. >> the owner, steve bannergee,b, decided he was going to have a male strip tease. >> reporter: it was an overnight success for steve bannergee, an immigrant from mumbai, india. >> when you came to america, you wound up working as a service station attendant? >> yes. i didn't know nothing about cars. i never had my hands dirty before. >> the popularity, i think, was the first time that the equality door was kicked open for women to get the same kind of entertainment options that men have had for years. they could be rowdy, rude, vulgar even, like men. >> i think it's a great place for role reversal. >> the men are allowed to go wherever they want, why can't ladies? >> reporter: steve wanted to expand the show to new york, but he'd need help. that's when a former television producer walked through his door. >> one day i get to chippenda chippendales, knock on the door to steve's office, there's someone else in the room. steve says, richard, this is nick denoya, he's a producer, choreographer, he's won some awards, he's going to be producing the show. >> let's figure out what the women w