it is all apple today. ande revealed the iphone 6s new features including 3-d touch, a camera and live photos that come to life. we also the most influential apple watchers with me included true ventures partner and cofounder of june and former apple engineer. a lot to talk about. i want to start with the event. you gave it a seven out of 10. get to 10 isay you with steve jobs. he is not there. they did a good job. there were too many things. parts and good lacking in some places. little off.as a from a product standpoint, solid upgrades. emily: an iphone company and let's start with the iphone. i got to try out the two new fonts. i saw the rose gold. why do you think, not a huge design change? there are little things that are significant. >> a couple of interesting things. when you look at the product line, people say they look the ate but apple said redesigned. it starts with the chip. things are they are doing with the chipset to bring about capabilities and the games, i cannot believe those games are ha

out apple music. who knows what they'll launch today with respect to apple tv or otherwise, but i do think apple is trying to not just be a hardware or software company, but also be a service provider. >> walt and jon, we're going to be talking to you later on. a busy day to you. our thanks to both of you, spencer is going to stick around for a full hour which is a treat for us. >>> in the markets, a lot of this morning's rally has been lost. at one point the dow was up 177. now it's just up 19 points, as art cashin sent around in the note. not the kind of action that bulls were hoping for, still green arrows across the stream. s&p 500 up three points, fractionally. the nasdaq, which was in the lead driven by tech shares, which were higher. also, losing some of the earlier gains, shares of netflix are soaring after the company announced it would launch in singapore, hong kong, south korea and taiwan early 2016. the stock is up 7%. but it was breaking up a long losing streak, down seven days in a row a

emily: is apple a luxury company? ron: apple is a company for everybody. you think of the things we wear, watches, there has always been a range of products that people like to do. apple is trying to be a company for all people, so you can get a sport band for more casual, it is a lower price, or more luxury brand at the same time. apple is a premier brand that serves a luxury customer and in -- an everyday customer, and they have to develop merchandise strategies for all. emily: ron johnson, former head of apple retail. now ceo of enjoy. thank you. i will be trying my new rose gold phone this weekend. i have not gotten a lot of time to play with it. coming up, blackberry seeks a lifeline from google. the ceo tells us why the next phone won't run on blackberry's operating system. ♪ emily: blackberry takes a beating, shares slumped after the company posted a wider than expected loss and smartphone shipments hit their lowest level in eight years. the ceo says the worst is over. he is betting consumers will come back for a handset that runs on android opera

apple just with apple watch is now 12%. i think, you know, those competitors are going to be very strong, but fitbit has a market advantage. and i think apple watch is going to hurt fitbit. but apple watch's price point is $500 to $600, the sport version is $400. but the surge, the sport watch from fitbit retails for $350. so it's completely different. >> they still had a problem keeping their sales momentum up, especially in the, what is it the third quarter? current quarter? i don't know if it aligns with the fiscal quarter. nevertheless, they go from a strong start of the year, they have mother's day, father's day. the middle's a little bit of a soft patch. that could be a fair pattern for many retailers. do you still expect it to be okay. to see a deceleration in sales quarter to quarter? >> well, realize, you say deceleration -- >> a decline, outright in sales. >> there was a guided sequential decline in q-3. but they were smaller then. i think as they get bigger and more mature, they're going to have more seasonality.

he has said apple in early 1998 was very different than the apple of today. the company had been losing sales for years and was considered to be on the verge of extinction. he also said working at apple was never in any plan that i outlined for myself but was without a doubt the best decision that i ever made. on tuesday cook announced what he called the next chapter in apple's story, at the same venue where steve jobs introduced the mackintosh personal computer po year east ago, he introduced iphone 6, iphone 6 plus and apple watch and apple pay, a mobile payment system that aims to do something about the credit card. i am pleased to have tim cook at this table for the first time. welcome. >> charlie, it's great to be here. thank you for inviting me. >> rose: we have much to talk about. you call it the next chapter. why? >> the apple watch is the most personal device we've ever created. the-- i think it takes us into a whole different area. we had a-- we had an intense team working on this for three years. and so we explored many different things. and as the

