joining us from seattle is debra williamson, and from san francisco, sarah frier, bloomberg technology reporter who has been all over this snap piece of news. give us the, sarah, update in terms of the amount of voter subscription. it does seem to have been correlating around the $17 to $18. could it go higher? they want to price it at a level to ensure they meet the demand, but not too much that they don't get a nice bump on their first day of trading. at $17, it is priced because of that outpaced demand, it could have gone even higher, but snapped executives want to make sure that tomorrow, when the shares start trading, you get a nice, healthy trading bump , and people will say the ipo went successfully. caroline: david, you are an optimist when it comes to snapchat. tell us what the advertisers are looking at. 158 million users? how much bigger can it go? >> i think snapchat has a long road ahead of it. this is a company that has only been selling advertising for a couple of years. we have heard the news about slowdown in user growth, but i fully believe that as snapshot grows in -