nike --aties, smokers, ucker's, nike. >> it sounds like you want to hug the guy. the challenge is to make it relevant for two weeks. official sponsors, individual sponsorship opportunities, the russian government may or may not make it easy for you. how do you not negate -- how do you navigate challenge? withen we are dealing sponsors and non-sponsors, it is important for us to activate pre the olympics. demographicach is before we get into that dark area? >> there is a dark period well after. the other challenge all olympic athletes face, how do you press to eight -- perpetuate their relevance? you have these athletes there regularly, but how do you keep that man and others relevant for five years out? >> it is not easy. our folks have done a phenomenal job. two athletes we have been , theirnting for 20 years longevity is something we can learn from. we put the three of them together. dan and bonnie were good enough to provide some mentoring to jr. >> thank you. best of luck to jr. there will be many medals awarded, but there can only be one champion crowned in c