so many of the buildings in the city are so old, and because that city is susceptible to flooding. that's going to wrap up this hour. i'm craig melvin. i'll see you back here at 2:00. right now, tamron hall picks up our coverage. good morning, everyone. i'm tamron hall coming to you live from our msnbc headquarters in new york. a lot to get you caught up on. as we were just updated on hurricane matthew. breaking news coverage for you. matthew battering florida, central atlantic coast. daytona beach and nearby areas are feeling the impact of the storm which is sitting 5 to 10 directly off daytona beach.

5 to 10 miles off of daytona beach. forecasters saying the worst is yet to come. for some areas including jacksonville but we just heard an update that now charleston, south carolina, is of great concern. we got an update from president obama. here's what he said. >> while we've seen some significant damage in portions of south florida, i think the bigger concern at this point is not just hurricane force winds, but storm surge. many of you will remember hurricane sandy where initially people thought it doesn't look as bad as you thought and then suddenly, massive storm surge and a lot of people were severely affected. and so i just want to emphasize to everybody that this is still a really dangerous hurricane,

that the potential for storm surge, flooding, loss of life and severe property damage continues to exist and people continue to need to follow the instructions of their local officials. >> you heard the president there emphasizing that areas are still very vulnerable including as we just heard minutes ago, dylan driers to talk about what's happening in charleston, south carolina. and we're hearing from preparations. governor nikki haley will speak. we just got the latest update from the national hurricane center and the projections have worsened. matthew remains a category 3 storm with sustained winds of 120 miles an hour but if you're like so many others who woke up this morning thinking that the worst was behind us, that is sadly not the case. it is the strongest storm to hit florida in a decade. the most devastating effect is expected to be the storm surge.

you heard the president reference it. 11 feet in some places and more lives are lost as a result of storm surges. one death now is being reported in florida. authorities confirming a woman in st. lucie county suffered a cardiac arrest. at least the latest count right now. 600,000 customers are without power and crews are coming in from around the country to try and help the folks there, but there's a long road ahead here. i-95 or at least portions of it are closed. so the question is, how do you get help when the storm is ongoing? airports, schools, and florida's famed theme parks are all shut down. millions of people evacuated from their homes, florida, georgia, south carolina as well. >> i've heard from a few by facebook that the winds are pretty bad right now. the storm surge is coming in. i know there's roofs, trees. >> florida's governor gave an

update just a couple of hours ago. here's a bit of what he had as a warning for people still in the path of the storm. >> we are very concerned about storm surge. and the worst effects are still likely to come. folks in jacksonville, there's a potential for significant flooding there. damage assessments are just coming in from south florida. let's remember, the storm has only passed half the state. this is not over. >> we have several kor responsibili correspondents. i want to go to gadi schwartz in titusville, florida. what's the latest from the conditions behind you? >> reporter: tamron, everybody is talking about that storm surge and behind me, you've got this intercoastal waterway. this is one of the areas that is expected to rise a little bit and i want to show you some of the damage that happened last night. you see that sailboat is in a pretty bad way. it's got loose and slamming

against the side. but if you take a look just over to the right, you see a mass sticking out of the water. this over here is actually a sailboat that sank during the storm. it was also a tide for moorings and what's believed to be a dock, and it's difficult to make out. but you still see a lot of wind in this area. you see a lot of these rain gusts that will start pelting you out of the blue. it's interesting because we've already seen the eye of the storm pass north and we're still getting those remnants from these squall lines. just ripping through here. this is one of the areas that has no electricity right now. the power has been down for about 6, 7 hours. and we've also seen these sustained winds now since about 2:00, 3:00 in the morning. for the most part, we've seen most of these neighborhoods

somewhat spared. there have been trees blown over. a bit of roof damage but no homes have been destroyed so far. but with this storm, definitely far from over. tamron? >> gadi schwartz, let me bring in dylan drier. we see titusville, the storm, and the current conditions and the path forward seems also ominous. >> charleston, south carolina, could see a direct hit. the storm is hovering so close to the coast that the smallest wobble is the difference between landfall somewhere or going out to sea. unfortunately, it's been looking more and more like it could make landfall and with the latest 11:00 update from the national hurricane center, the landfall is possible but not until charleston, south carolina. so let's take a look at what's going on right now. here is the eye of the storm. it is oh so close to daytona beach. we see the bands wrapping around the heaviest of the rain and the stronger winds. the gusts are starting to pick

