this is the video of the ill-fated pepsi commercial. the '84 pepsi commercial. let me warn you, it is graphic and disturbing. jackson actually catching on fire. there you see him on fire. he doesn't even realize it yet. his head in flames. now he's realizing and he begins spinning around to try to put the fire out, but it's too late. his scalp already burned intensely. that's a clip obtained by "us weekly" showing just how severe jackson's injuries were when his hair and his scalp caught on fire. as he emerges up off the floor, everyone trying to help him. you see a shot, a painful shot, of the top of his skull, showing part of the burning. the pain must have been excruciating. out to ian drew, senior editor with "us weekly" magazine. i understand many people believe this was the inception of his dependency on prescription drugs. and now dozens of doctors being probed. dozens. it was originally just five. but now, ian, dozens? >> well, i know of dozens. personally, i've interviewed michael, been working on this story for so long. coming across doctor after docto

this is the '84 pepsi commercial. there he is, many of these takes were done, i believe this was the sixth or seventh take and the hot lighting actually catches his hair on fire. this clip obtained by "us weekly." it's that pepsi commercial taping. it shows how severe jackson's injuries were. there he goes down. he was under intense medication while in the hospital and stayed on that regimen or a similar one after going home. many people say he never recovered from this '84 incident. extremely disturbing and graphic video. i want to go back to myron hawkins, first cousin of michael jackson. he wants to clarify, it wasn't a belt that jackson's father beat him with, it was a strap. do you think that makes it better? >> nancy, are you -- is that -- are you there? >> i am. >> okay, good. you keep stressing on that belt. i just want to make this fact known. my uncle did not abuse no one. he did not abuse me. we were disciplined. my mother whooped me with a belt, but she didn't abuse me. no one in michael's family ever went

the '84 pepsi commercial. the infamous pepsi commercial. jackson was at the height of his ability. this has been released by "us weekly." could that have such a long impact on michael jackson to lead him up to the point where he wants a continuous i.v. drip? essentially rendering him a living corpse. out with an i.v. drip, up to 72 hours at a time? >> it is possible. burns are known, as stated earlier, to be extremely devastatingly painful. this is a very gradual process. initially he may have been just maintained on oral medications. and over time, over years, you develop a tolerance so that you need more and more to get the same high or euphoria. and over that time, it will be a gradual increase. more and more and more to the point where these drugs aren't working. i need something stronger. i need something intramuscular, something intravenous. this was a process over probably decades. >> i can't hardly stand to even look at that video. you think, dr. keri peterson, the most painful thing your body can endure. pain around your neck and face and head is almost unbearable. i assum

he was filming a pepsi commercial back in 1984. this video has been really under wraps for 25 years. now it's coming out. it's all over the internet. you've maybe already had it e-mailed to you, by the way. you're looking at a still photo of this incident. fireworks on the stage went off, pyrotechnics went off too early. michael jackson, you're about to see it, his head is on fire. and sadly, at that point he suffered second and third-degree burns on his scalp and body. here's a picture of him being taken away in an ambulance as he received treatment. "us weekly" obtained this footage. we're going to show that to you in just a moment. it's shocking. got to waurrn you, it's stark, pretty brutal to see. joining us lindsay powers staff editor at "us weekly." also with us anne bremner, former prosecutor. she also sat in on michael jackson's molestation trial. and also with us by phone, emergency room physician dr. leigh vanocur. we'll take your calls as well. 1-877-tell-hln is the number. all right. we're going to show you that footage

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i don't know if you know what pepsi does, but according to pepsi, this is what they do. they make nourishing and tasty food and drinks that bring joy to their consumers. >> joy? >> that sounds wonderful. >> what's in those drinks? >> happiness. >> you can see they have a host of huge brands. >> the quaker man is happy, look at him. >> he's joyful. >> isn't it, have a coke and a smile? >> they beat today, which was nice. they reaffirmed their guidance, which was also nice. that's one thing you got to keep an eye on, but they are seeing actually the consumer in europe and in the rest of the worldcoming back, and that is a very good thing. pepsi cash flow is huge and trading at 15 times earnings. in you look at their multiple, it's been north of 20. so i like pepsi, you can buy it right here. another way to play it is pepsi bottling group. pepsi has made a bid for their bottlers. pbg is the target. unclear how that's going to be resolved. you play it that way you own pepsi and you get a bump if pepsi bumps their price. >> up next, final trade. stay tuned. limb: dude that wa

