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Oct 23, 2011
10/11
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but these people at atari, they kind of get him. and they say, "well, we don't want you to leave, but how about working the night shift?" >> kroft: jobs took a leave from atari and spent seven months wandering across india looking for spiritual enlightenment. and it turned out not to be a waste of time. >> isaacson: and when he comes back, he says, "the main thing i've learned is intuition, that the people in india are not just pure rational thinkers, that the great spiritual ones also have an intuition. likewise, the simplicities of zen buddhism really informed his design sense, that notion that simplicity is the ultimate sophistication. >> kroft: when he returned from his trek, jobs and wozniak started building and peddling a primitive computer for hobbyists. with a $1,300 investment, they founded apple computer in his parents' garage. explain to me how somebody who was a hippie, a college dropout, somebody who drops lsd and marijuana, goes off to india and comes back deciding he wants to be a businessman? >> isaacson: jobs has, w
but these people at atari, they kind of get him. and they say, "well, we don't want you to leave, but how about working the night shift?" >> kroft: jobs took a leave from atari and spent seven months wandering across india looking for spiritual enlightenment. and it turned out not to be a waste of time. >> isaacson: and when he comes back, he says, "the main thing i've learned is intuition, that the people in india are not just pure rational thinkers, that the great...
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Oct 25, 2011
10/11
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steve saw it, he went down to atari an because he loved atari after seeing that. then he said, nolan bush, the owner of atari wants a one-pawn game and i would love to design a game that kids love to play. steve said you have to do it in four days. you don't do it in four days, it was six months. i said i don't think i could do it. i was the hot shot designer then. we worked day and night, we both got the sleeping sickness, mononucleosis and we delivered it to atari and that helped steve buy a farm up in oregon. >> you and steve jobs made a lot of money at this. but what i'm hearing from you, i don't hear you saying, oh, boy, that's a great idea, i can make a lot of money from this. i say oh i'd love to design a game kids would really love. i'm getting the feeling that you at least were going into this just out of your own enthusiasm for what these ideas were, and pursuing these ideas and you didn't start out looking for money in the creative things you were coming up with. >> yeah, both steve and i had spoken a lot about like things like his zen buddhism and the
steve saw it, he went down to atari an because he loved atari after seeing that. then he said, nolan bush, the owner of atari wants a one-pawn game and i would love to design a game that kids love to play. steve said you have to do it in four days. you don't do it in four days, it was six months. i said i don't think i could do it. i was the hot shot designer then. we worked day and night, we both got the sleeping sickness, mononucleosis and we delivered it to atari and that helped steve buy a...
WHUT (Howard University Television)
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Oct 26, 2011
10/11
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WHUT
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he learned a couple thing at atari. we talked about simplicity. i hate to say it. you and i are old enough to remember paul. those games, they had to be simple enough that a stoned freshman could figure out. it's like the instructions were inse quarter avoid cling-ons. here's how you juice up micro chips in order to make the design delightful. and he also had two atari, bush envelope and alcorner, the chief engineer and the founder. they don't believe the ordinary rules apply to them. and steve actually being a rebel didn't believe the ordinary rules apply to him and i think he took some lessons. >> charlie: that was true throughout his life. >> absolutely. he never put license plates on his car. >> charlie: there's also this, the india thing you referenced. he learned something there, the spirituality of india, the sense of respect for intuition, all were lessons he came back with. >> absolutely. the thing he told me, he realized after his months in india, he said i realized the role intuition plays. intuition based on experiential as opposed western analytic thou
he learned a couple thing at atari. we talked about simplicity. i hate to say it. you and i are old enough to remember paul. those games, they had to be simple enough that a stoned freshman could figure out. it's like the instructions were inse quarter avoid cling-ons. here's how you juice up micro chips in order to make the design delightful. and he also had two atari, bush envelope and alcorner, the chief engineer and the founder. they don't believe the ordinary rules apply to them. and steve...
