tv Campaign 2020 Biden Campaign Discusses the Convention with Politico Playbook CSPAN August 20, 2020 4:55pm-5:39pm EDT
>> thank you. thank you very much. take care of this man, please. take good care of this guy. >> this evening is the last night of the democratic convention where joe biden will accept his party's nomination. leading up to over live coverage, watch speeches from prominent credit politicians from past conventions. texas senator barbara jordan, texas governor ann richards, and new york governor mario cuomo. past convention speeches today at 6:00 p.m. eastern. watch more archival speeches during the republican convention next week only on c-span, your unfiltered view of politics. up next, biden campaign officials reviewed the final night of the democratic national convention with politico
playbook. the campaign senior digital advisor also discusses the decision to film and share the moment where mr. biden called senator harris to be his running mate. from earlier today, this is about 40 minutes. morning and welcome. i'm anna palmer, co-author of the politico playbook. thank you for tuning in to politico's virtual programming during the reimagined political conventions as we come down to election day. this week has been all about the democratic national convention and joe biden's campaign for president. you can follow the conversation all week on social media. >> in a moment, we will be talking to the senior advisor for the biden campaign, but today's playbook will include a new segment on swing state maps. today's edition is about wisconsin and why it is one of
the states that is likely to shape the electoral outcomes in just 75 days. >> all right, without further ado, let's get started. welcome, simone sanders. >> thank you. great to be here. great to see you all. >> you are coming off a pretty big night. let's look a little forward. what does joe biden need to do tonight in your estimation? >> vice president biden tonight -- this is his opportunity to -- you all have heard me say this before -- speak directly to the american people about his vision. this is going to be very forward-looking. this is going to be about joe biden's plan for america, to really speak to this moment we are in but also how we can go forward.
we've heard, what we have continued to hear, the one take away seemingly everybody has is that they have gotten the sense that joe biden is a decent guy, a nice guy, honest guy. really digging into 's character.iden is that a correct interpretation? >> i would say yes. i mean, i'm glad you got the point. we did our job and the campaign did our job. the reality is this -- joe biden are the polarris opposites of donald trump and mike pence. starting on our very first night, we the people -- donald trump is always making everything about him. we started our convention off talking about the people and then went into talking about how leadership matters. yes, being a good person matters
, but also, understanding the stakes, knowing how to work with your allies. last night, we talked about a more perfect union, and tonight, the promise of america -- i'm very excited for folks to see it, so, yes, this is quintessential joe biden, and we are glad that came through throughout the course of this week, but this is also about the american people. him, and iust about think that came through as well. >> our colleagues at the trump campaign is going up with a digital ad campaign attacking hunter biden for his business andings with china resurfacing past allegations. this is not the first time the campaign has tried to go after hunter. how do you plan to talk about this or refute this or make sure this is not something that dogs the campaign for the next 75
days? >> we're going to do what we did when we first came up. we are going to call out the lie, reassert vice president biden's position, which is in a biden administration, his children will not have offices in the west wing. they will not serve as administration officials. they will uphold -- a biden administration will uphold the policies that the obama-biden administration upheld as it relates to really ensuring we are not crossing lines >> i think the trump campaign is re-upping his attacks because they have yet to find anything that sticks. crane did not stec. calling that vice president biden was corrupted not stec. and that he went all the way there did not stick so they did not find an attack that has been able to penetrate, and burst the bubble. so i cannot speak to why the truck campaign is recycling
failed attacks. when i can say is we are going to be ready to call out these lies and refute them. the american people are watching. they know. >> to follow up on that. are working with the technology we have, i do not mean to interrupt. let me ask you about this. as an observer it does not seem to me, there's no way to stop the president from saying things. i do not get the sense that he is going to, i do not get the sense he is going to stop. you don't think you can put those things to rest, it sounds like you just have to call them out for the story. >> ed is despicable. and it is also up to the news media. to understand that when president trump and the chum campaign are saying about vice president biden and his son are nothing but fallacious lies. and they should be called out as such.
