today we introduce you to the company laloop and it's founder elizabeth monroe who had to learn the trick to hiring good sales reps. when liz whether first started her company laloop in 2000, she did all the el issing herself. >> we were et kraing a category, and the only person who could explain that and convince retailers of that was me. >> laloop takes functional products and makes them stylish. its signature product is this necklace which doubles as a glasses holder. elizabeth created it after losing her fifth pair of sunglasses in a year when she went to a fancy madison avenue store to find an accessory to help her, all she could find were -- >> old-fashioned granny leashes and couldn't quite believe that this was all that was on the market. so we came up with this product. >> reporter: laloop started to take off. elizabeth got them into that madison avenue store and they were featured as a great gift for mom in the "new york times." >> and in that week, between the time it was in the "new york times" to mother's day, that store sold 1,000 laloops. >> reporter: word got around. celeb