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Oct 15, 2011
10/11
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MSNBC
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the atari. the wood grain atari. i had this exact one when i was a kid. you hooked it up to the tv machine and played games that came on these black cartridges that sort of looked like 8 tracks. i didn't think about it like this at the time granted i was only 8. looking back on it now, the games were either manual dext dexterity becames about how you were good as using hand/eye coordination. pong, a manual dexterity game was a classic. there was kaboom. my mom was amazing atti kaboom. i remember catching my mother on the atari and doing way better than i ever could. other manual dexterity games were frogger and pac man. there's a little strategy involved in these games. it's mostly about manual dexterity and hand/eye coordination. the other main category seems to me was killing games. space invaders where the aliens are trying to kill you and you're trying to shoot them. my favorite killing game, adventure, where you were a sword guy that walked around. you were a block and picked up a sword and poked things with a sword and killed dragons that looked lik
the atari. the wood grain atari. i had this exact one when i was a kid. you hooked it up to the tv machine and played games that came on these black cartridges that sort of looked like 8 tracks. i didn't think about it like this at the time granted i was only 8. looking back on it now, the games were either manual dext dexterity becames about how you were good as using hand/eye coordination. pong, a manual dexterity game was a classic. there was kaboom. my mom was amazing atti kaboom. i...
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>> at atari when we worked together. he was a consulting engineer for atari. i was the chief draftsman and technology engineer. >> i want to extend my condolences in the loss of your old friend. what are your thoughts tonight as you remember steve jobs? >> my memory of steve jobs was actually the roots of a man that we've all known from then to now, a person with a most focused intent on whatever it was that he wanted to accomplish. he dealt with the world as a wonderful and enjoyable plaything and tool that he could work with. and, of course, he had the mental capacity to organize, to keep things together, to organize people. and it was a talent that showed up then and was magnified as he continued with the development of the apple corporation. >> what do you think it was -- i've asked this question to a lot of people tonight. i'm always fascinated by what drives people. ronald, what do you think really drove steve jobs to continue to innovate and innovate and innovate? >> excitement with the ideas that kept coming to him with his view of the world and how he
>> at atari when we worked together. he was a consulting engineer for atari. i was the chief draftsman and technology engineer. >> i want to extend my condolences in the loss of your old friend. what are your thoughts tonight as you remember steve jobs? >> my memory of steve jobs was actually the roots of a man that we've all known from then to now, a person with a most focused intent on whatever it was that he wanted to accomplish. he dealt with the world as a wonderful and...
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>> it was at atari, when we worked together. he was a consulting engineer for atari. and i was the chief draftsman. and product development engineer. >> i want to extend my condolences for the loss of your old friend. what are your thoughts tonight as you remember steve jobs? >> my memory of steve jobs was actually the roots of a man that we've all known from then to now, a person with a most focused intent on whatever it was he wanted to accomplish. he dealt with the world as a wonderful and enjoyable plaything and tool that he could work with. and, of course, he had the mental capacity to organize, to keep things together, to organize people. and it was a talent that showed up then and was magnified as he continued with the development of the apple corporation. >> what do you think it was -- i've asked this question to a lot of people tonight. but i'm always fascinated by what drives people. ronald, what do you think really drove steve jobs to continue to innovate and innovate and innovate? >> excitement with the ideas that kept coming to him. with his view of the w
>> it was at atari, when we worked together. he was a consulting engineer for atari. and i was the chief draftsman. and product development engineer. >> i want to extend my condolences for the loss of your old friend. what are your thoughts tonight as you remember steve jobs? >> my memory of steve jobs was actually the roots of a man that we've all known from then to now, a person with a most focused intent on whatever it was he wanted to accomplish. he dealt with the world as...
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to end violence and protect civilians arab ministers are due to meet syrian officials on sunday and atari capital doha in . to resolve the crisis. plus a special hour to report the man responsible for the biggest financial pyramid scheme in russian history because millions of their life savings is now tempting the ukrainian savers to hand over their hard earned cash. thousands of israelis took to the streets of tel aviv again angered by the government's excessive military spending protesters that demand social justice and call on the authorities it to concentrate more on welfare rather than war games. now this is our team now it's time for the weekend sports. hello there welcome to the sports it's very good to have a company again and in this sport. the sixteenth pole position red bull becomes the first team in formula one pacer to start that many times from front in a single season. in the fall more than it's a scholar going to deny my spots of more spirit being. able to play each other for the russian premier league title. and champions back on track a government compound beat spartak m
to end violence and protect civilians arab ministers are due to meet syrian officials on sunday and atari capital doha in . to resolve the crisis. plus a special hour to report the man responsible for the biggest financial pyramid scheme in russian history because millions of their life savings is now tempting the ukrainian savers to hand over their hard earned cash. thousands of israelis took to the streets of tel aviv again angered by the government's excessive military spending protesters...
