what is the myth of malcolm gladwell, and what is the reality? malcolm: i don't think i have arrived at the level of myth. i am just about as boring and pedestrian in my private life as i appear to be in my public life. emily: "the tipping point" was your first best-selling book, you said you had no idea how big it would become. looking back, do you understand why it did? malcolm: i don't. my books and books of many other people caught a specific wave, i think, over the last 20 years. which is, there was this emerging class of businessperson demanding a higher level of sophistication in thinking about business in the world. i was part of that wave. but why my book was chosen above, instead of others, i have no -- the whole thing is as mysterious to me today as it was when the book came out. i haven't read it in 20 years. i have no idea how it stands up. emily: you went on to write four more books, all bestsellers. "blink," "outliers," "what the dog saw," "david and goliath." so many of your ideas have been widely implemented, widely debated, have

i had author extraordinaire malcolm gladwell to talk about internal revenue service. we talked about a lot more. >> the great puzzle of the american tax system is why are we so honest. we are the most honest taxpayers in the world. only switzerland comes close. even my native canada are less honest on tax dachl what's weird about it is the penalties for cheating on your taxes or trying to find tax cheats in america are lower than almost anyone else. i arrest -- i audit a tiny traction of taxpayers, smaller number than almost any developed country. if we don't have any determined process why are americans so honest the answer is because americans see the tax system as legitimate. legitimate exists as a way of explaining why people behave why people are obedient. for the longest time our approach was always the surest path to obedience was deterrence. you simply raise the cost of obedience so high people stopped miss behaving. but there are enough problems with this deterrence enough instances where it doesn't seem to work that a number of philosopher and legal thinkers

joining me on "studio 1.0," author, journalist, and thought-provoker, malcolm gladwell. thank you so much for being here, it's really great to have you. in your latest book, "david and goliath," your argument is disadvantages can become

we're having something called an ideas exchange where malcolm gladwell is going to be in conversation with the los angeles times film critic, kenneth toran, you know? if you listen to npr, you're probably familiar with kenneth's voice as npr's film critic. >> host: well, as regular viewers know, booktv will also be there. the c-span bus will be there, and we have partnered with the the l.a. times festival of books to create a book bag. and we will be handing those out from the c-span bus and if you're familiar with the area just off of -- on the usc campus, we're just about half a block from tommy trojan. and is there a cost to attending the festival mr. mele? >> guest: the bulk of the events are free. there are some of them that are ticketed due to limited space. but this is really a chance to invite the country in, to invite los angeles in and in partnership with usc to look at california. california as, you know the gateway to both latin america and to the pacific rim, to look at some of the future, some of the challenges the country faces in its future that are quite acute in los

this year we're having something called an ideas exchange where malcolm gladwell will be in conversation with a film critic. if you listen to npr, you're probably familiar with his voice as the npr film critic. >> as regular viewers know book tv will also be there and we have partnered with the "l.a. times" festival of books to create a book bag. and we will be handing those out from the c-span bus and if you're familiar with the area just off the usc campus, we're just about half a block from tommy trojan. and is there a cost to attending the festival? >> bulk of the events are free. some are ticketed due to limited space. but this is really a chance to invite the country in to invite los angeles in and in partnership with chlt sc to look at california. california as the gateway to both latin america and to pacific rim, to look at some of the future -- some of the challenges the country faces in this its future that are quite acute in los angeles from drought and climate change to immigration and the multicultural diverseity of this nation. across the board, all kinds of exciting opport

the shareware adding something new, and ideas exchange where malcolm gladwell will be in conversation with the los angeles times film critic. if you listen to npr, you are probably familiar with the film critic. >> as regular viewers know, book tv will also be there. the c-span bus will be there. we have partnered with the l.a. times festival of books to create a book bag. we'll be handing those out from the bus. just on the usc campus, we are about one half a block. is there a cost to attending the festival? >> the bulk of the event is free, some are ticketed due to limited space, but this is really a chance to invite the country and. to invite los angeles in. to partner with usc will stop to look at california as the gateway to both latin america and the pacific rim. to look at some of the future. to look at the challenges the country faces in the future from drought and climate change to immigration and the multi-cultural diversity of this nation. across the board, all kinds of exciting opportunities. >> you can follow the book fest at lafob. los angeles festival of books. thank yo

malcolm gladwell will be in conversation with the "los angeles times" critic. if you listen to npr, you are probably familiar with that critic as the film critic. host: as regulars bureaus -- as regular viewers know, booktv will be there. we have partnered with the l.a. times festival of books to create a book bag. we will hand those out from the c-span bus. if you familiar with the area, just off the usc -- the usc campus. we are about half a block from tommy the trojan. is there a cost? guest: the bulk of the event is free. some are ticketed due to limited space. this is a chance to invite the country in to los angeles to look at california as the gateway to both latin america and the pacific rim. to look at the future challenges the country faces and its future. from jack to climate change to immigration -- from drought to climate change to immigration. across the board, all kinds of exciting opportunities. host: you can go to latimes.com and follow the festival at @l afob. booktv will be live on c-span to all week and next weekend from the los angeles times