it is that conspiracy theory cooked up i really giuliani. and frankly it is the basis of something they got the president impeached. so let's be clear. the new cycle move so quickly we seem to forget. donald trump stood on the white house lawn and invited foreign interference into the selection. why? because he only cares about himself. he has only interested in moving in a way that would benefit him personally or himself and his campaign politically. it is unfortunate. today theo happy that american people are going to get to see a real president. there are going to be able to see the potential and for the next 75 days we are going to continue speak directly to the american people about vice president biden and senator kamala harris is vision for them about how we are addressing these three crises that exist in america, the public health crisis, the economic crisis, and the crisis of racial justice and the quest for racial equity.
we wrote earlier this week it like days of your where republicans and joe biden would get together. you worked for bernie sanders. nearly everyone we speak to suggest it will be impossible to work with republicans while trying to keep progressives in the fold. what is your sense in terms of actually being able to do that, despite partisan passions? is it a talking point that people want? or actually when you get to washington you think is going to be ever lousy? >> look, -- is going to be a reality? >> if anybody can do it, joe biden can. when we rolled out our build back better plan as it relates to clean energy and infrastructure. to know what happened? that plan was lauded from climate activists and also the plan was lauded by unions.
and folks in labor. why? because the union's note that vice president biden plans for the economy, the clean energy economy and infrastructure, will create good union paying jobs in america. do you know i the wanted this plan? --ause they know climate vice president biden's plan for clean energy economy and infrastructure will address the existential crisis that is climate change in america. only joe biden can bring those to together. yes a proven ability to do that. the reality is you have to be able to work across the aisle if you would like to govern. i think the american people know that. republicans were featured in our convention this week. because it is a convention across america. vice president biden is running for president. not just to be the president of democrats are those who vote for them. but when he is elected he will be the president of everyone and address these issues.
the crises are not just affecting democrats in america. these are crises that are affecting all of us as americans. it is going to take all of us to attack, overcome them and build back better. >> so you have the captive attention of millions of americans right now from this convention week. i am curious how you use surrogates over the next 73 days after the convention is over? people like hillary clinton, michelle obama. what should we expect to see when it comes to surrogates? how do you deploy them with effect during a pandemic? >> well, look, we have had a very robust surrogate operation since the onset of this pandemic, since the -- since we all have been relegated to our home since march of 2020. i would say our campaign strategy is really, even though we are virtual, we are still reaching actual voters. so that means we are convening roundtables. and we are doing happy hours. and we are doing collins.
in the- call ins. and the vice president, senator roads, is doing virtual trips. especiallyconvention last night we have been having watch parties every night. there are number watch parties happening this evening. as we announce to this week we will be doing drive ends. all of this -- drive ins. all of this as a launchpad for the next 72 days. we are not new to deploying surrogates. we are not new to engaging folks in this virtual campaign world. we are going to continue that up and through election day. because that is what is going to take. we are trying to earn every vote in america. so we are attacking this with meticulous surgical precision. state by state, district by district. ensuring we are meeting people and reaching them where they are. >> you illustrated and led into
this next question well. this is a different campaign, right? you're not seeing jill biden work the lines. or, harris have to interact on a daily breasted -- daily basis with the press corps. every day those candidates are giving a back-and-forth with the press. i know we speak with them, our colleagues. there is some frustration that biden and harris have only spoken with a few outlets, like elle, abc. when you expect them to take more questions from the press? does the robust back-and-forth? >> we are no stranger to engaging with the press. vice president biden and senator harris are sitting down with abc for the first point interview and that will air on sunday. and yes you can expect to see them taking additional questions. look, it is no surprise to folks and i know a lot of reporters particularly on our beef of heard me say this before -- our
beat have heard me say this before. we have prioritized local press on this campaign, no say to the national media, but that has been a focus for us. so every time the vice president or senator harris will travel, virtual travel into a state, when dr. bright is doing events, events, biden doing we make sure we are talking to local press, print, television and radio. presidentestion, trump obviously regularly talk to the press and takes questions that is their strategy, and dusted at rallies and things ralliest, -- does it at and is making a point of going across the country this week. something tim kaine told us he wishes he had spent more time and i'm not quoting him but generally he wishes he had spent
more time doing joint event with hillary clinton in 2016. could you forecast for us what the rest of the campaign will look like from alive event perspective? >> well, look, we are going to be knebel, obviously. knebel -- going to be nimble. this event would be in person. we would be on stage in milwaukee. due to covid-19, we are doing the event virtually. we are going to listen to the scientists. we are going to have experts lead. you're going to see a lot of joe biden and, harris of the next 75 days. we are going to leave it all in the field. we are not taking anything for granted here. we look forward to tonight and the convention. i know the republicans have their week next week. and before you know it we will have a debate. vice president biden will be there. donald trump has yet to commit to all three debates.
