This episode of KOOP Radio's People United features geographer Eliot Tretter on the branding of Austin as "The Live Music Capital of the World" and its relation to race and the politics of urban development. He spoke at MonkeyWrench Books in Austin, Texas, on April 11, 2012. (His talk was first broadcast on this program on May 11, 2012, with an encore presentation on December 28, 2012. This remastered version also includes updated biographical information about the speaker.)