of the softbank empire joins us on a special edition of bloomberg studio 1.0. in a wide-ranging discussion we talked about his relationships with mashayoshi son and his thoughts on the road ahead for uber. first i asked him about his humble beginnings growing up in india and how he was personally invited to work for larry page added up-and-coming company called google that it recently gone public. nikesh: we're making around $2 billion in revenue at that time. i would say the international operations and scalings were early. tim armstrong did a great job. states team he ran was doing well. we took the model to an and deployed it across europe. tim and i used to compete on and we can make the different -- we could make the different regions. emily: google has since become alphabet. what is the biggest risk to google's business model now? nikesh: we underestimated the risks to build an advertising juggernaut. facebook has built one. i don't think there is a third. i don't think there is a third platform out there which has the scale to be able to build what googl

emily: he was tapped to be heir to the softbank empire. he was raised the son of an indian officer and he came to the u.s. for grad school. in 2004 he got the job of a lifetime. larry page and sergey brin hired arora to help move google into an online ad powerhouse, making him one of the most sought after tech execs in the world. a decade later he was named president. with a plan to eventually make him ceo. but as

. ♪ emily: he was tapped to be heir to the softbank empire. nikesh arora came to the u.s. for grad school. in 2004 he got the job of a lifetime. larry page in sergey brin hired arora to help move google into an online ad powerhouse, making him one of the most sought after tech execs in the world. a decade later he was named president. but as his retirement approached, arora

emily: he was tapped to be heir to the softbank empire. nikesh arora came to the u.s. for grad school. in 2004 he got the job of a lifetime. larry page in sergey brin hired arora to help move google into an online ad powerhouse, making him one of the most sought after tech execs in the world. a decade later he was named president. but as his retirement approached, arora said it became clear he wasn't quite ready to step down. now arora is one of the most prominent free agents in silicon valley. joining me today on "studio 1.0," former softbank president and google chief business officer, nikesh arora. thanks for joining us, great to have you. >> thank you. emily: i want to start at the beginning. you were born in india. your dad was in the air force. tell me about your up bringing. >> i grew up in a lower middle class family in india. my father worked for the indian air force. we moved every few years from city to city, wherever his job took him. we grew up with some degree of discipline in the house, because that is what you get when you work for someone in the armed

. ♪ ♪ emily: he was tapped to be heir to the softbank empire. nikesh arora was raised the son of an indian airport officer and then came to the u.s. for grad school. in 2004, he got the job of a lifetime. larry page and sergey brin hired arora to help build google into an online ad powerhouse, making him one of the most sought after tech execs in the world. a decade later, masayoshi son named him president, with a plan to eventually make him ceo. but as son's retirement approached, arora said it became

. ♪ ♪ emily: he was tapped to be heir to the softbank empire. nikesh arora was raised the son of an indian air force officer and he came to the u.s. for grad school. in 2004 he got the job of a lifetime. larry page and sergey brin hired arora to help move google into an online ad powerhouse, making him one of the most sought after tech execs in the world. a decade later he was named softbank president with a plan to eventually make him ceo. but as son's retirement approached, arora said it became

♪ emily: he was tapped to be heir to the softbank empire. nikesh arora was raised the son of an indian air force officer then came to the u.s. for grad school. in 2004 he got the job of a lifetime. larry page and sergey brin hired arora to help build google into an online ad powerhouse, making him one of the most sought after tech execs in the world. a decade later he was named softbank president with a plan to eventually make him ceo. but as son's retirement approached, arora said it became clear he wasn't quite ready to step down. now arora is one of the most prominent free agents in silicon valley. joining me today on bloomberg's "studio 1.0," former softbank president and google chief business officer, nikesh arora. nikesh, thanks so much for joining us. it's great to have you. nikesh: thanks so much for having me. emily: i want to start at the beginning. you were born in india. your dad was in the air force. tell me about your up bringing. nikesh: i grew up in a lower middle class family in india. my father worked for the indian air for

. ♪ ♪ emily: he was tapped to be heir to the softbank empire. he was raised the son of an indian officer and he came to the u.s. for grad school. in 2004 he got the job of a lifetime. larry page and sergey brin hired arora to help move google into an online ad powerhouse, making him one of the most sought after

softbank empire may be getting bigger sources saying the head of the japanese con dmrglomerate is not backing down on its acquisition of charter joining us is ed lee let's do charter first then we'll talk about the future of the empire. >> he wants charter. he wants it. i don't know if he can get it. it's way too expensive for him at this point. >> what is he talking about? there was a bloomberg article last night, saying he could make a bid with some bank stock, some other cash thrown in, and maybe not own it outright, but control it take a 51% or 55%, of course the charter board and john malone doesn't want to do it. >> john malone only does things that are tax efficient there's not a tax efficient way to make this play. >> well sprint has bad balance sheet, a lot of losses you know, charter has debt on its books. there's some kind of tax loss carry forwards you could engine engineer who knows. if it's pitched that way to him, he may change his mind right now, it's too complicated. >> what do you think is on the shopping list for masa son >> he was attempting to buy uber, but steppe