tv Documentary RT November 1, 2013 4:29am-5:01am EDT
it's not to say that your story isn't given the fan voice given fair coverage from your perspective but it's something that they have got better relationships with the press the need to be stupid is not to be using those to their advantage. i know that i'm up against the machine employing scare tactics need to control p.r. spin and dirty tricks these lobbying and public relation firms provide a variety of services among the services that some of these firms provide is to actually plant opinion pieces or what we call op eds in american newspapers.
they have people on staff who do nothing but sit around all day and write up an opinion piece then they'll go out to a think tank or to a university and recruit someone there with a big name to put their name on the piece and then they will plant the piece in an american newspaper when we got the opposition and saw this david ginsburg declaration i was personally surprised he's in the l.a. copyright society an organization i was president of one time and i remember when we admitted him into the society and and that's a group of people who are primarily defense oriented you know representing filmmakers defending against these kind of claims so so why did don't bring in. david ginsburg provided a declaration in which he basically summarizes the film and sort of agrees with dole's character is. nations of certain aspects of the film being false there is
a paragraph in here that is for starting point where he compares. to a world war two era. film a classic example i will give here with relevance to the film dramatically and he's talking about your film goes back decades to the nazi era anti-semitic film. the internal jew so what he's doing here is he's equating your film to a propaganda piece that was trying to essentially justify the massacre of jews to go out and a list somebody and say we'll give you a script of what to say and will pay you to say it and we want to pay you in particular because you might be somebody known to be on the side of filmmakers so it'll be meaningful that you're turning against one of your own you know is is is really disappointing. money talks. the internet it seems. i
found out the my name on google whenever you google my name and. even our own movie trailer would have a doling. aggressive comments appeared in a commentary track after online articles. falls grassroots on the internet. there is no question it's cool that people at the moment in strategic communications are using false identities in the virtual space to raise awareness of the shoes. if you put thirty people in a room who are paid to pretend to be brand because now that's essentially what people are talking about with this kind of false grassroots campaigning which is as strict and that's a legal. yes
of course they are. no question strategic communications have a stream of people they're hiring who want from traditional p.r. backgrounds and that includes former members of the security services for members of psychological operations former members of essential behavioral change industries that clearly up until recently were fairly covert as a consequence now the lines of service offering are getting a bit blurred because these people coming in with nontraditional approaches. so for example you might look at someone you're trying to supposedly take down smear whatever it maybe by looking at the way in which you could put fishes between themselves and their support structure. one of the ways they may have assessed your battle worthiness your your ability to sustain the fight
would be to look at your finances another one would be to look to. where you are with your life for the moment i mean are you an alcoholic are you suffering from stress. you've got to look at the individual that's coming against you are there masses of skeletons in the closet have you done this before with that involve perhaps the services of a private investigator or something phone hacking e-mail reading it happens people buy and sell those kind of services all over the world when you've got hundreds of million dollar industry that needs to protect its reputation. a few million being spent on on a. campaign to do just that is probably good good money well well spent. you did say that was based on facts is further proof that i understand about your finances. just for. i think you being
a little bit naive if you think that you can take a poll at a big multinational. and expect to walk away without some sort of. i want to say i'm not credited with doling anywhere but i do object to the antics of publicity filmmakers like gert they spend millions on their brand every year and you're going to come in and start selling their brand and start attacking their brand what did you think was going to happen to you as a producer have a duty to the troops. the letter was addressed to me but that means that i get the tragic news then and the horde asked for the hatred was aimed at him. while i was mainly to be
p.t.s. since a obviously was misguided it. like if you stop working with him everything will work out well for you. frederick aged me to pull out said she would weather this on his own. still photo could look myself in there i did that but i just couldn't do it we made this film together and will see it through this together at some. lincoln is there something in it that you would think looks really dangerous or something you didn't expect oh so no no in fact if you read out really just a reaction by really not. we decided to fight back we counter sue dole and file a motion arguing that dole had used the weight of a lawsuit to suppress our freedom of speech. and now we want the judge to rule
in our favor as soon as possible. just a few days later i found a blog on the internet and it was a local blogger who had followed our case and he was writing about what happened when he ordered food cited at a hamburger restaurant. around a blog not for profit i don't have any commercial sponsors. i'm interested in politics that's all. about the time when there was such a hopeless about bananas this friend and i were out shopping like the nerds we are if we went to all these electronics in computer stores then we decided to go get something to eat. and settled on a max. swedish in the neighborhood is a good to. i went for
a fruit salad instead of fries. when they handed it to me i noticed the dome logo. and my gut reaction was what the hell. i told the girl at the counter i don't know what this is. i took a picture of it when i got back home i wrote to max hamburgers. asking them why with the clear cut green profile why this is something that was at that point in time as controversial as dull products. he made reference to the film in the lawsuits i wasn't aware of any controversy so i looked into it only internet . and then told my marketing staff to investigate the matter. i actually received e-mails from other guests while i was doing my search people who had the same opinion. we studied the matter and it made us feel uncomfortable.
