talk about how movies used to be made, it was over 100 years of film, literal, physical film, with emulsion, that we would expose to light and we would get pictures. then came this new technology that would basically take photons and hit a sensor that would turn the photon impulses, the energy of the photons, instead of hitting film, would hit a sensor, and instead of a chemical reaction happening, you would basically get ones and zeros you'd get a value for a color, red, green, or blue. so we're just kind of talking about here's some light, we've got some film, and we just process it and then we'd project it and we'd watch a movie. now we're talking about sunlight hitting a sensor and going to ones and zeros into a box, and we take that box and then we project that, and now we're watching a movie. tavis: so another one of these technological advances. >> yes. tavis: you paused when you said yes, and i want to dig into that. i ask is it really a technological advance. obviously, it could be argued in some ways that it is advancing us. but is it causing challenges in other ways? >> well, it'