apple. uber making your phones. for some tinder making their phones right or angry birds. if they get something really interesting for the apple tv, something we have never thought of before, it's apple tv which really doesn't sell very well. now, could be a blockbuster, that you say i have to have an apple tv. >> richt. or apple fans altogether can link their devices. >> well maybe you're watching tv on the television, you take it right to your ipad as you walk down into the kitchen. or maybe football. >> what is this football that you speak of? i think that's coming up. thank you very much. we appreciate that. >>> and now the platform of heat, all we've been hearing about. >> yeah, everybody is talking about this, because it really noticeable, uncomfortable, unbearable. more of this heat into the next couple of days. let's take a look at what we're seeing right now in san jose. a clear start to the day. also mild temperatures. but not as cool as it was yesterday at this time as the heat co

at last year's unveiling the company came out with larger screen iphones, apple watch and apple pay. then tim cook good a rock star recession. >> today we are launching it biggest advancement in the history of izones. this time it's been muted. that's likely apple will bring out upgrades to the iphone six. they should have an improved camera, 12 megapixels, hardware and software upgrades for the apple watch and a larger screened ipad. >> we have one more thing. the biggest announcement may be a revamped tv. wednesday's product ent may be more important than fush, the first time the stock has fallen prior to the event. >> joining us is a senior writer at gismodo, an online technology blog. the anticipation muted bus the talk is quantity, a lot of things helping. >> i disagree with that. with the big iphone six event. it was the biggest improvement seen. it's true. iphone six is fantastic. tafs a cunning. >> moment. they do a big upgrade. it's really sort of apples jujitsu moment. it's a quieter shift in hardware that can lead to a big user. the igown, improvements probably will not be

amazon has searched city 7% while apple uppwe -- has surged 67%. apple has dropped .21%. perceived safe a haven status. a gets 57% of its revenue from north america. by contrast, apple has tumbled among concerns about iphone demands in china. a stock we are watching, netflix. shares rising today. the company saying it will expand into hong kong, taiwan, singapore, and south korea early next year. the ceo said he hopes to get it into china in 2016. last week, when netflix started its service in japan. they plan to complete a global expansion by the end of 2016. they have subscribers in over 50 countries. shares have risen about 100% this year. a third stock we are watching, jd.com, china-based internet retailer rising for a second straight day. jd announcing a two-year buyback share initiative of up to $1 billion. shares continue to rise. betting china will do more to stimulate its economy. up next, the apple tv reimagined. we break down the first big update since 2012. ♪ emily: we have breaking news. box boosted revenue outlooks for fiscal year 2016 and third-quarter re

if apple did build a car, it would be as tied into all of our other apple devices as the iphone, and that would be a fundamental advantage. emily: speaking of iphone, we will give you our review of the iphone 6. thank you so much. great to have you. staying with apple, the official reviews are out today. while it does not look much different, a lot has changed on the inside. bloombergs sam grobart gives us his take. bloomberg's sam grove art gives us his take. >> should you buy one? yeah, probably. i still think the iphone is the best smartphone you can buy. android phones have made tremendous improvements, and apple has had missteps, but the way apple can develop the hardware and software together makes for the best user experience. these new models are typical of the two-your product cycle. a lot has changed inside. two-year product cycle. basically, if you press harder than normal, you can pull up shortcuts for different mobile apps, like right click on your mouse. first, 3-d touch does take getting used to. push the wrong way, and you get all your mobile apps to move around the s

and the apple watch. so again they are trying to get people to be more attracted to these other products so they can build up the sales for those. >> i was one of the folks who was making fun of the apple pencil. but it's actually really cool. once i saw you use it -- >> and the weight and feel of it is just like a pencil so it doesn't feel like a stylus where it's kind of light. this actually will detect shading as well so it's going to be great for those graphic artists. >> i don't think steve jobs would have approved. but it's not his company. >> it's cook's apple now. >> stylus. okay. thank you. >>> investors weren't overly impressed with apple's announcement today. the stock was down 2% off a dime in after-hours trading, as well. it was another roller coaster day on wall street overall. the dow was down 240 after an earlier morning rally. nasdaq was down 55. s&p was down 27. >>> mcdonald's announced it's going [ indiscernible ] egg free. it could change the egg industry. >> and the super bowl excitem