up in daytona beach and the storm itself still maintaining its strength as a category 3 hurricane with winds up to 120 miles per hour. this should say 3. 4 is at 130 miles per hour. and then to maintain the strength as it passes close to jacksonville and then it starts to take this turn, but now the turn is a little more delayed so it could be a category 2 storm as it hits near charleston, south carolina. we still project this storm to do more around the weaker storm but even if it hits the bahamas as a weaker storm, we look at the possibility of that causing more damage. you need to point out the storm surge. >> we have to interrupt you. we've got to go to nikki haley. let's listen in. >> refer to as rock star john. >> thank you, governor. as of 11:00 this morning, there's a hurricane effect for the entire coast of south

carolina in addition to a storm surge warning for the entire coast of south carolina. matthew is still a category 3 hurricane with winds of 120 miles per hour and it's currently brushing the east coast of florida. the latest track from the national hurricane center shifted a little bit closer to south carolina coast and a little bit farther north close to the myrtle beach area. that's cause for concern. the storm will worm up towards the south carolina coast tonight. it's expected to move just along, potentially making landfall along the south carolina coast sometime during the day tomorrow and then start moving away later tomorrow night. so given this track, we have significant concerns in terms of impacts to the state. i think one of the greatest impacts would be the threat for storm surge. right now, we look at potential for disasters and life-threatening storm surge inundation in the storm coast especially true for the central and south, charleston, and the

worst case scenario, storm surge inundation, that's how high the water will get above normally dry ground, could be over 8 feet, that is a lot of water. the storm surge is not just at the coast. the storm surge can extend miles inland. so it doesn't matter that you don't have a beach front home. you could be impacted by the storm surge well inland. you need to be aware of that. in addition, we expect significant damage to structures, battering waves and high tides. so the more vulnerable areas, hilton head island, places like daniel island could all be impacted by the storm surge. routes in and out of barrier islands could be impassable. if you don't evacuate now, you'll likely become stranded. in addition to the surge threat, heavy rainfall is going to be an issue. for coastal areas, as much as 8 to 14 inches of rainfall is

expect and even as you head in towards the midlands, could see to 3 inchto 6 inches through ro hill and all points east of there. heavy rainfall is another concern for us that could result in flash flooding. you look at downtown charleston where you have not only the storm surge coming in and now the heavy rachel, potentially deadly flooding. sustained hurricane force winds along the coast. that's going to bring extensive damage to trees, structural damage to homes. in addition, even if you live inland, the stronger winds pose issues to trees but also people in mobile homes, so please be aware of that and given the strong winds and the likely damage to occur, we should expect widespread and potentially long lasting power outages. so again, we just urge you in an evacuation zone and have not,

now's the time to do so and urge you to move in when you can. thank you. >> so you've now heard what we've discussed this morning which is the storm, as we hoped it would relieve a little bit of the situation, i think we're seeing it is getting worse. so we're looking at major storm surges. we're looking at major winds. we are looking at wet grounds which could be flood-like, like what we saw last year and you know when you have that, you have a lot of falling trees. so there is nothing safe about what's getting ready to happen. this is the last time you will hear my voice when i am asking you to evacuate. we need everybody to consider evacuating. and really, take this very seriously. i want to tell you updates on what we've got going on. as of 9:20, director smith and his team closed access to the reverted roads. so you'll start to see the lanes of i-26 return to normal around

midday. they're still going to be manning the traffic points in it gets dangerous and then at some point, we'll have to get our first responders and crews off the roads so they can seek shelter as well. we have 712 troopers on the road. 2700 d.o.t. maintenance crew members ready to go. thousands of guards men that are on the ground but also getting ready to be deployed during the search and rescue situation. the number who have evacuated -- >> we are listening into governor nikki haley in south carolina after an update on hurricane matthew. now puts charleston, south carolina, in a perilous situation. dylan standing by to talk more about this update and also, this plea for an evacuation now of south carolina. the governor saying there, this is the last update people will hear from her regarding this evacuation. time is out. >> they hit on all the major points. now with the storm possibly