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Oct 9, 2011
10/11
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. >> the computedder scientist gave jobs his first take of technology in the 1980s by hiring him at atari. he will never forget the first encounter. >> he was an 18-year-old hippie kid and he wanted a job. i said where you did go to school. >> reid. >> is that an engineering school. >> no, it is a literary school and he dropped out. but then he started this enthuse i enthusiasm for technology. he was 18 so he had to be cheap. so i hired him. >> after six months, he told him he was going to take a journey to india to find. >> he comes in wearing robes, had a shaved head. he was like -- barefoot, walking about a foot off the floor and he has a book be here now and gives it to me. he says can i have my job back. i said sure. >> from computers to cell phones, steve jobs has affected everyone's life in some way. on campus in the silicon valley he has opened the eyes to the possibility that life can bring -- >> says we wouldn't be clicking and -- throughout the day without steve job. >> it is hard to believe that a person of that stature has passed away. they share one word. isad. on campus, up
. >> the computedder scientist gave jobs his first take of technology in the 1980s by hiring him at atari. he will never forget the first encounter. >> he was an 18-year-old hippie kid and he wanted a job. i said where you did go to school. >> reid. >> is that an engineering school. >> no, it is a literary school and he dropped out. but then he started this enthuse i enthusiasm for technology. he was 18 so he had to be cheap. so i hired him. >> after six...
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to end the violence checks of billions arab ministers are due to meet syrian officials on sunday and atari capital doha in an attempt to resolve the crisis. plus a special r g report from the man responsible for the biggest financial pyramid scheme in russian history because millions of their life savings is now tempting ukrainian savers to hand over their hard earned cash. and. thousands of israelis took to the streets of tel aviv again angered by the government's excessive military spending protesters that demand social justice and call on the authorities to concentrate more on welfare rather than your games. now martin andrews now reveals that the magical transformation of the russian capital undergoes when the sun sets. great. opening. come to. something but the police. must go. hello welcome to the polling this episode. this is me has completely changed over the past two decades and today even the capital is transformed into a fair grounds of colors and bright lights. as we explore various lights slides and logs starting off here at the likeness and. after decades of appearing in mono
to end the violence checks of billions arab ministers are due to meet syrian officials on sunday and atari capital doha in an attempt to resolve the crisis. plus a special r g report from the man responsible for the biggest financial pyramid scheme in russian history because millions of their life savings is now tempting ukrainian savers to hand over their hard earned cash. and. thousands of israelis took to the streets of tel aviv again angered by the government's excessive military spending...
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Oct 18, 2011
10/11
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i wasted far too many days doing this very thing. >> just to point out, atari's not about value. it's about -- a lot of it is for value. yeah. they're now selling the games, you can download them for ipod and buy a joystick. way to relive your past, josh. >> it was often that our parents would let us put suits on and throw makeup on our faces and go out in the rain to play. it was fun. just like it was when i was a kid. >> in times square. on the jumbotron. >> reporter: and those at home who want to resell those things, it's not just in the u.s. overseas, there's a huge demand, as well. >> thank you so much. great information. >>> we're not the only ones who like to play. coming up, check out haley. will she get your vote? stay with us as our dog meets dog showdown continues on "gma." >>> friends and fans of al davis can now pay tribute. davis was entombed sunday at -- in a private ceremony. the public is now being allowed to visit. fans began going yesterday. a large picture will be replaced by a permanent plaque. >>> good morning. another problem northbound 101 bay shore freewa
i wasted far too many days doing this very thing. >> just to point out, atari's not about value. it's about -- a lot of it is for value. yeah. they're now selling the games, you can download them for ipod and buy a joystick. way to relive your past, josh. >> it was often that our parents would let us put suits on and throw makeup on our faces and go out in the rain to play. it was fun. just like it was when i was a kid. >> in times square. on the jumbotron. >> reporter:...
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Oct 20, 2011
10/11
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i had 2.001, and that's because i had an atary with the french teacher. i got in to school that way. you got in school because you were a baseball player. >> eric: you had an affair with the french teacher and she -- >> bob: you safeed my life once but you are running out of lives yourself. >> eric: if you want complete nondiscriminatory policies across the board take the "x" number of seats available in the school, top highest grade. >> bob: touch on another subject quickly. number of loans that crossed the trillion dollar line. what do you think? >> dana: a slow-moving housing crisis. one thing that is interesting for housing is a question of government policy over the years to determine the homeownership that gots the banks to the pub prime loan -- sub prime loan. but it's not that different with colleges and universitie universities. a lot of students now that they can't find jobs, can they declare bankruptcy -- >> greg: 1990, the average tuition was $7600. it's tripled and people in front of wall street should be in front of harvard and princeton and
i had 2.001, and that's because i had an atary with the french teacher. i got in to school that way. you got in school because you were a baseball player. >> eric: you had an affair with the french teacher and she -- >> bob: you safeed my life once but you are running out of lives yourself. >> eric: if you want complete nondiscriminatory policies across the board take the "x" number of seats available in the school, top highest grade. >> bob: touch on another...