alcoa, chevron, pepsi bottling co. all reporting earnings this week and of course experts are saying the focus is going to be on how these companies foresee the rest of the year. and not only these companies were going to be hearing from in the days ahead but those key financial companies that were able to spark the rally back in march. is there any reason for optimism that we saw in the first and second quarters to continue to wash over in the second half of the year. california faces several more credit down grades... as every day passes... and it does not have a fiscal 2010 budget in place. this week, fitch ratings is the latest to cut california's credit rating to triple b - which is 2 notches above junk status. state lawmakers are in the process of trying to close a 26 billion dollar budget short fall... in the meantime... california is now facing a liquidity problem... because it has no budget, it cannot issue short term bonds to continue bringing money in. "the implications are they'll keep getting downgraded un

it happened during the filming of a pepsi commercial. some pyrotechnics went off and jackson's hair caught fire. here's abc's lisa fletcher. >> reporter: it was this famous 1984 pepsi commercial that changed michael jackson's life forever. ♪ feel the pepsi way >> reporter: in this shocking, just-released "us weekly" video, we go behind the scenes and see for the very first time, how the commercial went horribly wrong. on the first take, the pyrotechnics exploded as planned, after jackson descended the stairs with his trademark moves. but the sixth take went horribly wron the explosions went off too early. >> it looked like it was part of the show at first. >> reporter: kristen robinson, a teenager at the time, was at the taping. >> his hair was on fire. there was a lot going on. it became evident pretty quickly that it wasn't supposed to happen. >> reporter: unaware that his hair was on fire, jackson kt dancing and spinning, untithe flames reached his scalp. >> and people started yelling, stop dancing, michael. you're on fire. >> repor

to this day the jackson family blames the pepsi incident for many of michael's problems. jermaine jackson spoke with matt about it at neverland. >> i heard things about the prescription drugs when he had the pepsi burn. >> reporter: 25 years later, prescription drugs are at the center of his death investigation. jackson's doctors have turned over medical records, including his dermatologist arnold klein and dr. conrad murray, who was with jackson at the time of his death. dr. murray is now in virtual hiding, though his lawyer denies dr. murray did anything wrong. his spokesperson tells nbc news he met with investigators twice. the final interview on june 27th, two days after jackson died, lasted three hours. they say he hasn't been served with subpoenas or search warrants. and that he's turned over all the documents requested. usc law professor jean rosenbluth said prosecutors have an opportunity here to send a message. >> when the whole world is watching, you've got a high profile victim, you get more bang for your buck if you go after the people who are criminally respo

to this day the jackson family blames the pepsi incident for many of michael jackson's problems. jermaine jackson spoke with matt about it at neverland. >> i had heard about it when he had the pepsi burn. >> reporter: 25 years later prescription drugs are at the center of his death investigation. jackson's doctors have turned over medical records, including his dermatologist dr. klein and conrad murray with jackson at the time of his death. dr. murray is now in virtual hiding though his lawyer denies the doctor did anything wrong. his spokesperson tells nbc news he met with investigators twice. the final interview on june 27th, two days after jackson died, lasted three hours. they say he hasn't been served subpoenas or search warrants and that he turned over all documents requested. usc law professor jean rosenblum says prosecutors have an opportunity here to send a message. >> when the whole world is watching you've got a high profile victim, you get more bang for your buck if you go after the people criminally responsible in a situation like that. >> jeff rossen reporting. acco

that pepsi commercial where his hair caught on fire. many say that this accident sparked jackson's addiction to painkillers. jeff rossen explains. >> reporter: it was michael jackson's final take of the pepsi commercial that changed everything. ♪ you're the pepsi generation >> reporter: the shoot had been going smo smoothly until take s. suddenly the king of pop was on fire. in this this never-before-seen video, you can see the flames shooting from his hair. >> my reaction when i saw this video is just the absolute shock. his hair is actually on fire for about eight seconds before anybody steps in to put it out. he continues dancing. oblivious to the fact that his hair is alight. >> reporter: jackson kept performing for the cameras and the 3,000 fans there to watch. he was still smoking as people rushed to help. >> when he suddenly realizes that there is a fire, he puts his sequined white glove on top of his head and tries to put it out. people crowd around him. >> reporter: he looks shocked. who wouldn't be? if you slow the video dow