apple has sold about 25 million apple tvs. so analysts don't think this would have any kind of big financial impact, at least in the near term. but listen, if you can hook users into the apple tv, maybe it will be easier to get them hooked on that much talked about web tv service. for investors clear l. the focus is on the iphone. still represents about 6 30ers of this company's sales. apple today unveiling the 6s and 6s plus. tim cook said while the phones may look familiar apple has changed everything, by that he means the new phones are faster, they have a pressure-sensitive display, an improved camera that can shoot q4 v4k video. are the new phones going to help grow iphone units in december and in 2016? and finally, melissa, apple making a bigger push into the enterprise with the new ipad pro. a 1k347b display. a keyboard. a stylus. also a range of companies on stage with cook including microsoft and adobe. talking about how their apps will work with this new device. in the last quarter apple did say ipad shipments fell a

apple shares, trading lower from when the apple eventually started. right now we are close to session lows. $111.42, down by .8%. but that's your first look at the latest iphone 6s and 6 plus. >>> thank you very much. financial stocks down more than 8% over the past month. making that the worst performing sector in the s&p 500. let us trade the next move, not the last move, with the "trading nation" team. todd gordon, erin gibbs. todd, beginning with you. do the charts on the financial sector as a whole suggest a rebound? >> if you put them in the context of where interest rates are going. right now we've seen a push up in the 30-year bond yield up close to 3%. that would generally be a boost for financials. if you just take an overlay of your financial etf and the bond yield, there is a pretty tight correlation but recently the two have diverged. think the market weakness we are seeing on a broad base point of view is starting to impact the financials. i think the market is set for retest. we sold the stock indexes on the 1:00 p.m. online show today.

there will be big challenges, especially if apple wants to try to do something like 2019. >> apple is getting dragged into this right now. there are reports that apple is making advances in its own card development. david, should we be worried about not just apple, but other carmakers and more problems like this in the future? to make as have decision on who do we trust. the trust toward volkswagen has been, again, rhythmically broken. if you talk to anyone who owns one of the cars involved, everyone i've talked to and i talked to quite a few people because i have a lot of environmentally responsible friends, they are all want to have volkswagen by their car back. they do not want to take it and have it repaired. they have been driving it for years. now we are told, no, you have been a bidding 40 times more of this polluting gas than you thought. that is awful. apple, i don't get really have anything to say about apple anymore than it has anything to say about any other automaker i think apple actually has tremendous trust from its users. shocking amount sometimes. -- speed at which p

apple unveiling new version of apple tv. says the ipad will have much, bigger, larger new and improved display. jo ling kent is there in cupertino for us. we'll check back in with her to bring you more headlines. not having tremendous effect on the stock. we also want to talk about donald trump because he is out there rallying against the iran nuclear deal. today on capitol hill about 5000 people came to this you had basically who's who in conservative politics including fellow presidential candidate ted cruz. former governor sarah palin in the crowd. welcome to "the intelligence report." good to see you. i'm trish regan. mr. trump up be ante and rhetoric on

emily: is apple a luxury company, ron? ron: apple is a company for everybody. if you think of things we wear , and the watch as a wearable, there have been ranges of products that people like to do. you can get a sport band for casual, or a more luxury brand. i think apple is a premium brand that serves a luxury customer and in everyday customer. they have to deliver merchandise strategies for all. thank you both to my guests for joining me. i'm going to try out my rose gold phone. ceo john thain tells us why his next phone won't run on blackberry's own operating system. emily: blackberry takes a beating. the company posted a wider than expected loss and smartphone shipments hit their lowest level in eight years. ceo john chen says the worst is over. he's hoping that consumers will come back for a handset that runs on android operating system. i'm asking him why he is now working with google. >> the thing that has always hurt us is ecosystem support. in working with google in being able to put up blackberry know-how into the latest upgrade system, that should a

early 1998 apple in was there a different than the apple of today. the company have been losing sales for years and was considered to be on the verge of extinction. he has also said working at apple was never an any plans i found myself. but was the best decision i ever made. on tuesday, cook announce the next chapter in apple's story at the same venue where it steve jobs introduced personal computer 30 years ago. he unveiled the iphone 6, the iphone 6 plus and the apple watch. he launched apple pay, a mobile payment system. have tim cook at this table for the first time. welcome. tim: great to be here. thank you for inviting me. charlie: you call it the next chapter. why? the apple watch is the most personal device we have ever created. think it takes us into a whole different area. we had an intense team working on this for three years. and so we explored many different things. as the product came to fruition, it became not only the timepiece you would expect but a device that can do many different , including a whole new way of communicating and c

