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tv   MBC News  KTSF  February 28, 2017 9:00am-9:31am PST

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>> announcer: the following is a paid presentation for specific beauty, clinically developed skincare to specifically reduce the appearance of dark marks, uneven skin tone, rough skin texture, and wrinkles for all women of color, brought to you by junee brands. >> specific beauty, stake -- take one. >> my mother is from jamaica, and my father's from cuba. >> half black, half white. >> latina. >> i'm hawaiian, filipino, and spanish. >> native american, french. >> i'm german-brazilian. >> i'm african-american. i'm chinese. >> my mom is russian, and my dad is a moroccan. >> vietnamese. >> armenian. >> i'm african-american, and my dad is jamaican, so i actually have a little caribbean going on. >> beauty comes in all shades, so why have our shades been left out? >> i felt forgotten.
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>> frustrated. >> angry. >> it's like you find a lot of products for caucasian skin. >> there's just nothing that fits, and you keep trying and trying and spending money. >> what about me? did anybody think about us, women of color? >> introducing specific beauty, developed by renowned dermatologist and globally recognized skin-pigment expert, dr. heather woolery-lloyd, specific beauty is clinically developed skincare, formulated to deliver an even skin tone for every skin tone. >> i'm a spicy mix of puerto rican, french, dutch, scottish... trying to find a skincare system that worked for my skin was an impossibility. for the first time in my life, at almost 50 years old, that i finally have a skincare product that works for my type of skin, and it's all because of dr. heather and specific beauty. >> i've treated thousands of patients over the years, and as a dermatologist and a woman of color, i wanted to design a skincare line that addressed our needs. if you're asian,
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african-american, mediterranean, latina, if you have tan, olive, or brown skin, i made specific beauty for all of us. >> announcer: so, how does specific beauty work for all of these skin tones? the secret is dr. heather's proprietary melatone therapy, which fights uneven skin tone with her three-phase approach to help improve the look of dark spots, discoloration, and dullness for incredible results like these. >> we have been waiting for dr. heather, and she's our skin savior by bringing us specific beauty. >> since i started using specific beauty, they dark spots are so much lighter. before specific beauty, i had dark spots, i had big melasma spots. i mean, my skin was completely uneven. specific beauty works fast. wait! what happened to all my little melasma spots? within two weeks, i was noticing differences. it completely changed my face.
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i wake up in the morning, and i get -- i look in the mirror, and i'm like, "whoo-hoo! more even!" >> when i first saw the two-week reveal, i didn't know that it was gonna have that dramatic of a result so fast. well, the difference in the pictures are just so amazing just after 14 days, so... the emotions are just exploding out of me right now. my skin is so hydrated now. i wake up in the morning and look in the mirror, and it has this dewy glow about it. it's really amazing to see. >> announcer: specific beauty is quickly becoming the most buzzed about, go-to skin secret for women of color everywhere, breaking down barriers by finally providing a solution for all multi-ethnic skin, including hollywood. >> i love that dr. heather has included all of us. there's so many of us that have been left out, and now specific beauty makes us all feel included. >> i am chilean, latina, and i live in miami. i've seen, like, some spots in
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my skin, and since i've been using specific beauty, it's like my skin is more healthy, it's more even. specific beauty makes me feel younger, healthy, beautiful, confident -- okay, hot. [ chuckles ] >> the great thing about specific beauty is that this isn't just another skincare line. it's become, like, a movement, because all of these women -- all these women and all these different color shades and ranges that have never had a beauty line before that was specifically for them, we've all been waiting for this. we've all been looking for this on every drugstore shelf -- it didn't exist -- in every department store -- didn't exist. and finally, it exists. >> dr. heather heard us because she is us. specific beauty was made for all of us. [ applause ] >> thank you. thank you. welcome, everybody! welcome. i'm so excited to share something with you. it's honestly changed my life. it's called specific beauty, and
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it's not just any other skincare line. it's skincare for us -- for all of us women of color -- developed specifically to deliver even skin tone forevery skin tone. and it's something that i know has changed the lives of these gorgeous women that are sitting here with me today. i would like for you to say hello to the beautiful, the funny, and the charming kim coles. >> thank you. thank you. the spicy and the sultry angelica castro. >> oh! >> and the very hilarious and totally delightful hana mae lee. >> thank you. >> "pitch perfect." [ chuckles ] and last but certainly not least, the woman responsible for bringing us all together today, the doctor-developer of this extraordinary skincare system, the reason that our skin all looks so flawless and dewy, the one and the only dr. heather woolery-lloyd. [ cheers and applause ] >> we love you! >> hi, ladies. dr. heather, your résumé is beyond impressive. ladies, she's a medical doctor,
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board-certified dermatologist, board of directors at the skin of color society, served on the diversity task force for the american academy of dermatology, director of ethnic skincare for a major university, miami-based private practice -- i'm feeling like a loser right now. [ laughter ] you lecture around the country, you're a wife, you're a mother of two kids, and you are developer of this incredible skincare line, specific beauty. >> dr. heather, you are just lazy. i'm sorry. [ laughter ] >> there's no doubt about the fact that you know skin. and what i love is that your skincare line, specific beauty, is aimed and made for every one of us right here in this room. >> that's true. these women that you see here, all of us, are what i see every day in my practice. >> right. >> there was a void. there really was a void in taking care of our beautiful skin tones, and that's why i developed specific beauty. >> i remember me, like, walk in every single drugstore, department store, trying to find something, and nothing. so you feel kind of desperate, because, why? i mean, i am a latina.