but in our number two story, shocking new video of jackson's 1984 pepsi commercial accident that may point to the beginning of his deadly addiction to pain medication. ♪ . >> reporter: it was michael jackson's final day of the pepsi commercial that changed everything. the take was going smoothly until take six. a flash on stage. the pyrotechnics exploded too early and suddenly the king of pop was on fire, in this never before seen video, you can see the flames shooting from his hair. >> when i showed this video, it's just absolute shock. his hair is actually on fire for about eight seconds before anybody steps in to put it out and he continues dancing oblivious to the fact his hair is alive. >> reporter: jackson kept performing to the cameras and 3,000 fan there's to watch. still smoking as people rushed to help. >> when he suddenly realized there was a fire, he put his sequinsed white glove on his head and tried to put it out. >> reporter: he looked shocked moop wouldn't be? with the slowed video you can see the hair zinged off. january 1984, michael jackson was at the height of h

frightening never before seen video emerges of the pepsi commercial shoot that some say led to michael jackson's addiction to prescription drugs. >>> and how old is too old? at 66 she was the oldest woman ever to give birth. a single mom. now at 69, she's dead. leaving behind 2-year-old twins, and a lot of ethical questions today, thursday, july 16th, and a lot of ethical questions today, thursday, july 16th, 2009. captions paid for by nbc-universal television >>> and good morning, everyone. welcome to "today" on a thursday morning. i'm matt lauer. >> and i'm erin burnett. good to be with you. meredith vieira is on assignment this morning. and today an eighth person, this time a woman, is under arrest in connection with that murder investigation in florida. >> that's right. we know her name is pamela longwiggen. she's a married real estate agent. authorities say she rented a home to one of the men charged with murder in this case, the alleged ringleader, and an suv believed to have been used in the deadly home invasion has also been located along with the safe that was taken from melan

never before seen footage from the pepsi shoot which michael jackson's hair caught fire has been obtained and published by "us weekly" there's no audio but the raw imannuals tell the story. watch. >>> i see miko brando in there helping to put this out. you were covering that. >> i was the local reporter at abc station in los angeles. we've never seen that view before. nev only saw a grainy image from the front. realize for ten seconds perhaps michael jackson's hair was on fire, he didn't even know it. when people realize it, you see they came to his aid, but he had second and third degree burns, tremendous amount of pain. had to undergo surgeries, skin grafts. took demerol for the pain. >> larry: we knew about that. >> we knew about that. and knew later he became dependent on demerol. you look at that moment in the last days of his life and wonder if that marked his undoing, unknowingly. >> larry: that was a commercial for pepsi? >> that was a commercial he was shooting with the jacksons. that was the sixth take. the pyre row tech nicks went off too early. they were supposed to -- when he

to this day the jackson family blames the pepsi incident for many of michael's problems. jermaine jackson talked about it at neverland. >> i heard things about the prescription drugs when he had the pepsi burn. >> reporter: 25 years later prescription drugs are at the center of his death investigation. the doctors turned over medical records, including his determ e dermatologist and murray who was with michael jackson at the time of his death. his spokesperson tells nbc news that he met with investigators twice. the final interview on june 27th, two days after jackson died. lasted three hours. they say he hasn't been served with subpoenas or search warrants. and that he turned over all the documents requested. usc law professor jean rosenbloom says prosecutors have an opportunity send a message when the whole world is watching, you have a high-profile victim, you get more bang for your buck if you go after the people who are criminally responsible in a situation like that. >> investigators found several bottles of an anesthesia in jackson's home. >>> a little michael jack

