hertz opens the passenger door while brinkley sprints to the driver's side. >> flames were already to the driver's door handle. i can't go in here and do it safely. we've got to get them out of the passenger side of the car. >> officer hertz unlatches the man's seat belt and pulls him across the passenger seat. the man is alive but suffers from severe smoke inhalation. >> i've seen dead people that look better. he was gray. his tongue was hanging out of his mouth. i thought he was dead. >> brinkley stays with the victim while hertz races back into the raging inferno. >> we've got one out. we don't know if there's anybody else in there or not. >> the two officers still think there may be more people in the vehicle. >> after clint went back out it really burned fast then and it was nearly totally engulfed at that point. >> facing blistering heat and blinding smoke, officer hertz frantically searches the car for more victims. >> i didn't know if there was still fuel. tires burn for a while. things start to pop and explode. >> suddenly, an explosion rocks the vehicle. >> he stuck his head

. >>> hertz cut its full-year forecast because of weaker than expected rentals at airport. hertz offering a handful of tesla model s cars at a california airport. >> i wonder how much it will cost to rent. liz: 500. david: 500 bucks a day. wow. new claims for jobless benefits fell to 305,000. the job reinforces the federal reserve case to taper the stimulus program in october. liz: commerce department says the gross domestic product grew at annualized rate of 2.5% in the second quarter. pretty much the same as the previous growth estimate for that period. david: shares of air chemical and products are up after the company announced it will plan to look for a new ceo. the chairman and ceo john mcklain will retire next year. liz: the government stepping up plans to get out of general motors entirely. it now owns just over 7% of gm stock. the treasury plans to sell all its remaining shares by april 1st of next year. "after the bell" starts right now. liz: we've got breaking news on lazard capital markets. charlie fast, live with it. he is in chicago -- charlie gasparino. >> la

these high-flying stocks, gm, hertz and delta are outpacing the markets this year. do they have more room to run. ask patrick, the portfolio manager of brandywine global. why do we get first of all to what is happening with delta. it was actually an upgrade put out by jp and just today good timing saying delta will have increasing margins since it's one of your picks you agree. >> yeah. absolutely. talk about great timing. i love coming on when things have been upgraded. look at that chart and see delta up 96%. is this done? we think not. delta and the airlines in general we think are the cheapest stocks in the market right now. let me tell you what's changed in the airline industry because a lot of people believe that things haven't changed. gone from 10 major airlines to really four. management for the first time in the history of the industry are acting irrationally and cutting capacity. delta will earn $3 a share, stock at 23 or so, less than eight times earnings, still another 50% upside potentially here, generates a lot of cash, initiated dividends, starting a

w you can rent one from hertz. its adding the all-electric del . >>> in you want to know how it feels to drive a tessla without paying $70,000 to own one, now you can rent one from hertz. >> it's adding the all-electric model s to dream car high-end line. it'll cost you about $500 a day. for now, hertz will only carry it in san francisco and la. >>> some drivers trying to get to the airport in alaska are being led right up to the runway after they follow the directions from apple maps. most people turn around but a few drivers drove across it. the airport has blocked the entrance and asked apple to fix the glitch. >> interesting. >>> you were out there today. you were sort of, you know, checking out the crowd, feeling the electricity. tell me about it. >> what am i gonna do without america's cup? i am going to watch the giants and barry zito take his last game as a giants tonight did not come out little kind. tell you what happened next. ,,,,,,,, these are the hands a pediatrician. these are pioneering advances in

./ courtesy of hertz... rental car. hertz ... is adding the ...all-electric... tesla model... to its dream car,... high-end line.../. rather than spend... the 70 grand ...to put the car... in your garage, .../ you can rent it for the low, low price... of... 500 dollars a day,... plus a mileage fee.../. right now, ...they're only offered... in... san francisco and los angeles. you... can save money... for that tesla rental ...with the savings... you're getting at the pump... nowadays..../ for the 24th straight day, ...gas prices... have been... dropping.../ today's... national average... is... 3.44... per gallon../ .down... 37 cents... from last year, .../ and the lowest average price... since january..../ analysts say ...you can thank... low demand ... and the switch from summer to winter-grade gas for the drop. for generations... it's been a proud military tradition. but the u-s army is changing its long-standing policy of tattoos. the military newspaper "stars and stripes" reports the secretary of the army has approved new regulations banning tattoos visible above the neckli