the realtime you know when you first meet you know, the young malcolm gladwell or the young harry edwards. >> your husband. >> to read things in real time and the people who suddenly become famous later so it's pretty fascinating to read. >> when does it come out? >> i think the woman of the world has held up its progress. when it's ready, let's put it that way. i think everyone has a book that's going to be done when it's ready. >> i can't wait for charlie's. >> i'm looking forward to it. you're in mine a surprising amount. >> i've played pivotal roles at different times in your life. >> just watch charlie. >> what's the royal baby's name? >> who knows. princess beyonce. it will be something deeply -- >> georges sister. >> george's sister yes. >> hopefully she'll be known in her own right, not just an appendage. >> george's sister. >> elizabeth sister alice. >> i love alice. >> thank you. >> i'll see you next week. >> yes. >> moderating a fantastic panel. >> thank you so much. the women of the world summit begins wednesday. you can learn more by going to "cbs this morning."." >>> tv whic

we're having something called an ideas exchange where malcolm glad gladwell -- >> join me in coverage this weekend on book tv. >>> now live to the capitol. we'll hear from nancy pelosi. >> the 114th congress controlled by the republicans. this week we also observed equal pay day. this week, republicans rejected our attempts to pass the paycheck fairness act. equal pay day for those of you who weren't at euro equal pay day press conference is the day by which women have finally started earning for this year. unless they have equal pay for equal work. over 70%. so 78%, 78 cents on the dollar, you worked until the middle of april for free as a donation to your employer at the expense of your children, your retirement, your ability to reach your fulfillment. so i think this is one of the strongest manifestations of the difference between the democrats and the republicans in terms of middle-class economics versus trickle-down economics. in this week when they're talking about putting more money in the pockets of women largely in the middle class, they're rejecting an opportunity for us to

we're having something called an ideas exchange where malcolm gladwell is going to be in conversation with the los angeles times film critic. you know, if you listen to npr, you're probably familiar with kenneth 's voice as npr's film critic. >> host: well, as regular viewers know booktv will also be there. the c-span bus will be there, and we have partnered with the l.a. times festival of books to create a book bag. and we will be handing those out from the c-span pus and you're familiar -- bus and if you're familiar with the area on the usc campus, we're just about half a block from tommy trojan. and is there a cost to attending the festival? >> guest: the bulk of the events are free. there are some of them that are ticketed due to limited space, but this is really a chance to invite the country in to invite los angeles in in partnership with usc to look at california california as, you know, the gateway to both latin america and the pacific rim, to look at some of future some of the challenges the country faces in its future. they're quite acute in los angeles from drought and clim

we're having something called an ideas exchange, where malcolm gladwell will be in conversation with the los angeles times film critic. if you listen to npr, you're probably familiar with kenneth's voice as npr's film critic. >> as regular viewers know, book tv will be there. the c-span bus therebywill be there. we've partnered with the festival of books to create a book bag. we'll be handing those out from the c-span bus. if you're familiar with the area, on the usc campus, we're half a block from tommy trohjin. >> is there a cost? >> the bulk is free. some areas are ticketed due to limited space. this is a chance to invite the country in, in partnership with usc, to look at california. california as, you know, the gateway to both latin america and the pacific rim, to look at some of the future -- some of the challenges the country faces in its future that are acute in los angeles, from drought and climate change to immigration and the multi-cultural diversity of this nation. across the board, all kinds of exciting opportunities. >> go to the los angeles times, la times.com, and fol

we're having something called an ideas exchange where malcolm gladwell is going to be in conversation with the "los angeles times" film critic kenneth tournuran. if you tloins npr you're probably familiar with kenneth turan's voice as npr's film critic sxwlp as regular viewers know, book tv will also be there. c-span bus will be there. and we have partnered with the "l.a. times" festival of books to create a book bag. and we will be hand those out from the c-span bus. and if you're familiar with the area, just off -- on the usc campus we're just about half a block from tommy trojan. is there a cost to attending the festival? >> the bulk of the events are free. some of them are ticketed due to limited space. but this is really a chance to invite the country in to invite los angeles in in partnership with usc to look at california. california as, you know, the gateway to both latin america and the pacific rim. to look at some of the future -- some of the challenges the country faces in its future that are quite acute in los angeles, from drought and climate change to immigration and the

malcolm gladwell will be in conversation with the "los angeles times" critic. if you listen to npr, you are probably familiar with that critic as the film critic. host: as regulars bureaus -- as regular viewers know, booktv will be there. we have partnered with the l.a. times festival of books to create a book bag. we will hand those out from the c-span bus. if you familiar with the area, just off the usc -- the usc campus. we are about half a block from tommy the trojan. is there a cost? guest: the bulk of the event is free. some are ticketed due to limited space. this is a chance to invite the country in to los angeles to look at california as the gateway to both latin america and the pacific rim. to look at the future challenges the country faces and its future. from jack to climate change to immigration -- from drought to climate change to immigration. across the board, all kinds of exciting opportunities. host: you can go to latimes.com and follow the festival at @l afob. booktv will be live on c-span to all week and next weekend from the los angeles times

gladwell calls the tipping point, and when is the system going to see, there's a larger issue here the criminal justice system in america. >> the first problem will be that when you become what you say you hate you lose the moral authority of saying we want change. when you become the violence and destruction. >> i agree. >> so do you control that? >> you have to change it. today schools are closed number one, two, three and seven, it's a bad mistake. >> why? >> because these are young people out. >> you don't know where they are now? >> and the people watching them are going to be working. >> absolutely. i opened up my church and send your kids to empowerment temple church, and we will do a one day class on taking them in the community to go and clean up what was messed up. >> reporter: let me know i will bring a camera there and we want to encourage that obviously, because we want to know where all the kids is because they are susceptible to all of this. you have due process, and you had trials in some of the cases and they have reached their verdict of a jury of their peers, whether