pepsico and pepsi bottling group will open a new $180 million factory in rsia later this week. pepsi already operes seven ants there a has invested more than $3 billion in the market over the past decade. >> susie: a former comter programmer of goldn sachs has been charged withdownloading seitive computer codes. goman found the alleged theft by monitoring emplee emls. th firm has not commented specificly on the case, but both reuters and dow jones are reporting neither goldman's clients nor its busiss have be hurt by the incident. >> sie: furlough. it's bece a dirty word for millions of american wkers these days unpaid time off is extenng ma summer vacations this year as businses try to fight the recession. but it'slso a less obvious way employers are cutting wage and asarren gersh reports, that could affect theventual shape the economic recovery. >> reporter: tay was not a good time renew a driver's license inichigan, or for that tter maine or connecticut. budget pressures ford those states to furlough mt of their worker all, 25 stes have implemented furloughs or a considerint

pepsico and pepsi bottling group will open a new $180 million factory inussia later this week. pepsi already opates seven plants therend has invested more than $3 billion in the market ove the pas decade. >> susie: a former cputer programmer of goman sachs has been charged with downloading nsitive computer codes. ldman found the alleged theft by monitoring emoyee ails. e firm has not commented specifally on the case, but bo reuters and dow jones ar reporting neither goldman's client nor its buness have en hurt by the incident. >>usie: furlough. it's bome a dirty word for millions of americanorkers these da. unpaid time off is extding ny summer vacations this yea as busesses try to fight the recession. but it's alsa less obvious way ployers are cutting wages. and as darn gersh reports, that could affect the evtual shape of t economic recovery. >> reporter: todayas not a good time to rew a driver's license in micgan, or for that matt maine or connecticut. budget pressures forced ose states to furlough most their works. in all, 25tates have implemented furloughs orre considerg the

talk the same goals which quaker oats which is a decent provider of a pepsi profits best of 4 percent less than 5 percent of the overall sales come from quick ropes or pepsi but you can see the margin business in old is pretty good for pepsi in the shareholders' hear how is quicker also changed and it's been around for a long long time? doreen the recession in the '70s and also when eddie's chicago all shifted this message in the message of the time was we are a great provider of protein called we can actually they didn't come out and say it but if it could be a meal replacements some money for the eggs and sausages and the entire process you just bought a box of quick goals in a separate new float family. and we see this on the online marketing for instance a quick goals we've seen the bulk of oaks that's all you see you don't see the glass of orange juice the slice of toast along with it is just a bowl of oatmeal. no eggs and bacon you guessed it the oaks. finally here from a private company s.c. johnson but again one that has shifted the message trying to orient itself to the value

this was during the filming of that pepsi commercial years ago. did that accident trigger what turned into decades-long addiction to drugs. we'll talk about that. welcome to the now network. currently, thousands of people are enjoying the new palm pre with its revolutionary web os. they're running multiple live applications at the same time. - ( thunder and rain ) - 3 million are using the simply everything plan. each is saving $1200 - over an at&t iphone plan. - ( cash register dings ) together that's over $3 billion. - enough to open a dunkin' donuts in space. - ( walkie-talkie sounds ) from america's most dependable 3g network. bringing you the first and only wireless 4g network. get the palm pre from sprint. only on the now network. deaf, hard of hearing and people with speech disabilities access www.sprintrelay.com. >>> breaking news tonight in the case of that florida couple. parents of 17 children killed in their own home last week. why is the dea, federal drug enforcement agency now investigating? what about the person of interest who surf

. >> larry: that was a commercial for pepsi? >> that was a commercial he was shooting with the jacksons. that was, i believe, the sixth take. the pyrotechnics went off too early. they were supposed to -- when he was down the stairs but he was at the top of the stairs and they went off too soon and a spark hit his hair. he had hair product in his hair, it ignited. you see what happened. >> larry: did any of the clips ever become a commercial? >> there was a commercial. obviously not that. >> larry: that was an earlier clip. what were you thinking at the time? >> well, at the time, we realized it was serious, and you did see, i think -- you saw him coming -- he was fully bandaged but had his white glove, sequinned glove and waved to the fans, as he was wheeled into the ambulance. you thought everything was okay. but you realize it was serious and he was sent to the burn center in sherman oaks, very famous facility. but now, you realize -- we never saw the footage with the scalp that was revealed. >> larry: stories he was bald may