apple store or google play. we have more information on abc7news.com/apps. >>> an arrest tonight in series of racist graffiti taggings. the vandalism sparked outrage. it has been cleaned up and improved as you can see in this one image. they crossed out and put hearts for more chinese. carolyn tyler joins us now with the arrest. >> reporter: cheryl, we are standing here where some of the graffiti has been covered over. the san francisco police department special hate crime unit investigated the case with the help of witnesses identifying the suspect who tonight is in the county jail. >>> the graffiti with the words no more chinese popped up at six locations monday morning. investigators say this man 62-year-old was motivated by hate. the community quickly stepped in to erase the slurs and also to help investigators with tips. >> as you know the chinese community as well as the community in which these incidents happened are rallying around their chinese brothers and sisters. this is a very diverse city. we will

apple pencil. a digital stylus unveil alongside the 12 inch ipad pro. that's an implement that steve firstarketed at the iphone launch. tim: a stylus? who's going to use a stylus? no. yuck. nobody wants a stylus. manus: nate joins us now. lus."ody wants a sty there is nothing new in this. >> if you ask a graphic designer if they want a stylus, they opt for a stylus. if you want this, it is $99. there you go. enjoy. and it works very well with an ipad pro. in 2007, we are talking about a phone. that was a time when nokia was leaving. lack very doing an awful lot better than presently. that was a time where people expected a stylus to be the way people interacted with a touchscreen. after five years of i've hads -- of ipads, that is not the way apple needs to continue not having a tylus - -- stylus. francine: it is easier to use. they also brought microsoft on stage. is this, the share price was down. investors were expecting more. but it is still a turning point for the company. >> so microsoft's jo

apple is doing apple pay. google has got android pay. what is the biggest value add for paypal in mobile that these guys don't have? dan: one of the things we have that no other players have is we are truly an agnostic platform. in other words, we integrate for merchants any payment type for them. not just the paypal digital wallet, which has 169 million customers across the world, but we will also integrate apple pay into that or other forms of payment as well. we really want to be a full-services payments partner for merchants, and being technology agnostic, operating system agnostic, gives us a tremendous competitive advantage. emily: apple pay, though, has so many credit cards, so many users, already signed up. they have got all of our information. how do you compete with them? dan: paypal has been around for 15 years, and we have had competition throughout our 15-year period. from the time we were, 12 years ago acquired by ebay. a couple million customers. competition year in and out. and by focusing on the needs of customers, right

apple is innovation. didn't come out with next new hot product everybody is talking about. ipad pro one of your guests is talking about, will hit bismarckket. whole enterprise marketplace. this will replace the pc. deirdre: it will replace the pc? >> actually. deirdre: what do you think, getting back to the watch? i heard you talk about it, apple pairing up with hermes to do the watch bands? the fact is, we're not kidding around. we are a luxury product. in case you didn't understand that, we are a luxury product? >> i love it. i'm actually wearing a hermes belt. maybe they have a smart belt for me one day. reality of this, it not just hermes, rolex, all major watch brands at luxury level getting into the smartwatch market. you have already got the fitbits. already have watches that are on there. if you look at the watch, with developers now, i think there are 11 million developers will be opening up new apps for the watch. so this will be revolutionary. the updates with the tv, with ipads, with the phone

apple unveiling new version of apple tv. says the ipad will have much, bigger, larger new and improved display. jo ling kent is there in cupertino for us. we'll check back in with her to bring you more headlines. not having tremendous effect on the stock. we also want to talk about donald trump because he is out there rallying against the iran nuclear deal. today on capitol hill about 5000 people came to this you had basically who's who in conservative politics including fellow presidential candidate ted cruz. former governor sarah palin in the crowd. welcome to "the intelligence report." good to see you. i'm trish regan. mr. trump up be ante and rhetoric on iran deal, calling it the worst thing he has ever seen and our leaders are very, very stupid people. do we have sound we can share from moments ago? we'll continue bringing it into you as it comes. democratic rival hillary clinton he can speaking out in support of the administration deal earlier today. we have that for you. here you go. >> and some have suggested that we