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Oct 24, 2011
10/11
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these people at atari kind of get him. we don't want to you leave, but how about working the night shift? >> with us is the executive editor of the "new york times." jill is out with a new book, the puppy diaries, raising a dog named scout. >> who is scout? >> she is my golden retriever puppy. >> aren't you a little busy? >> i did it first on ny times.com as a column and i chronicled her first year and i turned it into a very interesting and gratifying book. i worked on it on the welcomes and i'm a hard invest gavive type. this was my first time writing in first person voice. it's a combination memoire and manual. >> as you take over the executive editor of the "new york times" and there these stories circulating about your hard nose style. look at that puppy! this is brilliant. >> how could anybody be tough with this cute little puppy like this? >> in part the book is about how difficult it is to be tough with an adorable puppy. >> that's true. >> no matter what your job is. >> let's talk about management styles. we had k
these people at atari kind of get him. we don't want to you leave, but how about working the night shift? >> with us is the executive editor of the "new york times." jill is out with a new book, the puppy diaries, raising a dog named scout. >> who is scout? >> she is my golden retriever puppy. >> aren't you a little busy? >> i did it first on ny times.com as a column and i chronicled her first year and i turned it into a very interesting and gratifying...
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Oct 18, 2011
10/11
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i wasted far too many days doing this very thing. >> just to point out, atari's not about value. it's about -- a lot of it is for value. yeah. they're now selling the games, you can download them for ipod and get the joy sticks. relive your past, josh. >> it was often that our parents would let us put suits on and throw makeup on our faces andou. it was fun. just like it was when i was a kid. >> in times square. on the jumbotron. >> reporter: and those at home who want to resale those, it's not just in the u.s. overseas, there's a huge demand, as well. >> thank you so much. great information. >>> we're not the only ones who like to play. coming up, check out haley. will she get your vote? stay with us at our dog meets dog showdown continues on "gma." >>> 8:27, temperatures 53 now baltimore. 54 in easton. clouds across the region. southern maryland hanging on to sun. we will stay dry, welin crease the clouds. 71. two degree guaranteed high. tonight the breeze picks up. rain towards day break, 57. rain, wind. 1-3 inches of rain. winds gusting 30 miles per hour, 66 wednesday. >>> 70
i wasted far too many days doing this very thing. >> just to point out, atari's not about value. it's about -- a lot of it is for value. yeah. they're now selling the games, you can download them for ipod and get the joy sticks. relive your past, josh. >> it was often that our parents would let us put suits on and throw makeup on our faces andou. it was fun. just like it was when i was a kid. >> in times square. on the jumbotron. >> reporter: and those at home who want...
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Oct 6, 2011
10/11
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. >> reporter: steve jobs began his career in 1974 designing video games at at atari. he and steve wozniak started apple in his garage. the computer revolution had begun. jobs left apple in the late nineteen i didn't say after dais agreement in the direction of the company, but his interests weren't solely focused on computers. he would go on to revolution eyes the movie business with pixar. but his next move would have the biggest impact. steve jobs changed the face of the music, computer, and cell phone industry. in 1994, after a 12-year absence, he returned to apple as ceo with the ipod and itunes the company flourished. >> just like the sony walkman revolution eyesed portable listening, in the digital age ipod is doing the same thing. >> next, the iphone. a frenzy that left cell phone competitors scrambling. in his trademark black shirt and blue jeans he created headline events with new product launches that became front page news. time magazine named jobs one of the world's 00 most influential people. in the height of his career he was diagnosed with a rare form o
. >> reporter: steve jobs began his career in 1974 designing video games at at atari. he and steve wozniak started apple in his garage. the computer revolution had begun. jobs left apple in the late nineteen i didn't say after dais agreement in the direction of the company, but his interests weren't solely focused on computers. he would go on to revolution eyes the movie business with pixar. but his next move would have the biggest impact. steve jobs changed the face of the music,...