hertz will only carry the tesla in san francisco and los angeles at least for now. >> the l.a. unified school district thought it was a good idea to hand over 300 ipads to high school students. now principals, teachers and the district want them back to fix a serious security issue. students are not supposed to use the ipads for social networking but they found a way to bypass the security system and one student made it sound so simple. >> i deleted it and it came back. next day i went home and i was using facebook. when i told friends -- >> i didn't jail break it or take off any programs off of here. i don't think they should take away mine. >> the district doesn't plan to punish anyone. it plans to ease the ipad restrictions. >> a new fitness program capitalizes on technology to give you all of the cardio and strength training that you will ever need in a 40-minute workout. >> reporter: fitness is a balance. take it easy and you won't get enough exercise. push yourself too hard and you could get hurt. but a new workout, fit wall, aims to keep people safe and in shape. >> it's

. >> look at hertz. they report a number that's k i quite disappointing and they say it's airport rentals. dea delta, some of the airports say it hurt their number. if you go back to the template, it was travel that got hurt. >> in terms of a got shutdown? >> yes. because it's not essential that people travel in government. >> that's what -- now the airlines doing well. gasoline's coming down. jet fuel coming down. but that's where if you just go back to 1995, did a lot of work on '95 and '96 and that was the area that really got hurt. >> what does it say that small caps continue to knock the cover off, the russell again a high again yesterday. >> they're almost entirely biotech. that's what it is. and biotech has a double advantage. one is that it's not economically sensitive. the second is take a look at what eli lilly said today. they're having poor results with one of their breast cancer treatments. who has good results? you're talking about a celldex. it's just incredible. you see these companies th

coming up, should you buy the dip in hertz or buy the rally in facebook? the winning move on today's biggest stock stories, treasuried headed to their big month. can it last? we'll get the red from the pits next. [ bagpipes and drums playing over ] [ music transitions to rock ] make it happen with the all-new fidelity active trader pro. it's one more innovative reason serious investors are choosing fidelity. get 200 free trades when you open an account. always go the extra mile. to treat my low testosterone, i did my research. my doctor and i went with axiron, the only underarm low t treatment. axiron can restore t levels to normal in about 2 weeks in most men. axiron is not for use in women or anyone younger than 18 or men with prostate or breast cancer. women, especially those who are or who may become pregnant and children should avoid contact where axiron is applied as unexpected signs of puberty in children or changes in body hair or increased acne in women may occur. report these symptoms to your doctor. tell your doctor about all medical conditions

bloomberg says hertz says it is adding tesla cars. hertz has been adding ferrari and lamborghinis. renting the rechargeable cars would cost about $500 a day. >> a day? who can afford that? >> i'll take my corolla. >> thank you. >>> this morning the retired marine who spent the last nine months running across america to raise funds for returning v veterans will finish his journey here in washington. sergeant o'toole's facebook page, he started in november in oceanside,c california. he's run almost 4,000 miles through 11 states and raised over $200,000 for three veteran organizations. this morning he will run from arlington national cemetery to the east steps of the u.s. capitol. an amazing journey and what an incredible show of strength and support for our troops. >> an awesome effort:hopefully we can catch up with him. stay with us. "news 4 today" continues right now at 5:00 a.m. >>> i'm the only candidate in this race who won't need on the job training. >> my opponent has spent most of his career in a social agenda. >> some heated exchanges between the two men who want to be virgi

separately, hertz says it's adding tesla model cars to its fleet in san francisco and los angeles. but investors still didn't like what they heard. the stock fell 16%. >>> shares of jcpenney rose after the ceo told investors he did not see the need to raise cash this year. his comments were in response to reports that the chain did need to raise more cash to get through the holiday season. but then late today, the company said it plans to sell 84 million shares of stock in the secondary offering. go figure. the shares finished a regular session 3% higher at $10.42. but then they fell dramatically after hours on news of that secondary. >>> jabel circuit sees challenging times ahead. the company warning that its fiscal first quarter earnings will come in well below expectations and it expects to record hrs between 35 and $85 million because of exposure to blackberry, its second largest customer. the stock dropped about 10%. but wait, there's more. more blackberry news. it didn't end there with jabel. t-mobile, the nation's fourth largest wireless carrier says it's no longer going to