making landfall somewhere near charleston as we go into tomorrow, it's the storm surge that's going to cause significant damage because you have just so much water and it's almost a race against time because we're starting to notice that the high tide times are beginning around 1:00, 2:00 this afternoon, and as the storm moves northward, it's happening all at the same time. by the time it reaches the coastline of south carolina, that water has had a chance to build up and that's what could lead to significant flooding in that area. in charleston, we look at a 4 to 6 foot storm surge and all of the water, not just for coastal area as it makes its way on shore, but starts to push inland because it has nowhere to go. so that's why it's so important to get away from the coast and continue inland as far as possible. it's not just the coastal flooding caused by the storm surge but also mentioned flash flooding and because of that, we could see the amounts of rain produced flash flooding. think of the ground like a sponge and the water, so intense

like we're seeing when you get a tropical system like this. the water has nowhere to go. the ground cannot absorb it fast enough. you have urban flooding, street flooding and with 15 inches of rain possible, that's certainly the situation we're going to see. so just to break down the timeline, under the gun right now will be daytona beach and points north. up to jacksonville with the 7 to 11 foot storm surge possible right around that time of high tide. and here is the heaviest rain, the heaviest rain sitting on the northern side of the storm and as the storm continues up the coast and approaches the coast of south carolina into north carolina where we're not looking for a direct hit. we still look at the possibility of up to 15 inches of rain because that's where the heaviest rain is located and could certainly cause some of the flooding. then if the storm itself makes its way on shore, we look at a strong possibility of a long duration event of hurricane force winds and when the ground is soft from the rain, the trees come down, power lines come down

and could take weeks before the power is restored if that situation does arise. >> thank you. and as dylan mentioned, the area right now under the gun, so to speak, daytona beach area. let's go to ron mott standing by with the very latest on what's happening there on the ground. ron, what are the conditions? >> reporter: hey, tamron, good morning. our heads are on a swivel now. forgive us for looking around because things are flying through the air. let's show you the ocean. this is going to be bad, i think, unfortunately when high tide hits officially at 12:45 eastern time. here, getting very large breaks now, very large surf very close to the seawalls here. we're up high at the hotel on this miranda. we don't expect to see a wall of water hit this level but because the beach and the first road atlantic avenue, there isn't much of an elevation difference. maybe it's 8, 9 feet. so there will be some localized flooding here and still

mentioned, flash flooding is very dangerous. i've been in it before and i'm seeing people out here who are not first responders driving around the streets in the middle of this, tamron. that is not something that officials would like to see. there are lots of water inlets off the ocean heading towards the intercoastal waterway and a lot of people live along the intercoastal. those folks if they still have power somehow, generators and watching the broadcast here, they should be prepared for water coming up very quickly out of the intercoastal waterway, perhaps into their homes. high tide, as we mentioned, 12:45 officially and then we should expect to see within the next hour or two after that, the water level start to go down. will start to shift from north, northeast back to north, northwest and then back to west and southwest and then push the water back out but that's going to be a pyramicture period of h minutes, but hours and once the

eye gets past us, don't just head out to take a look. that's when people start to get hurt and a lot of these first responders not in the position to get you. >> thank you very much, ron. yesterday, thursday, president obama signed an emergency declaration in response to hurricane matthew and mobilized the u.s. department of homeland security federal emergency management agency, fema, to assist florida as well as south carolina. joining me now is the head of fema. craig fugate. craig, thank you so much for joining us. i know you have a lot going on. you were just with the president really stressing that this is not over despite some of the predictions from yesterday's forecast, people woke up thinking, not a direct hit in florida. now there's a whole new list of concerns though. >> we've been prepared for this. we've been concerned and have resources all the way up in north carolina. we've added georgia president declared an emergency for georgia. the turn on our resources there.

