i'm j.j. ramberg, and welcome to a special edition of "your business." we're here on main street in niac, new york, where merchants are getting ready for small business saturday. with a kickoff to the holiday season so close, they have their marketing and promotion plans in high gear. they're banding together to

i'm j.j. ramberg, and welcome to "your business." the show that champions entrepreneurship and gives you tips and advice to help your small business grow. selling a product or a service

i'm j.j. ramberg. remember, we make your business our business. ♪ ♪ you get your coffee here. you get your hair cut here. you find that certain thing you were looking for here,

i'm j.j. ramberg. remember, we make your business our business. ♪ ♪ you get your coffee here. you get your hair cut here. you find that certain thing you were looking for here, but actually you get so much more. when you shop at these small local businesses, you support all the things that make your community great. the money you spend here, stays here. in this place you call your neighborhood. small business saturday is november 30th. get out and shop small. >>> where will enda end up? >>> the start of this sunday morning in mid-november, we're thinking a lot about rights. the senate passed a bill thursday that would make it illegal to fire someone for being gay. whether it will actually become law is an open question, but the roots of this bill go back a lot farther than you might think, more on that in just a moment. democracy means every political office is open to anyone. and philadelphia last week, a member of the whig party was not only on the ballot, he won.

i'm j.j. ramberg, and welcome to "your business." the show that champions entrepreneurship and gives you tips and advice to help your small business grow. selling a product or a service that you created, one that's your baby, can be easy, because it comes straight from your heart. getting other people to sell it with as much passion, well, that's a big ask. today we introduce you to the company laloop and it's founder elizabeth monroe who had to learn the trick to hiring good sales reps. when liz whether first started her company laloop in 2000, she did all the el issing herself. >> we were et kraing a category, and the only person who could explain that and convince retailers of that was me. >> laloop takes functional products and makes them stylish. its signature product is this necklace which doubles as a glasses holder. elizabeth created it after losing her fifth pair of sunglasses in a year when she went to a fancy madison avenue store to find an accessory to help her, all she could find were -- >> old-fashioned granny leashes a

i'm j.j. ramberg, and welcome to a special edition of "your business." we're here on main street in niac, new york, where merchants are getting ready for small business saturday. with a kickoff to the holiday season so close, they have their marketing and promotion plans in high gear. they're banding together to spread the world about november 30th, small-business saturday, where they'll be doing everything from offering extended business hours to special discounts. we were here a few weeks ago to talk to some of the retailers. what we found again and again is the community here goes out of their way to support local stores. even though there are plenty of malls and big box stores nearby. this is niac, new york. for a village of one square mile, it packs in a lot of culture in small town charm. 25 miles north of new york city, on the hudson river, but about three miles away from here is one of the biggest shopping malls in the entire country. so what are retailers doing? especially as the holiday shopping season kicks off, to get people to come here inst

with j.j. ramberg. the opportu. he's seen it. it's all over. nothing but daylight. yes i'd love a cookie. [ male announcer ] make a powerful first impression. the nissan sentra. now get one fifty nine per month lease on a two-thousand thirteen nissan sentra. ♪ [ ding ] i sense you've overpacked, your stomach. try pepto to-go. it's pepto-bismol that fits in your pocket. relief can be yours, but your peanuts... are mine. ♪ mom? come in here. come in where? welcome to my mom cave. wow. sit down. you need some campbell's chunky soup before today's big game, new chunky cheeseburger. mmm. i love cheeseburgers. i know you do. when did you get this place? when i negotiated your new contract, it was part of the deal. cool. [ male announcer ] campbell's chunky soup. it fills you up right. i have a great fit with my dentures. i love kiwis. i've always had that issue with the seeds getting under my denture. super poligrip free -- it creates a seal of the dentures in my mouth. even well-fitting dentures let in food particles. super poligrip is zinc free. with just a few dabs