video obtained by "us weekly" of the 1984 pepsi commercial that went horribly wrong. it was the sixth take and it caused sparks to hit jackson's hair and explode into flames. take a look. at the time, he doesn't seem to notice. keeps dancing. the hair on fire for more than ten seconds. finally, crew members put out the fire. it is a chaotic scene. the security detail quickly surround him. finally, someone lifts him from the floor. you can see the burns on the scalp and taken off to a hospital. joining us now, jackson's former publicist. just so you say this moment really did change things for michael jackson. how so? >> truly believe that. it was a seminole moment in his life, really, because that pepsi commercial created such a painful situation, obviously. as the scalp was scalded. he couldn't grow his own hair. he had to wear wigs after that but the most important part of that was that he was prescribed demonstrate roll to mitigate the pain. >> he's publicly said that he became addicted to painkillers to soothe the pain from that. >> that's right. i mean, when you

pepsi is looking overseas. pepsi co and its largest bottler announced plans to boost investment in russia, pumping in another $1 billion to bring the total above $4 billion. pepsi and other companies are looking to capitalize on fast-growing emerging markets including russia, india and china. >>> it took an extra day to decide the winner but now transformers can claim bragging rights. "transformers" finished number one over the holiday weekend with more tha stein $42 million in ticket sales. >>> and stay tuned for a special edition of "good morning america." a star-studded remembrance to michael jackson. the countdown to the memorial service for the king of pop. that is on gma. that is your "moneyscope report." >>> 6:24. setting up for a warm start to the day. mid-60s to near 70 downtown. this afternoon, back to our seasonal average of 87 degrees, there's the small chance of a shower or thunderstorm mainly to the north of baltimore. and if you're heading off the coast towards philly, new york and new england. t

we're going to show that shocking footage from the 1984 pepsi commercial shot during which michael's hair caught fire and obtained and made public by "us weekly." you were there. tell us what you saw and felt and did as we show this. >> we were shooting a pepsi commercial for the upcoming tour. the victory tour. and it was at the shine auditorium in downtown l.a. i was standing stage left. and when he came into my sight, i just saw him. i saw his hair -- it was on fire. my instincts were to run out there and put my hands over his head, put him out. i did it. i think the fire marshals were. there they asked us to move about, give them some room. they took over. they escorted him off the stage. they walked him off the stage. and then he ended up going to the hospital that night. >> larry: did you put out the fire? >> yeah, i got my hands burned. >> larry: by doing what? >> by putting my hand through his hair -- putting my hand through his hair. >> larry: was he screaming? >> there was so much chaos, i don't remember. >> larry: it is hard for you to watch this? >> yes. to see your frien

his record label, cbs records released this photo. ♪ pepsi is the generation ♪ >> pepsi released the ad which featured jackson and his brothers. jackson would claim the accident and subsequent medical treatment led to an addiction of prescription drugs. >> you know after my tour ended i remained out of the country undergoing treatment for dependency on pain medication. it was initially prescribed for excruciating pain i was suffering after recent reconstructive surgery on my scalp. >> possible drug use is part of the ongoing investigation in to jackson's death. what if any drugs were in jackson's system at the time of his death is still under question. the l.a. coroner's office is finishing the investigation to his death. they said they could have the result next week. >> look at that video again. you can see how badly his scalp is burned. >> people joked about it. they made parody videos about it. it was much more serious than we all believed at the time. >> i mean, it certainly gives you an idea of how he became dependent on a pain medication. the question is, was that a dependency

. >>> coming up, never-before-seen a look at the famous pepsi commercial where michael jackson's para caught on fire, and how it played to the pop star for the rest of his life. >> when to step for man, one giant leap for mankind. >> a leap that turns 40 years old today. a look back at the legacy of the moon landing. >> police in florida said that eight people, maybe even more, conspired and worked together to rob and kill a couple known for the generosity and opening their home to children with special needs. new details on this latest turn. >> she was arrested wednesday on her yacht in alabama on charges of accessory to murder after the attack. she is landlord in family friend to the man they say masterminded the robbery and murder of this couple. authorities said she owed multiple properties, a rolls royce, and used several aases. her estranged husband says that he often boasted about her role and connections. >> she knew some people who i guess you could say goodfellas, hanchett and she tell me about. >> some of the suspects claimed the suspicions with mexican drug runners and a v

