anderson brothers is a manufacturing, design, and sourcing company. and so you have to think about different bodies and different fabrics, being able to live in different brands and different price points. john: okay. lemonis: good, better, best model. mike: yeah. john: gotcha. lemonis: do you have different price point shirts here? can you bring us three levels? robby: sure. this will be one level, which is mass -- mass market. lemonis: why don't you guys work on that? bring things that you think are good, better, best. the key behind the good, better, best model is to really explore all avenues of revenue and all price points. in the good category, we're looking for entry-level price points. maybe something that's under the $39 range. in the better category, you're gonna try to stay under $55, $60. and above that, the best category, you're gonna stay under $80, maybe even $100, capturing all of the available market. so, who is the outsiders for? mike: what is more elevated? tankfarm or this? john: i would say that outsiders would be the elevated bra