what does it say about apple? cory: it says good things about apple. steve jobs could easily decide he did not agree with steve jobs of yesterday and contradict himself because he was steve jobs. the worry when steve jobs died for the company was not that they would not have a bright, shining leader, but the leader would not be able to contradict. apple has done this in a lot of important ways. whether the stylus that steve jobs had disdain for or streaming music. steve jobs said people want to own their music and not rent it. he was wrong. spotify proved that people want access and willing to pay a subscription to keep it. it is a sign of maturity that the company thinks users want to use a stylus and pointing a finger is not enough if you are doing detailed work. there were lots of third-party keyboards and styluses or styli? what is it? alix: styli. i won the latin award in high school. cory: they were already styling and selling stylus. alix: good stuff. you look at that up and let us know. joe, apple is negative down 0.2%. joe: cory johnson live f

covers us is adam who apple. we have the program director for the mobile division and a senior wireless tech analyst. thank you all for joining us. everyone is so excited about tomorrow, even though it will be a minor upgrade. adam, i will start with you. what do you expect? what do we know about the new features of the phone? adam: it will look like the ones that are out there now. it's sort of a pump part of the cycle where apple focuses more on the software. you will get a better camera and processor and some other new features, but like you said, is not as big as an upgrade as last year when there was anticipation for the bigger screens. emily: last year we saw a huge upgrade cycle, 74.5 million iphones shipped. ryan, will leave upgrades be enough to have another quarter like that? >> that is not sustainable to continue forward. we are expecting less volume in the fourth quarter. having said that i don't think it will be an unsuccessful order by any means. we are expecting 65 million compared to last year. >>

today, classic apple and apple t tv. apple tv will be the big news of the day. >> that's what we're all curious about, although, even there, we're going into it with this idea that it's -- i don't want to say it's half-baked but clearly not done or polished, right? >> they've been working on it for a long time. this is one of the worst-kept secrets in silicon valley. the really hold up has been the consent deals. we're probably not going to get the kind of content deal that we expect from apple. apple was able to deliver a lot with the app store and move the carriers and drive innovation. i think the content owners in the media industry have been more difficult for them. so i think that's probably where the disappointment is going to be. but the real thing, the real thing that i'm excited about is gaming. i expect there to be some pretty interesting innovation around the hand set. i think that the price point is really interesting. i think they're going to drive a new sector of casual gaming in the living room. that's wh

. >> i'll go with apple because i do own apple and apple up 2% year to date against amazon up 68% and the only reason why, the only caveat is amazon showed the ability to turn the switch and that spooks a lot of short sellers. i think that can go higher but i do own apple. >> given the choice between the two, i'll stick with apple. >> you stuck to the rules. >> yeah i did. exactly. >> the rules. >> here is the thing, it's not because i necessarily like apple. i'm with dan. i don't think it was anything amazing, oh my god, crazy. apple has cash. that's all they care about. apple has cash to buy back stocks. >> i agree with dan. this is a no brainer 100% except the answer is amazon. that's the no brainer. >> oh. >> see what you did there? >> steve mentioned they can pull -- look at the last quarter amazon reported. they have levers to pull and it's not that easy to replicate folks. i'm telling you now, it's not getting commodity any time soon not suggesting apple is but other people make similar things. amazon is still amazon. >> you know another announcement? they pulled the plug on th

they are in talks with apple for exclusive shows. they are expected to unveil a new top box at an event next week. how much will this be for existing online video services like netflix and google? what is really going on here? >> everybody gets into the game of doing original content. emily chang: why apple? >> that is a big question. there are more risks than reward. you think of apple, what kind of content will they do? will it be family friendly or racy? will it impact how people view it? man of different company other companies that got into this business. it is more associated with the brand. that is a big question. i guess the concern is they need to have some sort of original content for, when they offer a package of content, they deliver the same thing everybody else does and a few unique things. when andu are saying not if. >> i think they are going to. the trend is a television box in preparation for a television service. everybody has been talking about doing an a la carte video service where you are not stuck with a cable

now everybody is talking about apple's next new thing the apple car. today we're breaking down the rumors about when the apple car could be hitting the road. >> down shore freeze and the clouds back with us. because of it a huge drop in temperatures this afternoon. take a look at your current conditions and where we go from here coming up. >> so how well do you know the pope? you can log on to ktvu.com right now you can test your pontiff's knowledge with your quiz. >> another live look outside, this is traffic down at the 280- 880 split. 280 south is going up there on your screen. obviously you can tell it's sluggish as this tuesday commute gets underway. we'll be right back. cards with kenny rogers gets old pretty fast? ♪ you got to know when to hold'em. ♪ ♪ know when to fold 'em. ♪ know when to walk away. ♪ know when to run. ♪ you never count your money, ♪ when you're sitting at the ta...♪ what? you get it? i get the gist, yeah. geico. fifteen minutes could save you fifteen percent or more on car insurance. >>> it is tech tuesday and

