ERIC ED112225: You Be the Judge: Newspaper Advertising Layout.

by: ERIC

Topics: ERIC Archive, Case Studies, Instructional Materials, Journalism, Layout (Publications), Learning Activities, Marketing, Newspapers, Publicize, Slides

Collection: ericarchive; additional_collections

Language: English

The learning package is designed to provide the marketing educator with a culminating activity for an instructional unit focusing on advertising layout principles and procedures. It is to be used in conjunction with 35mm slides of newspaper advertisements, which the student views and rates in comparison with the ratings of a panel of experts. A motivational device is employed in awarding the students "profile points" based upon their ratings. Each of the 10 case studies includes background information, advertising copy, and copy rating profile. A checklist of advertising layout principles and layout rating sheet are also included. (Author/NJ)