the electric model s and roadster are offered at hertz at sfo and l.a.x. it will be $500 a day. the cheapest model s sells for $70,000. tesla will be part of hertz's new line-up of luxury cars including farry and lamborghini. >>> and if you have been using your. phone with apple's upgraded ios 7 operating system and felt a little queasy you're not alone. complaints have flooded an apple online forum for a week about the system's paral.a.x. and zoom features. people are getting motion sickness, vertigo, nausea, headaches. sounds like the warning on the label of medicine now. this is the on screen motion effect. when the zoom feature cannot be modified you can shut off the par l.a.x. motion by ajutting the settings. at least 200 million people have downloaded it since it was available eight days ago. >>> there will be no need to google this. the company that's synonymous with looking up things on the internet turns 15 tomorrow. google was born in this menlo park home on santa marguerita avenue. a couple of stanford ph.d. students hatched their idea to simplify browsing in the gara

hertz will only carry the tesla in san francisco and los angeles for now. i want you to know stuff i want you to be kind. i want you to be smart. super smart. i want one thing in a doctor. to speak my language. i don't want you to look at the chart before you say hi...david. quiero que me hagas sentir segura. i want you to be awesome. that's the doctor i want. at kaiser permanente, we want you to choose the doctor that's right for you. find your perfect match at kp.org and thrive. >> welcome back the time is 6:45 a.m.. >> we will start out with traffic headed into san francisco. you are backed up and all the lanes. the good news is that it is clear and on the 880 over crossing but coming from berkeley it will be as low commute. there are no problems on the bridge. you can get through without any major problems. the san mateo bridge is doing just fine. there is slow traffic or the nimitz heading towards 92. the golden gate bridge is still light and trouble-free as you head into and out of san francisco. the drive time is 22 minutes. i will now switch over to

hertz will only carry the tesla in san francisco and los angeles, for now. disneyland now offers starbucks to park visitors. and just like nearly every town in the country. the new starbucks is on main street. the stores will accept starbucks gift cards and the starbucks app. starbucks opened at epcot center in disney world in florida earlier this year. allowing outside businesses into its parks is not unprecedented for disney -- it already has similar deals with a few others businesses, including ghiradelli chocolate shops. nice car. sure is. make a deal with me, kid, and you can have the car and everything that goes along with it. [ thunder crashes, tires squeal ] ♪ ♪ so, what do you say? thanks... but i think i got this. ♪ [ male announcer ] the all-new cla. starting at $29,900. >> welcome back. the time is by 30 a.m.. falling and breaking news this morning. one man has died after being stabbed during a fight at third and perry street in san francisco. kron4 will tran is at the scene. >> the san francisco police department stated that the man was we

hertz is a $10 billion company. they've got 41,000 employees, 150 countries that they're actually operating in. the number one car rental company, believe it or not, this is travelers, reviewers, they are hiring. they are looking for people that can -- >> brian: can i share something with you? >> what? >> brian: when i walk over, i'm a gold member and i see my name on the board. i feel special possibly for the first time. >> do you? >> brian: yes. i feel like everyone knows i'm a gold member. party city is also hiring. >> can i go back to hertz for a second? >> brian: i guess so. >> you're messing me up this morning of the the job fair for hertz and the new facility, that's hertz, not progressive. i'm sorry. >> brian: i blame myself. >> party city, halloween is coming up and this is seasonal employees. they need 20,000 seasonal employees. this is the busiest time for party city. they look for custom and accessory specialists. i think that sounds interesting. road side characters, that could be different. yelp. they

you can rent one from hertz if you have the money. the company is adding the all electric model s to its dream cars high end line. all you have to do is pay around 500 buck as day plus a mileage fee. and another catch for you. hertz will only carry the tesla s in los angeles or san francisco. >> they probably have to take five of your credit cards and give you a security guard. i would love to drive one. >>> going back to school to get your high school diploma is going to get tougher in one southern state. >> and the actress known as america's sweetheart has her hands and feets immortalized on hollywood boulevard. >> we're always on wusa9.com. dotle forget the -- don't forget the wusa9 [poof!] [clicks mouse] there's doughnuts in the conference room. there's doughnuts in the conference room. automatic discounts the moment you sign up. >>> monika samtani here with timesaver traffic. big news for those of you out of brandywine right now. you're looking at a live picture of a serious accident on route 301 at route 5 in brandywine. both di