mcdonald's changed the apple industry when they started using apple's. the biggest user of apples in the entire country. if they go with a full day breakfast and have to buy a particular type of bag, you would think the trickle down to the industry as a whole would be quite significant. because they are so big, they can buy. i'm glad you mentioned this concept of trickle-down. i'm wondering if we can talk about trickle-down when it comes to the credit markets and the oil markets. if there is some kind of connection driving prices here. i want to bring in lisa abramowicz, our bond guru. what is this connection between the price of oil and the price of money? lisa: the price of money for a subset of companies that have tapped this credit market at an unprecedented pace since 2008. writing on the back of this easy money wave from central banks, these energy companies have sold -- have increased their debt load. they've tripled their debt load to more than $200 billion. we have all these dead investors -- debt investors who explore for oil that was not gener

. >>> dan, you are looking at an apple trade here. >> apple we know started selling off before the market started selling off. a very consensus, long trade there. that might have been part of it. when you think about the move the stock had into late august selloff, pretty exasperated. it kind of settled down here. look at that chart right now. pretty identifiable technological levels. 120 was a level that broke down from prior to that flash crash low on the monday. so, to me, i think there's a range there. but i also want to identify -- >> talk about the 1,000-point drop on the dow. >> the iphone 6 d and 6s plus is going to be for sale on friday, september 25th. usually on that following monday they'll announce how many phones they sold over the weekend and with the presales and the week of october 20th, their fiscal q4 earnings. if you think the stock is settling here, okay, then a couple identifiable catalysts you want to look out for and make a trade to kind of target that 120 level. >> also notice china was among the first countries they're selling in unlike the last cycle, which coul

apple's photo philosophy is we'll give you truth in. your picture, you may not look as good as you would in one of our competitors' phones, but what you will look is honest. so it's a really interesting strategy. they think, you can go to instagram and get a filter and make yourself look good. they took me back and showed me the comparisons between their photos on this new camera and their competitors and they showed me that when you enlarge on some of the competitors, in order to make the center focal point look good and clean without any sort of variation in skin tone, in the back, you can actually see regular pixilation of images and with their images they're much smoother. they're obviously -- i mean, 12 megapixels is a lot of pixels to have in your pocket, but this is much smoother. this is alg algorithmic and it's fascinating engineering. >> rose: you can see this on the ipad pro. >> yes. >> rose: which is 13 inches, about like this. it's bigger than this magazine. >> when they presented it to me, i was, like, i could bake cookies

trish: neil, apple dedicated to a car ship date by 2019. apple trying to get in on the act. i'm trish regan, this is "the intelligence report." we'll have more from apple. up about a buck at 114 and change. don't forget apple last august hired a whole bunch tesla engineers. this is talked about and rumors and everybody anticipated at some point this would come. here you go. announcing today that they are designating this as a quote, committed project and that they will have an electric car on the market in 2019. tesla right now, turning lower on the news. you can see off 3.$7. a loss of 1 1/2%. -- $3.87. apple getting into the market and there will be competition of the as someone said earlier this is company, apple not necessarily known for its battery life however, right? interesting that they're getting into the battery business when it comes to cars. we'll have more on this our very own jo ling kent will talk to the company. i want to turn to politics whether or not carly fiorina could be republican nominee. breaking right now, fiorina climbing in the polls. more than a

improved apple tv and of course the apple pencil. despite all the is that correct we got all week long, kara, you say they remain the world's most influential tech company. >> well actually walt said that walt wrote an essay for the verge, which is our partner. and he was talking about the idea that even though there's some things that haven't been working, the apple watch i think is questionable still. apple music is somewhat of a mess. think jon has talked about that a lot. they still manage to turn in a combination of software and hardware that's still the most attractive in the industry and i think walt is 100% right about that. they still have issues around mail and other software that i think probably need upgrades, do need upgrades in general they continue to come out with innovation after innovation, which is hard. >> today and monday are big days, we haven't talked about this yet i don't think. normally on the monday after preorders start, we get an aggregate numbers of how preorders went. last year it was 4 million in the f