i want to let people know in down south florida, they were not expected to get the full brunt of the storm. don't judge by that for the storm is going to do. you're seeing what happens. we now expect from daytona beach to florida, now in south carolina, hurricane warnings already extended into north carolina. >> talk about the shift of resources. the president mentioned as essentially, you are chasing this storm and making sure that those in its path have what they need. >> well, i'm not sure i'm chasing a storm moving about 10 to 15 miles per hour, but going from the south. power gets restored quickly in the less impacted areas, those resources and utilities, search and rescue team. these are primary resources that governor scott has with the national guard and local responders. working up the state and supporting that but we have also been preparing for what potential impacts we could see in georgia, south carolina,

north carolina, and it's important everybody understand that those areas, although everybody has been talking about florida are up next and we still have situations in northeast florida but those will deteriorate and the storm surge is what they're concerned about. trying to drive this point home. people that don't even live on the coast but some of the inland coastal water ways can see storm surge inland as well as the st. john's river. we're urging people, don't have much time in some places, it's already too late but when you can, heed the evacuation orders. >> craig fugate, head of fema, thank you. >> we got the latest forecast showing areas mentioned north of florida could be getting a direct hit now. here's a live look from savannah, georgia. conditions are expected to deteriorate in the coming hours. you see just a little few specks of rain there on the lens. this is not what the situation will look like in a few hours. we'll get a live report next.

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welcome back. georgia will be next in hurricane matthew's path. rehema ellis is there in savannah. what conditions are you seeing? >> reporter: calm here right now, tamron. the wind, however, is picking up and so is the rain. if you look over my shoulder, this is the usually very busy bridge and what you see is no activity. they are shutting this bridge down because it's so high up. when these winds pick up, they're afraid this could be a very dangerous bridge to be on. if you look down over here, we're overlooking the savannah river and this is a very

important river along this area. up on the other side, there's the port of savannah. one of the busiest ports of entry for containerized cargo along the east coast. that's shut down today. people are boarding up, packing up, and leaving the area. that's exactly what the governor of georgia wants them to do. there's a mandatory evacuation in place for 6 counties. that's about 500,000 people east of i-95. voluntary west of i-95. many people have not been ordered to evacuate since 1999. one person just told me a pu momefew moments ago said it could lead to complacency and thinking they could ride it out. the mayor here in savannah said, if you decide to hunker down and ride this out here in savannah and find yourself in trouble, you will be all alone. first responders are leaving

this area in about an hour from now because they're moving to safer ground. it's expected that the height of the storm will come at the height of high tide. and that will be in the early morning of saturday morning. it's a perfect storm condition from the high wind, the rain. that will lead to flooding, problems of down trees and probably see some power outages. that's why they ask and urge people to leave this area now. >> rehema, what's interesting is we point out high tide early morning. is there enough time for people to really get out? also, given the conditions we see behind you. >> reporter: well, they have been making this warning or advising people, urging people to get out for the past 24 hours. that's the good thing about the technology that we have because they have seen that the storm was coming.

in the calm in the storm, before you will, steadily pleading with people over television, radio and making announcements that this is the time to get out. but that time is drawing short. because as i said, this bridge behind me that goes from here in savannah to south carolina, this bridge is closing. and major roads are closing. as we were coming into this area last night, we saw tons of cars, bumper to bumper leaving the area. so a lot of people are trying to get out. some of them could only get as close to this hotel where we are in savannah. we talked to some of those residents a few moments ago who said they wanted to go further out. couldn't make it. they were trying to get to hotels. this is one of the few hotels that was still open and able to take them. tamron? >> thank you very much. haiti and the bahamas assessing damage from hurricane matthew. the most powerful hurricane the caribbean has seen in a decade. the number of people killed in haiti now rising into the hundreds. president obama making reference

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. let's get the latest from meteorologist dylan dreyer. we have new released information and you and i were just talking about in the commercial break because overnight it seemed as if things were perhaps better than we'd expected of the worst case scenario to breathe a sigh of relief, now, we're holding our breath. >> because for so long, the storm is off shore, keeping the heaviest winds off shore and the worst of everything just off shore but there's the chance it could wobble and now it did take the wobble to the west which could mean a landfall in charleston, south carolina. in the meantime, we look at torrential downpours already affecting jacksonville, florida. here's the eye of the storm.

we look at 10 to 20 miles offshore. you have the heaviest winds, the wind gusts up to 150 or 160 miles per hour. now some of those will approach the coast, although the worst should stay just offshore but that could be a different story getting closer to south carolina tomorrow. i'll show you the track in just a second. it's still a category 3 hurricane. it's not weakened yet and we are still looking at the storm close enough to push all of this water on shore and cause the storm surge. it is bringing it close to charleston, south carolina, as a category 2 storm with sustained winds up to 100 miles per hour and stronger wind gusts and the whole storm track is continuing to loop back around as a much weaker storm but any additional rainfall and wind in the bahamas is not good after what they just went through. we look at the possible storm surge at 7 to 11 feet.

