The impact of simple vs. complex product sets on estimated label effects on choice
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We will examine the impact of simple versus complex product sets on the effect that informational labels have on product choice. Previous research suggests that the estimated label effects from simple, laboratory experiments (2-3 products/set) are significantly higher than label effects in complex, real-world settings (dozens-hundreds of products/set). To study this question in a controlled environment, we will conduct a randomized experiment in which participants are randomly assigned to a simple vs. complex choice environment with and without the presence of an informational product label.
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https://api.osf.io/v2/nodes/rzj8m/?version=2.20
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https://osf.io/x95pb/
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