apple down. m with a ceo. you say that corrections are the best time to invest in disruptive technology. >> absolutely, when pressure is on and the market and economy is unsettled, they think about cutting costs and increasing and it plays into the hands of disruptive innovation. emily chang: would you espouse a rosy view? >> netflix has issues. is problem is, if apple making deal with tv and movie companies to make content, it is not necessarily going to be .etter then house of cards they have a catastrophe over at amazon. a lot of people are getting into this game and walking in front of my camera. emily chang: i do not want to listen to you either. do you think the hard landing has already happened? why are you optimistic? >> it is no secret that the cycle is over and they have cut in half because of china. this is not a surprise. you look at electricity and the hard landing took place and they have more room than any other country. the rates have been cut five times and they will continue to cut. >> look -

an apple a day. the tech giant unveils new phones, tv upgrades, a bigger ipad and an improved watch but many investors as we kind of thought were underwhelmed. we'll tell you why. cyberattackers compromised u.s. energy department computer systems more than 150 times during a four year period. it's thursday, september 10th, 2015 and squawk box begins right now. ♪ >> live from new york where business never sleeps, this is squawk box. >> good morning, everybody. welcome to squawk box here on cnbc. i'm becky quick with joe kernen and andrew ross sorkin. our guest host is larry. it's great to see you. >> nice to be here, beck. >> it's a huge day for sports fans today. the nfl season finally kicks off tonight on nbc after an off season dominated by deflategate controversy the new england patriots are taking on the steelers. tom brady will be on the field. we'll talk about everything that's happening with this. meantime at the

for apple. number two compared to fitbit right now. and we have them coming out possibly to do talks in content. a major play in ads by doing ad-blocking and the only way to get ads on ios. a lot of moves coming from apple right now. >> but you think about china. that's been the source of growth, the source of people saying that will be a bigger market than the u.s. for apple. the consumption economy there, the growth of the middle class, they will be able to overcome what tim cook has called these near-term speed bumps. and couple that with a little bit of distraction from music, from possible moves into tv, trying to get more entrenched in payments. what do you see the company's growth coming from? >> i think they're looking for big growth areas and they're finding them. fitbit is a $6 billion company. i think they'll surpass them. and this tv thing they're doing is going to be dramatic. they're coming out with this box now. they'll shortly be out with a bundle which will be a television repla

think it is clear that apple does not want to play there. brendan: in china, one of the things we have seen his industrial numbers on 18, equity index six plummeting. crackdown by the party. does the future of high-end look like? >> i do not think there is a stop to it, to be honest. appleok at these numbers, numbers in china, as a percentage of all my phone wasments, i think adam dead on with this number. market, growing to 17.8% of that market, and then to 23.7 percent. apple continues to grow this market, economic regulations and headwinds be darned. brendan: should we think of it as just an iphone company? >> without a doubt its most important product, it is the center of their universe and a lot of the other things they do orbits around it at this white. it accounts for more than 60% of the revenue and an even bigger or shut of their profits. everything is centered around that. the percentage of their business that has been growing, they are trying to offset that with other things. have beenales falling, so you are seeing iphone take of

stylus,criticizing the apple revealed the apple pencil for use on its new supersized ipad probe. apple tv gets its first makeover in three years in addition to a new touch enabled remote control. it now has its own app store. >> we believe the future of television is apps. this transition has already begun. we are spending more and more time on our computers and mobile devices enjoying gray television content through apps such as itunes and netflix. apple shares fell during the unveiling. did the event deliver what apple needs for the year ahead? cory johnson takes a closer look. auditorium,in the apple had some interesting announcements. a not a new -- a lot of new foructs, but is it enough to this company coming off one of the biggest years. apple has changed. here is how. match it withbly a new iphone 6 s? they are hoping that the hatch, the push to the phone and it responds, more faster processing power, is that enough to send people back to the stores to buy the new iphone? they are releasing this new phone not just in the u.s., but also in china and australia, adding big ma

remote control which could make apple tv an attractive gaming tv putting apple in a position to compete with a slice of $100 billion video game industry. apple stock has been under pressure, down some 15% from a recent high. tomorrow, apple's executives will try to excite investors and consumers with a range of new products. for "nightly business report," i'm josh lipton in san francisco. >> coming up, china's growth may be slowing but that's not stopping one startup from betting big on beijing. >>> here's what to watch tomorrow. besides apple's big announcement, mortgage numbers and a read on employment with the job openingings and labor turnover survey. otherwise known as jolt. that's what is to watch for thursday. >>> jd.com said it would buy back stock over the next two years. this company joins other chinese firms, including alibaba, which has recently said it would buy back its shares as worries about china's economy has hit stock prices. down more than 30% over the past three months. >>> concerns about china's economy isn't stopping uber from pushing into that country. the compan

