i'm j.j. ramburg and welcome to "your business." the show dedicated to helping your small business grow. it can be really frustrating if you have a product that you know people will love if you can just get it in their hands. the owner of an orlando bookstore was in that exact position. he figured out a stealth way to get his comics in front of a whole new audience. >> are you ready for nerdy karaoke? >> it's friday karaoke night, and as always it's a packed house. >> if you don't believe me, just watch. ♪ >> look at that. >> customers are belting out the latest hits, grabbing a beer, and buying comics. buying comics? yup, buying comics. this is the brainchild of aaron halland who opened the company, a comic shop in 2006. >> i saw the record store going out of business right here in this location and i wanted to put a comic bookstore here. >> comic shops have long suffered from the stereotypes that shows like "the big bang theory" and "the simpson's" have reinforced. aaron hopes to change the stigma. >> comic book stoors are a gen

i am j.j. ramburg. welcome to "your business" the show designed to give you tips and advice to grow your business. i happened to take a tour of wingtip. i was fascinated by how he had built his brand. every single thing down to his own clothes seemed to fit the image he had created for his company, so i asked him if i could come back and get a little more insight into how he turned his idea foramen's clothing store into a full blown lifestyle company. ami arad is a self-described modern gentleman. >> modern gentleman seemlessly traverses work play family friends, different social settings, and appreciates the finer things in life whether that's food and wine spirits and cigars beautiful cars nice time pieces. >> and his san francisco-based company, wingtip, which is half public retail store and half private social club is focused on making sure that that gentleman and some ladies too, have a place to go that fits their lifestyle. >> what are you guys selling here? it's not just that you're selling whisk