will look forward to seeing folks on the debate stage. >> thank you, simon, for being with us on a busy day. playbook is going to continue. >> let's kick it over to our national put a coke corresponded to take us through another edition, today's focus on the great state of wisconsin. >> good morning. i'm the senior politics editor at politico. the map is changed quite a bit thanks to the architecture of trump's 2016 victory and we are here to talk about one key state today. i'm joined by my colleague, national political correspondent, natosha, to explore the new swing state map that will shape the outcome. throughout the conventions we
will look at six states at the heart of the electoral map. donald trump has reshaped >> today we focus on wisconsin. i'm based in the chicago area, over the border. i have been covering the 2020 race as well as iowa and wisconsin over the last couple of years. recently in april i was in milwaukee reporting on a surreal primary election during one of the worst weeks of the covid pandemic. before we dive into wisconsin, politicos video journalist eugene daniels is providing us dynamics -- a video into the dynamics at play. >> there's a big call to make, donald trump has won the state of wisconsin. >> this is a state hillary clinton hasn't visited since the democratic convention. wisconsin in 2016 was a crystallizing moment that things have gone south. a super slim margin of 22,000 votes. the first republican to win the state in 30 years, sending adult
-- a jolt that brought to life activist groups that realized they had become complacent that year, something the party and group say they are not doing again. when i spoke to swing left pre-covid he said voters were knocking on doors earlier than usual to prevent. >> volunteers working together and the democratic party infrastructure are building a campaign. whoever wins this 20 person contest will be able to come in and inherit immobilized, organized, motivated, highly driven group of volunteers. >> wisconsin used to be a power center of the republican party. things. --taken big ings.governor scott walker was an up-and-coming party later, gone. paul ryan was speaker of the house, gone. >> i had given everything i had. >> walker luster election. --
walker lost reelection. >> earlier a state supreme court justice lost his seat by 1000 votes. votes.by 100,000 belt swingrust states, wisconsin is the toughest battle. first, demographics. compared to pennsylvania michigan, wisconsin has more white people, and a 2018, white voters without a college degree and wisconsin, hit 55%. 10 points higher than the other two. those groups largely makeup trump space. intro in 2018, democrats did when all statewide races by very narrow margins, including the governor coyle -- gubernatorial race by one point. in contrast democrats one governorships by double digits in michigan and pennsylvania.
this gives less room for error. one key area for both parties will be the suburbs. waukesha, ozaki, in washington county -- wow. this round milwaukee, are generally white and are deemed most republican, there has been a softening a republican support there but not in the same way we have seen in other suburbs around the country. the current wisconsin palaver shows joe biden about six points ahead of donald trump, where alert -- where hillary clinton was in early august 2, 2016. >> the tosh that you spent time in wisconsin over the past few years on assignment to cover the election and for vacation, and a cheese run. did not make it to wisconsin 2016, that is widely believed to cost the state in an election that was ultimately decided by less than 23,000 votes.
