tv DW News - News Deutsche Welle October 21, 2017 9:00pm-9:16pm CEST
dietary restraints locals face. we see lots of industrial food products here it's difficult for the local population to get fresh produce because almost everything here is processed food or snack items only the eggs and fresh because these foods are allegedly cheaper people eat these things once or twice a day or more they seem cheaper because they only cost fifty cents but at the end of the month people complain because there's no money left to buy healthy food. with around a thousand products of this type nestlé is the market leader in brazil the growth of these products is much higher among the low income people so our let's say high income people here. have more consumption that is still increasing but in the really we see much more increase among the low income families and of course. when
you see the market of these products in the low income people is a very very special. the kenyan capital nairobi although it's a developing country kenya is one of the fastest growing economies in africa with a steadily growing middle class it's an appealing market for multinationals which he had to have lost sight of the poor as a target group. kenya has a population of around forty five million nineteen million a poor almost half the population lives on less than two euros a day. he bitter is a nairobi slum that sermon to an estimated five hundred thousand people living in close quarters for food companies it's a target group with potential the middle lack of storage and refrigeration space locals buy small quantities up to three times a day like sell esteemed who lives in a simple shack with
a forty. children. we used to eat roots and millet par edge for breakfast but then margarine and toast came along it tastes sweeter and is easier to eat. celestin works as a day laborer she's going out to get breakfast if she has enough money to buy food for lunch too she can't afford to stock up the shop is more like a kiosk and functions as both a store and home for its own account will lean. countless tiny packets of products hanging from the ceiling for margarine to washing powder and spice mixes here too only the eggs are fresh almost all the products on sale a manufactured by unilever and cost only a few cents. the most popular. these on. you then they must. because many people in this area they just threw
our funds to my school so they use rico. to give this week a test yeah. silverstein can spend around a euro a day on food. she buys the popular stock cubes and the spice makes by the uni leave a brand royko industrial bread and brand of margarine called blueberry and come in small packages. that. i don't like you ok i know these are my favorite products i can buy them in small packages i couldn't afford bigger ones. celestin comes from the rural west of kenya when her husband died she moved to the capital to offer her children the chance of a better life now forty three she works as
a street vendor she earns four to five euros a day at best. life has really changed here in recent years. we used to eat potatoes and other healthy things. but this city so expensive we live in a slum we can't afford anything fresh in and i don't. that's why we eat royko and other products like that was in the small packets cost between eight and forty cents. anything more expensive is a luxury. lube and mondrian was developed especially for the african market it doesn't require refrigeration since she moved to the slum celestin has replaced much of a family's traditional diet with processed food poverty is just one reason.
to be honest even if i lived in a better neighborhood i'd still eat bread and blue band margarine i just buy a bigger packet we've really got used to this product but if i bought traditional food such as maison beans. still season the month right we couldn't go without these products any more. than the one hundred. most of kibera as poor residents feel the same that's hard for a million people spending up to one euro every day. cliff would be coming to is a nutritionist he accuses multinational corporations of appropriating longer stablish trade methods. the buying power is a sort of a deal that came up in kenya something called the going to new economy that got a good economy so it has something like a small park which it's like. everything that was was down there and they did
produce them in small pox not that the poor can afford the money they are but it. is what they buy it's more things with. it's very evident what people buy hearing he better the area is littered with countless small empty plastic sachet. beside pollution there's another downside to the small packaging business model. to buy stuff since what one gets his eventually being to be more expensive for them so it's actually it's more expensive to beef and to live in the slums and then to buy in this smart park is small pockets. you don't start. small packets are available in industrialised countries too and here too there are comparatively expensive it's just that the people in these countries usually have
a choice the people in kibera don't. cliff the stone did the deft way multinational corporations target the poorest consumers we meet former members of a campaign that unilever rode out a year before when kenyan slums. these women would guest in to become door to door vendors they were told they could earn money to feed their families. he was here and was wanting charge of such campaigns he says the real benefit to unilever is the access they give to the poorest of consumers. they can't afford a television to see are not what they can't afford at radio to listen to and advice they can't afford even fifty shillings to buy a newspaper or to read a lot of act of giving of a product so that's why they chose to use women because it's believed that women are the most. who use these unity beholden. to twenty women here
all trained to become vendors but they never got a job and a deeply disappointed. one. they tested but they never they they haven't come back so we don't know what they're planning to do it did that the we take them through the course how to use the product of unit leader but they did not come back to say the way forward. from today that went to date when they watch these they will start thinking back and come to. the training sessions teach women how to use unilever products so that as vendors they in turn can teach other women for a job like this is often the only chance an educated unemployed women get to earn some money. but is there any. the women learn sales pitches the tale of two customers in the slums.
if you will so we have. yeah. such as i want to talk to you about healthy eating let's look at some unilever products here . the women learn that blue band margarine isn't just popular it's also healthy because it has been fortified with five different vitamin. me. they also learned that they can use blue band margery in to prepare food for children that healthy. vantages of royko stock you. write to you. when you cook for your family royko will help you give your meal a rich flavor that day you start using royko will be the day your husband will come