we asked for an explanation but the swedish office referred to the us office and they never got back to us so we decided to stop selling the product effective immediately. i got an answer from the public relations manager at max he told me they had spoken to dole . and had decided to discontinue the collaboration of their apply on my blog along with an image and. then all hell broke loose. the big newspapers hated that and suddenly we went from the cultural pages of the newspaper to the business pages and that's what a power it's. done
in my local cheese shop i bumped into lucy on us to do you and member of parliament he had read about our struggle and he asked if he could help me i said yes it would be great if we could show this film in the problem and. i know it's a social democrat so i decided to also called an m.p. from a conservative government party and i asked him the same question. the film was taken out of competition and invited all threatened to see the film festival the film was screened anyway and in july he and his company were served with a lawsuit. now the film has come to the attention of the swedish parliament. to do you know why screen this film in the parliament is fundamentally it's about the right of filmmakers to describe events. this is a means of showing our support of these rights so it's about freedom of speech
exactly as finance and politics go global freedom of speech needs to follow suit the right to express your beliefs and to describe the course of events just picture if they are successful. what a devastating impact it would have on our future if filmmakers or journalists are no longer able to document events what about a cult ability in society. i mean this was when my social democrat callie studio and i was looking at options one same very obvious to us a film that risk distribution bad must be shown in part of that makes them feel that the critical i appreciate your coming. hi fred fred. so we meet again this is margaret the producer she's being sued. there's a saying that movies are better at the movies but screening our film for parliament
is certainly fantastic. and i'm incredibly proud i mean i sincerely hope this signal will make its way from sweden to drive in westlake los angeles but one. of the thing about freedom of speech is that it applies to everyone even the bad guys. in the team know me and even the people who want to abolish it.
to notice. faces changed the world lights never. sold pictures of today's leaves a long long distance from around the globe the brooklyn. and we'll keep on slashing at them with our machetes because we've hit them hard and they're bleeding. i'm preparing the next machete which will be sharper and bigger. i hope that a great deal of people will join our appeal today. we have a petition that we intend to send to dole. requesting them to withdraw.