when democrats talk about 2016 the wisconsin loss often seems like a bitterest pill swallowed. >> that is right, charlie. if there is one state, there's no way to sugarcoat it. democrats should have been shoring up their base in the midwest. but there were playing in places like arizona try to run up the score. since then national democrats parked themselves in wisconsin and never left. so far it is paying off. we have seen democrats, gains of midterms. they ended scott walker's longtime rain in wisconsin. we saw in april democrats won a fiercely fought state supreme court race. and in what democrats see as a positive sign for november, the vote by mail operation is far superior to what republicans were able to pull off in april. >> the republican suburbs surrounding milwaukee are
typically essential to the republican hopes of winning the state, they voted for trump in 2016 but were not wild about him. he seems to be flagging there this year. how much of a problem is that for his chances of winning the state? >> it is a big problem. it is a really troubling sign for trump. he needs to run up the margins in suburbs around green bay and milwaukee including in the counties of waukesha, ozaukee, and washington, as you know, the wow counties, reservoirs of republican votes. if you're running statewide as republican and wisconsin, you don't get to win the wow counties, you have to dominant -- dominate them to offset madison and milwaukee. but trends are not looking good in these areas. republican support has been softening. independents are pivotal. they have been trending toward joe biden. >> here's a surprising stat, you
may know it already. countrynties across the who voted for donald trump in 2016 after twice putting for bark obama. -- barack obama. others counties, 23 were in wisconsin. only one state, iowa, had more pivot counties. however porton were these two donald trump and what its plaintiff's appeal in these counties? >> -- what explains his appeal in these counties? >> many of these counties are located in the southwest part of the state. there made up of blue-collar, predominantly white voters, feeling left behind by the economy. onlytwice voted for obama, to swing back for trump, in some cases more than 10 points. trump's appeal was he promised to shake up washington and fix the economy. now support is still strong for trump in these areas where it comes to the economy but democrats are messaging hard, on employment in wisconsin, and the
fact that so many dairy farms have gone out of business in the state over the last several years. and trump is losing ground on issues, like his handling of coronavirus. one thing that is really different than 2016 is, and i find this interesting, and one recent focus group study, joe biden is largely undefined by voters believe it or not. that is what 30 years in politics against you. so he is not offensive to them. that is an opening to democrats. hillary clinton's favorability was underwater here. wow, he is not offensive to them. that hardly sounds like a campaign slogan. [laughter] we only have a limited amount of time so let's a lightning round of questions. if there is one thing the trump campaign must do to win wisconsin, what would it be? >> i think there are two things. one is trump must have a 2016
repeat and do exceptionally well in the rural part of the state. this is where he won 63% of the vote. >> the second thing is, he needs shrink the margin in those counties and wingback independence. independents. charlie, let me ask you the same question? what does biden have to do to win back wisconsin? >> i would say uncle joe needs to win big margins out of milwaukee and dane county home of madison and the university of wisconsin. on election night i will also watch to see if you can clawback some obama-trump counties. it is also important for biden to hold down trump's margins in the milwaukee suburbs. that should not be hard even their coolness toward trump. but if biden is perceived as breaking too hard to the left or seen as too liberal that will
not help his cause in the so-called conservative wow counties you mentioned earlier. >> ok, with that, thank you for joining us with the new swing state map focusing on wisconsin. >> we have three more states to go with the new swing states map. join us for their coverage of the republican national convention as we look at arizona, florida and north carolina. thank you for watching and take care. >> good morning. my name is nancy, senior technology reporter al politico. the democratic national
convention made history as the first presidential nominating convention held virtually. five months into the crowd pandemic the democratic party was forced to reimagine how to convene leaders and reach voters and all virtual formats during one of the most consequential elections in recent memory. it is not too much to say the road from the nominating convention the white house runs right to the internet. i am joined by caitlin mitchell a senior advisor for digital for the campaign of the democratic nominee, joe biden. we will talk with caitlin about how she and the biting campaign are thinking about digital organizing to fundraising to using social media in their bed to make joe biden the next president. follow us in their bid to make joe biden. follow the conversation and tweet your questions, @politico. you joined the biting campaign in may.
