an important measure and profitmaking, and matter for publishers and authors too. there are certain kinds of nonfiction with an impact. and knowing you are reaching, if you are writing or entertaining, make people laugh or have given that kind of thing. >> host: jamie raab how would you describe your job? >> figuring out what to publish and most of all, that is not easy. talking about it all the time. it starts in house. i say it is the business of passion. it is an editor finding a book saying i want to buy it. and how to get leaders excited. how to get them to know about a book and a group of people in house to make people outside the house come to the book. >> is that a fair comparison for companies? >> the ceo probably has more of an umbrella position looking at operations. publishers as i practice publishing, really focused on what to acquire and how to get it out into the world. we think of it in a different way. in some ways we tell each editor, the publisher of this book and drive down the sense of responsibility, the sense of ownership and tell editors at