Society in general, and the field of educational technology as a particular example, has amply rewarded specialization, and generally ignored and denigrated generalists. While the complexities of modern society and the knowledge explosion do require many specialists, there are disadvantages to both the society and the individual in relying too heavily on specialists who cannot see the broader picture and who can become obsolete. The need of our society for a variety of integrative skills calls for a greater production of generalists: not jacks-of-all-trades, but people who have studied intensively, but not exhaustively, in a number of areas. (RH)