the tesla is hot and you can now rent a tesla if you cannot afford to buy, hertz is making the sports sedan available in the high end rent am fleet in san francisco and los angeles. they will be part of a special service that offers porsches. rent a.m. rates start at $500 a day. >> yikes, that is expensive. >> wonder what happens to the teddy bears? a special project for the old stiffed animals. >> today we catch up with the very talented and adorable star of a new movie called "done john," which he wrote and directed. it will be a >> our coverage leading to the nfl coverage of the 49ers game in st. louis begins today at 4:00 p.m. and larry beale and mike shumann and jerry rice take over with our 49ers pre-game show. we are airing the nfl network coverage of the 49ers and rams gave at 5:00 and then larry and jerry and mike are here for the after game. before we leave you we want to tell you about a special clinic that helps abandoned stuffed animals fiend new homes. a woman in arizona calls the clinic the "urgent bear center," specializing in surgery like sewing new eyes on the bears

immediately adjacent is hertz rent a car and the do you only hospital and it is they have a cafe within the areas. we've done as much outreach in the area. my friend went to a community meeting and also a contingent leadership alliance. we also are in e-mail contact are the executive director. there will be a skirt and that security person will be posted outside the front door and smokers will be encouraged to go elsewhere. i click my report any questions for the general managers or the owners they're here. thank you >> thank you. commissioners any questions for the applicant? . seeing none, let's see if the police have anything to say. you can have a seat for right now. >> good evening i'm here representing the police station. we recommend approving i approving this permit with the following conditions. condition number one cap and son shall maintain their security while on friday and a saturday nights. condition two cap and mason shall maintain the cameras and this video footage shall be maintained for thirty years. condition number 3 cap and mason shall make sure there's no loitering

hertz will only carry the tesla in san francisco and disneyland now offers starbucks to park visitors. and just like nearly every town in the country. the new starbucks is on main street. the stores will accept starbucks gift cards and the starbucks app. starbucks opened at epcot center in disney world in florida earlier this year. allowing outside businesses into its parks is not unprecedented for disney -- it already has similar deals with a few others businesses, including ghiradelli chocolate shops. memo welcome back. it the right to our hot spot all westbound 580. it will be a slow right as you head west out of hercules. it's recovering but still very slow. air drive time up to 46 minutes now from hercules to the bay bridge toll plaza. a quick check on highway 4. that's a slow ride. if you're merging onto to 42 that's low as usual. no major accidents on 680 crawling through walnut creek. through the 24 split. at the san francisco is still a light commute. slow on the san mateo bridge westbound. there is some heavy heavier traffic on 101 south coming out of an aba know. a see if t

hertz with announcement of the tesla car in the u.s. with that expansion consumers in select markets will be able to rent the model s and tesla roadster. maria, if you're a hertz customer, get ready for more options on the electric car side. >> yeah, dom, thanks. with an increase in the so-called value-added tax on the table in italy, v.a.t. tax, investors are debating whether giving them a boot. the economy minister has been opposed to raising taxes saying he's ready to resign if that v.a.t. tax is increased. i spoke to the prime minister italy about this very subject earlier. >> will you go forward with the increase in the v.a.t. tax? >> it's one of the decisions we have to take in the next days or months because the v.a.t. raised was already decided by previous government in 2011, postponed, now is the time to have the final decision because it's already in the budget, the raise. so, it will not be easy. but it will be one of the crucial decisions of the next days and months. but i will say that the crucial point in italy, today is t

couple of stocks that moved today, hertz. want to see how surprised people were by the hertz announcement. they came out and said earnings would be worse than expected because rent ams als at the air would be below expectations. look at that. down 16%. even avis was down 7%. nonetheless, we had some very good news on the ipo front. there continued to be strong secondaries are strong as well. covinsint went public. $10 they went public at. $12 they closed. ring central tonight. that's one of those big cloud computing companies as well. software as a service, more specifically. guys, back to you. >> all right. thank you so much. >>> joining me once again, heather huks from sun american funds. gret ip from the economist. and our own man ddy drury. gr greg ip, let's talk about a potential shutdown of government and how that might impact the markets. jack lew today in the journal basically saying, look, this country runs out of money in three weeks. what is it going to look like when the military wife doesn't get that check, when