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[ speaking spanish ] but i'm the same as everyone. i searched. you know what i mean? >> so, my skin is on the darker range for asian skin, but it's still kind of lighter compared to, like a lot of the beautiful skin tones we're seeing here today. how does specific beauty work for all of us? >> that's a great question. it works because all of us, women of color, you have more pigment, or melanin, in our skin. skin kind of is like a factory, making melanin. melanin is what gives our skin its pigment, its color, and unfortunately, things like sun exposure, hormones, and skin irritation cause an overproduction of melanin for women of color. so whether you're on the darker or light side of the spectrum, the one thing we all have in common is this tendency to get hyperpigmentation and those embarrassing dark spots as well as uneven skin tone, which prevents us from having an even complexion. all of us have the same factory, but those of us who are women of color, our factory kind of turns on a little bit too much and causes these dark marks with --
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>> little too excited. >> it gets a little too excited. it's true. >> my factory is like a sweat shop. they're working overtime, working overtime, and leaving marks on my skin. >> that's right, kim. that's why i created specific beauty, to address the visible signs of aging and dark spots created by our factory and to help maintain an even skin tone. my melatone therapy takes a critical three-phase, comprehensive approach to address a very complex problem. we exfoliate to help even skin tone and texture to reveal a brighter complexion. we diminish the look of dark spots and uneven skin tone, and we calm and soothe the skin while fighting free-radical damage to help prevent future discoloration. my melatone therapy takes a multi-dimensional approach to a multi-dimensional problem, so you can have a noticeably brighter, smoother, and more radiant complexion. >> before specific beauty, i had some major discoloration around my jawline, and my dark spots were so noticeable.
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it really bothered me. since i started using specific beauty, my skin color and my spots are so much clearer. the dark spots are so much lighter. specific beauty is saying to all of us, you are beautiful. you deserve to look and be the way you were when you came into this earth -- flawless. >> announcer: if you're a woman of color, you know the pain of feeling left out, searching for skincare that simply didn't exist for your needs. there was literally no skincare line that was made for me and my skin. >> announcer: it's time you discover specific beauty, a dermatologist-developed skincare system for all women of color who struggle with the embarrassment of dark marks, hyperpigmentation, melasma, rough texture, enlarged pores, wrinkles, and uneven skin tone. dr. heather understands our skin because she has our skin.
