he's very much a technological deterministic his mentor was marshall mcluhan. the idea was of course an is if you introduce the technology you change everything. you introduce the lightbulb and human beings are suddenly completely different animals. they think about, actively, they run their digitally. that's a pretty powerful technology. if you're going to make a technological deterministic argument, the lightbulb is a pretty good case study. the problem is technological determinism doesn't actually map to human experience beyond a simple technology that has had profound effect, , like the lightbulb. if you take something less simplistic, much more complicated that is use more creative ways, like the turntable, , you'll see that by introducing a turntable to rent you don't necessarily change it in one particular way and one particular direction. because of course is supposed to rotate this way at 33.5 rotations per minute, but some people decide to move it this way, you know, occasion and create rhythm out of it. the very fact that human beings interact with t