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Oct 6, 2011
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. >> reporter: steve jobs began his career in 1974 designing video game at atari. two years later, he and steve wozniak founded apple, incorporated. in jobs' gar an, they created their first product, the apple 1. next came apple 2-rbg the first to have color graphics and the only competition for microsoft's windows of the personal computer revolution had begun. jobs left apple in the late 1980s after a disagreement in the direction of the company. he would go on to revolutionize the movie business as co- founder of pixar introducing box office megahits like toy story and finding nemo. but his next move would have the biggest impact. steve jobs changed the face of the music computer and cell phone industries. in 1994 after a 12-year absence, he returned to apple as ceo with the ipod and itunes, the company flourished. >> just like the copy walk man revolutionized portable music listening 20 years ago, in the digital age, the ipod is doing exactly the same thing. >> reporter: breathing new life into a stagnant industry. next the iphone, a frenzy that left cell phone
. >> reporter: steve jobs began his career in 1974 designing video game at atari. two years later, he and steve wozniak founded apple, incorporated. in jobs' gar an, they created their first product, the apple 1. next came apple 2-rbg the first to have color graphics and the only competition for microsoft's windows of the personal computer revolution had begun. jobs left apple in the late 1980s after a disagreement in the direction of the company. he would go on to revolutionize the movie...
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Oct 17, 2011
10/11
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. >> yeah, when i was a kid they were like atari. >> pong. >> i play the you know i play the madden game. >> come over here. >> just keep talking. >> we have a new system here and the cameras do what they want to do when they want to do it. >> hey, i am back. >> tell us ability the madden game >> -- tell us about the madden game. >> we are out of time now. >> on to you with the weather. >> i am not very good at it. forecast perfect next couple days i know we've got clouds out there at the moment once that clears out bright sunshine and a pleasant start we will be right back into the 70s later today hoe humidity, nice breeze out of -- low humidity, nice breeze out of the 70s. upper daytime high, 60s. low to mid-70s few degrees above normal, afternoon high a lot of sunshine should feel good rain back in the forecast by late tomorrow night particularly during the day wednesday a lot of clouds around with on again off again showers coolest air of the season that time of year, feel like it too as we get into thursday and friday high temperatures only upper 50s to about 60 degrees sox definite
. >> yeah, when i was a kid they were like atari. >> pong. >> i play the you know i play the madden game. >> come over here. >> just keep talking. >> we have a new system here and the cameras do what they want to do when they want to do it. >> hey, i am back. >> tell us ability the madden game >> -- tell us about the madden game. >> we are out of time now. >> on to you with the weather. >> i am not very good at it. forecast...
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Oct 9, 2011
10/11
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challenge question was a, jobs' first real job was designing video games at atari where he and steve wozniak worked on the classic game "breakout." remember that game? go to our web site for more. thanks to all of you for being part of my program this week. i will see you next week. stay tuned for "reliable sources." >>> it was obvious that anyone with a pulse that sarah palin wasn't going to run for president. >> you don't need a title to make a difference in this country. >> and yet the lame stream media helped keep up the pretense. we're journalist, her enablers. was just as obvious that chris christie wasn't running. he kept saying "i'm not ready to be president." but the pundits kept insisting he might. >> i've seen really wild report being this. >> what explains the media frenzy over the new jersey governor? some media dilemmas to ponder. hank williams jr.'s offensive comments about president obama. should monday night football have given the singer the boot? >>> those wall street protests now spreading across the country. has the press been too slow to recognize their importan
challenge question was a, jobs' first real job was designing video games at atari where he and steve wozniak worked on the classic game "breakout." remember that game? go to our web site for more. thanks to all of you for being part of my program this week. i will see you next week. stay tuned for "reliable sources." >>> it was obvious that anyone with a pulse that sarah palin wasn't going to run for president. >> you don't need a title to make a difference in...
