pinot ricard produces vodka, scotch and gin. bacardi makes vodka and sapphire gin. and now they both make havana club rum and both claim the moral high round. >> it wasn't they looked up and were a competitor to you? >> we don't mind competition from them. pinot ricard, though, is partnering with the cuban government, who has confiscated the assets of a family, no compensation paid. >> it's hard to believe that a company like bacardi is just making a moral argument. >> we're not, we're making a moral and a legal argument. >> and the legal argument is? >> theft. it comes down -- it's stolen property. that's what it comes down to. >> the bacardi family will say that this havana club is stolen property. >> well, you see the place we are in or distillery? it was built in 2007. >> and none of these facilities were used before the revolution? >> none of these facilities were used before the revolution, no. >> reporter: as he dismisses the argument that the havana club rum he produces for pinot ricard in cuba is not the real thing because it's not made from the original fa