it's a race against the clock because high tide in jacksonville is 1:00 or 2:00 this afternoon as the storm is getting closer. so you have the combination of that storm surge affecting jacksonville at the time of high tide which is why we could see as much as 11 feet of additional water on the coastline. the storm surge of 4 to 6 feet tomorrow. that's what's going to cause coastal flooding but we also look at the threat of flash flooding. when you have a tropical system, the rain comes down so intense and so hard, and in such a short period of time that the water has nowhere to go. so you end up with flash flooding that floods the streets and the homes and with as much as 15 inches of rain possible along the coast from wilmington, north carolina, all the way down to jacksonville, that's why we have the threat of flash flooding and flash flood watches in effect. so to break the afternoon down for you, conditions are going to rapidly deteriorate through jacksonville over the next several hours with the increasing threat of storm surge up to 15 inches of rain.

overnight, it's the coast georgia that gets hit and as we go into saturday, it's really south carolina that's going to deal with the brunt of the storm. it should weaken to a category 2 but still looking at possibly 100-mile-per-hour wind gusts and even north carolina, not going to see the center of the storm but looking as much as 15 inches of rain. between the coastal flooding and the threat of very high wind gusts, we could certainly deal with damage throughout the rest of the afternoon and that extends to at least saturday night. tamron? >> at least saturday night. down to jacksonville with the biggest concern right now is the storm surge, you heard dylan reference jacob soboroff is standing by with the latest on conditions there. jacob? >> reporter: hey, tamron. so yeah. we've heard the governor say over and over again the people have to be careful about low lying areas here in the city of jacksonville because the st. john's river, which you can see maybe one, two, three blocks

from where i am where the barricades are, but much of the downtown area and right now as we go up and look at the river, it seems like it's only 2 or 3 feet from that river mouth there. let me also show you around the streets here, that is why, tamron, all of these streets are almost, you see a car right here, so absolutely empty. this is the lowest lying area of the city and looking at one of the busy business districts, not a soul around. over the course of the next few hours, we expect to get this far, far worse as i just heard you talking about. the area we're watching closely is streets that have the river down at the end of them because if the water was to come up into these streets, it could be catastrophic for the businesses in this area and anyone who is still here. we've seen several people, homeless people still walking around in the downtown area and this is a very dangerous

situation for folks like them, the sheriff's department also in the downtown area looking to pick up some of the folks that are in the streets. a recipe for a bad situation, tamron. luckily, not very many people out on the streets at this point here in downtown jacksonville. >> very wise of them not to be down there. thank you very much, jacob. and as we mentioned, the eyewall of hurricane matthew is now 5 to 10 miles off daytona beach. kerry sanders is on the road near daytona. kerry, we've got you on the phone. we were watching a live report from you about an hour ago. you were on 95, i believe, at least the stretch you were on had been closed to traffic but they allowed you to drive down. >> reporter: exactly. we spoke to some of the authorities who gave us permission. you wouldn't want more than one car on this three-lane i-95 right now because of the tremendous winds. at times, we've been literally shifted from one lane, halfway into another lane and then some of the tree limbs and the the

actual trees themselves that have come down on i-95. we've seen very little activity on the roads here because of the weather. obviously, people are not going to get on an interstate like this. we've seen some law enforcement on the roads. we did see one of the news crew and there have been a few heading south but they're coming through the tremendous winds. i'm not sure who gave them permission to come then on the interstate because an 18 wheeler is like going down with a billboard and could topple it right on over but the good news is that the road itself will, once the hurricane passes at least south of, let's see, palm coast, will be relatively easy to reopen in about 24 hours. there are no power lines per se along the interstates that have come down. usually, those power lines don't cross over an interstate. so it's really a matter of getting some of the tree limbs,