let's go back to the primary season. -- theing campaign campaign developed a reputation for having a slow start when it came to digital. there were also videos of him broadcasting from his basement and unsolicited advice on how to prove the operation what to the campaign learn? >> yes, i think the biden campaign and once he became the aesumptive nominee there were lot of challenges with the pandemic happening around that time. this is something i was experiencing at the same time before i joined the campaign, working for senator warren and her plug organization. -- her political organization. collectivelyeryone figuring out how to adjust to a world that is online and virtual. when i came on board it was may, 2025 very talented,
tired digital staffers. i started working with rob flaherty, the digital director for the biden campaign who was more than ready to hire and from there we started billing a plan. how are we going to scale? what are areas to build out? how do we want to build this for the general election? fast forward to august. and our digital team is not one --100 people, so we have completely changed the game in terms of folks we are bringing on and our capacity. >> when you compare those numbers, 25 people to start and a 50 soon, out is that compare -- 150 soon, how does that compare to the warren operation? >> where we are now is pretty
wasrable to where hsa added to any 16 and i was on the obama 2012 campaign, so similar to everywhere in 2012 as well. the biggest thing you get when you hire on and scale which i have done in a number of roles is you get folks to specialize. instead of everyone having one main job and a few side hustles, folks can really focus on social platforms, building out folks dedicated to what is the tenor and the analytics that drive the audience on each individual social platform? the same thing for fundraising. there are a lot of fundraising platforms we have seen amazing fundraising numbers on, beyond the traditional platforms of a website or email lists. social media, hiring out folks who can focus on that all the time. i think you have seen in our
fundraising numbers the last few months in particular our grasp roots fundraising -- our grassroots fundraising it really makes a world of difference. momentbig fundraising the campaign had was the rollout of senator kamala harris' vp nomination last week. it was a remarkable rollout. you fundraising, i do know how much online but $25 million in the first 24 hours. can you take us inside the digital component of that rollout? >> yes. we started planning for the .ollout of her who she would be what we do not know but we started planning for the rollout in late june and early july. as we got closer to the announcement, we built out an unprecedented amount of content, preparing for any of the 11
finalists that were on the vp's list. so for the a mill, social media rollout for,aw us harris, we had that times 11. director talked about doing that before. it was an incredible thing to be part of, an incredible to see the team step up and be prepared. folks know the big rapid response, just being prepared for any scenarios. so that was number one. drawn inwe were from the start and asked pitch our best ideas for how to make this digital first. they said we are going to have a big meeting, bring your best ideas. that was where idea came from,
biden calling the nominee and offering her the job. in discussing that we realize, what does that sound like? what does that feel like? how cool would that be if we can show supporters what the moment in the room feels like when someone is called up and asked? >>. we will take a look at a clip of that call there was a that went on twitter and other social platforms of vp biden calling senator harris. we talked about how joe biden has a certain voice both online and off. he is not a sarcastic guy. he does not dunk on people. how do you build a social media presence around a guy like that? >> sure. for us, our job is to take his voice and make it as authentic as possible online. we want to show online what joe
biden will look like as president. provides ashowing he steady leadership, showing the warmth he naturally exudes and interacting with folks. and really showing the empathy he brings to the table, which is such a stark contrast to president trump so those are baked into our approach. joe biden does not go around dubbing on folks in real life every day. two does not make sense for us to do that online. the best version of him and the most authentic version of him is really what we work toward everyday. >> and let's talk, you mentioned president trump, by his own admission, his voice online is no holds barred. he will tweet about anything. a lot of his supporters are rough and tumble on the internet. how do you think about competing that -- competing with that? aboutare fully aware
making folks angrier outrage is a powerful motivator. it helps move things online. we have seen that in the past four years. from the very beginning it was clear we were not going to take that path. we were going to show what leadership looks like, live, everyday. as part of that we are going to show some of the fun side of joe biden. a little more about him. a little more of the personal side of him. a little more about his relationship with dr. jill biden. so, for us, it was not even a question of, he would rather take less engagement on some days without having to sing to that level or play that same game. what we have seen is that for the times we are in, there's an enormous desire for content, full some content and folks like that and it connects. you take a look at our videos particularly in the last month and you can see they are moving around the internet very well.