that is a clip obtained by "us weekly" of the pepsi commercial tape showing how severe michael jackson's injuries were when his hair caught on fire. you got this clip, i assume, after michael jackson died? >> yes. we obtained this clip recently, yes. it's 25 years old and it's still shocking to watch. especially knowing what we know now about his addictions and how long his addictions went on. you look at this tape and it's kind of haunting to think this could have been where it all began. >> sure. what more have you learned about his addictions that allegedly emulated from that injury? >> we know he suffered second and third-degree burns from this commercial that went wrong. because of that he was prescribed pain medication. this was when he was first prescribed it. this is kind of when it all began. it was also when he started having reconstructive surgery on his scalp in order to be able to repair the damaged skin. it's also when he started to make some sort of changes to his physical appearance as well. so it's kind of that you can pinpoint this as a moment that really was, in a sens

it happened while filming a pepsi commercial in 1984. jackson received second and third degree burns on his scalp and was prescribed many medications which he attributed to an addiction of pain killers that may have ultimately killed him. the newly released video comes as abc news obtained these pictures of michael jackson. there is an enormous one on his right leg. the photos taken in 2002, according to experts, seems to suggest drug addiction. >> the wound is typical of someone who is injecting drugs on a regular basis. the tissue becomes severely infected. >> uc jackson's unusually light skin, which she claims was a result of a medical condition. >> that is a common finding of people who are injecting a drug. >> but jacks and's dermatologist said when he was treating the pop star, -- but jackson's dermatologist said when he was treating the pop star, he did not have a concern. federal authorities are considering making the drug that was found inside jackson's home a controlled substance, a designation to impose restrictions on drugs t

the pepsi commercial fire. us weekly posted this on line. some pyrotechnics went off too early while he was shooting it. do you see his hair catch on fire? he keeps dancing for about ten seconds before the flames were put out finally. then, jackson was clearly in pain and reached for a large bald spot on his head afterward. >> i truly believe that it was a pivotal moment in his life. that pepsi commercial created such a painful situation. obviously, his scalp was scalded. he couldn't grow his own hair. he had to wear wigs after that. he was prescribed demerol to mid gait the pain. >> he admitted that the accident led to an addiction to pain killers. he won eight awards after this and his pepsi commercial was aired for the first time. >>> judge sotomayor will begin a final round of questioning. yesterday, she insisted she would not legislate from the bench but she wouldn't give her personal views on hot button issues. al franken asked about abortion. >> do you believe this right to privacy includes the right to have an abargortion? >> the cou

pepsi and other companies are looking to capitalize in fast-growing emerging markets, including russia, india and china. "transformers" has conquered the weekend box office again. "transformers" finished first ff the second-straight week. it took in more than $42 million, edging out the latest installment of "the ice age" series. >>> and you can read more about these stories online at abcnews.com. >>> coming up on this tuesday, today's sendoff for a superstar will be watched by fans all around the world. we'll go back to los angeles for details. >>> and the death of an nfl star. investigators close in on a motive, as his fans say good-bye. announcer: kids who don't eat breakfast aren't getting the nutrition they need - to keep their bodies strong. - ( school bell rings ) - hey, jessica. - hey, billy. announcer: a nutritious start to the day is essential. that's why carnation instant breakfast essentials supplies all the nutrients of a complete breakfast. so kids get the protein and calcium they need to help build strong muscles and healthy bones. carnation instant breakfast essentials.