trunks, and the debris off the road. it's some of the side roads that are really a bigger problem. the side roads have among other things, power poles that have come down and power lines that are down and those power lines could be hot so the authorities are urging people to please stay inside. i know you want to get out there and be curious to see what's going on but don't go out there because it's what happens after the hurricane passes your home that could be just as bad. we're on sort of the western edge of the strongest winds that are currently hitting the coast of florida. we're going to get slightly ahead of that to put us in position to likely see if the storm starts materializing the way it's predicted. as you know, not materialized south but that does not mean it's that way in the morning. >> thank you very much, kerry. it's interesting from your vantage point to see the drive but others are not as it's just

too dangerous at this point. we should also factor this in. 4500 flights cancelled so far because of hurricane matthew. we'll have an update on that and cannot, of course, forget the staggering number of people at this point without power. we'll have those numbers for you after the break. we've just been hearing so much about how you're a digital company, yet here you are building a jet engine. well, ge is digital and industrial. like peanut butter and jelly. yeah. ham and cheese. cops and robbers. yeah. nachos and karate. ahh. not that one so much. the rest were really good. socks and shoes. ok, ricky... on a perfect car, then smash it into a tree. your insurance company raises your rates... maybe you should've done more research on them. for drivers with accident forgiveness, liberty mutual won't raise your rates due to your first accident. liberty mutual insurance.

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you can get the quicksilver card from capital one. quicksilver earns you unlimited 1. cash back on ev-e-ry purchase, -e-rwhere. i shouldn't have to ask. what's in your wallet? welcome back. almost 4500 flights cancelled due to hurricane matthew. that goes from wednesday to saturday according to flightaware.com. t tom costello, one of the busiest in the country, hartsfield-jackson. >> reporter: we came here because this is the hub for the southeastern united states as well. behind me, pretty much business as usual here in atlanta today and here's why. most of the problems as it relates to air traffic are limited to florida. take a look at these photographs

of miami international airport which, for about 24 hours starting yesterday at about noon was a ghost airport, to planes at the gates, no passengers inside. that's now starting to fill up again because miami is reopening. so is ft. lauderdale. that said, take a look at live flight tracker. we have a live picture of what's happening in terms of air traffic over florida especially. you'll see on the eastern side of the state, hardly any action whatsoever. that's because we've got a lot of airports closed really up and down the i-95 corridor so we're talking about orlando, boca as well as melbourne, savannah as well as charleston, south carolina. all up and down the i-95 corridor, closures there on the east coast of florida and georgia, south carolina. as of this hour, let me give you the picture as we look at delays and cancellations. 340 flight delays. you may say, that's not bad. but that's because of so many flight cancellations.

2300 today and tomorrow, through wednesday and tomorrow but just today and tomorrow, 2300 flight cancellations. we're really talking about for the most part, florida. let me give you the airports most affected right now by flights being cancelled and those are, as you would expect, orlando, miami, ft. lauderdale and planes are not in position and atlanta, here where we are. it's business as usual but with a lot of flights cancelled into and out of florida, atlanta but default is affected and then we have jacksonville affected which is closed and charleston, south carolina which is closed. it's really a story about the east coast and really a story about the southeast. florida, georgia, south carolina. it's probably not a huge ripple effect across the country because all those planes are out of position on the storm. they're not going to be affected by the storm. so if you had a flight going from miami to dallas to denver, dallas to denver still happens but the problem was the miami leg of this. back to you.

>> thank you very much, tom. and people along the southeast coast are also being victimized by price gouging. yes. this is happening. a number of reports, people taking to social media to air their grievances in the middle of everything going on. coming up, jeff rossen investigates the allegations and back to daytona beach facing a direct hit from matthew when we return.

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i want to take you back to daytona beach florida right now. nbc's ron mott is standing by. so ron, we're getting some reports in about frame homes may be damaged and conditions especially as it impacts structures there. >> reporter: hey there, tamron. we think we're in a little bit of a clearing in this eyewall right now which is why it was brighter the last time we talked to you. winds died down a bit and now pick up. over the last hour and a half and two hours, things have been

flying in the air. i just came back from the front side of the hotel. the avenue runs north and south all along the coast here is littered with debris and parts of the hotel down on to the driveway and part of the siding. roof materials are scattered throughout the area and there is sop standing water now from the ocean up on atlantic avenue. and the thing they're concerned about over the next hour, tamron, is the oceans. storm surge could be a big factor here in just 60 minutes because the official high tide is 12:45 eastern time and the water. we're getting some brakes that are hitting the seawall and of course, all this water is looking for is the least resistance which is the roadways, side streets out to the mainland and water insets to the intercoastal waterway so folks on the intercoastal water way should be prepared in the next hour or two for water to