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>> i formulated specific beauty for all women of color. if you're latina, african-american, mediterranean, if you're asian, if you have tan, olive, or brown skin, i formulated specific beauty for you. >> announcer: unlike traditional skincare, only specific beauty has melatone therapy to help combat dark spots, discoloration, and dullness, giving all skin tones brighter, younger-looking, more even skin in as little as 14 days. in fact, 98% of women reported brighter and more radiant skin after just four weeks. first, dr. heather's advanced dark spot corrector pads will help wipe away discoloration and improve the look and texture of your skin while helping to brighten and even skin tone for a natural, radiant glow. next is dr. heather's lightweight intensive skin brightening serum. this essence beauty award winner targets uneven skin tone with a breakthrough formula to diminish the appearance of dark spots and
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brighten tone for a more even-looking complexion. >> specific beauty seems to have gotten rid of all of my dark spots. and every day, it's working and doing something different. i'm blown away. >> announcer: now, for the first time ever, dr. heather is finally bringing her breakthrough specific beauty system directly to you through a special tv-only offer with a low introductory price of only $39.95. but it gets even better! when you call in the next 18 minutes, she'll send you her best-selling rapid radiance power pack, absolutely free. you'll get her active radiance day moisture spf 30 to protect and help prevent future discoloration. plus, another five-star favorite -- dr. heather's accelerated dark spot corrector with 2% hydroquinone, to fade the appearance of dark spots and help restore a more even, clearer, youthful complexion. sold separately at full sizes, dr. heather's specific beauty system is valued at $177, but
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you can try it today for only $39.95. >> specific beauty is going to help your skin to look better, feel better, age better, and beyond. >> announcer: but listen to this. call now and mention today's exclusive promo code, and you'll instantly get an additional $10 savings, so you'll only pay $29.95 for everything you see here. that's an amazing 63% off the regular retail price when you use promo code even63. plus, be one of the first 300 callers to get specific beauty delivered right to your door, absolutely free. you heard us -- free shipping! >> go to specificbeauty.com and use today's special promo code, and we will deliver specific beauty right to your door. free shipping. if you're not happy with the results, just send it back for a full refund, even if the bottles are empty. thanks to a no-questions-asked, 30-day money-back guarantee from specific beauty and dr. heather herself.
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>> announcer: join us and the specific beauty movement. today's the day you can start living even with glowing, even-toned, youthful-looking skin. go online to specificbeauty.com right now for this limited-time, tv-only offer, including 63% savings and these free gifts, plus free shipping. call or go online right now. ♪ >> i know that my father is african-american and cherokee, and then i know my mother is irish and french. and i was probably the only african-american or multi-cultural person living in my town, my brother and myself. when i got older and i needed to see a dermatologist, i was going to dermatologists that are specializing in caucasian skin. no one was really focusing on my skin, my complexion at all. before specific beauty, i had dark spots, i had big melasma spots, i had a mustache, i had a
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huge dark spot in the center of my forehead. and after specific beauty -- oh, my gosh. it completely changed my face. within two weeks, i was noticing differences. the texture of my skin changed. it was brighter, it was more radiant. i'm gonna be a specific beauty babe. i'm a lifer. i'm gonna be using this product forever. >> i am 54 years old, and i've used a lot of products before that irritated my skin. either i'd turn red or i'd get blotchy or maybe a little rash or something. so the minute i used specific beauty, my skin looked toned. you know, the pores looked even. this little spot that i have is beginning to diminish. keeping my skin looking really beautiful is important to me. and i have an inner glow because i'm in love, because i'm newly married, and i love that specific beauty is helping my outer glow, as well. >> being latina is wonderful. i mean, we have great food, we have great music, and we have curves. and finally, someone's come out
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with a beauty product that really addresses our needs. before specific beauty, my skin had blotches, dark patches everywhere. i suffer from large pores. my skin had different colors and tones and textures. i look at my skin now, and i'm just, like, "wow! brightness." my eyes are brighter, my texture is firmer, and it's just smooth. everywhere i go, i feel like the spotlight's on me. [ camera shutter clicks ] >> we're back, and we're talking about the wonderful and brilliant developer of specific beauty, dr. heather woolery-lloyd. dr. heather, you had a very special group of women try specific beauty. she surprised these ladies with a special night honoring them and their portraits at an art gallery. but it was each of these ladies' glowing, specific beauty that was really on display. let's take a look. ♪
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>> oh! [ laughs ] >> oh, my god. >> wow. >> what?! [ laughing ] >> whoa. >> [ laughs ] >> wow. i'm getting a little -- a little emotional. i'm not used to seeing myself like this. >> it's unbelievable. this picture is full of life. my eyes are shining, and i'm happy, and this is the new me. >> i don't look at myself every day and think, "oh, this is beautiful person." but seeing this, i feel beautiful.