hertz is adding the all- electric model to its dream cars high-end line. it's going to cost you $500 a day to rent one. for now hertz will only carry the tesla in san francisco and in l.a. >>> kissing a pig or dressing like a turkey doesn't sound like what typical school principals would do. but that's what's going on at valle vista elementary school in petaluma. and it's all part of an effort to get kids away from the tv and reading more books. that's what makes it this week's "cool school." >> come to california, my dears. >> reporter: the library at valle vista in petaluma is a popular place. >> the best librarian you could have. >> reporter: the librarian has been here 20 years and every year comes up with a theme to get kids reading. >> he this like to be encouraged. they like to be rewarded. they like to feel like they have accomplished something. >> reporter: this year's theme is oh, the places we'll go. kids get a reading passport to travel around the world reading a different genre on even continent. >> the kids need to get back to using their ima

fewer people renting at airports for hertz. also pulling down avis budget which goes under the ticker of, i think, car. >> also the ceo saying stronger pricing in the u.s. airport car rental market is helping partially offset some of that slower volume. i don't know about you, but whenever i've gone to get a hertz versus, say, an enterprise, i have to say it's in the exactly competitive. >> advantage is a different company. >> the. >>> the affordable care act is only in its early days, but it's already having negative economic impact. steve liesman is the man we turn to. and he's here with the exclusive results from the cnbc all-american economic survey. steve, give us your findings. >> mandy, interesting results from our survey. 812 americansled. some of the first to ask p potential economic effects. these are early day, but take a look at what we found over here believe their premiums are up because of the afrdable care act. 43% say they're up because they go up every year. 3% say their hours were cut. 3% say they lost privat

hertz on the other hand is hurting. that stock plunged $4 dollars. as the company cut its full year prediction on weaker than expected business at u.s. airports. bernie madoff's former accountant is under fire from the fbi. paul konigsberg has been charged for his involvement with madoff's $65 billion dollar ponzi scheme. konigsberg, a business acquaintance and close friend of the madoffs for more than 25 years, prepared tax returns for two family foundations and investors in the firm. konigsberg's attorneys claim he's an "innocent victim." in another scandal, former head of the imf, dominic strauss kahn, is embarking on a new career path as an investment banker at a firm in luxembourg. strauss kahn resigned as head of the international monetary fund in 20-11, after he was accused of sexual assault. those charges were later dropped, though he faces separate charges related to his alleged involvement in a prostitution ring. lawyers deny any wrongdoing. also from the eurozone, the high court has ruled that train operators must pay for delays. passenger

the electric cars are being added to hertz lots in san fran and l.a. and usa ! in a stunning comeback team oracle wins the 34th american's cup in san francisco. way to sail... congratulations... daniel stecich of tjm institional services joins us now for a look at the market. good morning to you. are we in any kind of technical trouble here? > >absolutely not. the market has been taking a little bit of a breather right now. we've had a scare here and there. you have washington fighting right now. i think that's the biggest aspect of this market right now. so, technically i don't see anything happening and i don't see any panicking in the streets. you may see the market come off a little bit, but look where we've been. we were at 1730 last week. this isn't really a big deal. > >there was some measured buying in gold. that's not implying anything here? > >the gold buying is a function of two things. always a fear index and also what triggered it this time was the lack of tapering by the fed. the market had a big jump in gold, and that hasn't gone away. and most re

as i shared with the students yesterday at hertz theater, when i see the film i can relate to instances when i was bullied as a kid. when i reflect upon being a student in the public schools, i can think about situations where i was a bully, where i said things, where i did things, when i went with the crowd, and i shared that with students yesterday. for me it was a very reflective time and i'm sure as everyone has seen the film it's been very reflective as well. but we started our school year this year saying we cannot have students learn, if we truly believe in social justice, and we do, we believe every student being able to learn is a matter of social justice. but if we can't have environments where students feel comfortable attending school, being comfortable with themselves and in themselves in a school environment we will never have students that are predicated in a way to be able to learn. we have to have safe schools. so what we did this year, when all of our administrators came back from summer break, every administrator from principals to the purchasing manager, everyone saw

by the way, you can rent a tesla at hertz. a new high. just hit it over $187 a share. the big theme on "varney & company" been running a long time, technology, it rules. really big money in tech. so in our next hour, we have three tech watchers. i'm going to call it a parade of geeks. each one will tell us what is the next big thing in tech. ooh, an awful graphic. the word outrage is probably overused. but we have a story today where the word is very appropriate. in fact, outrage is probably an understatement. here is my take on the looting of detroit. today we bring you the story of a 13th check as detailed by the detroit free press. every month, payments go out to detroit's retirees, okay? 12 checks total. now we find that for years there was a 13th check, a bonus. the money came right from the pension fund, authorized by the union-dominated city council. over the years, about $2 billion was shelled out. some years the extra checks came to $100 million. the money was paid at the end of the year to the 12,000 retirees and also to current workers. we're told they neede

