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present paper describes an automotive start up company, Quadratech Autocomp
Private Limited. This company was established by four entrepreneurs in Pune
city in the year 2010 and manufactures specialised starter motor housings
required in two wheelers. The research paper gives an overview of the
company, the driving force behind its establishment, the challenges faced in
the initial years of establishment and how these were tackled to make
Quadratech number 1 tier 2 supplier in Pune city. In the era of focus on
start ups, the exposure of Quadratech gives a good lesson on challenges faced
by new units and the strategies that can be adopted to overcome them.
Mylavarapu Monika Jahnavi "Entrepreneurship Challenges: Lessons from an
Automotive Start-Up" Published in International Journal of Trend in
Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue
| Fostering Innovation, Integration and Inclusion Through Interdisciplinary
Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23057.pdf