really push it but i [inaudible] . >> so lineup for questions, but mine, i'm going to say, if you haven't read line in the white
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house with red wine, you've got to do it. [inaudible] not even did fireside chat with a group of people [inaudible] . let's take some q&a. who has some questions for us? right? >> hi, my name is christy learning and i'm from with them rather furred hays library in fremont iowa but thank you for a come day. i just want to mention that i see some people around the room here who partnered with us when schools were not allowed to do their tours of presidential sites anymore. we partner with some groups on a program called wrote to the white house. and many of us were closed. >> oh! >> and this was a weight had a strong digital component now i've heard all of you i think it could have a stronger digital component. but it connected, there were by ten sides we've got eight presidents in a high we gladly share with another set to place. benjamin harrison was one of the states we partnered. with jenny there with four
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status. and i don't know if any of my other higher competitors are there the part of that project but we deliberately called it not ohio's road to the white house. because we wanted this to be a test case and enlarge it to include some other presidential sites. not only because of covid, but we wanted to have life beyond that, we think this is a great way to connect some of our sights. and during the planning for that we came up with the idea there's a program called the leader in the, which is eight leadership habits. it's based on the eighth habits of highly effective people, but you may be familiar with. so it became more than a passport program, is what we wanted it to be more than a passport program. it had some real meat uncounted to it. so this is personally i do have a question! >> yes we've, got to go [inaudible] . >> but my point is also pr. because we would love to have a couple of you or all of you eventually be part of this project but knowing that that's how we are connecting to each other do you have some recommendations on a platform or some digital aspects that we
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can incorporate into this kind of a program? thank you. >> teachers who actually access is ais it a digital piece that brings a lot of content into one place for teachers to access. it's a place where you can put for example solutions in tools that you have it shouldn't cost you some money let so ever. composer. >> any other thoughts on a platform? if not i've got a couple thoughts for you to. thank you for. that next. >> in afternoon, i'm tracey bouncer with the call in -- presidential foundation thank you for being here. one of my earliest memories is american president and technologies was going to disney world, and wanting to go into the hall of american presidents and see all the cool things there. and true to form when i went to
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the presidents mr. coolidge was there an untruth character remains -- [laughs] but mr. coolidge had a lot of things to say and i'm looking forward to the day that we may actually have holograms, technologies that will be truly interactive that we can all learn more about each of our presidents. and dare i say the mare even be a capability in the white house to summon up any one of the presidents, maybe a counselor at a time of crisis when they had the unique knowledge. so, do you know of any efforts through places like mit or other georgia tech that have been working on creating holographic presidents? >> yes, i want to say really quickly local projects is the workable farm they did the greenwood rising and the tulsa race mascara museum in oklahoma. they did the justice museum in alabama, the media for 9/11
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along with our architects -- fabulously creative, the cutting edge technology in holograms, visuals -- the local projects would be my recommendation. >> there's a lot going on in terms of the concept of augmented reality, it's getting there. these folks can't curate unique content and if you're making history, especially for young people so, it's the last pedal push boring but really excited to engage. there's a lot of work going on, and that's the content you're looking for. >> i'm blanking on the company but the platforms gonna be called reach. and it's produced through -- he's considered the godmother of ei and basically her company is designing this platform so that people without computer science or software engineering background can create augmented
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envy our type of environments. so, i think they're accepting people for beta testing right now. >> i would say one of our goals for the white house historical association council on history is the continued to have an augmented reality, -- that lovely people to go through the white house and augmented way the, president's kind of walk out, and say did you know this happened, or this happened. and we are already there and that can be done. we need to find the right companies to put it together, it's not a technology issue anymore it's a pro serve how do we do it, how do we fund it type of project. so, thank you that's great by the way. next. >> -- for folks i should say. >> or make them do it in kind as much as possible. but if we can get them to put it together then we provide the support to fund it afterwards. >> good afternoon i'm for nate from the clinton foundation i
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have two questions one, how do you define the virtual visitor, it's quite controversial is that a one second view, isn't it click. and secondly any advice on how to evaluate infectivity, and online resources it surveys or unique thing we should be looking forward as success in digital learning? >> i'll jump on that. one of the things that i become to really do is use google analytics to see how much we interact and the different tools and solutions. we have a great -- navigator. we have 11,000 educator hit some and we find it comes from south africa, from australia, from the philippines, but to your point we try to see it as 23 minutes, 20 minutes for, seconds and why is it this actually happening. so, we can modify the experience to engage people better. right now we saw the analytics, we can ask those folks yet because again it's a privacy
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issue, you can't go unasked but we're seeing schools of education in south africa, actually accessing the particular tool i mean the question becomes how do i actually change the experience to get folks to stay longer. >> i think i couldn't agree more, we measure engagement not visits. >> because they can only click for a second, so it needs to be time on that they spend on one of -- our mostly every application now that you run should have analytics with it. then you can roll it up in the tool in analytics, allows you to see what did they click on, what did they stay on, if that make sense. yes. >> where do they come from which is good -- which is nice. >> i'm alison haaland i created a hose a path has called the kennedy -- of the history and legacy and i'm completely different here because i didn't come from a history background at all, i was in marketing, i think a
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netflix documentary one night and i was hooked. that's what happened. i've a real passion for teaching about history how important is for our generation to learn, and i realized in my audience a little bit that people come for an episode about caroline beset style and state to learn about the new frontier. i'm curious, what's some of you's plans and strategies to taking this -- and putting it out to people like me, need that little spark, need to click it and have a whole world open up in front of them. >> you go where the audiences. and what you're doing alison, is exactly at every presidential site is our needs to be doing. it's great contact not no form that we enjoy consuming but the audience does. and put it on a platform and places that they're likely to not just have to seek it, but to serendipitously find it. and that's the big difference between social media is not a network of channels you choose, it's content that is curated to your liking. so, we need to put context in
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the places where the audience is consuming it, wants to consume, in the form that they want to consume and not the way we do. >> anybody else for? no >> i was just gonna say one exercise that i've students to. digital storytelling's finale phenomenal, there's so many ways to do it, i can go a long way and one of the things i challenge students to do especially students that like to write >> -- give me a digital storytelling that i can post or instagram that walks through two minutes in history, that's it. and sometimes that's like the spark that some audiences need, they see that a member coming back for more. >> i like what you're doing in terms of connecting different generations with an earlier generation even if it's fashion, time bound like the gilded age or going back and connecting from today, yesterday, and yesterday to today and i think that's a really good strategy. next.
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this is our last one were down to one minute and 50 seconds were on target. >> hi everyone i'm pat -- great discussion on name samantha hunter gives him the director of education at the white house historical association says we're having this fantastic conversation about making history accessible with technology, i did want to point out that just outside this room at our rubenstein center booth we have available with our oculus headsets caviar emerging into the white house and the public spaces there. i invite you all to check that out while you're here. [applause] more time and giving our paneli st yeah, part of the great works team is doing so if you will join me one more time in giving our panelists a big round of applause. [applause] thank you for your time. and i just want to say thank you all for taking the time to come, and please give us feedback on other topics that you like to know and digital or
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attack, we love, a needle would like to be back as well. thank you all again, enjoy the rest of the day.
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