when we screened the film into parliament with support from every party. every parliamentarian signed a petition to request dole to withdraw the lawsuit. the worst case scenario is that this is on the rise worldwide. that governments companies and individuals taking their critics to course we don't want to see that in sweden p.r. people in washington d.c. even more active and began writing letters and e-mails and calling every swedish journalist that interviewed me and know also letters to the m.p.'s they said. i would have been more impressed if that taken a real stand. by actually discussing the issues at hand feeling. at first people got scared and provoked by these letters but when they realised
that many of their colleagues had received the same treatment the atmosphere changed. it was becoming. that letter may i have a copy. of who wrote it michael carter from. that came with a few days ago there right at the very pro free speech and the rest of the letter is a defamation of frederick gas and. then our body there is been a battle since early spring but now the fellow finally opened it. for being a documentary there are a lot of copies being distributed so it has the potential to reach a wide audience. it's like a hollywood thriller with all the lawyers like philadelphia before but for some it's a brilliant fail. one
week after the screening to parliament we opened in theaters all over sweden and the support is amazing we have no idea how dole will react but this is really our moment and we are enjoying. the most frequent text message sent here tonight says. congratulations keep on fighting in one color car and asked if your film will be shown in the us the very thing that we don't know we do know that we will not allow dole to intimidate us what's the worst case scenario. i decided early on to not waste too much energy dwelling on the bad things that could happen but i think that's exactly what they want it's better to show the film get out and meet all of you. that will send
a message from all of us what the hell are you doing. suddenly a lot of people would talk. about how the banana workers were treated and about freedom of speech. in supermarkets all over the country people started to tell the managers we don't want. in the supermarkets and most sold and most profitable i. saw the big supermarket chains crisis me they could feel the heat. if we keep up with the latest discussions would about the debate reached a higher level due to the lawsuit in july. so we europe to come and see us so we
can tell them about the massive wave of public opinion in sweden that we cannot tolerate legal action like this. finally the pressure was on gold not on me. and together with my new political friends we had invited the biggest supermarket chains in the country to meeting in the parliament . two hours before the meeting journalists started to call dole withdrawn the lawsuit and only in the rather surprising way dahl announced today that they will withdraw their lawsuit against frederick garrett and get a little book is fantastic news. even though we're a small company in sweden and dole is a us based multinational corporation and we have been able to stand up for what is right and obviously it's great if they withdraw the lawsuit but we haven't heard
from our lawyers yet it's a press release we don't know what this means in court. and when we called joel this is what we heard. more. reactions and the strong concerns in sweden really moved us so it was important for us to to let people understand that we also respect freedom of speech and that's a way for us to show it. it's pretty inspiring to see the. support i mean i really doubt it would happen in canada it was heartening to see that happen from afar and frustrating to know that we can only make that happen here maybe something would change.
were as winners but it felt wrong. even if the film. it was still blocked in the us. before a definitive ruling. they could sue us again. this threat. to us distribution. only to get the film out in the us to win over in court. this morning. was a disappointment sensually continued hearing. until june twenty fourth what this really is accomplishing.
the speech even winning in this case would not be over very very long. only fan of our legal system. today. recorded in june going to council to and we have no been in this for more than a year. late august i received a new letter from michael connor a dog asking us to draw up a record. he's ready to come to sweden negotiate a settlement if i only make some cuts to the movie these guys never stop even if they know they're wrong they never stop. two months later i'm on my way to film festival. later today. in
court in los angeles. this is the moment we've been waiting for. i was very excited i was i was i was very. exacting the way i wanted it to read it was it was right on. the line is tentative ruling. everything up perfectly. wants. or it's all mixed up it's basically even with. there are a couple of times in the area where it was kind of questionings. like what we're talking about anyway so i don't want. her.
in lawyers and me just been to suppress this story. stories like this one about poverty and injustice need to be told over and over again. and they say it was great i really liked it do you know why because the film shows the truth and the truth will never be silenced. the banks will be on the united states the federal reserve board says a misnomer because as nothing new
a federal. private banks owned by. individuals who loan money to the united states. there's a medium leave us so we leave that maybe. by the same potion secure in. your party there's a goal. for shoes that no one is asking with the guests that you deserve answers from it's all on politics only on our t.v. . she turned his lover into a. dream. he couldn't hold on to there is such a thing as a teacher and now she runs her own muslim factory throw down a challenge to me there's no alcohol all smoking and even coffee is forbidden they
worship the earth. will he be able to win back. his woman. imports came from. the european union is ironic taking fish from some of the poorest nations on earth so this is a very serious and very urgent problem that needs immediate international action. territorial waters they fish they load the fish into the ships and leave for. illegal fishing just taking the bread out of our mouths. is on its journey to. one hundred twenty three days.
global radicals. it's raising serious questions of a just what a decade of the war on terror. planes bomb syria again reports which the israeli military refuses to comment on they won't deny it. but everybody knows they did it and all of this in the midst of syria's ongoing civil war the government's trying to keep the international agreements by finishing off the first phase of its chemical disarmament plus. scene of desperate. people clashing with police on the streets of rome.
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