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Oct 9, 2011
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correct answer to our gps challenge question was a, jobs' first real job was designing video games at atari where he and steve wozniak worked on the game breakout. remember the game? go to our website. thanks to all of you for being part of our program. i will see you next week. >>> hello. you're in the cnn newsroom. this sunday, october 9th. i'm fredricka whitfield. a looming showdown over the president's jobs bill. the senate is expected to vote on the measure early this week. the $447 billion package will be paid for by a tax on millionaires which would raise revenues by $453 billion over ten years. it includes funding for infrastructure projects and job training. a live report on the brewing battle is just seconds away. >>> and ron paul, racks up another straw poll victory. the president -- the republican presidential candidate finished first at the conservative values voter summit this weekend winning 37% of the straw poll vote. herman cain came in second with 23% and rick santorum finished third with 16%. herman cain said the bad economy is having a greater impact on african-americans
correct answer to our gps challenge question was a, jobs' first real job was designing video games at atari where he and steve wozniak worked on the game breakout. remember the game? go to our website. thanks to all of you for being part of our program. i will see you next week. >>> hello. you're in the cnn newsroom. this sunday, october 9th. i'm fredricka whitfield. a looming showdown over the president's jobs bill. the senate is expected to vote on the measure early this week. the...
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Oct 6, 2011
10/11
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the way we interact with media and technology he began his career in 1974, designing video games at atari. four years later he set up apple. they created the apple 1 a single board computer with a built in video terminal next came apple 2 the first to have color graphics and only competition to microsoft's windows, the personal computer revolution had begun. jobs left apple in the late 80s after a disagreement in the direction of the company his interests weren't solely focused on computers he would go on to revolutionize the movie business as cofounder of pixar introducing box office mega hits like toy story, finding nemo and wally which incorporated never before seen life like digital animation that appealed to kids and adults. but his next move would have the big impact steve jobs changed the face of the music, computer and cell phone industries. in 1994, after a 12 year absence, jobs returned to the company where he made his mark, apple, stepping in as ceo. the company flourished, scoring hits with the ipod and i tune, responsible for selling billions of dollars in music. >> just like
the way we interact with media and technology he began his career in 1974, designing video games at atari. four years later he set up apple. they created the apple 1 a single board computer with a built in video terminal next came apple 2 the first to have color graphics and only competition to microsoft's windows, the personal computer revolution had begun. jobs left apple in the late 80s after a disagreement in the direction of the company his interests weren't solely focused on computers he...
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Oct 25, 2011
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. >> but probably the other thing, too, if there was an atari, it was miami in the living room or the family rooms. a lot of kids have them in their bedrooms. how do we set those boundaries? >> one of the biggest boundaries is get the gaming units out of the bedroom and into a common area so that you can really watch what they're doing .monitor their behavior. also, set time limits. an hour a day is plenty. and more time on the weekends. and make sure that other parents are aware of your personal limitations so they can't hole up in somebody else's house and spend hours and hours on these games. >> if there's a parent at home saying, my kid spends four or five hours a day on these things and it's obviously unhealthy, what could be a healthy boundary? if there was, i don't know, ground rules that you could lay out there for people? >> a lot of studies show up to 21 hours a week can have positive health benefits on kids. it can help make them happier and healthier. >> three hours a day? that seems outrageous. >> the key is a lot of face-to-face time. play cooperative games instead of co
. >> but probably the other thing, too, if there was an atari, it was miami in the living room or the family rooms. a lot of kids have them in their bedrooms. how do we set those boundaries? >> one of the biggest boundaries is get the gaming units out of the bedroom and into a common area so that you can really watch what they're doing .monitor their behavior. also, set time limits. an hour a day is plenty. and more time on the weekends. and make sure that other parents are aware of...
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. >> yeah, well, at that time apple was outsold 2 to 1 by commodore and outsold 2 to 1 by atari. businessweek came out with a story in 18983 that said the winner was ibm and we had not introduced the macintosh yet. working with an incredibly talented ad agency they came up with a campaign, which was about george arwell 1984, kind of a takeoff of that. we agreed to go ahead and produce the commercial. it was a lifestyle experience type of commercial, never mentioned the product, very much the way we did with pepsi generation. we would never show the product, it was always about the experience and when we showed it to the board of directors in december, they put their hands in their heads afterwards and ran and looked up and i was supposed to be the adult influence on the company and they said, you're not going to really run that commercial, are you? and so they wanted to just go off and sell the time on the super bowl. we couldn't get it sold. the commercial ran and you know the rest of the story. >> john, you were brought in to be the adult. you had experience at pepsi. you know,
. >> yeah, well, at that time apple was outsold 2 to 1 by commodore and outsold 2 to 1 by atari. businessweek came out with a story in 18983 that said the winner was ibm and we had not introduced the macintosh yet. working with an incredibly talented ad agency they came up with a campaign, which was about george arwell 1984, kind of a takeoff of that. we agreed to go ahead and produce the commercial. it was a lifestyle experience type of commercial, never mentioned the product, very much...