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Journal of Promotion Management 2003-2011

Journal of Promotion Management publishes the latest research on all aspects of promotion management.


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DESCRIPTION

Journal of Promotion Management is an active peer-reviewed scholarly journal published 7 times a year by Taylor & Francis. Launched in 1992, it publishes the latest research on all aspects of promotion management.


Each issue features original research articles, case studies and reviews on current and emerging business trends and practices. Published papers cover a range of topics, including promotion mix; marketing and corporate communication management; product and brand management; social marketing, internet and business communication; supply chain management; consumer, employee and other stakeholders behavior and motivation; innovation and knowledge management; promotional management strategy development, implementation, and evaluation; promotion management practices; behavioral issues of promotion and advertising campaigns; integrated marketing communication; and customer relationship management, among others. Occasional special-focus issues are dedicated to a particular topic of interest. 


The Internet Archive Collection contains microfilm published between 2003 and 2011. 


Journal of Promotion Management is found online at: https://www.tandfonline.com/journals/wjpm20


The ISSN is 1049-6491


Created on
November 17
2021
dfukumori
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