it happened during the 1984 taping of his pepsi commercial. during the sixth take, the pyrotechnics went off too soon, igniting michael's hair. nearly ten seconds passed before michael realized he was engulfed in flames. and he would be in receiving second-degree and third-degree burns to his head and scalp. one of the people who was there that day, actually helped put t the fire, was michael's good friend, miko brando, the son of marlon brando. he's ginning us from los angeles. we appreciate you being here. we feel sorry for your loss. we know this is a difficult conversation for you because michael was a friend. thank you for having it with us. >> i appreciate it. it means a lot to me. a terrible loss. >> let's deal with that day, in 1984. you're there. you're watching the taping of your friend. what do you remember? >> i remember being stage left, watching him rehearsthat particular segment. and his hair was on fire. i thought, oh, my god. my friend's on fire. i went up to him. shook his head, tried to put it out. and was thrown to the grou

he was filming a pepsi commercial in 1984. in the first take, everything goes smoothly. but watch the 6th take. the pyrotechnics ignite while he's still at the top of the stairs. incredibly, he continues to dance for a full 10 seconds, even as flames burn away his hair and scalp. this man was in the audience that night. >> michael went down, and everybody went down on top of him, and then people started saying, he's been burned. >> reporter: the severity of the burns are visible at the top of his head as he's rushed off steak. it's believed the second and third-degree burns led to his addiction to painkillers. >> this was when he decided it was okay, and not only okay, but necessary to take pain medication. >> reporter: almost a decade later the pop star acknowledged his drug addiction. >> this medication was initial prescribed for the excruciating pain that i was suffering after reconstructive surgery on my scalp. >> reporter: now pain medication is playing a pivotal role in his death investigation. detectives removed diprivan from jackson's home. officials are to cushi

pepsi announcing a $1 billion investment in a bottling plant. interestingly, because companies are investing in plants over there, it doesn't necessarily reflect the realities of investing in the stock market. william browder of hermitage capital, which is a big investor in russia today, on "power lunch" saying he'd rather be in stocks in places like russia, but he doubts these companies, because if you invest $1 billion in the plant, you can't sell the plant. it's a liquid investment. >> he's done well in russia, but i wouldn't use him as the benchmark. but doing business on the ground in russia is tough. these announcements by coke and pepsi, these are clearly coinciding with the visit out there. two leaders that have ascended to the throne, replacing two leaders that didn't want to work together. and we're more concerned about the domestic constituency than working things out internationally. the most important thing is the mutual destruction that we all at least attempted to set up in the '80s is going away. these guys are making progress on

he was filming a pepsi commercial in 1984. in the first take, everything goes smoothly. but watch the 6th take. the pyrotechnics ignite, while he's still at the top of the stairs. incredibly, he continues to dance for a full 10 seconds, even as flames burn away his hair and scalp. jay randy teraberely was in the audience that night. >> michael went down. and then everybody went down on top of him. and you knew something had happened. then people started saying, he's been burned, he's been burned. >> reporter: it's believed the second- and third-degree burns on his scalp and face, led to his addiction to painkillers. >> this is when he decided it was not only okay, but necessary to take pain medications. >> reporter: almost a decade later, the pop star announced his addiction. >> this was originally prescribed after i received painful reconstruction surgery on my scalp. >> reporter: now, pain medication is playing a pivotal role in his death investigation. detectives removed diprivan from his home. they are investigating several doctors, including dr. conrad murray, who w

the never before seen video from usmagazine.com on his infamous pepsi commercial accident. his hair in flames. stagehands rushing in. burns on his head and face. and the excuse for his dependence on painkillers? >>> then, just in, are police treating the jackson death investigation as a homicide? investigation as a homicide?' we have new information today. >>> brand-new images of michael's children, how they're coping with the loss of their dad. >>> then the jackson's family failed interventions. plus, what happened when dame elizabeth confronted michael about his addiction. >>ha

pepsi and other companies are looking to capitalize in fast-growing emerging markets, including russia, india and china. "transformers" has conquered the weekend box office again. "transformers" finished first ff the second-straight week. it took in more than $42 million, edging out the latest installment of "the ice age" series. >>> and you can read more about these stories online at abcnews.com. >>> coming up on this tuesday, today's sendoff for a superstar will be watched by fans all around the world. we'll go back to los angeles for details. >>> and the death of an nfl star. investigators close in on a motive, as his fans say good-bye. >>> welcome back. these are the lateest headlines from abc news. gaffney, south carolina's, nightmare is over. police have shot and killed a man who they say murdered five people in just over a week in that small town. >>> president obama sounded a positive note this morning after his first-ever meeting with prime minister vladimir putin. >>> and family and friends will say good-bye to michael jackson today. an extraordinary roster of celebrities and