Digital
marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones,
display advertising, and any other digital medium. Digital marketings
development since the 1990s and 2000s has changed the way brands and
businesses use technology for marketing. As digital platforms are
increasingly incorporated into marketing plans and everyday life, and as
people use digital devices instead of visiting physical shops, digital
marketing campaigns are becoming more prevalent and efficient. This paper
mainly focuses on conceptual understanding of digital marketing, how digital
marketing helps today’s business and some cases in the form of examples.
Dr. Mrs. Vaibhava Desai "Digital Marketing: A Review" Published in
International Journal of Trend in Scientific Research and Development
(ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration
and Inclusion Through Interdisciplinary Practices in Management , March 2019,
URL: https://www.ijtsrd.com/papers/ijtsrd23100.pdf |
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