suddenly rise without little warning and could find water in your home. >> it's a rolling number. the number of people without power now around 800,000. the fear, of course, it could be more than a million without power in this storm and as is the case with natural disasters, we heard reports of price gouging in gas stations and other businesses. jeff rossen has been investigating some of the complaints. what have you found? >> reporter: hey, tamron. i mean, these are unscrupulous store owners according to the attorney general in the state taking advantage of storm victims. we are in orlando and we've also been in tampa. staying on the west because this is where the evacuees come and leave the east coast, get hotels here, they get gas here, they buy supplies here and the a.g. has complaints, thousands of them of gas stations charging a

lot of money. we're talking about $8.88 a gallon of gas and one gas station according to social media, posting $9.99 for a gallon of gas gallon of gas. there have been reports and photos on social media for $30 for bottled water. that is the kind, and the ag says that is, legally, price gouging which is illegal in this state. it is when you're, there is a big enough discrepancy between the price today during a state of emergency versus the past 30 days. perhaps no better case than at the days inn in tampa. we met up with a mom and her young children who had to leave the hotel, they were paying $51 a night. suddenly, last night. before the hurricane hit, she says the hotel calls her up and says we're jacking up the price to $200. she had to leave, state investigators came in. >> they're taking advantage of us. they're making extra money because there is a hurricane

coming. >> you don't know where you'll ride this storm out. >> no, sir. no. >> you're going to get intohe car with all of your stuff and do what? >> i have to look for somewhere else. got to look for somewhere else to stay for the night. >> that you can afford. >> yeah. >> reporter: that days inn manager telling us, look, we don't set the rates. days i in fn corporate sets the rate but days inn corporate saying that is not true either. they are saying we're deeply troubled by the allegations. they don't reflect our brand values. this hotel is franchises. we don't manage inventory and rates and days inn corporate saying they will investigate this. the florida ag, tamron, price gouging popping up all over the state and something we should all look out for. >> thank you very much. please stay with us. we'll have more on the storms, not only the the impact here in the states which is developing but the tremendous loss of life

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want to get another vantage point of the storm and the impact. let's go to marianne ycenccio. >> reporter: hey, tamron, we're on u.s. 1 north. we're headed towards the center of hurricane matthew as it makes its way up the florida coastline. our car shakes every once in awhile because the wind gusts are picking up here and they're not very many people on the road. there is nobody on the road right now and that is what authorities and president obama are calling for. we've seen downed trees, debris, roofed peeled and one of the reasons why there are no people on the road now is also because there is no fuel. we have been driving for several

hours now and really in the path, say day in a half, we haven't been able to refuel. we did see two people on the road walking and you know, we asked them what are you doing and they were just concerned about their neighbors and family members and wanted to just knock on the doors and see if they were okay. we've also been to a motel and shelters and people asking us, you know, can you check in on our homes. can you check in on our pets. that is why we're following this storm more. >> all right. thank you very much. we're following the storm, as you mentioned, in order, we'll continue to follow the breaking developments at this hour. 600,000 floridians remain without power as the winds are now at 100 miles an hour threatening millions of others in the state. we'll be right back. it's about moving forward not back. it's looking up not down. it's feeling up thinking up living up. it's being in motion...

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that does it for this hour of msnbc live. i'm turning things over to my

colleague, andrea mitchell with andrea mitchell reports. >> right now, tracking hurricane matthew. now a category 3 hurricane, the updated storm track projects it will hit landfall near charleston, south carolina by tomorrow morning at this hour. the western eyewall is directly off daytona and moving up the coast towards jacksonville with maximum sustained winds up to 120 miles an hour. we're expecting a historic storm surge of 7 to 11 feet up from daytona north as the storm heads towards georgia tonight. right now in florida, more than 800,000 customers are without power. after meeting with his emergency response advisors today, president obama had this warning. >> this is still a really dangerous hurricane that the potential for storm surge, flooding, loss of life, and severe property damage continues