intensive focus on the statue of liberty and the association of a kind of patriotic red, white and blue infinity logo with the statue of liberty so a patriotic image. with bloomberg, there's been a shift again in an interesting way. bloomberg had spoken about a need to see new york as a luxury city again. so there's been a lot of marketing along the lines of, you know -- that was done in association with the effort to attract the olympics to new york. that was done in association with the republican national convention. that has been done in association with a lot of different events that have been hosted by a much larger, beefed up professionalized marketing apparatus that has been -- that has been produced under his administration. so there's been a lot of very kind of luxury-like images that have been -- that have been produced. and there's also been a new campaign called this is new york, which interestingly associates that luxury image with a very kind of utopian -- a utopian version of a diversion city that harkens back to the early days of i love new york. and i think that juxtaposition o