apple setting its sights on china where it has officially launched apple music after a three-month trial. members will pay only about $1.50, and that is basically in line with what local competitors like ten cent charge for their music services. guys, back to you. >> all right. thanks so much. josh lipton from our headquarters in inglewood today. thanks. with the expiration of major rival spot few out with new initiatives today including coming available to chrome cast and testing targeted ads aimed at both chrome cast and sony playstation users. >> the last time we spoke to you was in may. i want to talk to you about that. you said at the time apple wasn't necessarily a competitor or a threat to spotify. how have things shown yourself to you the last few months? >> we were excited to have the attention on scream, right? this is a business that we've been in for eight years now. we're the pioneers in streaming music. as you noted, the market leader in this. i think it's really exciting that apple who has a great history of music has also acknowledged that, you know, downloads isn't reall

john: i think the apple ecosystem is fine. apple music is great. i have it myself. tom: will apple tv be like apple music? john: that is my hope and that is their future. investors, including myself, will be looking at apple tv. that is the hardware platform upon which they are going to build the software platform down apple tv which is the streaming service. i have said for years now, apple's future lies in content. tv, but the on a that, they pretty much have -- michael: from what we understand, they do not have a streaming service ready to go, but they will open up apple tv to apps. will developers come up with apps for people who will buy this box? john: apple tv will have a very smart remote, so with remote, you will have siri on it. i like the idea. tom: siri? michael: i guess they can play games, too? this will put them in competition with microsoft. closer.ey are moving the gaming business is huge, by the way. tom: gaming at all that -- i just want to know -- they have $.37 on the dollar. maybe they go down to $.34 on the dollar. that is amazing for a compan

up on the trail of pope francis as he visits the big apple. and an equity extradition. will the trader at the center of the flash crash allegations be sent to face charges in the u.s.? >> speaking yesterday chair janet yellen saying that the fomc still expects conditions to be right to raise interest rates this year but she caveated that by saying if the economy surprises on the downside, judgments would then have to change. >> for most fomc participants including myself, we currently anticipate that achieving this condition will likely entail an increase in the federal funds rate later this year followed by a gradual pace of tightening there after. but if the economy surprises us. our judgment is about appropriate [ coughing ] >> will change. >> it was a tough day for the fed chair. she is 69 years old after all. it was an hour long speech and finished in dramatic fashion. she coughed and paused and tried to gain composure several times before walking off stage to be attended by medical aids. the fed chair was simply dehydrated and had contin

apple tv. it is expected the system will run very similar software to what is in the iphone and ipad which means developers are pretty used to making programs for the apple tv. small tweaks could open up this entire world of applications. guy: this becomes a home hub. you look at what google is doing, devices around the home that control things. you plug it into your network and off it goes. you can do laps that -- apps that control things. nate: that is what apple has been doing on the phone side. that is the platform for everything from certain my lights on, please, do everything you mentioned. there are lots and lots of companies that are investing in this, not just apple. samsung was showing off last week it's smart thing platform which is a rival to home kit. these support platforms from somebody different companies, honeywell -- all the companies you would expect in the home market -- these companies are saying come to us, we will support you. anna: we are speaking later to abb, and they

. >> the brokers still love apple. the stock remains on most out perform lists. >>> coming up on the program. s&p cuts brazil's credit rating. also the case against a rate hike is at its most compelling. find out why he wants the fed to wait. we break the latest results later on. >>> something new today. >> new hair cut? >> it is a very warm welcome to london, susan. >> thank you. it's good to be here and great timing to be here. what's happening in asia and how it's effecting global markets. >> the last month or so has been the most crazy. as you say, the real spark for this correction is china. >> it has been about china and what they're going to do with the policy response. do they know what they're doing at this point. people thought what's happening in one corner of the world we don't really care. we don't just have china but the fed. they're saying please don't hike and then the emerging market chiefs, some of them saying i think the fed should hike. >> and japan, the biggest points gain since 1994 we saw yesterd