>> you mentioned the fun side of joe biden. is he aware of means about him? trends or anything like that? >> yes, he has. and he loves it. onion version the of joe biden. what is funny is, as he found the video of him and the corvette, given to him by his father, he likes old cars and evie haters. -yes- aviators. p has been late wearing them since his teens. it is part of who he has. -- who he is. >> we are 75 days out and fixated on a handful of swing states, wisconsin, arizona, michigan. joe biden needs to win some of those if you want to be the next president. he cannot go knock on doors in
the suburbs of detroit the way you once might have to rally voters and bring folks out to the polls. how do you think about using digital to target folks in swing states? >> this is something we are working on all day, every day, thinking about how we reach these voters. is, in thedoing this started months we have a new digital organizing team that. is robust. part of it is focused on distributive organizing. so it is taking orders from volunteers you not live in swing states, training them, and having them call or connect and to help bring in other volunteers on board. we did a lot of thinking of, what does that look like in the time of covid? in the battleground states? when we are knocking to be knocking on doors? we had to decide on what our new northstar was. it occurred to us that the , he has donee have
canvassing in the past so much, we know that some of his conversations with voters change minds. motivates them to vote. simpleus it is the same organizing best practices we are still using. but the tools are different. for us, our northstar is going to be calls. how mcauliffe did you make? the -- how many calls did you make? in our battleground states we are intentional about building out our volunteer efforts in state. peopleans in every state are living different realities now pending on their governor. depend on covid. we are building out a well trained volunteer army and the valley ground state it is critical not just to persuade and get out the word but also voter education. it is going to look very different than it has in any election before this. >> so i talked about swing states. what about specifically targeting parts of the coalition
joe biden is also going to need to turn out to win. i'm thinking about backers of senator bernie sanders. or disaffected republicans. we have seen that lakin project. -- the lincoln project. howdy think about connecting those folks through digital and bringing them into the polls? to supportho wants vice president joe biden and senator kamala harris and defeat president trump, we are glad to bring online. we have coalition staffers working closely with organizing digital organizing staff, to make sure we are crating a safe -- creating a place for communities online together. volunteers going into a field officer having community events, how do we create or re-create that online? for us a lot of the work is being done over slack. slack is that he field office.
-- is that new field office. so we are crating a space and working closely with coalition teams to make sure we are crating content that is culturally cognizant and make sense to communities. organizing are communities, even if primarily online, in the same way we would if this was a general regular election. >> ok. looking for to the next few lengths -- months before election day. one thing we have seen that already is manipulated media circulating on social media like twitter and facebook. some of that has been related to joe biden. there has been a video that one around that was clipped to make you look like he was maybe endorsing donald trump and there's another one that went thatd of speaker pelosi made it look like she was slurring her words. how much do you worry any of that goes around is an surprise before election day? >> yes, manipulated media
[indiscernible] that is not new. what is new is that we are working closely with the dnc and they have teams that can monitor closely emerging trends that begin to come up online. to surface them to the biden campaign, something they did when i worked for senator warren in the primary. and they did this for the primary candidates also, making sure candidates know what are the emerging narratives? they were close to a social media companies to try to remove ones that really break guidelines of the social media platforms. the second thing we are doing is working on positive content. empowering supporters to share great contexts? especially our battleground states, we are doing a lot of
really constructive work with facebook groups. that is not like the joe biden for florida facebook groups. that is like what are the facebook groups that exist, making sure we have organizers showing up, saying hello and introducing themselves to the administrators of the group. and helping organize in those communities to help spread positive words, positive content , about joe biden and, harris. >> those can be community groups related to any group or any event. >> not this is only applicable. a lot a lot of and county put groups. one in wisconsin -- political groups. one in wisconsin, i hate scott walker. still active in wisconsin. the folks running the and working with them in a partnership of how we get the word out. >> ok, excellent. thank you so much, caitlin. thank you for joining us for plug-in with playbook.
it was great having you. for me what stood out was at the start we mention how much of the next 75 days will play out online and how critical the digital operation is for that? we will keep a close eye on that. thank you for joining us and have a great day and thank you for tuning in. >> thanks, nancy. thank you for tuning into plug-in with playbook. >> we will be back during the republican convention with more coverage starting on tuesday on politico.com. >> we are still looking to nail down big-name guests so stay tune on that. we should have announcements in the coming days. >> yes they will be big names, the biggest names. economictico chief correspondent this afternoon for a panel on how joe biden administration should approach, policy. the vice chair for joint economic committee and jared bernstein, and the former chief
economist for the labor department under the obama administration, join the conversation. thank you and take care. >> this evening is the last night of the democratic convention, where joe biden will accept his party's nomination. leading up to our live coverage watch speeches from prominent democratic politicians from past conventions. texas senator barbara john rood, texas governor and richards and new york governor area,. past -- new york governor mary 04. past conventions speeches. -- mario cuomo. c-span, your unfiltered geopolitics. >> now, representatives from joe biden's presidential campaign preview what to expect tonight during the final evening of the democratic national convention from earlier today it is 25 minutes. >> good morning. thank you for being wus