xxi, 348 p. : 23 cm

Includes bibliographical references and index

"Co-published simultaneously as Journal of Restaurant & Foodservice Marketing, Volume 4, Numbers 3/4 2001."

Machine generated contents note: Food Safety: A Public Crime -- Kim Harris -- Changing Food Consumption Patterns and Their Impact on the Quick Service Restaurant Industry -- Sung-Pil Hahm -- Mahmood A. Khan -- Understanding Mature Customers in the Restaurant Business: Inferences from a Nationwide Survey -- Won Seok Seo -- Vivienne J. Wildes -- Fred J. DeMicco -- Consumer Attitude Toward Adding Quick-Service Foods to In-Flight Meals -- Juline Mills -- Joan Marie Clay -- A Study of Factors Influencing Parental Patronage of Quick Service Restaurants -- Lisa R. Kennon -- Johnny Sue Reynolds -- A REVIEW ARTICLE -- White Castle: How Billy Ingram Made Hamburger "The America's Choice" -- Dave Hogan -- Creating Consumer-Driven Demand Chains in Food Service -- Roger D. Blackwell -- Kristina S. Blackwell -- The Restaurant Industry in China: Assessment of the Current Status and Future Opportunities -- Jinlin Zhao -- Lan Li -- Impact of Mentoring and Empowerment on Employee Performance and Customer Satisfaction in Chain Restaurants -- Jerrold Leong -- Strategic Information Systems in the Quick Service Restaurant Industry: A Case Study Approach -- Marsha Huber -- Paul Pilmanis -- A Conceptual Model for Quantifying the Effects of a New Entrant in a Competitive Restaurant Market -- Radesh Palakurthi -- Study of the Changing Role of Multi-Unit Managers in Quick Service Restaurant Segment -- W. Terry Umbreit -- An Exploratory Study of Determinant Factors for the Success of Chinese Quick Service Restaurant Chains -- Sandy Changfeng Chen -- John T. Bowen -- Integrating "My Fair Lady" with Foodservice Management: A Theoretical Framework and Research Agenda -- Dennis Reynolds -- RESEARCH NOTES -- Quick Service Chain Restaurant Managers: Temperament and Profitability -- Nancy Swanger -- Strategic Alliances: The Economics of Dual Branding in Restaurant Franchising -- Yae Sock Roh -- Cathrine Smestad

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