you've since gone on to to found pando daily a tech blog. there was afr series of articles you did about indy go go and one of the projects on there that just did not seem like it could be real and yet people poured a lot of money into it. >> a modern-day snake oil campaign at the best. at the worst it was outright fraud. >> it was a bracelet that promised -- >> what it said is, this would be the holy grail, every scientist told us it's actually possible we would have seen papers proving this along the way and it would not be raising money on indy go go it would be massive what it said is you put a bracelet on and it would automatically know by everything you eat just how many calories you -- you ingested without manually entering anything. >> right. which would be great. >> and people were just so captivated by it they funded it up to a million dollars. we got this interesting thing where before the campaign was closed we did all this research of different academic -- >> talking to scientists. >> we found basic lies on their profile page. t

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