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>> look at that. >> i've always been really self-conscious about especially my skin tones, and seeing this picture just makes me feel confident. it's important for us to celebrate our beauty a women of color. >> absolutely. >> because we don't always see ourselves reflected within the beauty industry. >> it makes you feel like someone's thinking about you and your needs. >> thank you. >> and you're not forgotten. >> a billion-dollar gift. thank you, dr. heather. >> amen to dr. heather. [ laughter ] [ cheers and applause ] >> well, i'm just so happy to see all of you. i've seen your pictures, and your transformation is amazing. >> thank you so much for doing this. >> my whole skin tone evened out. >> i go places now without makeup. i feel comfortable, i feel confident. >> you just don't know how you changed my life. >> i know what a blessing it's been for her, because she had the spots on her face, and it bothered her so bad, and now,
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"where's the camera?" [ laughter and applause ] now we're all like that. >> where's the camera? [ laughter ] >> that's why i'm here. this is why i have dedicated my life to have women feel confident and happy, and i'm very, very grateful for you all being here and for believing in specific beauty. and just know that i created specific beauty for us, for all of us. >> thank you. [ applause ] >> i'm crushing on you, for real! >> aww! >> thank you. >> i can't believe it. >> finally, there is a product, specific beauty, that has been designed for us. >> dr. heather, thank you, thank you, thank you. >> announcer: join us, and join the specific beauty movement. dr. heather is finally bringing her breakthrough specific beauty system directly to you through a special tv-only offer for only $39.95.
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plus, call in the next 12 minutes, and we'll send you dr. heather's best-selling rapid radiance power pack, free. but listen to this. call now and mention today's exclusive promo code, and you'll instantly get an additional $10 savings, so you'll only pay $29.95 for everything you see here. that's an amazing 63% off the regular retail price when you use promo code even63. and it gets even better! be one of the first 300 callers to get specific beauty delivered right to your door, absolutely free. you heard us -- free shipping! call now to get the entire specific beauty system, the rapid radiance power pack, and free shipping, all for the low price of only $29.95. call the number on your screen or go to specificbeauty.com right now. >> how your skin looks is so emotional for many women. and even though you can feel
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beautiful on the inside, if you have things on your skin that make you feel self-conscious, you can't project that beauty. when you can improve someone's skin and make them feel more confident, it's extremely emotional, and it's so rewarding. >> before i started using specific beauty, i didn't feel beautiful, not to myself. i didn't want to hang out with people, and especially don't take my picture. like, don't do it, ever. after using specific beauty, i feel so much prettier, and when i look in the mirror now, i sometimes say, "is that you?" like, "oh, my god, serena. like, all the things that you wanted is finally happening." now i feel much more confident, and if you wanted to take a picture of me -- i'm sorry. i wouldn't mind. you taking a picture of me? because i feel so much more beautiful. my skin is glowing now, it's
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softer. i feel very attractive. the more i use specific beauty, the more my skin is improving to where i'm like, i'm gonna use it forever, seriously. this is specific beauty skin right here. [ chuckles ] >> dr. heather, i want to ask you something and ask the other ladies, my other black women here in the audience. there's a concern for us. we want to minimize our dark spots, and we want to lighten the spots, and we think about hyperpigmentation and all that, but we don't want to actually lighten our skin. >> yes. >> like, we're all proud of our olive and tan and chocolate and caramel and mocha choco-latte woo-woo skin, but i think a lot of us are concerned about that, too, right? lightening it -- no, we don't want that. >> that's such a great point, and that's why i designed the serum and the pads with powerful but safe, natural ingredients, like botanical brighteners and exfoliators, which are potent enough to help diminish the look of dark marks and even our skin tone but won't bleach or lighten your skin. specific beauty helps to brighten and even your skin
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tone, restoring your skin to that beautiful, radiant, glowing skin that you were born with. >> that is so true. this is the first time that i've seen my skin healthy. i care for it, you know? >> it's beautiful. >> oh, thank you. [ laughter ] thank you, specific beauty. >> announcer: so, how does specific beauty work for all of these skin tones? our skin is like a factory, making melanin. melanin is what gives our skin its pigment. women of color are more likely to have an overproduction of melanin due to things like sun exposure, hormones, and skin irritation. whether you're on the darker or lighter side of the spectrum, the one thing we all have in common is a tendency to get hyperpigmentation and dark spots as well as uneven skin tone, all which affects your overall complexion. the secret to specific beauty is its proprietary melatone therapy, which fights uneven skin tone with a three-phase approach. we exfoliate to help even skin tone and texture to reveal a brighter complexion. we diminish the look of dark