until then, i'm j.j. ramberg. remember, we make your business our business. ♪ ♪ you get your coffee here. you get your hair cut here. you find that certain thing you were looking for here, but actually you get so much more. when you shop at these small local businesses, you support all the things that make your community great. the money you spend here, stays here. in this place you call your neighborhood. small business saturday is november 30th. get out and shop small. >>> nbc has canceled all regular programs until further notice so we can bring you every facet of this development as it continues to happen. >> 50 years since the assassination of john f. kennedy. since that tragedy, since that inexplicable loss brought about changes, changes in the way we govern, changes in the party, changes in how we cover the american presidency. we'll get to that this morning, we'll try with a remarkable mix of panelists, people who have worked with president kennedy, people who are eyewitnesses to history. people who co

until then, i'm j.j. ramberg. remember, we make your business, our business. building animatronics is all about getting things to work together. the timing, the actions, the reactions. everything has to synch up.

until then, i'm j.j. ramberg. remember, we make your business, our business. building animatronics is all about getting things to work together. the timing, the actions, the reactions. everything has to synch up. my expenses are no different. receiptmatch on the business gold rewards card synchronizes your business expenses. just shoot your business card receipts and they're automatically matched up with the charges on your online statement. i'm john kaplan, and i'm a member of a synchronized world. this is what membership is. this is what membership does. >>> unprecedented obstruction. >>> start of this sunday morning, there is some news that happened overnight that we can report to you. new york senator chuck schumer was the keynote speaker at last night's annual fund-raising dinner for the iowa democratic party. the first in the nation caucus state of iowa. schumer used the venue to make news not about his own presidential ambitions, but about those of someone else. >> this candidate is perfectly

let me bring in host of "your business" j.j. ramberg. thank you for being here. it's been around, how successful has it been? >> it's been around, as small businesses have learned about it over the last four years they have taken advantage around small business saturday to take advantage of deals. they know what's on people's minds, they are reeling them in after people are thinking about it and aware of it. >> we often talk about big retailers, how big a season it is for them, bring in 20 to 40% of their revenue over the year. what about for small businesses? is this weekend just as important to them? >> oh, yeah, absolutely. when you talk to small retailers, this could be 50% of their business from now until the end of christmas shopping. so it is absolutely important for small businesses. that's why it's so important for people to think when they are going out shopping, don't just go to the big box stores, support that small store in your neighborhood, which is there really keeping your own community vibrant. >> we've been talking small business the past few d

. >> j.j. ramberg, good to see you. thank you so much. you can catch j.j.'s show this sunday and every sunday at 7:30 a.m. eastern time right here on msnbc. >>> the deadline is looming to fix the troubled obama care website. so where do the repairs stand now? we're live at the white house. >>> also today is, quote, a black day for glasgow. that's what one scottish official said after a police helicopter crashed into a pub. we're live on the scene next. , we'll be delivering ♪ ♪ through 12 blizzards blowing ♪ 8 front yards blinding ♪ 6 snowballs flying ♪ 5 packages addressed by toddlers ♪ ♪ that's a q ♪ 4 lightning bolts ♪ 3 creepy gnomes ♪ 2 angry geese ♪ and a giant blow-up snowman ♪ that kind of freaks me out [ beep ] [ female announcer ] no one delivers the holidays like the u.s. postal service. priority mail flat rate is more reliable than ever. and with improved tracking up to 11 scans, you can even watch us get it there. ♪ you can even watch us get it there. across the country has brought me to the lovely city of boston. cheer

joining us our expert j.j. ramberg, also the resident of coolness. nice to see you. >> that was a good intro, thomas. that was good. >> it's in your contract here. i know i'm supposed to introduce you that way. this the third year. focus attention to smaller startups, mom and pop stores to help them out. >> it happened in '01 of 2010. in the beginning a few people heard about it. ask around, everybody has heard about it. if you use facebook, likes have tripled. >> i like it. i reminds us to go out and support neighbors in small business ventures in different communities. what is it doing for businesses and their bottom line. is it really drawing people out to remind us? it's one day a year. how is it encourage people one day a year to support these shops. >> for small businesses smart about it, it really is. big box stores have online friday, online stores cyber monday. this gets people to know, go to small businesses and small businesses can go to them. >> i've got mine in mind. j.j., thanks for getting up early for us. >> absolutely. always. >> tun