for example, in the rental car industry, hertz has one brand for business people and dollar and thrifty for the budget conscious consumer. >> i was just speaking to a woman who has a product, jewelry, she made a cheaper line and she decided to keep it all under the same brand, which i thought was a really interesting decision for her to make. >> with save it success, we have this premium members and saver circles. i think you can put it under the same umbrella, but you have to give them a different title and for a different -- >> and know when you're getting paid for. thank you for all that advice. don't go anywhere. we're having you back for the "your business" biz quiz. if any of you have a question for our experts, go to our website, the address is openforum.com/yourbusiness. once you get there, hit the ask the show link to submit a question for our panel. that website is openforum.com/yourbusiness. or if it is easier for you, you can e-mail us your questions and your comments to the address is yourbusiness @msnbc.com. >>> now social media to find out what is trending on twitter from

for example in the rental car industry, hertz has one brand for business people and dollar and thrifty for the budget conscious consumer. >> i was speaking to a woman who has a product jewelry, she made a cheaper line and decided to keep it under the same brand which i thought was an interesting dee stigs to mean. >> like savor the success. we have where are you in business, that's where you go. that's your posse. that's your community. i do think you can put it under the same umbrella, but you have to give them each a different title and for different -- >> know what you're getting paid for. thank you for the advice. don't go anywhere. we're having you back for the your business biz quiz. if any of you have a question for our experts, go to our website. the address is open forum.com/your business. once you get there, all you have to do is hit the ask the show link to submit a question for our panel. again that website is openforum.com/yourbusiness. if it's easier, e-mail your questions and comments to the address is yourbusiness@msnbc.com. >>> let's turn to social media to see what's

. >> sticking with cars, hertz getting hit hard due to weak airport rental volumes. >> 16%, the guidance was bad. i didn't think it was down 16% bad. big volume day. what does that mean for the airlines. >> think about why you rent cars there, too. >> i am awaiting the drier. >> they do. $500 a day. >> hello. tesla. >> finally, emersion. getting plenty of chatter today. the touch technology company joined us yesterday and take a look at what he said. >> a growing business about 50% year-over-year. our shareholders are happy with that kind of growth. we're adding new platforms, new products including as you said the samsung smart watch. >> all right. so today it was up what? something like 6%. >> smart watches are going to be a major growth market. >> it's now about 390. this is the scare of the stock. it's a 380 million $market cap that it won't take a lot to knock it up or down. thank you orville and wilbur... ...amelia... neil and buzz: for teaching us that you can't create the future... by clinging to the past. and with that: you're history. instead of looking behind... delta is looki

thousand big government dollars for his farm over the last fifteen years that representative vicki hertz learned shows a farm in missouri and also voted for the impoverished food stamp bill this flaming hypocrite received more than eight hundred thousand dollars an ag subsidies from ninety nine. five two thousand and twelve in two thousand and one her farm received a whopping one hundred thirty five thousand dollars from the federal government but you know what that's nothing compared to christie now lamb of south dakota this farm was granted three point four million dollars in subsidies between one thousand nine hundred five and two thousand and twelve. which brings us full circle to the biggest winner of all stephen fincher himself who also owns a family farm see fentress farm has received nearly three point five million taxpayer dollars in subsidies over the course of thirteen years. because it's easy to preach limited government when the fed isn't threatening to remove the money teat from your farm you see these are the faces of people who will never understand what it's like to go t

. >>> car rental company hertz is launching a cheaper brand in the united states. it plans to bring fire fly to the united states from europe. it's first stop in florida. >>> in this hot high tech economy, silicon valley is going out to attract talent. it's a small city with big time perk. >> reporter: this is the campus that facebook built. >> when you go out there you're going to feel an urban feel. >> reporter: it has all the necessities and then some. restaurants afull fledged bank, arcade and a candy shop. >> we have a 1950's throw back barbershop and a wood shop. >> reporter: the vending machine, bike repair shop and others may add to the bottom line. the assumption is that employees spend any spare time building and improve the social network. >> we offer perks of convenience. >> reporter: for most companies employee perks are a smart move. what happens if a bus comes along. potential hire weighing job offers, that could tip the scale in facebook's favor. one out of five workers said office perks were important. >> on a five point sail they rank 4.5. that bl