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spots and uneven skin tone. and we calm and soothe the skin while fighting free-radical damage to help prevent future discoloration, resulting in a noticeably brighter, smoother, and more radiant complexion. >> look at all this gorgeous beauty in this one room. and this is just a small snapshot of all the different beauty that's out there in the world. i mean, we're really a melting pot of beauty. and finally... >> yes. >> finally, somebody made a skincare line for us and for our skin. and, dr. heather, i can't thank you enough, honestly. [ cheers and applause ] >> ladies, don't give up on your skin, because underneath what you see in the mirror is the skin you were meant to have right now. thanks to dr. heather and specific beauty, you can have that even, radiant, glowing, youthful complexion that you've dreamed of. give yourself the gift of beautiful, touchable, even skin
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with specific beauty. >> specific beauty is para mi, para ti... [ speaking spanish ] >> it literally gives you a second chance at a fresh face, a youthful look. and i want to look -- i want to look, like, good when i'm 60. >> i feel youthful. i feel radiant. >> i just feel wonderful. >> and i feel younger. >> my skin glows, it's softer, and i know i can go out, and i'm gonna be okay and lookin' good. >> specific beauty was made for me. specific beauty lets me be myself. specific beauty lets me be me. >> specific beauty is different, and it's the one product that delivered on its promise. it -- it did what it said it was gonna do. >> i am going to be a specific beauty babe for life. dr. heather heard us because she is us. specific beauty was made for all of us. >> announcer: finally, a skincare system formulated just for us. dr. heather understands our skin
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because she has our skin. >> i formulated specific beauty for all women of color. if you're latina, african-american, mediterranean, if you're asian, if you have tan, olive, or brown skin, i formulated specific beauty for you. >> announcer: unlike traditional skincare, only specific beauty has melatone therapy to help combat dark spots, discoloration, and dullness, giving all skin tones brighter, younger-looking, more even skin in as little as 14 days. in fact, 98% of women reported brighter and more radiant skin after just four weeks. first, dr. heather's advanced dark spot corrector pads will help wipe away discoloration and improve the look and texture of your skin while helping to brighten and even skin tone for a natural, radiant glow. next is dr. heather's lightweight intensive skin brightening serum. this essence beauty award winner targets uneven skin tone with a
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breakthrough formula to diminish the appearance of dark spots and brighten tone for a more even-looking complexion. >> specific beauty is the solution that every woman of ethnic color has been looking for. and i know that 10 years from now, i'll still look youthful, as long as i'm using specific beauty. >> announcer: now, for the first time ever, dr. heather is finally bringing her breakthrough specific beauty system directly to you through a special tv-only offer with a low introductory price of only $39.95. but it gets even better! when you call in the next 5 minutes, she'll send you her best-selling rapid radiance power pack, absolutely free. you'll get her active radiance day moisture spf 30 to protect and help prevent future discoloration. plus, another five-star favorite -- dr. heather's accelerated dark spot corrector with 2% hydroquinone, to fade the appearance of dark spots and help restore a more even, clearer, youthful complexion.
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sold separately at full sizes, dr. heather's specific beauty system is valued at $177, but you can try it today for only $39.95. >> i'm gonna keep using specific beauty, because i believe if a thing works, you don't change it. >> announcer: but listen to this. call now and mention today's exclusive promo code, and you'll instantly get an additional $10 savings, so you'll only pay $29.95 for everything you see here. that's an amazing 63% off the regular retail price when you use promo code even63. plus, be one of the first 300 callers to get specific beauty delivered right to your door, absolutely free. you heard us -- free shipping! >> go to specificbeauty.com and use today's special promo code, and we will deliver specific beauty right to your door. free shipping. if you're not happy with the results, just send it back for a full refund, even if the bottles are empty. thanks to a no-questions-asked,
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30-day money-back guarantee from specific beauty and dr. heather herself. >> announcer: join us and the specific beauty movement. time is just about up. today's the day you can start living even with glowing, even-toned, youthful-looking skin. go online to specificbeauty.com right now for this limited-time, tv-only offer, including 63% savings and these free gifts, plus free shipping. call or go online right now. ♪ the preceding was a paid presentation for specific beauty, brought to you by junee brands.
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>> announcer: these statements have not been evaluated by the food and drug administration. this product is not intended to diagnose, treat, cure, or prevent any disease. >> hi. and thanks for watching. i'm michael alden. folks, if you're one of the millions of americans suffering with arthritis, osteoarthritis, if you're suffering from joint pain, knee pain, foot pain, back pain, or if you know someone who is, you're not going to want to miss this next half an hour. my guest today is one of the nation's foremost sought-after health and wellness experts, and he's here today to introduce to us a revolutionary all-natural product that is helping thousands, if not hundreds of thousands, of people eliminate pain. please help me welcome mr. jim shriner. jim. >> hey, mike. it's a pleasure to be here. >> thanks fo

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