stephen and i got married. >> reporter: naturally, the awards followed. >> rufus gifford! >> oh, gosh. oh, man! >> reporter: having conquered denmark, the show has now been picked up by netflix and is running around the world. >> you never know what sells on tv. >> reporter: that is true, that is true. the ambassador turned accidental tv star is going global and diplomacy may never be the same. mark phillips, cbs news, copenhagen. >>> coming up on "cbs this morning," late show host stephen colbert. i'm anne-marie green. this is the "cbs morning news." >> reporter: it's the conspiracy pigeon. what is it? come in, pigeon! day when they could just as easily flush their ballot down the toilet at home? we asked woman to smell two body washes and pick their favorite. i prefer b. b. what was a... bath and bodyworks. and their favorite... suave. really? >>> here is another look at this morning's top story. the race for the white house has tightened. a cbs news/"the new york times" poll finds hillary clinton has a three-point lead over donald trump nationally. down from nine points

stephen and i got married. >> reporter: naturally, the awards followed. >> rufus gifford! >> oh, gosh. oh, man! >> reporter: having conquered denmark, the show has now been picked up by netflix is a runnar >> you never know what sells on tv. >> reporter: that is true, that is true. the ambassador turned accidental tv star is going global and diplomacy may never be the same. mark phillips, cbs news, copenhagen. >>> coming up on "cbs this morning," late show host stephen colbert. i'm anne-marie green. >>> why do gary johnson voters have to go to the polls on election day when they could easily flush their ballot down the toilet at home? we asked woman to smell two body washes and pick their favorite. i prefer b. b. what was a... bath and bodyworks. and their favorite... suave. i am impressed. >>> it's friday and we're look ing at a great day, allyson. >> it is nice. yesterday we broke a record at 83 degrees. yeah, very warm. today not going to be that warm. we are it's 60 degrees out there. we will see the temperatures dip down a little bit more before they return to the 60s

this is just your average wednesday. >> reporter: rufus gifford, ambassador to former obama fund-raiser and political appointee, who took the idea of transparency in government to a place no man has gone before. he let danish tv cameras in to film his work and his life. >the catchly entitled "i am the ambassador from america, "was supposed to draw a small cult audience of foreign policy geeks. >> we thought if we were lucky, in. >> reporter: instead, the danes rolled in and tuned in, in their hundreds of thousands. of show's executive producer erik struve hansen, is still in shock. >> he looks like a hollywood star-- perfect smile, good looking, smart, and so on. >> reporter: an american from central casting, almost. >> yeah. >> reporter: but apart from a character, a show needs a plot. enter kitchen left, rufus' partner, stephen. think the evening is free. yeah. >> reporter: the two decided what they needed and maybe what the show needed was a good, new-fashioned wedding-- theirs. >> and i, therefore, proclaim that you are legally married. congratulations. ( applause ) >> reporter: it

stephen and i got married. >> reporter: naturally, the awards followed. >> rufus gifford! >> oh, gosh. oh, man! >> reporter: having conquered denmark, the show has now been picked up by netflix is a running around the world. >> you never know what sells on tv. >> reporter: that is true, that is true. the ambassador turned accidental tv star is going global and diplomacy may never be the same. mark phillips, cbs news, copenhagen. >>> coming up on "cbs this morning," late show host stephen colbert. i'm anne-marie green. this is the "cbs morning news." >>> why do gary johnson voters have to go to the polls on election day when they could easily flush their ballot down the toilet at home? we asked woman to smell two body washes andi prefer b. favorite. b. what was a... bath and bodyworks. and their favorite... suave. really? i am impressed. three fragrances preferred over bath and body works. i alone can fix it! bomb the [bleep] out of 'em. i'd like to punch him in the face. i like people that weren't captured, okay? he's a mexican! she ate like a pig... i moved on her like a

here's mark phillips in copenhagen with celebrity diplomacy. ( applause ) >> reporter: rufus gifford is a different kind of ambassador. >> on this one, i'm not certain that i can give you anything reassuring. >> reporter: he's the media star kind. >> thank you, thank you so much. >> reporter: and this is his show. >> i have the best job in the world. and the only way you can really explain it to people is... this is just your average wednesday. >> reporter: rufus gifford, former obama fund-raiser and political appointee, who took the idea of transparency in government to a place no man has gone before. he let danish tv cameras in to film his work and his life. >the catchly entitled "i am the ambassador from america, "was supposed to draw a small cult audience of foreign policy geeks. >> we thought if we were lucky, in. >> reporter: instead, the danes rolled in and tuned in, in their hundreds of thousands. of show's executive producer erik struve hansen, is still in shock. >> he looks like a hollywood star-- perfect smile, good looking, smart, and so on. >> reporter: an american from

. >> reporter: rufus gifford is a different kind of ambassador. >> on this one i'm not certain that i can give you >> reporter: he's the media star kind. >> thank you so much. >> reporter: and this is his show. >> i have the best job in the world. and the only way you can really explain it to people is by living it. >> this is your average wednesday. >> reporter: rufus gifford, ambassador to denmark, is a political appointee, who took the idea of transparency in government to a place no man has gone before. he let danish tv cameras in to film his work and his life. >> wonderful. >> reporter: the catchily entitled "i am the ambassador from america" was supposed to draw a small cult audience of foreign policy geeks. >> we thought if we were lucky we might have 50,000 danes tune in. >> reporter: instead, the danes rolled in and tuned in in their the show's executive producer, eric struve hansen, is still in shock. >> he looks like a hollywood star. perfect smile, good-looking, smart, and so on. >> an american from central casting almost. >> yeah. >> reporter: but apart from a character,

. >> reporter: rufus gifford does denmark. diplomacy as showman, and it works. coming up on "cbs this morning." when i have a headache, i don't want to put my life on hold. i've got a big night planned with my friends. and i want to enjoy every moment of it. that's why i use fast-acting excedrin for my headaches. excedrin has two pain fighters plus a booster. excedrin specializes in treating headaches. which is why moments lost to headaches are moments gained with excedrin. [heartbeat] for millions of baby boomers there's a serious virus out there that's been almost forgotten. it's hepatitis c. one in 30 boomers has hep c, yet most don't even know it. because it can hide in your body for years without symptoms, if you have hep c, it can be cured. for us it's time to get tested. ask your healthcare provider for the simple blood test. >> well, ten over 30. so 30 in total. >> what? you said ten. >> ten-year fixed. over 30. 30-year total. >> 30 years. >> wow. >> okay. >> wow, you'll be paying this off in your mid-70s. forget about retiring when you're 65. i've got a

the life of an american diplomat over seas might not seem glamorous, but rufus gifford is no ordinary envoy. we went to co-pen haguen to find out how he became a reality tv star seen around the world. >> reporter: in the last months ambassador, he had to handle some tough questions. >> it's a frightening thought for millions of people in the world that donald trump could be elected and thus have his fingers near the nuclear launch buttons were. >> reporter: if there's one thing he's been, it's candid. >> on this one, i'm not certain i can give you anything reassuring. >> reporter: a former obama fundraiser and political appointee as ambassador to de haguen soon. he's been a tv star. >> thank you. >> reporter: this is the catchly entitled, i am the ambassador from america. >> i have the best job in the world. and the only way you can really explain it to people is by living it. >> this is just your average wednesday. >> reporter: it was supposed to be a behind the scenes look at audience of foreign policy geeks. >> we thought if we were lucky, we might have 50,000 danes tune in. >> rep