Presumably a sponsored film commissioned by Montgomery Ward, but no further information is available since the title and end credits are missing. A recreation of a marketing class where the history of mass production is discussed as it relates to the department store industry (with a heavy focus on Montgomery Ward's history). 0648 PA8725 [Unidentified: American Fashion and Department Stores: The Pro-Mass Production View] 16 Koda print; no main title; 0:22:05
March 18, 2004 Subject:
The story of how one man, Montgomery Ward, "revolutionized retailing" with his catalog business and money-back guarantee. Starts off (for no particular reason) with a visit from a hard-nosed female fashion buyer to a small town in Italy in search of handbags. Then a marketing class visits a Ward's store, and their teacher explains, by way of historical flashbacks, what a great man Monty Ward was. A Russian student speaks of shortages at the GUM store in Moscow. A (terribly portrayed) Hindu tells of the system of haggling in his country. But not at Ward's! How lucky we are to have a "simple, pleasant way" to shop.
Unfortunately the film is missing both it's beginning and end, and is spliced all to hell.