herbert mason bell started his store in 1935. mr. bell's wife and daughter now run the store. they were worried when borders arrived 15 years ago. >> when they came to town, we didn't know we would live them out and a number of our friends didn't. >> but they say the demise is no reason for celebration. people will be out of jobs and book publishers everywhere have lost another outlet. big box and independents face a common enemy, the electronic revolution. >> people are buying books online, but more than that, i think it's the electronic books, the e-books. >> the explosion of e readers like kindle and the popularity of ipads have many book lovers trading in tradition for the ease of downloading. >> for most general-purpose materials it's fine as an e book. >> a new generation and new technology have changed the rules when it comes to survivalful the fittest, the book battle is on. >> if you want the copy that looked like the one your grandmother read two, you are not going to get it by downloading it. >> borders is closing stores in september. bells is open 36 years and is s