17 pages.  National Recovery Month (Recovery Month), which started in 1989, is a national observance held every September to promote and support new evidence-based treatment and recovery practices, the nation’s strong and proud recovery community, and the dedication of service providers and communities who make recovery in all its forms possible.  The Substance Abuse and Mental Health Services Administration (SAMHSA) aims to increase public awareness surrounding mental health and addiction recovery. In the years since Recovery Month launched, SAMHSA has timed announcements of initiatives and grant funding during Recovery Month, while collaborating with private and public entities to celebrate individuals in long-term recovery.  This year, to address the nation’s mental health and overdose crisis, SAMHSA is launching initiatives that increase access to prevention, harm reduction, treatment and recovery services and supports, celebrate the strong and proud recovery community, and applaud the dedication of service providers and community members across the nation who make recovery possible.  Also:  marketing, promotional materials, branding, images, social media, stickers, hashtags, vlogs, drop-in article options for stakeholders, words and images to avoid, media advisory.